So back to the present. This morning I woke up to an email from a woman interested in one of the coffee tables I have. She simply asked if it was still available and if so, what would be a good time to come take a look at it. I replied and said it was indeed still available and we agreed to meet tomorrow. I noticed in her email signature that she is a realtor for a popular local real estate agency. I have a very simple email signature with my name, company name, and website.
Hopefully you see where this is going. For many, an email signature may be second nature, but I can think of plenty of contacts who don't have one.
Anyway, back to the story. The very next email she sent me said nothing about the coffee table - she had visited my website and immediately said she was interested in a re-design of her website and SEO services!
No selling on my end, no pitches, no closing, no qualifying, no effort on my end at all - the signature did all the work by just being there! Now sure, this type of thing may not be typical, but it shows that it is possible. It was so exciting simply because it was so unexpected, and refreshing in the sense that it did not take any effort or work on my part. Granted, your website will need to explain precisely what you do, but that's easy.
The point here is that by having a simple email signature, every email you send to a new person gets you more exposure and it just may be the case that the recipient on the other end desperately needs your services!
I may just have to look for more junk around my house to sell on Craigslist now.