So my wife and I started a company that mainly focuses on direct mail advertising (compliments of Bob Ross). It has been almost 4 weeks since we started. Our first 2 days, we managed to sign up 3 advertisers for about $1300 in sales. We need to get no less than 12 advertisers to profit on the mailer. We figured with the quick response we had to our service, we should have the postcard filled up within a week. Fast Forward to today. We have made approximately 600 calls, walked in to no less than 30 businesses sent numerous emails to interested prospects and we still sit at 3 sales. So the frustration is starting to set in. The rejection is not bothering me as much but the lack of sales is.
I am not abandoning this by no means so don't think I am quitting. I would like some feedback using a different approach.
When I contact a place, instead of offering them just direct mail advertising or advertising in general, should I offer web design and seo as well? Just trying to diversify a little. Call my services small business solutions. If I can't sell them on the advertising, maybe I can sell them on another service. Any thoughts?