How To convert Adwords Traffic For Client

Nuke07

12 years ago

i just want to advice one line:

"Offer the deal that your client can't refused"

now think about the deal !!

Thanks
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Thomas_Banks

12 years ago

I would think about the reasons your prospects would want to opt in. What are you using for a lead magnet? I use different types of lead magnets for different markets. For instance, to draw clients to my own business I have found that webinars work better than whitepapers or reports. For one of my clients, we offer a free consultation. For another we offer several whitepapers.

The main thing to consider is what your prospects are actually looking for when they type their keywords into Google. Your ad should promise to give it to them, your landing page should continue with that promise in exchange for their information.

I would just give some thought to the market you are contacting and think about what would be really appealing to them and create your lead magnet around that.

If you could give a little more information about what you are currently doing I could get you going in the right direction. My questions would be:

What are the results your client's customers are looking for when they buy?

What are the biggest frustrations they have experienced in trying to get those results?

What kinds of keywords are you targeting?

Do you have unique landing pages that are designed specifically for each ad group?

What are you offering as a lead magnet?

If you care to share that information I'd be happy to give you my "Here's what I would do" opinion.

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dreadpiraterobby

12 years ago

Originally Posted by Thomas_Banks

I would think about the reasons your prospects would want to opt in. What are you using for a lead magnet? I use different types of lead magnets for different markets. For instance, to draw clients to my own business I have found that webinars work better than whitepapers or reports. For one of my clients, we offer a free consultation. For another we offer several whitepapers.

The main thing to consider is what your prospects are actually looking for when they type their keywords into Google. Your ad should promise to give it to them, your landing page should continue with that promise in exchange for their information.

I would just give some thought to the market you are contacting and think about what would be really appealing to them and create your lead magnet around that.

If you could give a little more information about what you are currently doing I could get you going in the right direction. My questions would be:

What are the results your client's customers are looking for when they buy?

What are the biggest frustrations they have experienced in trying to get those results?

What kinds of keywords are you targeting?

Do you have unique landing pages that are designed specifically for each ad group?

What are you offering as a lead magnet?

If you care to share that information I'd be happy to give you my "Here's what I would do" opinion.

thanks for your intelligent insights. My client is a dentist. His customers are looking mainly for cosmetic dental procedures in his area.

frustrations hmmm - I need to do some thought on this but I imagine finding someone trustworthy and affordable

i'm targeting keywords primarily around his service teeth whitening

dental veneers etc etc.

I do not have separate landing pages. His budget only allows for two ad groups right now.but I suppose I should make a separate one.

I don't have a lead magnet right now I guess that's what I'm asking

what's a good one for this type of business.

thanks rob

Thanks

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Ayala Media

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dreadpiraterobby

12 years ago

Originally Posted by Nathan Robinson

This literally has nothing to do with what he is asking lol unless you mean prospective clients going to HIS clients website.

Anyway, dont have too much experience with adwords myself but I know some guys will set up a landing page with an opt in box containing a free report in return for their email.

So say a roofer, they have a free report on how to choose the best roofer, or what to look for when choosing a roofer etc.... Or even something just informational about roofing in general.

Then they build an email list of potential clients that didnt call/email right away when they went to the site.

I also want to start using adwords but got screwed over a couple times pretty bad, still suck at doing it haha

A report is a good idea I haven't thought of that honestly. My client is a dentist so I will think about what information I might be able to offer in exchange for their filling out my form

Thanks

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Ayala Media

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Aaron Doud

12 years ago

My suggestions would be based on his business and what you are targeting. Without knowing this I don't think any of us can give you real advice.

A bar would be handled differently then a car dealer and etc.

But any PPC campaign has the basics you need to review.
1. Are your ads targeting the right potential searches.
2. Are the titles of the ads such that the potnetial customer wants to click and also understands what they will get when they click.
3. How fast are they bouncing from the site once there.
4. What is your call to action? (phone number to call? newsletter sign up? etc)
5. Are you measuring? testing? etc

#4 sounds like what you are having issues with and what that call to action is will vary by the place of business and even the PPC campaign. For example you might have two different PPC campaigns for a HVAC company. One might be to get people to sign up to get a coupon emailed to them & have a sales professional call them(think sun setter awning ads on TV). This would be targeting people in the buying stage. Another might target those in the research stage and have a sign up for an auto responder that will teach them about their product choices.

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Aaron Doud - Sales & Success

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dreadpiraterobby

12 years ago

Originally Posted by Aaron Doud

My suggestions would be based on his business and what you are targeting. Without knowing this I don't think any of us can give you real advice.

A bar would be handled differently then a car dealer and etc.

But any PPC campaign has the basics you need to review.
1. Are your ads targeting the right potential searches.
2. Are the titles of the ads such that the potnetial customer wants to click and also understands what they will get when they click.
3. How fast are they bouncing from the site once there.
4. What is your call to action? (phone number to call? newsletter sign up? etc)
5. Are you measuring? testing? etc

#4 sounds like what you are having issues with and what that call to action is will vary by the place of business and even the PPC campaign. For example you might have two different PPC campaigns for a HVAC company. One might be to get people to sign up to get a coupon emailed to them & have a sales professional call them(think sun setter awning ads on TV). This would be targeting people in the buying stage. Another might target those in the research stage and have a sign up for an auto responder that will teach them about their product choices.

thanks for your thoughts also.

I think the ad copy titles are good and relevant. I made use of Google offering to set up the campaign and I think they did a really good job. the only call to action is a phone number but I really want to get them to sign up to be honest and just dont know how to motivate that.

I have not begun measuring yet - rather new client.

Thanks

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Ayala Media

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nobita436

12 years ago

You always should know what is the main demand of your client. If your client do not have such demands then try to create some demand that would help you a lot.

Thanks

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Lopaca

12 years ago

Just a little review of why people search for "whatever" The have an urgent need. They want to be informed. They want to be entertained. Think about what it is that will satisfy one of those elements then build your key statement around that element. What is the sizzle? If you were searching for that same thing what would make you click on that key element? Make a list and write down single words that speak the sizzle about that element.

I know I'm probably preaching to the choir here but in order to get people to click on your Ad you have to, kinda like an elevator speech only shorter, get your message out. answer their question or the reason they searched for that item.

I have always had success with getting them to give to get. If they are looking for information on how to remove bunions make it necessary for them to provide some information before you can provide the solution. Just like if you go into the doctors office they want your info before you can see the doc.

Adwords and PPC can be a very difficult marketing tool but if used right it is like having a key to the vault, both for you and your client.

Not sure if I really answered your question

Just som ramblings from an old marketer

Thanks
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Lopaca
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dreadpiraterobby

12 years ago

Originally Posted by Lopaca

Just a little review of why people search for "whatever" The have an urgent need. They want to be informed. They want to be entertained. Think about what it is that will satisfy one of those elements then build your key statement around that element. What is the sizzle? If you were searching for that same thing what would make you click on that key element? Make a list and write down single words that speak the sizzle about that element.

I know I'm probably preaching to the choir here but in order to get people to click on your Ad you have to, kinda like an elevator speech only shorter, get your message out. answer their question or the reason they searched for that item.

I have always had success with getting them to give to get. If they are looking for information on how to remove bunions make it necessary for them to provide some information before you can provide the solution. Just like if you go into the doctors office they want your info before you can see the doc.

Adwords and PPC can be a very difficult marketing tool but if used right it is like having a key to the vault, both for you and your client.

Not sure if I really answered your question

Just som ramblings from an old marketer

thanks... good principles here! i'm not really having a problem the traffic. I have good ctr on my ads it's what to do the visitors and turn them into tangible leads that I'm wondering about.

Thanks

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Ayala Media

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ukcarl

12 years ago

The simplest advice I would give is you need to highlight the benefits to the visitor and use a strong call to action.

Other things that could help would be:

Social proof (testimonials, facebook likes, etc.)
Some kind of urgency for example, limited time offers

Just always be split testing, and you will see improvements, also make sure you are tracking at a keyword level and optimizing accordingly.

Thanks

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How To convert Adwords Traffic For Client

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