Direct Mail Marketing Ideas?

I would only find value in that list if it was people who refinanced within 1 year. That's a busto list to be honest.

Most of those people on that list will have moved or spent the money long ago.

we have all of that but what would you be selling them? Warranties etc...

You can run a quick little test. Offer them something for Free in return to gather some information about their current challenges and problems.

yea but I am looking more for product ideas of things we can sell them via direct mail.

I am not on the same page with you. The average re-fi home cost can't be 250K. The average re-fi amount would be 250K. The cost to re-fi 250K was probably 5K depending on which state they were in at the time and when over the last 10 years they re-fied.

To me, having been a mortgage banker, I don't see how the average re-fi reflects the person's ability to be any better of a source of buyers than say people who bought big sail boats. Both are high dollar items that can be financed rather easily.

And, when somebody re-fied through us, they took the excess cash and spent it almost immediately. That's why they re-fied. So, they were willing to spend is true but the coefficient of spending says they already spent it. See what I'm saying?

What are you looking to sell to these people? Plus how many of them are still at those addresses. Just because they did a re-fi doesn't mean they still live there. The foreclosure epidemic may have wiped out a huge percentage of your leads.

Just my immediate thoughts...

Good luck,

Tom

because "recent refinanciers" are the clients who we have the data from. The question is what could be directly sold to this demographic of homeowners?

One side note: Refinancers tend to be active, engaged customers. Whatever product(s) you end up marketing to them, the marketing material should have plenty of data, charts and graphs. They like lots of information.

In fact, with the rates so low now, many wealthy people are engaging in serial refinancing. Maybe you can create a constantly updated "hot sheet" of the best refinancing rates in the area.

we handle all of the refinancing and they just refi'd so they wouldnt need to see rates on something they just did but I am open to any other marketing ideas. for example when you move into a new home there is letters sent about getting a copy of your title for 79.00 even though it;s only a 2.00 purchase.