Greatest Concept For "OFFLINE" USP... "Money Back Guarantee?"

Im not recommending this, for just anyone. But My brother Michael and I are pretty confident that we can pull it off, and I think this is going to be one of the most amazing USP's ever.

We are going to start selling sites for our new Americas Digital Media People Offline Project (National Web design Company business model), which will include back links for local companies *where we will be doing our initial testing) in a statewide directory site we are going to be building as back end part of the package.

Its a twist on the bower model to bring these two models together... long story, anyway...

He mentioned to me today that he has been offering a money back guarantee as his usp for his sales training classes for two years now, where dealerships pay him up to 16k per day to hold seminars for training their people, at $350.00 per head, and that he has never had to give a single refund.

Here's the deal, when a customer asks for a refund most times you are going to be forced to give it to them anyway, so why not use it as a USP and offer it in your pitch, telling people "WE ARE THE ONLY ONES WHO OFFER A FULL MONEY BACK GUARANTEE....if we dont fulfill our promises...".

We feel like adding this to our pitching strategy is going to be the usp that seperates us from the pack.

I have always had a policy of "cancel anytime, no contracts..."

But have never offered a full money back guarantee on a $1500.00 product, and his thinking makes alot of sense, I may have learned something new about how to look at this...

We believe we can fulfill and that no one will ask for one, and we also believe that we would have to give the refund anyway if someone forced the issue so its safe to add it to our pitch.

I believe this is going to sky rocket conversion.

We are preparing all of our pitch material now and I am going to be relaunching the vicom site next week with a few changes to make it more basic for now, and quick to get started since that site is a great concept and is 90% done.... but Im excited about adding this element to our pitching and wanted to share the thought with you all....

Its very different than doing the work first and getting paid later after results, because in those scenarios, if you dont get billing info on the call most of them dont buy anyway after all your hard work...however if they have already been billed there isnt so much chance that they will cancel, even though they would never pay if you didnt the work first, even if you got them on the front page as promised, in many cases.

Will be keeping you updated. I have a couple of reports I have to finish this week and some of us "offline teacher" types are going to be launching a collaborative effort for Ken Strongs benefit over the next week that will be a pretty big thing, then I am going to get on the phones next week Im planning on starting on the phones monday or tuesday for this.

After which I may not be releasing anymore reports for at least 6 months or so, because we will be fast at work growing this model. Which (Yes, the vip list will be a part of).

We are going to hit our first 25k by ourslves (within 30 days of start date) and then scale out based on the refined system that emerges as a result.

I probably shouldnt be sharing this ahead of time because that gets me in trouble alot, but I was excited about the simple little twist that I think is going to make all the difference.

I planted seeds for this early through the beginning part of the year, and I wanted them to grow then , but they are actually blossoming more now, and Im glad they did because we are really strong together about this kind of sstuff and Im glad I got Michael involved.

I dont recommend that any newbies try this particular angle until they are sure they can fulfill and have proven that to themselves, there are plenty of other angles we share here that will work for you just fine until you are confident in your fulfillment processes...but as for myself and Michael , with the help of our outsourcers, we are very excited about incorporating this idea and seeing how it puts jet fuel in our closing ratios.

Just wanted to share. It justv makes sense that if you would have to refund a refunder anyway, you might as well make yourself the only internet marketing firm in town that actually OFFERS the money back guarantee. The sales we will gain for it, will more than make up for any potential refunds, but for the way we are going to go about this we dont expect any, and the ones that MAY happen will be very few and far between.

Just couldnt wait to share that thought. May be an old one to some, but I have never done it and Im anxious to see how it roll. I think it will roll well and increase conversions like crazy.

Of course I can sell without it, have been since 98 or 99, but Im excited to see how this can potentially be an even MORE powerful angle for a USP in a sales pitch.

The guarantee is that they will get page and stay there most of the time within a certain time frame or their money back.

This is not the same as the technique where you dont charge them till they hit page one...because people act differently before and after you get their credit card, you could get them to the first page and they still may not pay you and take a contract when you do it ahead of time without pay, so we are going to collect up front, and just offer a money back guarantee if we dont get them to page one.

By being selective about niches, and towns, we will set up only leads that we know we can there in the first place (choose battles).

So maybe Im being premature but I had to get this idea out and share it, even though we havent tried it yet and we still have another week of planning to launch the way we want to.

Its exciting to try something new, as most of my systems are like old hat to me now, I like trying fresh ideas.

JD