*Update* WARNING: This Little Ad Trick Blows The Competition Out Of The Water! Or $25k in 2 days

4/2/2013 Time for an update on this ad commentary.
Checking for this ad over the internet there are a few still running it
and I don't see any variations of it.

Here's how to add variation to it to keep it fresh after it gets copied or the response starts to drop off.

Keep up to date with split test results from sources like Marketing Experiments,
web split testing software blogs and web optimization blogs.

Two split test results came to my attention recently where they bumped up closed sales by 400% just by doing away with the contact form and emphasizing the phone number.

Now here's how you would say this in this type of ad...

"There are 2 common ways prospects will contact you.
Make sure your web designer knows which one should be used
and eliminate the other because tests have shown one makes 4x more customers.
[It's like free money because you aren't investing more money in your marketing.]"

Never tell them what makes a big difference in response.
You let them know there are 2 choices and one makes a huge difference.

They gotta get this from you because nobody else is showing their expertise
which affects their bottom line like this style.

--------------------------------------------------------------------------------

Since there has been such a positive response to this post..

http://www.warriorforum.com/offline-...out-water.html

I thought I'll show you a full ad with commentary on it.

--------------------------------------------------------------------------
“Warning: Don't Buy Web Design Until You Get Answers To These 5 Questions!”

Ask them what's the difference between a website
that looks good, and one that gets your phone ringing.
The surprising answer is in one word
[Answer: tested]

Want more leads..? then ask your web designer whether putting price on the offer page is right, because knowing this gave SafeSoft Solutions, a supplier of call center equipment, 100% more leads


Get more buyers to your showroom, by asking your designer which 3 design layouts matter most? Hyundai Holland tested these 3, and got 63% more requests for a test drive


Want to have quote requests left on your website? Then make sure your designer places the form in the correct place. This was tested and made a 110% difference in the number of leads


Want more phone calls from buyers? Then you had better make sure your designer puts more emphasis on one of these 2...great offer...credibility...because Cook Travel tested the 2 and one got 48% more phone calls each day.


Don't risk your future with un-tested web design work and call xxxx xxx to get all these questions answered now, because this is far too important to ignore.

A community service by [company name]

--------------------------------------------------------------------------------------

1 Headline is the same structure as in previous post.

2 Get straight into re-framing the buyers buying criteria straight out of the gate

3 Used specific names and numbers to create believability, because if they don't believe you, they won't buy, no matter how good the deal

4 Borrowed all those case studies and names, to show you how to do it even if you are brand new with no client results

5 used case studies for different situations...phone in's, ask for quote on website
or visit showroom. Because we want the different readers to know there is a fit for them

6 Used the word "un tested" to create a clear choice.

7 Strong call to action which uses the word "because".
If you read the book on influence, then you know it's power to lift compliance

8 Positioned it as a Community Service to be in another category in the buyers mind

There you go, all laid bared on how a competition crushing ad is made for classified sections.

Best,
Ewen

P.S. I do have all those case studies of split tests on file,
so not made up.