The Great Debate. JOIN IN!

by 15 replies
18
I think this might be good for all of us. While I believe it's important to embrace and respect all possible marketing options, we often are caught in spots where we have to pitch a certain service to be superior of others.

Anyone can join in this and let's make it a heated but tasteful debate. Give us your best pitch on a particular marketing service and why it's better than other methods. It does NOT matter what you choose, just pick something and post your best argument on that why that service is better.

Everyone is also encouraged to challenge someones argument and tell us why something else would be better.

The goal of this thread is to help develop real life pitches, rebuttals, persuasion, and on-the-spot thinking.

No calling people idiots or putting anyone down, let's just put our "marketing argument" skills to the test and see what kind of compelling arguments we can make.

Let the games begin!
#offline marketing #debate #great #join
  • I'll start this thing...

    DIRECT MAIL

    Why would you even think about anything else? You reach people on command without waiting for them to find you on the internet.
    • [1] reply
    • Direct Phone Calls

      You reach people on command without waiting for the postman.

      Sorry bob, could not resist

      On a real note. We do do DM. However for us its easier, faster and cheaper to test and tweek campaigns
      over the phone vrs over mail.
      • [1] reply
  • Lol... Oh man...

    Well...

    Because I know how to email Matt Laclear in short...lol

    Because, we do professional work, and use industry savvy designers who will give you not just a site but a competitive looking industry appropriate one.

    Because every element of your site comes together and delivers the same clear message (whatever message they want to deliver), all of the elements point toward that thing, keeping visitors focused on your message.

    Because every bit of content is optimized, and designed to do only one thing, drive people to your contact form.

    Because we understand how search engines work, and how to reach your customers in the places where they hang out and draw them to your site through backlinks.

    Because we dont just provide keyword rich content with the proper desnity to really draw search engine power...but more importantly each page on your site is written also with professional ad copy that is designed to draw your customers into ACTION, not just read and leave.

    Because, we go extra lengths to study your market and find what your customers are looking for, in fact "before I came to the meeting I printed out this key word report for you, and this is where most of your competitors are missing it...but where you can HIT it, and gain all the traffic that they dont even know they are missing...the proof is right here".

    Because, even if you never got traffic from it in the worst case scenario, .you need a professional website to represent your company online, so people take your business more seriously.

    Because we can set up an aweber account for you, and help you capture your customers email addresses, and whenever you have a special promotion you can reach them all in one shot and create a spike in business coming in the door at will. (Whooo that one was hot!)

    Because other companies will charge you 5k for a basic website, then come back later and tell you they need to charge another 5k for a google places listing, but WE know thats an integral part of your site working properly for you in the serps, and so we consider that [part of your web design package and include it.

    Because we work with a network of the best designers, seo people, and programmers on the planet, who are the best in their field and know how to deliver results.

    Because working with a mere "web designer" is the reason most peoples sites are money pits, and the reason they always seem to require more and dont just work right the first time. We will give you more than a mere design, but a site that WORKS the first time....

    Shall I go on...or let someone else take the floor, I have 3 times this many reasons...lol

    Depends on what service you are offering.

    One more:

    Because most biz owners shut down at night after business slows down, not being able to afford to stay open for the random stray customer that comes in after hours, and having a website gives you an opportunity to stay open 24/7 without all the expense of employees and keeping your store open at night.

    Last one,
    Because we work with a vast , diverse network of professionals from every genere of development , we can accomodate anything you need and have the resources to handle ANY problem on the spot!

    Okay a few more:

    Because you will have access to your webmaster 7 days per week to handle any concerns or questions regarding your website.

    Because unlimited maintenance is included in your monthly fees.

    Because we dont require a contract, our customers stay because we get them results, and are free to cancel at anytime.

    Hope this helps.

    I have 15 years worth of these Bob, I could go on forever.
    • [ 4 ] Thanks
    • [1] reply
    • John,

      Ok so in other words the small business owner has to take a second mortgage out on their home in order to buy your all-in-one interwebs marketing package and hope it will draw people in?
      • [1] reply
  • I don't do this. Beauty is in the eye of the beholder...and so the reason why something is the "best" is in the eye of the individual prospect. My job is to uncover this and have them acknowledge it...or qualify them Out based on not being a fit with what I do.
    • [1] reply
    • But shouldn't we be able to give clear explanations of why whatever service we're pitching is the best thing to invest in right now?

      "whatever service you're selling, I have a web guy who handles all my stuff and now that everyone is using facebook, that's where I want to start putting my effort and money into."
      • [1] reply
  • 'We make people more money. We dont care about SEO, PPC , Social media, SMS or anything. we're just passionate about making you more money, you do feel our passion dont you? ' or ' you would like us to see us achieve that for you, wouldnt you?' or 'can you imagine us achieving that for you? (how would that feel to you) ' depending on if theyre receptive to feeling,seeing, etc

    Business owners seek SEO, PPC, websites, mobile sites , SMS etc ONLY to win more sales and make more money (whether short or long term) , the sales and money are the main attractions, how thats achieved is of little interest as long as its legal and ethical etc ,SEO PPC etc are just means to an end and of little interest on a stand alone basis to most business owners, the bottom line on their bank accounts and cashflow sheets ARE of extreme interest so why would we talk to them about SEO or anything but precisely what mainly motivates them , we'd get their main motivation points out early on (holidays, kids thru uni, health procedures, house, car, hobbies, ) and focus on them in the subsequent ROI discussions.
  • I'm Little Concern About Email Marketing:

    Online marketing is a high response and opportunistic medium for communicating with customers, and if executed right, has the power to bring huge benefits to your business. Go ahead, initiate an extremely targeted e-marketing and see your profits grow.

    Promoting services or offers using email is very effective. Email marketing is one of the most powerful form of building customer relationship and customer aquisition tools available for marketers. You can use email marketing to tailor to specific groups of customers and also to communicate with them cost-effectively.

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  • 18

    I think this might be good for all of us. While I believe it's important to embrace and respect all possible marketing options, we often are caught in spots where we have to pitch a certain service to be superior of others. Anyone can join in this and let's make it a heated but tasteful debate. Give us your best pitch on a particular marketing service and why it's better than other methods. It does NOT matter what you choose, just pick something and post your best argument on that why that service is better.