Best Offer for a Dentist for direct mail?

by sodomojo 4 replies
I am getting ready to send out a direct mail for a dentist and am wondering what type of success people have had in the past with these. It's going to be an EDDM, 10k homes.

Thinking of free teeth whitening, free electric toothbrush, free consultation?

Any ideas or feedback would be appreciated.
#offline marketing #dentist #direct #mail #offer
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  • Profile picture of the author Eddie Spangler
    The teeth whitening one has been used with great success by many people as the cost to provide is low, the perceived value is high and it usually requires at least a paid exam and xray to qualify.
    I havent done but have read case studies.
    Cant think of a better way for a new practice to jumpstart its client list at a relatively low marketing cost than eddm with a teeth whitening offer.
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    • Profile picture of the author sodomojo
      Originally Posted by Eddie Spangler View Post

      The teeth whitening one has been used with great success by many people as the cost to provide is low, the perceived value is high and it usually requires at least a paid exam and xray to qualify.
      I havent done but have read case studies.
      Cant think of a better way for a new practice to jumpstart its client list at a relatively low marketing cost than eddm with a teeth whitening offer.
      Ya I was leaning towards teeth whitening cuz the cost is so low. I know the cost of the toothbrush that he would give away is about $85 for him, so the teeth whitening would be MUCH lower, just not sure if it would draw as well. Seems that everybody does the teeth whitening, prolly cuz it works lol.
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  • Profile picture of the author kebertt
    People are always interested in teeth whitening, and it's a great way to get customers through the door. If it's inexpensive for your client then I think it's the best option
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