Best offline marketing tool?

12 years ago

It depends on the product you are offering and your marketing budget. For me the cost-effective I use for my products promoting it offline is Classified Ads.

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chaotic2001 12 years ago

Are you talking about a tool for driving traffic for you (to showcase your business), or for a client (client website)?
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steveproxy 12 years ago

Originally Posted by Ninja Ana

It depends on the product you are offering and your marketing budget. For me the cost-effective I use for my products promoting it offline is Classified Ads.

Well said.
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samusbox 12 years ago

plz read best blog then you know yours answer
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John Williamson

12 years ago

Referrals / word of mouth - by far the most powerful in my opinion. A new potential client being referred to me by one of their friends is hugely powerful - it all but eliminates me having to pitch my services.

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Irish Intuition

12 years ago

Originally Posted by John Williamson

Referrals / word of mouth - by far the most powerful in my opinion. A new potential client being referred to me by one of their friends is hugely powerful - it all but eliminates me having to pitch my services.

Those are the best for quality of leads, very poor for volume of leads.

One must get a base of good clients before any referrals come in... and
even than only 1 in 5 give referrals on an average. It is a very proactive
process most business owners are passive about.

It seems we are not going to know exactly what the OP wanted to know
because he never clarified his question. Looking for leads, web traffic or
foot traffic... offline has too many types of 'traffic' to not be specific.

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Todd Pedersen

12 years ago

I like to use Linkedin to grow my offline presence. You can start networking with owners and actually have them contacting you for your services.

I have a "group" of over 1,600 to which I can send out weekly newsletters to. it can be very powerful in establishing yourself as an authority in the industry.

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chemickz07

12 years ago

Originally Posted by Todd Pedersen

I like to use Linkedin to grow my offline presence. You can start networking with owners and actually have them contacting you for your services.

I have a "group" of over 1,600 to which I can send out weekly newsletters to. it can be very powerful in establishing yourself as an authority in the industry.

I will try your method... I;m using linkedIn to send some email campaigns hehe.. is that okay? =)

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forexx123 12 years ago

I remember having bought and used a WSO named Linkedin traffic loophole soem 1-2 years ago that allowed me to easily send messages to all members of those groups I had joined. Very powerful. Must go back and reread now.
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- Claude Whitacre 12 years ago
  
  Not exactly a tool, but speaking in front of small business owner groups gets me the clients I want. It's not for everyone...OK, it's not for most people, but I've never seen more net business come my way using another method.
  
  As far as actual tools? Geo Local has worked for me. And Local Scraper.
  
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Pierrelogin

12 years ago

Originally Posted by Todd Pedersen

I like to use Linkedin to grow my offline presence. You can start networking with owners and actually have them contacting you for your services.

I have a "group" of over 1,600 to which I can send out weekly newsletters to. it can be very powerful in establishing yourself as an authority in the industry.

I like to use linkedin to grow traffic. Yes I have got result.

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Lopaca

12 years ago

You need to start a group on LinkedIn and then invite others in your niche to join your group. You can email them as much as you want. If your just sending emails out to business owners you could get banned. By setting up a group you can find much more highly targeted prospects.

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NewAge29

12 years ago

The telephone. There's no other tool that can provide the type of income that the telephone can.

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zuhaib1111

12 years ago

yes telephonic or sms is best

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riverview

Banned 12 years ago

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Chris Pappin

12 years ago

Newspapers are great for offline, you can also use phone directory's like yellow pages or how about business cards you can hand out to people also put some posters up, there is loads of ways to advertise offline, hope this helps

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kebertt

12 years ago

Originally Posted by Chris Pappin

Newspapers are great for offline, you can also use phone directory's like yellow pages or how about business cards you can hand out to people also put some posters up, there is loads of ways to advertise offline, hope this helps

I disagree. When it comes to marketing offline I have had very poor results with these methods. If I were you I'd look into cold calling or direct mail. The best answer to the OP's question depends on what he looking to market.

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bumkeun

12 years ago

I started my own SMS marketing company and my clients love it! I feel like it's one of the best ways to communicate immediately and directly to your clients to let them know of any special promotions or offers you have.

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DavidMakien

12 years ago

There are many ways to market offline, but some of my favorite methods include flyers, post/sizzle cards, brochures and business cards. These methods are not only effective, but can be very affordable.

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Jon Martin

12 years ago

There is quite-simply no "top" offline marketing tool. It's all about customization and flexibility. Stop thinking about what works best for everyone else, and try out the things that logistically make sense for your own circumstance. It's all about catering to your own situation.

There are a lot of great concepts here, I must say.

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kenmichaels 12 years ago

Originally Posted by Jon Martin

There is quite-simply no "top" offline marketing tool.

I respectfully disagree.

The absolute best tool ... is your brain
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- JohnDavid 12 years ago
  
  Originally Posted by kenmichaels
  
  I respectfully disagree.
  
  The absolute best tool ... is your brain
  
  Your brain (as long as your know stuff) + Mobile Renegade for leads = Best
  
  Thanks
  
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zuhaib1111

12 years ago

Any one can tell me about phone/cell directory in UK/USA

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imsolutionsgroup

12 years ago

LinkedIn groups. The members on LinkedIn have lots of money compared to all the other social networking sites...and they are ready to spend it on growing their business!!!

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leadzz

12 years ago

Try The Drop Card!! They work perfect and in my opinion they are the ultimate offline advertising products! checkout Drop Cards USA com

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kazim

12 years ago

Sms and newspaper is very good offline marketing. But is usually depends on the type of the products.

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IMLearningIM

12 years ago

what product you going to introduce? what is your budget for this?

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ilovemedia

12 years ago

The traditional marketing materials like flyers, posters, cards, tv and radio ads, etc will do.

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bluesharksolution

12 years ago

According to me,
Email Marketing and Social media Marketing is cost effective and very precious Method...

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Sander Zaydman

12 years ago

I built my first business using Craigslist. PM me if you want more information on the craigslist marketing system.

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MarketingMinded

12 years ago

1. Referrals
2. Business Cards
3. Flyers (Direct Mail)

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equal

12 years ago

It always was and it always will be your client! Referrals are best source of clients. You don't have to worry about making good impression. Your client said that you've done great job and you can repeat that for your referral.

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PsycFa

12 years ago

The best offline marketing tool you will ever need is your "Knowledge - Creativity - Skills" wrapped into a single module.

I find it sad to see people focusing on only sources that people are talking all around, be creative; think outside the box and I guarantee you that you will tap inside a market that has not been exploit yet.

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RussellMax

12 years ago

1) Networking
2) Cold Calling

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Chris Beatty

12 years ago

Nothing beats the good ol' fashion cold call...... cheap and effective. The best thing to do is Follow Up Follow Up and Follow Up some more to get the biggest bang for your buck. I use a couple different tools for "Scraping" numbers to call..... One is the Localizer Leads Tool, the other is mine that nobody has

(it's more Niche specific though)

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HostWind

12 years ago

It may sound vague but I will continue to say that the most important tool is you. It is easy to sit back and wonder or ask what is the best tool, but what are you really doing?
Nothing - but youre making yourself feel like you are doing something.

Go out and meet people the old fashion way - take action!

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JohnRussell

12 years ago

Any marketing that provides an ROI is good but I'd take somebody else endorsing my services any day.

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ImDanHoward

12 years ago

Create a MeetUp on MeetUp.com and invite local business owners to it and give a quality good content presentation or pay someone to be your Local Sales Rockstar to deliver the presentation for you. You could charge a small fee to gauge interest and find out who really needs it. If they are willing to pay for the info that you are delivering they are most likely willing to hire you as their local online marketing guy. Word of mouth works great too, so if they are happy, they will refer other non-competitive businesses to your MeetUp or just to give you a call and hire you!

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jayspann

12 years ago

Originally Posted by ImDanHoward

Create a MeetUp on MeetUp.com and invite local business owners to it and give a quality good content presentation or pay someone to be your Local Sales Rockstar to deliver the presentation for you. You could charge a small fee to gauge interest and find out who really needs it. If they are willing to pay for the info that you are delivering they are most likely willing to hire you as their local online marketing guy. Word of mouth works great too, so if they are happy, they will refer other non-competitive businesses to your MeetUp or just to give you a call and hire you!

This is a great idea. We did this with people from the local chamber. I'm a member of a country club here and they let me use their meeting room really cheap.

The kitchen only charges me $5 a head for finger foods, salads and drinks. I charged $25 per person to cover cost and weed out the people not interested in paying for marketing advice.

The place would only hold around 30 people so I always limited the meeting to 25. That created a little scarcity.

The WORST thing that would happen was I'd walk out with $300-400 in my pocket and 20ish leads.

Actually no one showed up one day because I put the wrong date on the material. Always try to get a second pair of eyes if your a "right brainer"

Now has anyone seen my keys?

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Sander Zaydman

12 years ago

Facebook groups mixed in with some Craigslist/Facebook Ads and an Opt In page with Some Videos

Give away your best VALUE stuff.

Enjoy!

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mydream111

Banned 12 years ago

i think newspaper is the greatest way for offline marketing.most of the people read newspaper every day.so it is the great tools for advertising.

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mohsinmallik

12 years ago

Sending bulk SMS is the best offline marketing strategy to me. You can collect phone numbers through different ways and create a phone number list to send SMS on them promoting your site. You will get a lot of response.

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1 reply

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Bonita T Josephson

12 years ago

Originally Posted by mohsinmallik

Sending bulk SMS is the best offline marketing strategy to me. You can collect phone numbers through different ways and create a phone number list to send SMS on them promoting your site. You will get a lot of response.

This is a very unique idea of offline marketing. Sending SMS by inviting people to visit a website can bring potential customers.

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samusbox

12 years ago

blogging is the very best tools to help your off page

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tangobit4 12 years ago

There are so many ways for the market offline but some of my favorite methods include flyers, post/sizzle cards, brochures and business cards. These methods are not only effective, but can be very affordable for everyperson.

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Dimitris Skiadas

12 years ago

I know that some of you may find that this technique sucks but it really works. I make a large amount of money every single month from clients i find through cold calling!

It is clearly math. If you make 50-70 calls per day, you will get a lot of "Thank you, not interested", some "........., just hung up in your face", some "Yes, please tell me-but i am not really interested" and some people really interested.

If i close 3-4 appointments for the next day, the 1 or 2 will be a new client of mine!

Great tool!

Dimitris

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Saif

12 years ago

if you have a budget, try using facebook ads, set up a landing page with your contact number or optin, that way clients who contact you showed that they really need your services

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Saif

12 years ago

you can also use this formula to write your fb ads:
step 1: define their problem
step2: back it up with third party data
step3:make the problem sounds big
step4

ffer a solution

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aident364

12 years ago

Best offline marketing techniques
1.keyword density
2.link building
3.referrals
4.guerilla marketing
5.linkedin groups

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Irish Intuition 12 years ago

Sometimes I am amazed just how little people know about offline marketing...

Some good tips in this thread, and some that make me go 'huh?'
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- chaotic2001 12 years ago
  
  I prefer In-Person networking events. There are 100's per week in my area. Meetup is a great place to start.
  
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brownmarketing1

12 years ago

There are many tools as referenced in this thread that are excellent for offline. Pick one or two that interest you that you will give your best effort and test. Try phone calls, LindedIn groups and maybe business meetings in your area. These and most of all mentioned here work, but find what works for you and tweak it until you have a great system that you can with some certainty know if you go to 2 personal business gatherings you will get 1 new customer or if you may 50 calls you will get 3 customers. After you do it a while and refine your approach and get comfortable you likely will increase your closing percentage and then can keep the one or two methods that work best for you and then try another and another until 6 months or so you have 3-5 viable ways of obtaining the clients that you know you can close and help the most and then repeat and work the referrals as well.

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smallbusinesstoolkit 12 years ago

leaflet drops -you can target the area
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Anthony Carrera

12 years ago

I would have to say post card mailings leading them to your website is pretty effective

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ehmadlee

12 years ago

I think Social media

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garyfromdurham 12 years ago

Hi

My recommendation, Networking groups, is not a 'tool' as such but it is incredibly useful.

It sounds like a cliche but people buy from people. If they like you they will buy.

I am not a saleman...I hate going out cold calling and can't do it. But one of my most successful way is to go to Networking groups.

In the US I think that BNI is pretty popular. It is here in the UK ...but the most effective networking group is 4Networking. It is relaxed and friendly.

You don't 'sell your services' you just go and be yourself.

People ask questions in general conversation and very soon they will be asking for your services. It is a great way to get leads.

Regards Gary
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davidreese

12 years ago

8.5 by 11 inch flyers with tear tags. The tags are what make the difference. You can have a simple design on black and white paper or you can have a fancy design with full color artwork.

The tags matter most.

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RedShifted

12 years ago

Tape a dollar around your business card. Go to barnes and noble and stick them in business/marketing books.

I think novelty and innovation can go a long way in marketing.

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Irish Intuition 12 years ago

Everything has to be measurable in marketing, otherwise we don't
know what is working or how much money we are wasting.

Offline marketing can be very inexpensive, or even free.

Utilizing Linkedin -by sending GOOD messages to connections

Good means not something spammy. I just created a killer one
for reputation management.

Direct mail... not so much postcards. We tend to love postcards
because they are cheap. Far too many hurdles to jump in order
to get it read, by the right person.

I guarantee I can send out 20 targeted letters and beat any postcard
mailed to 1000 businesses. What is cheaper? Letters

EVERYTHING in advertising is dependent on who is seeing the
ad and what is written on it. Instead of talking about what we
are selling tell them why they should care about it. How are they
being effected by not utilizing your service? How much money are
they losing, weekly?

Quantify, justify, then sell the damn thing
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samusbox

12 years ago

bookmarking is the best in my view

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jamtrading

12 years ago

it very much depends on your business, however from personal experience you cant beat referals and personal recommendations as it shows trust and people like that

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agababryn

12 years ago

These days i enjoy making Cold calls after reading
This

Originally Posted by Jason Kanigan

Really? Buying lists? Researching? Multiple contacts within a company? You guys work too hard.

You do not need the owner's name. What you do need to do is disrupt the typical "Salesperson attacker vs Receptionist defender" role pattern that you drop into by announcing "How are you today?" or some other "Here Comes A Salesperson" callsign.

What I'm about to say will go against common sense. After all, aren't you supposed to sound confident?

But try this: Be a little unsure.

Here is an actual example from a real call to show you how this works.

password: arctic1

By being a little unsure, the gatekeeper wants to move to help you. Every time. It's human nature. Think ying and yang, gestalt, tai chi. Move back, the other moves forward to fill the space.

Think about how many more contacts you'll make, instead of wasting your time researching for exactly the right person before picking up the phone.

It has helped me from making 0 calls a day to over 10 calls a day

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Mwind076

12 years ago

Best tool? A phone. It's worked for me for years!

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Genesis1

12 years ago

Classified ads with your own twist is a better solution now at the market

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Jake Howard

12 years ago

Street and Roadside Advertising.

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eternalsongbird

12 years ago

Telephone, Mobile, SMS are the most effective offline tools I guess.

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samusbox

12 years ago

forums posting is the best offline tools

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Edward Green

12 years ago

I haven't read through the whole thread but I would suggest traditional marketing techniques (tools)

Direct Mail
Cold Calling
Walking Thru The Business Door
Refereal Marketing
Keeping in regular contact with clients
Upsales
COI marketing
Networking Groups
Write a paperback book
Free speaking to charities locally
Free speaking at Industry Conferences
Attending industry conference to network

Here are a few I thought of but there are hundreds

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startup

12 years ago

I have typically used methods that are no cost and generally low-no effort to produce for me such as a very hyper-specific form of referral marketing...

the clients are qualified in that they need and want marketing services and have a budget that is appropriate. This is my number favorite way

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Best offline marketing tool?

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