My partner has been asked to manage a local interior design business in a small town. The business owner has another business which generates a lot of money so she focuses her time on that whilst hoping my partner can improve this business. The sales dropped drastically until she started and they're slowly getting better.
I'm offering to help market the business for free in my spare time and if things go well I will be receiving a payout. I know, I know - don't ever do that. For personal reasons I am doing this and to be honest I'm not too bothered about getting paid. I'd love to help the business owner (an acquaintance) and my partner. In fact the business owner lives 3 doors down from my mother!
Anyway, I'm already in the process of creating a website which I am actually getting paid for. The owner's other business requires a website too which I'm being asked to build so that'll be done.
So far I've planned:
- Blog - linked to website - will contain regularly posted tips on interior design
- Video marketing (haven't considered much content yet)
- Basic SEO - only competition is yell listings etc so will be a joke to rank
- Google Places (well - Google+ now!) listing - currently unclaimed
- Yell listing - also unclaimed
- Other citations
- Basic social media
The biggest problem is the town is not particularly large and so even SEO won't make a huge impact. There is a larger town about 12 miles away and a large city 20 miles away.
If anyone has any ideas that are beyond general marketing I would really appreciate it. I have some ideas for offline marketing campaigns too. I've already considered talking to a couple of local businesses that build housing estates. In fact there's a bunch of houses being built locally so will get in there as best I can.
I've only just brainstormed these things just now so I'm missing a lot. Also it's 1am on a Sunday night/Monday morning so my brain isn't quite working the way it should. Hoping a few suggestions from you lovely people might come my way.
I have all the sales figures so my campaigns should be easy to measure.