Show us Your Craigslist Ad

46 replies
I know Craigslist can be an excellent tool to get steady new clients.. it's how I got my first client... I also know we can all learn from each other, so I thought I'd ask you guys to show us your strategies (please don't try to sell anything here, let's just mastermind here ok?)

I think we can all learn from you Craigslist 'gurus' and improve our own Craigslist responses.
  • How often do you post your ad
  • How many ads you post per city
  • How many cities do you advertize in
  • What headliner gets you most success
  • What kinda of copy do you use
  • What topics do you post in
EDIT: I TOTALLY forgot to add this in:


What I've done that has worked:
  • Using the local town name in the headliner to prove I'm local
  • Using terms in my headliner like 'I will get your site traffic; You have a pretty site now what?; First page of Google guaranteed in 3 months"
  • The posts that actually get more responses for me are the ones where I'm very candid, talking from one guy to another, not like a business commercial. No images. Also I don't put business names or anything, I just sell myself not some company name. People tend to think they're getting a good deal when dealing with one guy not some red tape.
  • As far as my copy, what's worked best is when I try to pull on the heart strings of the small business owner. I use terms like 'when was the last time you used the yellow pages to find something? Exactly. It's 2012 and 90% of Americans use the internet to find local businesses and services. Can they find you?"
  • I'm targeting small businesses.. Not giant contracts. Stuff in the $500-1500/mo range. So if I come across like a fortune 500 in my ad, I will just be overlooked by these small businesses. There is value in small business- I use the phone book to see what niches people afford to take out a ridiculously expensive ad and then approach them because if they can justify that, they surely will afford my services, and get better performance.
What I've done that hasn't worked:
  • Using the words 'marketing' or 'SEO' in the headliner has never gotten me a call
  • Putting images or business names or anything else that seems like a very expensive deal in my copy has never worked for me.
  • Sounding more like a commercial than a person talking
  • Putting prices
A few things I've done which I am sure can be improved:
  • Posting in nearby cities Craigslist- but I wonder how well this could do, as I've noticed people tend to like local - Have you done this with success?
  • Only renewing it when Craigslist lets me: have you guys used auto-posting software with success?
  • Probably not posting in the best topics: Computer services and stuff like that. What topics do you guys post in?
Disclaimer: These are just from my experiences and in no way do I consider the best ever. That's why I want to learn from others of you who may know how to do things better.
#craigslist #show
  • Profile picture of the author vndnbrgj
    I just posted something about this....
    The thread is called "Prospecting Made Simple - Part 1"
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  • Profile picture of the author kenmichaels
    Originally Posted by kylemarvin View Post

    (please don't try to sell anything here, let's just mastermind here ok?)
    Your safe in this sub forum, we squash bs threads / idiots / trolls / wso warmups
    pretty quick around here.

    with that said, welcome to the offline section...
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  • Profile picture of the author iAmNameLess
    Is this a matter of masterminding or a matter of providing proven ads for you to copy?
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    • Profile picture of the author kylemarvin
      I totally forgot to add my contributions and experiences with CL. I was actually rushing out the door when I posted that. Post edited.

      Originally Posted by iAmNameLess View Post

      Is this a matter of masterminding or a matter of providing proven ads for you to copy?
      No it's not about me copying you. This is the WF, it's a place where people share ideas and learn from each other, if you don't want to share your ideas that's fine, just don't leave a post with no contribution, while accusing me of wanting something for nothing.

      Obviously I wouldn't expect people to reveal their exact ad, what I'm trying to do is share what's worked and what hasn't worked, tips, tricks, strategies. I've shared mine, and anyone else is welcome to share some of theirs as well. If you don't want to, that''s great then don't post on this thread.
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      • Profile picture of the author mbreezy
        Originally Posted by kylemarvin View Post


        just don't leave a post with no contribution, while accusing me of wanting something for nothing.
        Nameless has contributed plenty when it comes to CL. IMO he is one of the resident gurus on the subject.

        I post to CL everyday for my "real" job. I put up 150-200 ads a day in the Cars by dealer section.

        What I do is probably not relevant to the section you're posting in. All I can really say is I have a awesome success rate using single image ads, I rarely get ghosted.
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      • Profile picture of the author iAmNameLess
        Originally Posted by kylemarvin View Post

        I totally forgot to add my contributions and experiences with CL. I was actually rushing out the door when I posted that. Post edited.



        No it's not about me copying you. This is the WF, it's a place where people share ideas and learn from each other, if you don't want to share your ideas that's fine, just don't leave a post with no contribution, while accusing me of wanting something for nothing.

        Obviously I wouldn't expect people to reveal their exact ad, what I'm trying to do is share what's worked and what hasn't worked, tips, tricks, strategies. I've shared mine, and anyone else is welcome to share some of theirs as well. If you don't want to, that''s great then don't post on this thread.
        Hey man, I'm sure you can understand how it came across, otherwise you wouldn't have edited your post. People want other people to do work for them, free.... it happens all the time, and I think you could admit that maybe you can see how someone could make that assumption about the original post? My post that you said was of no contribution, was probably in equal contribution of your original one. Correct? Just because you came back and edited it, doesn't make your OP that much better.

        Now that we got that out of the way, I thank you for coming back and editing that with more information. That is something that can add value, and I feel that I can comment on that now.

        I sometimes don't use the city name in the location box, I don't use it in a headline anymore because I think people are assuming its kind of scammy when you're not really in that area, and you say you are in the headline. When I use the city name in the location box, sometimes it works well, other times it doesn't... it's mostly dependent on the time of day and which city you're posting on.

        I think me and you are kind of targeting different audiences though. With craigslist, I target higher end and aim for the higher end stuff because I don't want to deal with the low mid range stuff. I really try to avoid anything under $1,000 with CL and I position myself differently in the ads as well. However, when I was going for more volume and lower ticket, I did things similarly as you and it worked pretty well.

        I also at first thought saying the service name was bad, until I modified my titles, and now if I have marketing, SEO, Web design, etc. in a title, it isn't a bad thing... it is kind of covered by the surrounding strings of words, know what I mean?

        I don't get a lot of stuff if I write the title in small letters. All caps are better, annoying, but better. Better than that is to have about 50-60% of the headline in caps.

        The copy itself, like I said, we're targeting different audiences, so I don't really talk as an individual, I have a copy that touches a few points, has an overview and call to action and that works well for me.

        What doesn't work well, is image ads for services. Text is almost always better, when done properly.

        I've noticed sometimes posting around 4:30 you get the busier professionals that browse looking for help. 4:30pm-445 if you pull it off properly you can always get a contact. I get most lawyers and dentists and higher end stuff at those times. Another time is 830am-9am, that's a hot time as well. Throughout the day after that is also good, but I've noticed those are peak times for quality contacts, that convert the highest and for the highest ticket.

        I've noticed I don't really get much after 630-7pm, and if I do, it's usually some college kids with an idea that isn't funded and want to give you an equity stake in the company.

        Everything you said that doesn't work... really does work, you probably didn't test in volume though. I get what you mean though... listing prices usually doesn't help for quality stuff, when you have all these other clowns posting for $99 websites. For them I guess it works... I see your point.. You can't really advertise it in the ad or you won't get as many calls.

        I post in 15 of the most major cities, but have had luck lately posting in the secondary cities of those markets. The smaller cities though, can sometimes be okay, but not much traffic goes to it. There are also cities that I consider a hostile environment and no longer post in because everyone flags.

        My 2 favorite to post in that became hostile, are orange county and oklahoma city. I've also noticed Raleigh NC is hostile now, so I avoid those instead of risking my account.

        I post 3 ads/day per account and always renew the ads every 48 hours. You can post more in other sections but in services you can not.

        I also noticed craigslist did another algorithm update in their ghosting. If you DO use image ads, it's best to rename the images, if you upload them on there. If not, then you should still rename them and host them in different places.

        I think the real key to success on craigslist... is testing. We all are going to have different results with different things. Craigslist works great, but you have to work it. It's definitely a long term type thing, work it for a month straight to the maximum you can and you'll definitely have some decent results. After that month you have something to build off of, and improve with your copy, posting times, cities, etc. and you'll be able to test which things work and which don't.

        One cool thing I noticed, is if you post twice in a city and some asshole flags you, they can only remove one post. Someone from another IP would have to flag your other one. I guess that isn't really new, but it's a cool little tip. Also... if you flag someone before YOU post, chances are they'll be coming on to check the ads, and flag their competitors as well so you might not want to do that.

        One of the most important tips I can give, is message/reply to the ads your competition posts. Be friendly, ask how CL is working for them, and become friendly with them. That is definitely a key in order to keep your ads from getting flagged because you are no longer a threat, you're a colleague.
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        • Profile picture of the author kylemarvin
          Hey man, I'm sure you can understand how it came across, otherwise you wouldn't have edited your post.
          No, you're absolutely right, I made the mistake of not posting my whole post and I realized about 20 minutes after I left to run an errand that I needed to edit my post, unfortunately I didn't get home before others pointed it out. My intentions genuinely are to share ideas. A few have worked for me but I know I need improvement and that's what WF is for. I can see by your 4000+ posts that you've obviously contributed a lot here, so thanks for taking the time to come back and repost.

          I don't get a lot of stuff if I write the title in small letters. All caps are better, annoying, but better. Better than that is to have about 50-60% of the headline in caps.
          That is certainly one thing I've never tried, very interesting that you've seen a difference in responses.

          I've noticed sometimes posting around 4:30 you get the busier professionals that browse looking for help. 4:30pm-445 if you pull it off properly you can always get a contact. I get most lawyers and dentists and higher end stuff at those times. Another time is 830am-9am, that's a hot time as well. Throughout the day after that is also good, but I've noticed those are peak times for quality contacts, that convert the highest and for the highest ticket. I've noticed I don't really get much after 630-7pm, and if I do, it's usually some college kids with an idea that isn't funded and want to give you an equity stake in the company.
          That makes sense, I never really put thought into the time of day to post. Good tips.

          Everything you said that doesn't work... really does work...
          Like I said, these are what has and hasn't worked for me, and in no way do I consider my experience totally typical.

          I post in 15 of the most major cities, but have had luck lately posting in the secondary cities of those markets. The smaller cities though, can sometimes be okay, but not much traffic goes to it. There are also cities that I consider a hostile environment and no longer post in because everyone flags.
          So you advertise nation wide? I suppose that makes a bit more sense when going for large contracts as opposed to local. Why can people just flag a legitimate post? Doesn't seem kosher.. Unless I guess you're breaking CL's TOS... It's like a witch hunt isn't it... I've gotten flagged once for an ad as a for hire musician.. lol.

          I post 3 ads/day per account and always renew the ads every 48 hours. You can post more in other sections but in services you can not.
          So do you find that services is the best place to post?

          One cool thing I noticed, is if you post twice in a city and some asshole flags you, they can only remove one post. Someone from another IP would have to flag your other one. I guess that isn't really new, but it's a cool little tip. Also... if you flag someone before YOU post, chances are they'll be coming on to check the ads, and flag their competitors as well so you might not want to do that.
          I didn't realize flagging would be such an issue.. It must be competitors... How can people get away with that? Isn't there a way to rebut the flag? I've never had one of my local SEO ads flagged.

          Speaking of testing and trials, one thing I'm doing is putting up an ad from someone who needs SEO (not offers it) and see what kind of materials and how fast people shoot me proposals, as a way of seeing what they are doing and how to adapt their methods or learn from them.

          About accounts, do you mean you use more than 1 CL account? I've never been that aggressive perhaps I should be.
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        • Profile picture of the author wickedt2
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          • Profile picture of the author iAmNameLess
            Originally Posted by buttonlife View Post




            So you are able to create other accounts and not needing to use alternate IP's? I've heard that this was the biggest issue because switching IP's is supposed to be a necessity when advertising on CL.
            It isn't the biggest issue, it is the biggest myth. Usually people have problems because of how often they post, how fast they post and when they don't clear their CL cookies.

            My general rule when posting, is post an ad, verify it's live and on the page, then post another one.

            The way craigslist works, is when you post, it doesn't immediately get approved. It's set in a queue to where a cron job runs a script looking for things that will classify the ad as ghost material, but if it isn't ghost material, at the end of the cron job it will be posted on the website. Depending on the section, the cron jobs are set up every 10-15 minutes.

            As with anything, the more you understand how the intricate things work, the better you can do to manipulate it, or just have better success!
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    • Profile picture of the author Voasi
      Originally Posted by iAmNameLess View Post

      Is this a matter of masterminding or a matter of providing proven ads for you to copy?
      LOL... what do you think? Even if it is for "the good of the community" with "his intentions being pure" ...others aren't and they'll copy it regardless.

      For them, it's not about connections or friends... This is business.

      This thread is ridiculous. My ads have made me $100's of thousands of dollars over the years... why would I post them?
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      • Profile picture of the author tryinhere
        Originally Posted by Voasi View Post

        This thread is ridiculous. My ads have made me $100's of thousands of dollars over the years... why would I post them?
        I do not think anyone wants your ad in exact terms, but more sharing an overview, but again that's you choice.

        This section (offline) is not for the bullshit people, there are many very high profile people here who openly share.

        If you feel like sharing a little of your knowledge to help other is beyond you maybe then you need to find another forum to hang out in.

        As for people who just copy or steal, life is full of those people and the never, repeat never will become anything anyway, as they do not have the ability to lead or create so they may steal a line or two but they will never understand in total why it never really did work for them.

        For the rest of us here and for you, you will probably find that what ever you give in a small way would never replace what you can take from here in valuable information.
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        • Profile picture of the author Voasi
          Originally Posted by tryinhere View Post

          I do not think anyone wants your ad in exact terms, but more sharing an overview, but again that's you choice.
          I guarantee I post my Ad, people will repost it - call me a "realist".

          Originally Posted by tryinhere View Post

          This section (offline) is not for the bullshit people, there are many very high profile people here who openly share.
          That is true for any forum here... There are plenty of bullshit people in here. There are plenty of high profile people in here that share openly, I'm one of them. Just because you feel one way, doesn't make it true.

          Originally Posted by tryinhere View Post

          If you feel like sharing a little of your knowledge to help other is beyond you maybe then you need to find another forum to hang out in.
          LOL... Wow... do a little homework Pete before trying to say something like that to me. I've given so much value to this forum and have expected NOTHING. Your post here makes me lose faith in good, responses in this forum.

          Originally Posted by tryinhere View Post

          As for people who just copy or steal, life is full of those people and the never, repeat never will become anything anyway, as they do not have the ability to lead or create so they may steal a line or two but they will never understand in total why it never really did work for them.
          LOL... thanks Dad. Of course, I know that. But I'm also not going to go out of my way to just hand over keys to my Ferrari... on a Friday Night... to a drunk driver... and expect to have my nice car back in one piece.

          I've already given my CL Ads and have seen a decrease in leads. Do I mind... maybe a little. But that's Ok, because I felt good about it.

          Originally Posted by tryinhere View Post

          For the rest of us here and for you, you will probably find that what ever you give in a small way would never replace what you can take from here in valuable information.
          I completely agree - I've been coming to this forum since for almost 10 years and have learned a lot. I've also spent countless hours responding to people's responses and helping them grow there business.
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          • Profile picture of the author tryinhere
            Originally Posted by Voasi View Post

            Your post here makes me lose faith in good, responses in this forum..
            Sorry about that, I know your the real deal here and was confused by your response, loose faith over a silly post by me ? I hope not.

            Enjoy your new year.
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            • Profile picture of the author Voasi
              Originally Posted by tryinhere View Post

              Sorry about that, I know your the real deal here and was confused by your response, loose faith over a silly post by me ? I hope not.

              Enjoy your new year.
              It's no problem - one of the drawbacks to posting in a forum... you can't look someone in the eye and see the emotions of their responses or inflection in their voice, so responses can be taken one way... or another.

              But to answer the direct question specifically of the OP:

              Offer something of value in your Ad. You want to be very specific and precise in your Ad Title so that they see it. Having symbols (if the section "allows" it) is a great way to have your Ad Title stand out, but you have to weigh that with making sure you get your message across in the Ad Title (since you only have so many characters).

              Being genuine does help, but is secondary to giving benefits in your Ad Copy/Title. Business owners always want to know what you can do for them, what they can expect from you and how much many they can potentially make. Speak in those terms (if targeting business owners for internet marketing services) and you'll start getting phone calls, not emails (I say that because you'll get a BUNCH of email spam, so I expect someone who is serious to call me).
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              • Profile picture of the author tryinhere
                Originally Posted by Voasi View Post

                But to answer the direct question specifically of the OP.
                In Kind let me also offer something to the thread / OP that worked a little in a similar situation / ad wise.

                Like you mention with the phone call not email response we added a very simple tag that instead of asking them to call was to text a simple word to a mobile, something like

                "your contact pitch here / or TXT - INFO to 1234 567 890 today."

                Because most people had mobiles and firing a text was quick and easy and non confronting, we then were able to bring in a lot more leads and high percentage probably - 30 % - 40 % started coming in via the INFO reply method from there we captured a warm lead that we could then call them back on.

                It was simple and it worked very well.

                (this was on gumtree so I guess CL would be similar)
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      • Profile picture of the author jrobconsult
        Originally Posted by Voasi View Post

        LOL... what do you think? Even if it is for "the good of the community" with "his intentions being pure" ...others aren't and they'll copy it regardless.

        For them, it's not about connections or friends... This is business.

        This thread is ridiculous. My ads have made me $100's of thousands of dollars over the years... why would I post them?
        Yep, it is sad too many will just copy instead of taking good information and putting their own spin on it. I have seen one of your ad's and it is really good and see how it would make you a ton of money.
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  • Profile picture of the author RyanJ
    Originally Posted by kylemarvin View Post

    I know Craigslist can be an excellent tool to get steady new clients.. it's how I got my first client... I also know we can all learn from each other, so I thought I'd ask you guys to show us your strategies (please don't try to sell anything here, let's just mastermind here ok?)

    I think we can all learn from you Craigslist 'gurus' and improve our own Craigslist responses.
    • How often do you post your ad
    • How many ads you post per city
    • How many cities do you advertize in
    • What headliner gets you most success
    • What copy do you use

    Please, why don't you start us off with the ad (or similar to the one) you got your first client with? It helps to contribute before you ask for proven ad copy.
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  • Profile picture of the author Sander Zaydman
    Hey Craigslist Marketing is how i made my first business... I have an awesome system i use. If you are interested, PM Me and ill show you.
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    Now sure how much to charge for your local marketing services?
    Add me on Facebook and I'll give you access to my Local Marketing Consultant Group....

    www.facebook.com/sander.zaydman

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    • Profile picture of the author dorismc
      Originally Posted by Sander Zaydman View Post

      Hey Craigslist Marketing is how i made my first business... I have an awesome system i use. If you are interested, PM Me and ill show you.
      Hi Sander, I would like to know your system. I am unable to PM not sure if you can pm me either.

      Thanks,
      Doris
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    • Profile picture of the author AussieT
      Originally Posted by Sander Zaydman View Post

      Hey Craigslist Marketing is how i made my first business... I have an awesome system i use. If you are interested, PM Me and ill show you.
      Oh we are all interested spleas show us all
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  • Profile picture of the author maxrezn
    Awesome post IamNameless. I'm running a 180ad campaign this month, I'll apply some of the tips right away.
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  • Profile picture of the author Jengonz1982
    If you're offering a product that has a set price(s) is it a good idea to post the amount?
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  • Profile picture of the author iAmNameLess
    Hey Kyle,

    Definitely test out the caps when you can, it's one of the biggest difference makers, and with the amount of competition out there, it can draw the users eyes to your headline. That's without a doubt one of the most important things with CL in my opinion.

    Flagging is a huge problem.. It's one of the biggest problems next to ghosting, but also a contributing factor to the ghosting algorithm. What I've noticed lately, is if you get flagged at a certain ration in a certain city, you will be ghosted from that city. Anyone can flag... what some people do is load up a bunch of proxies, and go around flagging all their competitors ads.

    It sucks because you can be fully compliant with the TOS and still get flagged by competitors.

    You're in a pretty calm area I think though. I had a couple problems in the Denver CL here and there, but overall it has been pretty good. You have a lot of cheapos over there offering $99-199 websites. Colorado springs and boulder have treated me well too.

    As for services being the best place to post... yeah, I think so. I guess it just depends on what you do.. I always post in computer services. Others claim that small biz section is really good but I tested it out very thoroughly and it is pretty crappy in comparison.

    LOL! Good idea on the ad to get people to send in stuff. I do that every now and then to see average prices on there, gauging traffic, etc. Some cities on Craigslist I end up with 100+ responses. That's kind of typical for LA and NYC though, since you have people from across the world going there to see if they can score some work.

    I use quite a few accounts, but haven't been posting as much as I usually do... I'm probably only posting about 10-15 ads per day now, sometimes now even that mainly because our workload has been pretty high lately.

    If you create a new account for posting in other cities, make sure your first one is for your local craigslist, and make sure it is visibly showing on the main category page. After you do that, you can post anywhere.
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    • Profile picture of the author buttonlife
      Extremely valuable information guys. I've been a bit standoffish about diving head first into CL because of all the hype about how hard it is to use it now but this has convinced me to try it out a little more. I've been staying with other classifieds so I didn't have to deal with the hassle.

      Originally Posted by iAmNameLess View Post

      Hey Kyle,
      I use quite a few accounts, but haven't been posting as much as I usually do... I'm probably only posting about 10-15 ads per day now, sometimes now even that mainly because our workload has been pretty high lately.

      If you create a new account for posting in other cities, make sure your first one is for your local craigslist, and make sure it is visibly showing on the main category page. After you do that, you can post anywhere.
      So you are able to create other accounts and not needing to use alternate IP's? I've heard that this was the biggest issue because switching IP's is supposed to be a necessity when advertising on CL.
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    • Profile picture of the author joel623
      Originally Posted by iAmNameLess View Post

      Hey Kyle,
      If you create a new account for posting in other cities, make sure your first one is for your local craigslist, and make sure it is visibly showing on the main category page. After you do that, you can post anywhere.
      Interesting point, once the local post is successful, is there an optimal amount of time to wait until making that next "out of area" post?

      Also, I was curious in terms of tracking your ads, since you have so many running how can you determine which the person is calling in regards to? Do you have different numbers on each ad or send them different landing pages or websites?
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  • Profile picture of the author sadneck
    Originally Posted by kylemarvin View Post

    I know Craigslist can be an excellent tool to get steady new clients.. it's how I got my first client... I also know we can all learn from each other, so I thought I'd ask you guys to show us your strategies (please don't try to sell anything here, let's just mastermind here ok?)

    I think we can all learn from you Craigslist 'gurus' and improve our own Craigslist responses.
    • How often do you post your ad
    • How many ads you post per city
    • How many cities do you advertize in
    • What headliner gets you most success
    • What kinda of copy do you use
    • What topics do you post in
    EDIT: I TOTALLY forgot to add this in:


    What I've done that has worked:
    • Using the local town name in the headliner to prove I'm local
    • Using terms in my headliner like 'I will get your site traffic; You have a pretty site now what?; First page of Google guaranteed in 3 months"
    • The posts that actually get more responses for me are the ones where I'm very candid, talking from one guy to another, not like a business commercial. No images. Also I don't put business names or anything, I just sell myself not some company name. People tend to think they're getting a good deal when dealing with one guy not some red tape.
    • As far as my copy, what's worked best is when I try to pull on the heart strings of the small business owner. I use terms like 'when was the last time you used the yellow pages to find something? Exactly. It's 2012 and 90% of Americans use the internet to find local businesses and services. Can they find you?"
    • I'm targeting small businesses.. Not giant contracts. Stuff in the $500-1500/mo range. So if I come across like a fortune 500 in my ad, I will just be overlooked by these small businesses. There is value in small business- I use the phone book to see what niches people afford to take out a ridiculously expensive ad and then approach them because if they can justify that, they surely will afford my services, and get better performance.
    What I've done that hasn't worked:
    • Using the words 'marketing' or 'SEO' in the headliner has never gotten me a call
    • Putting images or business names or anything else that seems like a very expensive deal in my copy has never worked for me.
    • Sounding more like a commercial than a person talking
    • Putting prices
    A few things I've done which I am sure can be improved:
    • Posting in nearby cities Craigslist- but I wonder how well this could do, as I've noticed people tend to like local - Have you done this with success?
    • Only renewing it when Craigslist lets me: have you guys used auto-posting software with success?
    • Probably not posting in the best topics: Computer services and stuff like that. What topics do you guys post in?
    Disclaimer: These are just from my experiences and in no way do I consider the best ever. That's why I want to learn from others of you who may know how to do things better.
    I can not give you too much of my experience with craigslist, but I can provide you my experience with Kijiji, (which is a Canadian equivalent eh?)

    I found in Canada, the "bargain site" only appears to work best in white collar cities, (which seems opposite to what you would normally believe.) The thing I have found with my best converting ads versus my sadly converting ads, is that if they appear more like a commercial or service, then they get ignored, but if they look like a really special BARGAIN deal, then they start to get some good responses.

    People want tangible when they are searching for a bargain, so you have to give them something of substance.

    Andrew
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  • Profile picture of the author seobro
    I do not believe that this forum likes to post links to cl, but this is my view.

    - HEADLINE
    - Sub Head
    - Pretty pics
    - body copy
    - link to my web site
    ***800 number***

    All the best to you.
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  • Profile picture of the author Carl Fridsjö
    Hey I'm just curious about 1 thing... what are the percentages that Email you VS call?
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  • Profile picture of the author ewenmack
    Here's an ad that brought in $25,000 worth of business in 2 days and the reasons why
    it was written that way.

    Best,
    Ewen

    http://www.warriorforum.com/offline-...5k-2-days.html

    Originally Posted by kylemarvin View Post

    I know Craigslist can be an excellent tool to get steady new clients.. it's how I got my first client... I also know we can all learn from each other, so I thought I'd ask you guys to show us your strategies (please don't try to sell anything here, let's just mastermind here ok?)

    I think we can all learn from you Craigslist 'gurus' and improve our own Craigslist responses.
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  • Profile picture of the author sdentrepreneur
    Good post Ewan, I have seen that one before. I think its hard to find business owners with big marketing budgets on Craigslist. I use CL to find people for my coaching program. Been dabbling with ODesk lately, there are business owners looking for cheap labor but also some with big budgets and want an expert. If you feel your an expert in some aspect of IM, create a profile on Odesk and E-Lance. Attraction Marketing works better than beating the weeds on CL....#justsayin
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  • Profile picture of the author RJAYY
    Hey guys im new to the forum, lol actually got my start in the dark forum. But anyways you can track your ads with craigslist ad tracker. I also just found out a new way to ad video to your ads which is using keepvid to download a video, then use lunapic to convert the the video to animated GIF file then use photobucket to upload and get the html code for the ad.
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  • Profile picture of the author MediaMaven365
    First - I'm a total noob who has purchased a few WSOs and always felt that what I really needed to do was build a more tangible service based consulting business.

    After reading this post tonight, i decided to jump in and post in CL for the services I can provide a business as a first step. I created a site, investigated the payment options (def think collecting check info and printing checks is the way to go), and went ahead and wrote up several postings ahead of time to make the posting as less time consuming as possible.

    Special thanks to iamnameless who I've been stalking for any and all tips he's shared.
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  • Profile picture of the author RedShifted
    Each of these ads generally pulls in about 3-5 leads a week. I have 3 accounts for testing, and 3 accounts where all my winning ads get transfered. By october I'm planning on having 15 accounts, and will be posting more than once a day.

    The thing is, I see enormous potential in this system because even on a small scale its proven very profitable.

    Here's a more recent, converting home improvement ad:

    A "Qualified" Remodeling Company is NOT the Same as A *Credible* One!

    Maybe you're looking for a qualified home remodeling contractor. It could be for a bathroom, basement or kitchen.. its not that important.

    What IS important, are your standards for hiring a remodeling company.

    If I went on about all the negative things I see in the remodeling industry as a business owner, you might think I was a negative person.

    If I told you all these problems could be solved with 1 simple clarification, then you might find this post useful.

    As unnecessary as this may seem to you, I want you to realize it took me 6 years just to make this super simple distinction. Something so simple, almost always goes overlooked by most people.

    Let me define 2 words for you:

    *Qualified - having complied with the minimum requirements to perform a task.

    *Credible - offering reasonable grounds to perform a task effectively and succesfully.

    This is VERY important, so please listen carefully.
    When you look for a "qualified" contractor, you are looking for a person who possesses the BARE MINIMUM to perform the job.

    What is the bare minimum?

    License
    Insurance

    For most people, those are the only 2 standards they look for.

    But guess what?

    A police officer who just got graduated the academy 3 days ago… is "qualified" to protect people.
    A teenager who got their license 2 weeks ago is also "qualified" to drive.

    A soldier who just passed boot camp …

    A doctor who just graduated medical school…

    Are you seeing the point yet?

    Would you trust these people with your life?

    Would you trust a "qualified" remodeling contractor with your home?

    Now lets define what a CREDIBLE contractor might be -

    At bare minimum they should be licensed & insured.

    They should actively practice the rules and guidelines set forth by the EPA.
    They must abide by "lead-safe" practices.

    Lead is a toxin, its in many old homes (pre-1978 to be specific).

    This is why work areas are contained.
    This is why dust needs to be minimized.
    This is why workers must clean up every time a mess is made.

    Not cleaning up when a mess is made is the #1 reason accidents are caused on the job site.

    It poses health hazards AND fire hazards. Contractors are the only people in the world who can prevent lead exposure. Thats why we test paint before we start ripping walls down.

    They should adhere to guidelines of Energy Star and strive to reduce their carbon footprint.

    They should always use negative air machines when painting.

    They should always pull permits when permits need to be pulled.

    Does this sound more CREDIBLE to you?

    How about being in business since 1992?
    Or a team with 65 combined years of residential and commercial remodeling experience?

    This doesn't make us any more expensive… we take our credibility serious like any other business should. We strive beyond the "minimum required standards".

    We do a great job because it makes our great customer tell their great friends. So trust us, we don't need to charge more. We probably won't be the cheapest you can find, and there are MANY "qualified" companies out there… but not all of them are credible.



    If credibility is what you crave, call XXXXX at XXX-XXX-XXXX.

    Or visit our website and send us an email: http://www.XXXXXX.com.

    A community service by XXXXXXXXXXXX.

    Seize the opportunity now.

    NOTE: I always use the max of 8 pictures on CL and I always submit the best ones I can.
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  • Profile picture of the author RedShifted
    This one was a test using a short headline and it wound up converting really well. Which was strange because I wasn't that happy with the copy (I rarely am which is why I'm sensitive to outside criticism, I'm critical enough on my own).

    Oh btw you'll see a lot of sentences repeating from ad to ad. I tend to take out what I like most from older ads and remix them into new ones.


    Home Remodeling!

    I knew a short headline would get your attention! Its unfortunate that most businesses don't realize this simple little fact - but people hate wasting time.

    So rather than waste anymore of your time, lets assume you're in the market for a new home renovation. Perhaps it’s a kitchen, bathroom or basement. Or maybe you're looking for a full home addition?

    The problem is, you need to find a credible company you can trust. And you may be asking yourself, "why should I choose YOUR company?"

    Well don't be surprised, but I just so happen to have a list prepared. =]

    This is WHY you should choose XXXXXXXX.

    1) We are fully licensed, insured and BBB accredited.
    2) We adhere to all guidelines set forth by the EPA (such as identifying lead in paint before any work is done).
    3) We contain work areas.
    4) We minimize dust & mold exposure. Certain types of airborne particles can be highly flammable and/or toxic to your health.
    5) We do NOT just clean up at the end of our job, we clean up every single time a mess is made. This is the #1 way to prevent accidents on the job site.
    6) We have served over 170,000 satisfied NJ residents.
    7) We have been in business since 1992.
    8) We have strong ties in the industry which allows us to source materials at the most affordable prices.
    9) We itemize our bids so you know precisely what you're paying for (pay attention next time you sign a contract you'll notice most businesses don't do this).
    10) The quality of work we do is outstanding. But don't take our word for it, ask us for pictures, referrals, hand-written testimonies… certifications, anything you want, just ask.

    Does this make us expensive? No, we are definitely not "expensive".

    Does this make us the cheapest? No, we are not the cheapest either. If you want cheap, we will gladly recommend over 1,000 fly-by-night companies.

    But ask yourself, "how important is 'cheap'?" We can guarantee the lowest material costs, but labor is never something you should skimp on. Building and fire codes are not worth saving money over.

    When you do find your cheap remodeling company, I want you to ask them this.
    Ask them how long their "life time warranty" is.
    Then ask them how long they've been in business.

    You may be suprised to find their warranties outlast their business.

    Be smart, do your homework, and if we haven't scared you away yet, give XXXX a call at XXX-XXX-XXXX.

    Or visit our website at: XXXXXXXXX

    A community service by XXX XXXXX XXXXXXX.
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    • Profile picture of the author ewenmack
      Ah Red, I see that magic line, A Community Service!

      Well done.

      Best,
      Ewen
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  • Profile picture of the author RedShifted
    HAHAHAAAA you know it Ewen!

    After I stole that line from you there hasn't been one ad I haven't used it in. =]
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    • Profile picture of the author ewenmack
      Originally Posted by RedShifted View Post

      HAHAHAAAA you know it Ewen!

      After I stole that line from you there hasn't been one ad I haven't used it in. =]
      Check out my latest update on reframing the buyer criteria here

      http://www.warriorforum.com/offline-...out-water.html

      Devastating case study.

      Best,
      Ewen
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      • Profile picture of the author ewenmack
        Hey Red,

        I'd take out the website visit option
        because if the reader is hot and ready,
        you don't want her wondering off to another web page
        and for some reason cool off.

        While she's over there the puppy maybe chewing up her shoes,
        the kids are fighting and any other distraction
        that stops her in her tracks from picking up the phone.

        Worth testing.

        Best,
        Ewen
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  • Profile picture of the author RedShifted
    I wasn't going to post this ad because the copy is boring (and repetitive most of you have seen our credentials already). But the reason I AM posting this is because of how simple it is, and the fact that it still gets people to call after 2-3 months on CL.

    This had to be one of the first ads I ever wrote. Also, to the guy who said "CL is hard" thats absolutely not true. If crappy copy like this can pull leads anyone can generate leads on CL. The hardest thing I find about CL is just posting consistently every single day.

    BTW this was before I started stealing copy from Ewen.

    Do You Need A >>Credible<< Home Remodeling Contractor?


    XXXXXXXXXX has been in business since 1992 and has served over 170,000 residents of NJ.

    Our area of expertise is kitchens, bathrooms and basements.

    Perhaps you have a great idea in mind and are looking for a qualified home remodeling team? XXXXXXXXXXX has over 65 years of combined residential and commerical remodeling experience. We guarantee to make all your home remodeling dreams come true.

    We are fully licensed, insured and BBB accredited. For more information call XXXX at XXX-XXX-XXXX or visit our website:

    XXXXXXXXXXXXXXXXXXX


    Like I said simple sometimes works just as good as the more personal ads. Will get some more up tommorow!
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  • Profile picture of the author CollegeCEO
    The trick with Craigslist is not to come off like a salesperson or like a company at all really, just like you pointed out in the OP. The ads that I've had success with don't mention anything about my company at all or that I'm selling anything. From what I've seen, the people that go on craigslist looking for marketing help don't want to deal with big businesses. If they were looking for a business, they probably would have used Google. They want someone local. However, the problem that I've run into with Craigslist is that there's a lot of cheap people on there who want things for rock bottom prices or for free (I'm talking about Online Marketing services). You really have to think about who your target market is when you post on craigslist. It could definitely just be where I live, but the businesses with big marketing dollars typically don't browse craigslist to find someone to handle their online marketing. I've mainly found people who are just starting up their business and haven't really thought out the marketing portion of it yet. Again, this is just one marketer's experiences and I haven't done any extensive testing yet.
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  • Profile picture of the author Erick Griffin
    @kylemarvin I would be interested in knowing what your experience has been like in markets with fewer than 200,000 in regards to PPC.
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  • Profile picture of the author Newbiemarketer76
    I see craigslist as attracting the following 2 types

    1. Perverts (child molesters/ sluts/ old and ugly people with limited options
    2. Scammers of some sort
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    • When I first started using CL for my customers it was quite the learning curve.

      The very first client I helped took me 16 different ads until I hit on what worked for their industry.
      1. I found that the ad, though it is targeting a large audience the copy must speak to the individual reading it.
      2. I used more "You and Your" & edited out "I, Me, or Us"
      3. In the title adding "+ Free Offer" pulled more than without it.
      4. The body copy always starts with an open ended question
      5. Some ads I used pictures and some I didn't but after testing pictures pulled in slightly more.
      6. Testimonials - TESTIMONIALS - TESTIMONIALS I found more buyers were persuaded to buy due to the testimonials. When we followed up 80% of the customers told us it was the testimonials that sold them.
      7. Finally the most important business owners name, phone number and physical address. Buyers know they take a risk hiring any service from someone online, but when they can walk into their establishment that lets the buyer know if they are not satisfied they have recourse.
      Thank you for letting me share.
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    • Profile picture of the author Irish Intuition
      Originally Posted by Newbiemarketer76 View Post

      I see craigslist as attracting the following 2 types

      1. Perverts (child molesters/ sluts/ old and ugly people with limited options
      2. Scammers of some sort
      hahaha... yeah, that is all that is on craigslist :rolleyes:

      That was a pretty dumb statement....
      Signature




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    • Profile picture of the author mulesmurf
      Hey,
      Maybe you are hanging out in the wrong sections?
      Heh,
      mulesmurf
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  • Profile picture of the author jrobconsult
    Doing research on craigslist ads, I have seen ads copied from others. Unless, the different names and phone numbers are used for tracking. The best one is seeing a resume with the same work experience but 2 different names and the phone numbers were a couple of thousand miles apart.

    I had a website ( not listed anymore ) that 2 people copied from WF. One actually included the specific case studies and FAQ. That is why the smart ones are careful in what they share on here.
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