[Implementation Guide] Do You Make This Mistake With Your Offline Marketing?
If I asked you the following question...
"What's the #1 purpose of all your marketing?"
What would your answer be?
If you don't have ANY or enough local business clients right now to make you and your offline consulting business profitable, it's probably because of your answer to this question.
One of the biggest breakthroughs you achieve in your efforts to market your local business consulting services is to realize that the purpose of what you do through your marketing is NOT to 'get' or even attract local business clients.
Hear me out on this.
The goal of everything you do to market you offline consulting business is neither of the above, because in themselves, they're end results. You need something in between.
There's one thing that, if you forget or bypass this, you're guaranteed to continue to feel like you can't make it or you're just not getting the results you know you could be getting if things were working in your favor.
I shared this on a recent webinar where I referred to it as an 'Epic Mistake.'
What's a local business strategy session?
It's a deliberately well planned meeting that you have with a qualified local business owner who is a prospects (not a 'Lead').
That business owner is motivated and ready to explore hiring you to help them with one or more problems they have related to *increasing their profits* -- NOT getting more customers, it's about ultimately increasing their profits.
From what I see, hear and read about, a lot of the suggestions and advice bypasses this e.g. cold call and make the sale there and then as just one example and while this may work once in a while your business should be based on repeatable and predictable systems.
The question is, is this an area where you too might need to look at doing things differently?
During this session you're involved in a selling conversation because if things are right for you and the business owner you should both want to move forward.
I created the 5-step approach initially to overcome my dislike of selling (I don't come from a direct sales background!) and modified it until it became highly effective. I use this to support these sessions and you should use whatever method works best for you based, not on what others say works for them, but based on who you are, your skills, knowledge background and goals.
So in conclusion, you need to aim for more strategy session because the more you're able to set up, the more local business clients you're going to get.
Your ultimate challenge in marketing yourself and your local business consulting isn't to learn how to install the latest Wordpress script, not to get crazily skilled at creating dazzling videos for clients. you should leave those to technicians and be the entrepreneur in your offline consulting business.
Your big challenge in marketing yourself and your problem-solving solutions effectively is to uncover how to get more of those local business strategy sessions with business owners.
Now you know, what do you need to do differently in the next 24-72 hours to get different results?
Bayo
Typos = Free
More information available here
"What's the #1 purpose of all your marketing?"
What would your answer be?
If you don't have ANY or enough local business clients right now to make you and your offline consulting business profitable, it's probably because of your answer to this question.
One of the biggest breakthroughs you achieve in your efforts to market your local business consulting services is to realize that the purpose of what you do through your marketing is NOT to 'get' or even attract local business clients.
Hear me out on this.
The goal of everything you do to market you offline consulting business is neither of the above, because in themselves, they're end results. You need something in between.
There's one thing that, if you forget or bypass this, you're guaranteed to continue to feel like you can't make it or you're just not getting the results you know you could be getting if things were working in your favor.
I shared this on a recent webinar where I referred to it as an 'Epic Mistake.'
Solution: Focus Your Marketing Efforts
on Getting More ...
on Getting More ...
What's a local business strategy session?
It's a deliberately well planned meeting that you have with a qualified local business owner who is a prospects (not a 'Lead').
That business owner is motivated and ready to explore hiring you to help them with one or more problems they have related to *increasing their profits* -- NOT getting more customers, it's about ultimately increasing their profits.
From what I see, hear and read about, a lot of the suggestions and advice bypasses this e.g. cold call and make the sale there and then as just one example and while this may work once in a while your business should be based on repeatable and predictable systems.
The question is, is this an area where you too might need to look at doing things differently?
During this session you're involved in a selling conversation because if things are right for you and the business owner you should both want to move forward.
I created the 5-step approach initially to overcome my dislike of selling (I don't come from a direct sales background!) and modified it until it became highly effective. I use this to support these sessions and you should use whatever method works best for you based, not on what others say works for them, but based on who you are, your skills, knowledge background and goals.
Conclusion
So in conclusion, you need to aim for more strategy session because the more you're able to set up, the more local business clients you're going to get.
Your ultimate challenge in marketing yourself and your local business consulting isn't to learn how to install the latest Wordpress script, not to get crazily skilled at creating dazzling videos for clients. you should leave those to technicians and be the entrepreneur in your offline consulting business.
Your big challenge in marketing yourself and your problem-solving solutions effectively is to uncover how to get more of those local business strategy sessions with business owners.
Now you know, what do you need to do differently in the next 24-72 hours to get different results?
Bayo
Typos = Free
More information available here