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Newbie help please...

by StingGB
7 replies
Hi everyone,

I've been selling my eBook from my website to a pretty consistent 1/300 visitors. Its £9.95. I have a link to it on every page.

I wondered if this was OK industry standard wise, or is there considerable room for improvement either on my sales page or elsewhere?

The site is - my perfect pitch dot com

Any thoughts from experienced eBook sellers would be greatly appreciated.

Regards,
Brian.
#newbie
  • Profile picture of the author scottgallagher
    You should consider moving this to the main Internet Marketing thread rather than this offline discussion forum, seems you'll get more qualified answers.

    You're talking about conversion, which you say is 0.3%. This is dismal. This is the type of conversion you'd expect for a $1000 product.

    With 300 uniques, how many are you getting on your list or is it just a straight purchase. There is a lot you can do, such as downsells, cross selling, opt-in or remarking. Converting one in 300 is poor.

    Imagine getting 15% to opt-in on a list? and selling 5% of that list over time, building a relationship with that list, promoting a product you fully endorse and receive commission.

    You're not in the ebook business, you're in the relationship business and your metrics don't indicate much efforts to build and nurture relationships.
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    • Profile picture of the author StingGB
      Well Scott, I appreciate your input, but harsh!

      I wasn't counting my opt-in list, that's separate and growing (about i in 30 visitors). The 0.3% is just straight off the site (Click 'how to get your book published' in the menu, or the link at the bottom of very page.)

      If my conversion rate is abysmal, have you any suggestions? Also, could you expand on your comment 'your metrics don't indicate much efforts to build and nurture relationships.'

      This is my first foray onto a board like this, or any marketing forum, and I value your advice.

      Thanks,

      Brian.
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      • Profile picture of the author jimbo13
        Well you could move this thread into the Copywriting Forum Brian but I'm not sure how they can help.

        If you read the whole of your Home page there is no indication you are trying to sell anything at all. You are not even mentioning you have something to sell.

        Dan
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        • Profile picture of the author StingGB
          I know I don't mention it in my home page, I was trying to be subtle.I suppose your point is - make your mind up, are you selling a product or not, which is fair comment. I don't want to be too hard hitting, I'm just looking for a few tips to tighten things up a bit.

          I still don't get your point about not making an effort to nurture relationships, When you say my 'metrics', I hope you don't mean Alexa. They show me only having 12 incoming links! I have traced 231 just through google advanced search alone. Alexa's stats are a complete and utter load of rubbish.



          Brian.
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          • Profile picture of the author Gotham
            At the risk of asking the obvious, "Why no opt-in?"
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            • Profile picture of the author Michael Bucker
              Originally Posted by Gotham View Post

              At the risk of asking the obvious, "Why no opt-in?"
              Throwing up a bunch of one liners loses your credibility here on the forum. especailly if it only to get you to 50 posts. all the while posting on some thread that lost their luster and burring others that had not. this is more than irritating to warriors. i hope the mods have taken some sort of corrective course.

              i dont get on much but to get on and see this is disturbing. this froum is one where you earn your credibility. One liners is that the way.
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              • Profile picture of the author John Durham
                Originally Posted by Michael Bucker View Post

                Throwing up a bunch of one liners loses your credibility here on the forum. especailly if it only to get you to 50 posts. all the while posting on some thread that lost their luster and burring others that had not. this is more than irritating to warriors. i hope the mods have taken some sort of corrective course.

                i dont get on much but to get on and see this is disturbing. this froum is one where you earn your credibility. One liners is that the way.
                Agreed, this dude has 50 something posts over night and I havent seen one more than 3 lines. BTW good to see you on bro!Whats funny is that I have seen guys with only ten posts give so much content in one OP that it blows up overnight....thats way better than spamming for post count with 2 liners everywhere, if you want attention.

                In the future just click the yield sign at the bottom of their posts if you see that trend, and alert the mods that we have a serial "drive by" poster. The more people that do this, the more concentrated good info we keep in here, thats not dilluted.

                If you look down the first two pages of the offline subforum, you see his name 50 times, its not like he's interested in posting on a particular topic, this guy ("Gotham" ) is just systematically hitting everythread in the forum that he sees with a 2 liner.

                He's obviously on a mission. Good eye.

                We dont call out "everyone" , only the guys that need to be called out.


                Originally Posted by Gotham View Post

                At the risk of asking the obvious, "Why no opt-in?"

                At the risk of stating the obvious, why no profile info?
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