I am expanding my business video services however and I want to make a strong push out into the community, meet business owners and introduce my company and services, so in addition to direct mail, LinkedIn, networking events, etc... I've decided to try door-to-door sales.
My process will be something like this: stop into a business cold and ask for a 5 minute meeting with the owner, 5 minute presentation on the benefits of video and why they should be using it, "sell" the next step which is a 30 minute free video marketing strategy session. 30 Minute strategy session is a blend of education and info gathering for me, still no selling, but sell the next step which is a full blown presentation on video, why they need it, how we will do awesome work for them. Ask for the sale then.
Seeing how this is my first time, I wanted to ask any experienced folks here for advice regarding that first cold visit and how to best get the owner to give you 5 minutes. Any mistakes you've made that you learned lessons from?
One specific question:
I have a brochure/flyer that I've created to leave behind with a business, whether I get the 5 minute meeting or not.
I also have a sales letter I've written for direct mail. Do you think it would be a good idea to leave the sales letter and my flyer behind, if I can't get that initial 5 minute meeting?
Thanks all... I appreciate your help.