Offline marketing company names

28 replies
What do you guys consider good practice when it comes to naming your company?

I am trying to think of a good name that somehow states what I do without going down the long tail keyword road - I do think long tail keywords are useful but believe that on an authority site they should be used for posts/pages and the actual name of the site should be about branding..

That being said I am finding it difficult and I want to set up my own site to show the packages I offer and make them attractive.

Any thoughts or suggestions?

Thanks
Dave
#company #marketing #names #offline
  • Profile picture of the author DoubleOhDave
    PS - this is my first venture into the offline world!
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  • Profile picture of the author Jon Martin
    Make some brainstorms -- write them all down on a notepad. Pick your favorite and do your research to ensure it's not already in use. Maybe even ask some Warriors if they like the name as well.

    Best of luck! I had trouble picking a name for mine as well.
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  • Profile picture of the author wally247
    So you are doing a local SEO/Marketing/helping local businesses type of thing?


    From experience, I wouldn't name my company anything with SEO or Marketing or any of that in there. People are always trying to find the most clever way to use SEO in a sentence for their brand...


    The most clever way is to ditch it and think of something that has more "cool appeal".


    So in MY opinion, something like "SEO Destroyers" is a bit lame...


    But something like "Bitcast" is less SEO'ey and more brand-y if that makes any sense.


    Again.....that's the direction I would go if I felt like doing it all again.
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  • Profile picture of the author Kung Fu Backlinks
    I really like the suggestion above, but I'm going to suggest something that mayhaps didn't cross your mind...

    I found I had the greatest success with my work when I personalized it. It also suited my personality better. Instead of presenting myself as XYZ Consulting, etc. I just went out there and met people as myself. I spoke with them, and said this is what I do full time. I know my work. I have a few contractors that do work for me, too, etc. I was just real with them. For me, that was easier than trying to appear bigger than I was.

    I also had my name as a domain and focused on presenting my website the way a successful REALTOR may... I created an online resume of sorts, with a personal blog, examples of work and SEO rankings accomplished. I got many more compliments and business from that type of website than I ever got with my big corporate site. Perhaps it worked better for me because I was more comfortable with it... but I heard from clients that they felt they were contacting a real person and not some company shell in another country.

    Just food for thought.
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  • Profile picture of the author Mekanism
    both wally and kung fu have valid points. You can promote yourself as a consultant with a staff or as a company with a brand. both are good.

    once thing i hate is when people box themselves in, names like "DOMINANT SEO" or "SUPER KNOCK OUT MARKETING" is cheesy at best and may cost you businesses with real professionals

    If you go the brand route, stick with names that allow you to grow and changes. Names like "Clever Rhino Consulting" or "Vertical Solutions".

    Heres a great resource for free business name generators to give you inspiration:

    Business Names - Free Business Name Generators
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    • Profile picture of the author wally247
      Originally Posted by Mekanism View Post

      both wally and kung fu have valid points. You can promote yourself as a consultant with a staff or as a company with a brand. both are good.

      once thing i hate is when people box themselves in, names like "DOMINANT SEO" or "SUPER KNOCK OUT MARKETING" is cheesy at best and may cost you businesses with real professionals

      If you go the brand route, stick with names that allow you to grow and changes. Names like "Clever Rhino Consulting" or "Vertical Solutions".

      Heres a great resource for free business name generators to give you inspiration:

      Business Names - Free Business Name Generators


      ^^^ yea...that's what I was trying to say. No lame monikers and you'll be fine.


      "SUPER KNOCK OUT MARKETING" is funny though!
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      • Profile picture of the author Mekanism
        Originally Posted by wally247 View Post

        ^^^ yea...that's what I was trying to say. No lame monikers and you'll be fine.


        "SUPER KNOCK OUT MARKETING" is funny though!
        I wish I had made that name up. But no it was a real SEO guy's company name. He sent me his website asking for tips and i wanted to hang myself... :p
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  • Profile picture of the author Kung Fu Backlinks
    LOL then again, funny names like that are memorable... just make sure your branding is consistent with the personality you want to convey.
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  • It would be best if you are able to come up with a name that's easy to remember and conveys the image you want to project without being too demanding.
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  • Profile picture of the author DoubleOhDave
    LOL@ the super knockout marketing!

    Okay - a name hit me while buying a bottle of wine earlier this evening -

    "Grapevine Marketing"

    As in - I heard it on the grapevine
    + I love wine
    + I was thinking of using the image of a grapevine with the support structure of the roots as a kind of business metaphor
    + vines grow and take over the plants around them

    I also had in mind making my name a brand name but was thinking of just associating it with the website name and making them synonymous..

    Do you guys think I am on the right track?
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  • Profile picture of the author DoubleOhDave
    should I add a bit that say "consultancy" "solutions" or "services" or does that make any difference?
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    • Profile picture of the author wally247
      Originally Posted by DoubleOhDave View Post

      should I add a bit that say "consultancy" "solutions" or "services" or does that make any difference?
      That's not bad.


      For me, I would ditch the marketing though and maybe do "Grapevine Consulting"


      It's mysterious, in that people will wonder if you are a marketer or a vinyard owner, but there's no harm in that.


      Again.....my personal preference for a cool factor.
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  • Profile picture of the author NewAge29
    Focus on the benefit to the client.

    I was a stockbroker for 9 years. But I was never a "stockbroker". I was someone who either helped clients make smarter investments in order to achieve their long term goals OR I was someone who helped clients not get destroyed while the market was crashing.

    Instead of thinking about SEO and Marketing, I'd be thinking about "Putting more cash in your drawer" or "bringing more people into your store" or something like that.
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    • Profile picture of the author DoubleOhDave
      Originally Posted by NewAge29 View Post

      Focus on the benefit to the client.

      I was a stockbroker for 9 years. But I was never a "stockbroker". I was someone who either helped clients make smarter investments in order to achieve their long term goals OR I was someone who helped clients not get destroyed while the market was crashing.

      Instead of thinking about SEO and Marketing, I'd be thinking about "Putting more cash in your drawer" or "bringing more people into your store" or something like that.
      I was thinking along those lines but trying to think of something that made it transparent as to what I do - I couldn't think of any "business expansion" or "get more customers" type names - however after reading your post I think I may go back to the drawing board on that idea...
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  • Profile picture of the author wally247
    NewAge29 makes a great point here that I missed.


    I know a guy who spent a TON of time thinking of his business name. Beyond that, he spent a TON of money hiring firms to come up with "catchy" names for him, all of which he hated.


    So at the end of the day, you can pick "DYNAMITE SEO" and get to work, as long as you get to work at some point!
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    • Profile picture of the author DoubleOhDave
      Originally Posted by wally247 View Post

      NewAge29 makes a great point here that I missed.


      I know a guy who spent a TON of time thinking of his business name. Beyond that, he spent a TON of money hiring firms to come up with "catchy" names for him, all of which he hated.


      So at the end of the day, you can pick "DYNAMITE SEO" and get to work, as long as you get to work at some point!
      Yep - I do get what you mean - I just don't want to pick something that I will grow to hate or gives the wrong impression and waste loads of time marketing one "brand" only to have to start on another - I know your "dynamite seo" is just an example but I could make a stupid decision that might really hinder my start up
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  • Profile picture of the author Mekanism
    I like "Grapevine" a LOT. Mostly because of the image that grapevines attach to support structures and grow upwards.

    Its important to note that "Grapevine Solutions" and "Grapevine Consulting" are synonymous. A consultant provides solutions. My company ends with "solutions" and i tell people that i'm a consultant. "marketing" i think boxes you in too much.

    You could go with something like "Grapevine Digital Consultants"

    What would be coolest is if you JUST went with the word "Grapevine" assumiing its not taken in your state
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  • Profile picture of the author Dico1951
    Hi,
    I am new to the warrior . I have been in business longer than I care to mention here. Bricks and mortar on the whole, with a dolloping of servive companies, wholesale, mail order etc, some more successful than others. I ahve always found that time spent on a "mission statement" is time well spent. Everything comes from that. Hope thats informative
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    • Profile picture of the author DoubleOhDave
      Originally Posted by Dico1951 View Post

      Hi,
      I am new to the warrior . I have been in business longer than I care to mention here. Bricks and mortar on the whole, with a dolloping of servive companies, wholesale, mail order etc, some more successful than others. I ahve always found that time spent on a "mission statement" is time well spent. Everything comes from that. Hope thats informative
      Yes it does thanks..

      I think I will develop a mission statement and see what name fits - probably with a vine or monument or something solid as an image to do with helping others grow a business or solidifying one etc...

      Thanks
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  • Profile picture of the author Dico1951
    ..also a bit dyslexic , forgive the typos
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  • Profile picture of the author Dico1951
    Yea the mission statement is a soul searching experience take time..
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  • Profile picture of the author Mekanism
    writing a mission statement is easier than sticking to it. dont forget that.
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  • Profile picture of the author John Durham
    Notice google, yahoo.... Not that this was intended, and I know it wasnt, but they both sound similar... Vaicom Digital Media is huge, thats why my company is "Vicom Digital Media" (pronounced "Vee" as opposed to Vaicoms "Eye") ....

    Find something with a hint of familiarity that people already half think they know of subconsciously... like "Yellow Book 360"...

    Back in 2000 there was an entertainment show that was huge called "Inside Edition:" that had become popular..., so I named my entertainment company "E-Insider", and it took off I thiink partially because of that hint of familiarity.

    I have heard that the reason google took off was because you only had to come to their site once and you were hooked on everything from the name to the function.

    I tend to think of "names" as less for targeting traffic, and MORE for being a "hook" in my presentation.

    So there's a piece to your puzzle. Hope it helps.

    JD
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  • Profile picture of the author MIB Mastermind
    I like short memorable names that describe what your company does.

    I like Rich Schefren's company name "Strategic Profits" you can tell what his company
    is all about by the name.

    For that reason I called my Company "Impact Profits" again short, pretty memorable and you have a good chance of knowing what my company is all about by the name.

    That's just my opinion, if your company focuses mostly with online marketing (like most of you do) then something with Internet or Web would be good.

    I don't focus on internet at least not on the front-end that's why I chose the name that I did, that and I liked Rich's company name and thought something similar would be a good fit.

    One last thing you should spend some time on choosing your name, I took around 10 days trying to match company names that were available to domain names that weren't yet taken. Not easy.
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  • Profile picture of the author HorseStall
    This is a great article about - How to Select a Company or Product Name - How to Select a Company or Product Name

    The article has some good advice on how to research names, and what to becareful of.

    Here are some tips on selecting a domain name Choose A Domain

    Should get you started!
    Best of luck
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  • Profile picture of the author DoubleOhDave
    Hi guys - am still perplexed about this cos every good one I think of already has a domain taken...

    Can I just ask - I don't want to go into the reason behind this name yet but want to gauge a reaction from people who don't know the reasoning behind it and come from a different culture (the US etc.)

    Do you like the sound of seodhuit.com - do you find it awkward? Would you remember it easily enough? The site name would be SEO DHUIT

    Any thoughts? (and thanks for all your suggestions so far)
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    • Profile picture of the author Claude Whitacre
      For years I called my company The Whitacre Group. That way anything I decided to promote would fall under that umbrella.

      I really like Grapevine Consultancy. Clever Rhino Consulting or Vertical Solutions.

      If you are going to market online at all I would call it something like Local Online Solutions. Anything with search words in it.

      So why did I call my main company Local Profit Geyser? Who knows.
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  • Profile picture of the author DoubleOhDave
    guys can I please get a vote for which of these you like best?

    Busilocal or Expnd


    Thanks!
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