Got a team of Marketers/Busines Developers from a number of local businesses who want to use SEO (Primarily cos they can see the Digital Wave approaching and don't wanna be left behind as its pretty much their job to keep a breast).
Things they all have in common :
They pretty much only know about Traditional Methods.
Turns out nobody they came across for help actually explains to them in language they understand but rather just sells to them right off the bat till they met moi .
They have no way to even measure the ROI on newspaper ads they've been running.
So here's the task they wanna measure the Yellow pages ads and newspaper ads ROI campaigns as well as the SEO campaign over a period of time.
Now they all have a main phone number they use on their ads so my thinking was ok lets not change the phone numbers but there must be a way to
1. Have the phone numbers on their ads get forwarded to a specific number or phone.
2.Have a new number on the website eg get an 0800 number (cos we all like to call for free) and have that forward to a different number.
3. Measure ROI that way .
But I hear getting the 0800 numbers is a bit of a cost so that put some off so I said to ask if anyone had any suggestions or any ideas that could be easily implemented and preferably cheaper or free.
Also if anyone has a better suggestion for measuring seo please feel free to share or if you have some tip on google analytics aswell.
Hopefully these answers will help all of us and I hope everyone noticed the not selling straight off the bat but taking the time to educate works a lot in your favour.