How degrading, I feel like a failure: cold calling, Warriors saying NO...

116 replies
you dare degrade me and what I can do!????

we are willing to do what is necessary.

we are willing to take the 1st step.

we are willing to do what most can't or won't and generally, make excuses for and denounce.

we make business happen or there is no back end and no client.



you treat me as a sterotypical "telemarketer", looking to "con people", or be "intrusive"?


If I can call strangers on the phone, without knowing them and seeing them.
If I can communicate with them and get them to take action with a yes or no.
If I can make money with no education, diploma, good looks, personality, experience, intelligence.
If I can talk on business terms, related to their industry, and what they want.
If I never say Die and keep calling.

what is that worth?

we are willing to put our head on a swivel, take the rejection, face our own fears ..... We LEAD. But yet , we see posted negatives.

Try not to demean me with no business justification. Do you have any facts?

We can handle it. because WE Are Warriors.

not sitting behind our passive computer screens, in our private caves, overlooking Data.

cold calling is a noble effort since it faces Adversity, Stereotypes, and Naysayers... and if you doubt.

check what money is being made = not Macdonald's wages
check what the market is saying = small business buy everyday
check where you can do it = Almost Anywhere


If you can get on the phone, it's an Upgrade. I Respect you for it.


Past sayings, although corny, are still around because they are true.

"If I can do it, you can do it"


have a great weekend, and a better workweek.

Kirby
#calling #cold #degrading #failure #feel #warriors
  • Profile picture of the author Adrian Browning
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    • Profile picture of the author JCoffey
      Originally Posted by Adrian Browning View Post

      The Cold Calling phase has long passed. People actually want to start generating income instead of messing around with their phones all day.

      I think people around here have realised that Cold Calling only tarnishes your Company's reputation and leaves a stain not so easily removed.

      Adrian
      It's only going to negatively effect your company image if you're not being a professional, honest salesman with them; but that's my opinion.
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    • Profile picture of the author cash89
      Originally Posted by Adrian Browning View Post

      The Cold Calling phase has long passed. People actually want to start generating income instead of messing around with their phones all day.

      I think people around here have realised that Cold Calling only tarnishes your Company's reputation and leaves a stain not so easily removed.

      Adrian
      I hope more and more people come to the same realization that you have. It's going to make it that much easier for those of us that are not scared to pick up the phone and make sales!
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    • Lets role play :

      Objection


      Originally Posted by Adrian Browning View Post

      The Cold Calling phase has long passed. People actually want to start generating income instead of messing around with their phones all day.

      I think people around here have realised that Cold Calling only tarnishes your Company's reputation and leaves a stain not so easily removed.

      Adrian
      ------------------------------

      ME

      Answer to Objection : Next Call
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    • Profile picture of the author kenmichaels
      Originally Posted by Adrian Browning View Post

      The Cold Calling phase has long passed. People actually want to start generating income instead of messing around with their phones all day.

      I think people around here have realised that Cold Calling only tarnishes your Company's reputation and leaves a stain not so easily removed.

      Adrian
      I think people around here have realized that your full of baloney,
      and are just making self serving posts, designed to hook newbies
      who are afraid of a little hard work.

      Cold Calling, does NOT tarnish reputations.
      Signature

      Selling Ain't for Sissies!
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      • Profile picture of the author cash89
        Originally Posted by kenmichaels View Post

        I think people around here have realized that your full of baloney,
        and are just making self serving posts, designed to hook newbies
        who are afraid of a little hard work.

        Cold Calling, does NOT tarnish reputations.
        Exactly! Its only shitty attitudes like his that tarnishes reputations. He already tarnished his reputation on this thread with a few lines of text, image how bad of an impression he would leave on the phone!
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      • Profile picture of the author Adrian Browning
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        • please stop AB

          people are watching. wanting help, not trash talk.

          people want reinforcement, encouragement, solutions, and commaraderie (hope I spelled it right!)

          you are better than this right.
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        • Profile picture of the author cash89
          Originally Posted by Adrian Browning View Post

          I have provided more facts to support the ineffectiveness of cold calling than I care to mention.

          What have you done? Other than make erroneous claims and down talk others.

          Cold calling is a thing of the past.

          Why spend your valuable time having the phone slammed down on you when you could easily be generating Leads and actually closing sales?

          - Adrian
          Cold calling doesn't work for YOU! "thing of the past", that shows how ignorant you are(no offense).

          The fact that you mention having "the phone slammed down on you" just means that you come across as an asshole on the phone just like you do in this forum. I've never had a phone slammed on me. Most of the people say no thank you, and often actually have encouraging words.

          Just because you can't pull it off doesn't mean you should trash the way others make their living and possibly discourage newbies looking to try.

          With the kind of negative "can't be done attitude" you have I would never purchase services or work with you. Good luck with your super successful methods of the future tho.
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          • Profile picture of the author kenmichaels
            Originally Posted by cash89 View Post

            Cold calling doesn't work for YOU! "thing of the past", that shows how ignorant you are(no offense).

            The fact that you mention having "the phone slammed down on you" just means that you come across as an asshole on the phone just like you do in this forum. I've never had a phone slammed on me. Most of the people say no thank you, and often actually have encouraging words.

            Just because you can't pull it off doesn't mean you should trash the way others make their living and possibly discourage newbies looking to try.

            With the kind of negative "can't be done attitude" you have I would never purchase services or work with you. Good luck with your super successful methods of the future tho.
            @ cash

            Adrian is just trying to ruin kirbies thread, he wants to get into an argument
            with anyone willing to feed the troll.

            the best course of action right now, is to call him out in the main area
            or just ignore him, so kirbies thread doesn't get ruined.

            P.S. he hates being ignored.
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            • Profile picture of the author cash89
              Originally Posted by kenmichaels View Post

              @ cash

              Adrian is just trying to ruin kirbies thread, he wants to get into an argument
              with anyone willing to feed the troll.

              the best course of action right now, is to call him out in the main area
              or just ignore him, so kirbies thread doesn't get ruined.

              P.S. he hates being ignored.
              I know I wanted to ignore it but I had to defend cold calling. I also saw the "how dare you" videos you posted and got inspired. lol That was great! Very impressed by your operations.
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          • Profile picture of the author Adrian Browning
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    • Profile picture of the author Lopaca
      Adrian I agree 100% ...The phone should be used only for calling your client to thank him for his business :>)
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    • Profile picture of the author Lopaca
      I think Adrian is right in that cold calling has been tarnished by the scammers and hammers who call us all at diner time and who won't take no for an answer. They are annoying and that is the reason for the do not call list. 90% of business owners feel that cold callers, regardless how professional they act, are unprofessional because they do not respect the business owners time. They push their agenda before ever creating a relationship of trust and in today's sales environment trust is the number one most important element of the sales process. I guess if you feel so strong about making cold calls then by all means go for it but there are so many far more effective ways to present your message than to interrupt a busy business owner and push your agenda.

      An old marketers 2 cents
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      • Profile picture of the author cash89
        Originally Posted by Lopaca View Post

        I think Adrian is right in that cold calling has been tarnished by the scammers and hammers who call us all at diner time and who won't take no for an answer. They are annoying and that is the reason for the do not call list. 90% of business owners feel that cold callers, regardless how professional they act, are unprofessional because they do not respect the business owners time. They push their agenda before ever creating a relationship of trust and in today's sales environment trust is the number one most important element of the sales process. I guess if you feel so strong about making cold calls then by all means go for it but there are so many far more effective ways to present your message than to interrupt a busy business owner and push your agenda.

        An old marketers 2 cents
        I agree with that. There are many doing it that give it a bad name. Just as AB said those people should be blacklisted and reported. I hope he keeps making it a point in his presumably super busy and important schedule to look away from the "helm" to blacklist these people, it makes it better for the honest telemarketers.

        The key is it being good at what you do and respectful of others time. I wouldn't call you at your home or work to sell a vacation package, I would however call you if I have a product or service that can benefit you. If you don't have the time or interest I move on and thank you for your time.

        The point is, is that everything needs to be done right. The fact of the matter is that there are people who are going to blow up your phone, spam your inbox, pack your mailbox or bother you on the sidewalk. Those people need to be stopped in whatever industry or method they operate in because they make us ALL look bad no matter how we market.

        The point is to educate and encourage people to do it the right way and that's what this forum is for. So why don't we all do that? Educate and encourage, not bash others methods.
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    • Profile picture of the author PeacefulCalamity
      Originally Posted by Adrian Browning View Post

      The Cold Calling phase has long passed. People actually want to start generating income instead of messing around with their phones all day.

      I think people around here have realised that Cold Calling only tarnishes your Company's reputation and leaves a stain not so easily removed.

      Adrian
      You know what the most vexing aspect about you is? You don't contribute a damn thing.

      It's as if you're so far ahead of us that your advice is just too much for us to handle.

      God forbid you actually release a thread that shows us your way of making money. I think the forum might collapse from the traffic it would get.
      Signature

      The very existence of flame-throwers proves that some time, somewhere, someone said to themselves, "you know, I want to set those people over there on fire, but I'm just not close enough to get the job done."

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      • small business needs help.
        less importance on how you reach them.

        back in the 1994, I heard this :

        "the internet is going to eliminate the salesperson" and they will go "direct" to get what they need or want.

        so....

        small business won't need, or respond to phone calls, direct mail, billboards, radio, tv, seo, facebook, door hangers, on and on and on
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        • Profile picture of the author Lopaca
          Kirby I have been in this marketing game since 1974. Back then we did everything with a typewriter not a keyboard. We used door hangers, flyers, Cold Calling, door to door, and a number of things you would never believe. Times have changed. Our customers have changed. As the marketing industry has become more sophisticated with technology so has the consumer. The one thing that has stayed constant in all my years in this game is you have to give respect to your client if you don't want to be a one trick pony.

          With cold calling you may snag a client but the possibility that you will get the maximum ROI from that client is about 60% less than what you would get if you built a relationship with him from the very first introduction. Your Churn rate will be less and your recommendations will be much higher.

          There is too much competition in this business to not respect your client and provide the absolute best you can offer and not having respect from the first hello isw not the way to start a lasting business relationship.

          Again just an old marketers opinion
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          Lopaca
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          • Originally Posted by Lopaca View Post

            Kirby I have been in this marketing game since 1974. Back then we did everything with a typewriter not a keyboard. We used door hangers, flyers, Cold Calling, door to door, and a number of things you would never believe. Times have changed. Our customers have changed. As the marketing industry has become more sophisticated with technology so has the consumer. The one thing that has stayed constant in all my years in this game is you have to give respect to your client if you don't want to be a one trick pony.

            With cold calling you may snag a client but the possibility that you will get the maximum ROI from that client is about 60% less than what you would get if you built a relationship with him from the very first introduction. Your Churn rate will be less and your recommendations will be much higher.

            There is too much competition in this business to not respect your client and provide the absolute best you can offer and not having respect from the first hello isw not the way to start a lasting business relationship.

            Again just an old marketers opinion


            look at this again : you said "customers have changed"

            small business have to spend money to make money. it's the same. IMO
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      • Profile picture of the author cash89
        Originally Posted by PeacefulCalamity View Post

        You know what the most vexing aspect about you is? You don't contribute a damn thing.

        It's as if you're so far ahead of us that your advice is just too much for us to handle.

        God forbid you actually release a thread that shows us your way of making money. I think the forum might collapse from the traffic it would get.
        Yea AB, why don't you put your multi-millions where your mouth is and share something that might be beneficial. That's what we are all here for to share info and encourage each other. Enlighten us with some of your genius ideas so we can be all be moguls like you.
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    • Profile picture of the author John Durham
      Originally Posted by Adrian Browning View Post

      The Cold Calling phase has long passed. People actually want to start generating income instead of messing around with their phones all day.

      I think people around here have realised that Cold Calling only tarnishes your Company's reputation and leaves a stain not so easily removed.

      Adrian

      ...ROTFLMAO


      Originally Posted by kirbymarketingconcierge View Post

      Lets role play :

      Objection



      ------------------------------

      ME

      Answer to Objection : Next Call
      Exactly. There is a certain "TYPE" who hate telemarketing and have those feelings, and they are seriously the minority. When you get a person like that on the phone you almost pity them when you realize that most people are actually nice and that person who would mention such things is in a weak minority but they just dont realize it, and so they think they are acting like the majority and arent even close..

      Fact is maybe 1 out of 100 people will make a bad comment like that to a telemarketer, and when you run across them you realize that their problems are bigger than you can solve so its like "Click" LATER HATER... Yes I love that word btw! lol

      This is waaaay too funny now that I have seen the websites of certain people here.
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      • Profile picture of the author Adrian Browning
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        • Profile picture of the author kenmichaels
          Originally Posted by Adrian Browning View Post

          This guy again..

          You're making no sense Johnson.
          Now that funny, because when you post, that's exactly what people think.

          and if your truly at the helm of anything, i feal sorry for the people
          relying on your for there paychecks.
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          • wondering where you were John. hope all is well.

            I had an idea AB would come around, with his whatever he's doing.


            WE need a phone and small business to call.


            for goodness sake!

            cold call a small business who is doing a Daily Deal giving up 30%,40%, 50% of there own money!

            am I going to feel bad about calling them? No Way!
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          • Profile picture of the author Adrian Browning
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                • thanks John.

                  I wanted this negative stuff to help those at a time when you can get really down.

                  coming here and reading negative posts must make us stronger.

                  "how we respond, not how we react" is whats most important.

                  here would be my Rebuttal to AB and others (man! I miss the environement of a sales room with the passions flaring - remoteness can be lonely).

                  thank you AB for that. I don't make money from you directly.
                  indirectly, more money than you can imagine.

                  F2F, Eye 2 Eye - I would point to the sales board and tell you to shove my sales figures up your ________
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                        • Profile picture of the author John Durham
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                          • Originally Posted by John Durham View Post

                            I am actually going to be staring at that phone myself monday starting a new offline project, and it will probably make me two or three grand, so Im not complaining. A few hours per day for that is far from stupid to me.
                            you type that so matter of factly.

                            because you know. you can do it. you did it.

                            I wish those that are new, could feel that security.
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                            • Profile picture of the author kenmichaels
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                              • Profile picture of the author stopgo
                                Adrian.

                                Can you please tell us how you get your phones to ring?

                                If you have some useful information to share, i look forward to hearing about it.

                                FYI good cold callers will convert more than 1 in 100, BUT all good business people like to share ideas for incoming leads.

                                I guess people are peed off that you blatantly tell us how something that works well for us, does not actually work. It has roughed a few feathers. But they use of this forum is to share correct. So can you give us some insight pleass.
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                                • Profile picture of the author iAmNameLess
                                  Originally Posted by stopgo View Post

                                  Adrian.

                                  Can you please tell us how you get your phones to ring?

                                  If you have some useful information to share, i look forward to hearing about it.

                                  FYI good cold callers will convert more than 1 in 100, BUT all good business people like to share ideas for incoming leads.

                                  I guess people are peed off that you blatantly tell us how something that works well for us, does not actually work. It has roughed a few feathers. But they use of this forum is to share correct. So can you give us some insight pleass.
                                  IF he decides to respond to a direct question like this, he will just give surface answers... emailing, direct mail, flyers, ppc, etc.
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                          • Profile picture of the author Adrian Browning
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                                  • AB,



                                    I am asking you to give me the professional courtesy of staying off this thread now.
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            • Profile picture of the author iAmNameLess
              Originally Posted by Adrian Browning View Post

              I have provided more facts to support the ineffectiveness of cold calling than I care to mention.

              What have you done? Other than make erroneous claims and down talk others.

              Cold calling is a thing of the past.

              Why spend your valuable time having the phone slammed down on you when you could easily be generating Leads and actually closing sales?

              - Adrian
              You have never contributed any facts. You refuse to accept facts that the telemarketing industry is not just thriving, it is growing in revenue each year. Those are facts.. where are yours?

              Putting down others? You're the one that has alerts for any time cold calling is mentioned, so you can run your own agenda and put down other successful marketers while you site back making claims that have never been verified and you refuse to give us the name of your company, or hell, your real name and picture. You're using someone elses name, and picture and never stating the name of your company

              Most of us here already realize the different ways of generating leads, and cold calling is part of the marketing plan. However, you refuse to accept that.

              Originally Posted by Adrian Browning View Post

              This guy again...:rolleyes:

              You're making no sense Johnson.

              It has been established that Cold Calling is the most unintelligent form of marketing.

              People just want to make sales, cold calling converts at 1:100.. i.e it's a waste of time.

              So why spam this forum pushing your erroneous messages?

              (P.S. why so many usernames?)
              1:100 that takes 1-2 hours.

              Why don't you just get on your REAL user name, Frank?
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            • Profile picture of the author moneymakersguide
              I know of several different marketing methods and cold calling is one of the most effective if done right. In order to grow a business you have to network and reach out which is what cold calling is..you are trying to fulfill a need that a business may have and of course you are going to get those that want to have nothing to do with you and others that will think you are a Godsend. Cold calling IS NOT dead, sales is not dead and will never be dead.
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              • Originally Posted by moneymakersguide View Post

                I know of several different marketing methods and cold calling is one of the most effective if done right. In order to grow a business you have to network and reach out which is what cold calling is..you are trying to fulfill a need that a business may have and of course you are going to get those that want to have nothing to do with you and others that will think you are a Godsend. Cold calling IS NOT dead, sales is not dead and will never be dead.
                I love women.
                who are business people.
                who can get on the phone when most men can't.

                love and respect to you moneymaker
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                • Profile picture of the author Paul Myers
                  Adrian,
                  I will see to it that you are banned
                  You will WHAT?

                  If someone is banned, it will be because a moderator decided they went over the line. Not because you "saw to it." I suggest you think carefully before making threats on which you have no power to deliver, sir.
                  It has been established that Cold Calling is the most unintelligent form of marketing.
                  Bootless comment. It has been asserted, but not "established." Making demonstrably incorrect statements like this as established fact does nothing to help your credibility.

                  Nor does wrongly accusing people of using fake accounts, or calling someone a "nobody."
                  If you don't have any value to contribute, then don't post at all.
                  You have made that kind of demand several times. Do it again and you get some time off.

                  BTW... Accusing Terra of being a troll is beyond clueless.

                  kenmichaels,

                  Threatening to hound someone until you get banned isn't smart. Even if you make valid points logically, on which I take no sides at the moment, a large chunk of your audience will ignore them. You have stated a personal agenda, which calls your objectivity into question.

                  You are both on the verge of being banned.

                  kenmichaels... Keep it to the facts, please. I am a firm believer that rudeness can sometimes be productive. You have, however, stepped over the line to rudeness for its own sake.

                  Adrian... Stay out of threads on this forum about cold-calling. I don't know what your agenda on the topic is, but it's clear you have one. If I see a report of you participating, even in the most civil of terms, in any thread here on this subject, the ban will be immediate.

                  I just deleted 142 posts from this thread. Please don't make me come back to it again.


                  Paul
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                  Stop by Paul's Pub - my little hangout on Facebook.

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                  • Originally Posted by Paul Myers View Post

                    Adrian,You will WHAT?

                    If someone is banned, it will be because a moderator decided they went over the line. Not because you "saw to it." I suggest you think carefully before making threats on which you have no power to deliver, sir.Bootless comment. It has been asserted, but not "established." Making demonstrably incorrect statements like this as established fact does nothing to help your credibility.

                    Nor does wrongly accusing people of using fake accounts, or calling someone a "nobody."You have made that kind of demand several times. Do it again and you get some time off.

                    BTW... Accusing Terra of being a troll is beyond clueless.

                    kenmichaels,

                    Threatening to hound someone until you get banned isn't smart. Even if you make valid points logically, on which I take no sides at the moment, a large chunk of your audience will ignore them. You have stated a personal agenda, which calls your objectivity into question.

                    You are both on the verge of being banned.

                    kenmichaels... Keep it to the facts, please. I am a firm believer that rudeness can sometimes be productive. You have, however, stepped over the line to rudeness for its own sake.

                    Adrian... Stay out of threads on this forum about cold-calling. I don't know what your agenda on the topic is, but it's clear you have one. If I see a report of you participating, even in the most civil of terms, in any thread here on this subject, the ban will be immediate.

                    I just deleted 142 posts from this thread. Please don't make me come back to it again.


                    Paul

                    Paul,

                    My Apologies.

                    I had an idea this might happen.

                    Kirby
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                    • Profile picture of the author Paul Myers
                      Kirby,
                      My Apologies.
                      You have done nothing that requires an apology.

                      Note, to anyone thinking I'm taking sides on the issue: I am not saying others can't raise objections to cold-calling. The topic is not "off limits." I have simply said that Adrian can't engage in it, because he is consistently destructive to actual discussions about it, due to the inflammatory approach he brings to the threads.


                      Paul
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                      • Profile picture of the author John Durham
                        Originally Posted by Paul Myers View Post

                        Kirby,You have done nothing that requires an apology.

                        Note, to anyone thinking I'm taking sides on the issue: I am not saying others can't raise objections to cold-calling. The topic is not "off limits." I have simply said that Adrian can't engage in it, because he is consistently destructive to actual discussions about it, due to the inflammatory approach he brings to the threads.


                        Paul
                        Paul,

                        Thank You.

                        -John
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                  • Profile picture of the author kenmichaels
                    Originally Posted by Paul Myers View Post

                    kenmichaels,

                    Threatening to hound someone until you get banned isn't smart. Even if you make valid points logically, on which I take no sides at the moment, a large chunk of your audience will ignore them. You have stated a personal agenda, which calls your objectivity into question.

                    You are both on the verge of being banned.

                    kenmichaels... Keep it to the facts, please. I am a firm believer that rudeness can sometimes be productive. You have, however, stepped over the line to rudeness for its own sake.
                    fair enuff Paul. .... actually thanks for the warning.

                    i really thought i was going to try and make a post, and it was going to say banned.

                    this is much nicer, thank you ...
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            • Profile picture of the author mike_lucas
              Yes Cold Calling makes your company look unprofessional....

              Mailing junk mail, contributing to the tons of junk mail, filling up the land fills with y tons of letters, post cards makes your company look really unprofessional...

              OMG... don't email a business .... that is spamming and makes your company look... Yes unprofessional!

              You really cannot do a voice broadcast as its a Waste of time etc etc ....I guess it also makes your company look yes that word again ... unprofessional...

              Oh yea ...almost forgot .... don't walk in my business without calling first and getting my ok! That is no way to disrupt my day and clearly you don't know how to "really sell a product" and I guess unprofessional

              Come to think of it when someone reads all of the various ways posted by some on how not do" to contact a business owner they might just stay at home on the pc looking for the latest and greatest WSO on how to get rich in 4 hour or less a week ... ...

              Sorry, but each and ever one of the ways above there are company making millions each and every year.

              What makes money. is taking action daily consistently
              10% of the people make 90% of the money because they are willing to do what they other 90% are unwilling to do.
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            • It`s not true that cold calling is ineffective.
              Some people just don`t know how to do that properly.
              Some just don`t have ba....s to handle rejection.
              The best thing do that is to "warm up" your prospects database.
              What I do - if product or service you selling is worth enough money ,it`s good idea to send well-written sales letter on nicely printed headed paper (with your website,phone no , nice designed logo) to your prospects.
              After 1-2 weeks follow up with phone calls.
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              • Originally Posted by BucksLeafletDistribution View Post

                It`s not true that cold calling is ineffective.
                Some people just don`t know how to do that properly.
                Some just don`t have ba....s to handle rejection.
                The best thing do that is to "warm up" your prospects database.
                What I do - if product or service you selling is worth enough money ,it`s good idea to send well-written sales letter on nicely printed headed paper (with your website,phone no , nice designed logo) to your prospects.
                After 1-2 weeks follow up with phone calls.

                sure. everything is blended now.

                call then DM
                Dm then call follow up

                call 2 email
                email 2 call

                ETC..,
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    • Profile picture of the author ewenmack
      Originally Posted by Adrian Browning View Post

      I think people around here have realised that Cold Calling only tarnishes your Company's reputation and leaves a stain not so easily removed.

      Adrian
      Adrian, you've posted links to my posts about ads
      to justify your position.

      What you may not know is that I'll be making cold calls again on Monday.

      This is how I've landed national accounts...one has over 60 outlets.

      Many others with multiple locations also.

      This is how business gets done, talking with decision makers in these bigger companies here.

      Reputation tainted..? They're not going to taint their brand
      by being associated with some dubious company.

      Oh, one client is the international footwear company, Puma.

      Yep, cold called

      Best,
      Ewen
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    • Profile picture of the author sadneck
      Originally Posted by Adrian Browning View Post

      The Cold Calling phase has long passed. People actually want to start generating income instead of messing around with their phones all day.

      I think people around here have realised that Cold Calling only tarnishes your Company's reputation and leaves a stain not so easily removed.

      Adrian
      One could only hope, but here in Canada, it appears to be working because we keep getting cold calls, sometimes 3 times a day, and usually from big organizations (phone companies, cable, internet,) and/or charities.

      Charities are the big one. They have that element of guilt associated with them... If your a cold caller, try to work in a Tiny Tim story, it could work... =)
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  • Profile picture of the author jordan33
    Adrian - As much as I agree with you, Cold calling is not a great idea in my opinion either. If some people are finding it works for them then let them get on with it. Some people are better at specific things then others.

    I'm not saying it does not work.. I'm just saying I believe there are much better things to be doing with your time!

    But if cold calling is making you money! Carry on with it!
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  • Profile picture of the author U2ForNow
    Adrian,

    Well like it or not, cold calling works. Glad you don't need to worry about it with your marketing company. Perhaps you could share with us how you did it. Or provide some ideas for someone that is starting out. After all you started at the table like everyone else did.
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    • from a colleague :

      look at this business person's struggles, maybe you can help him?


      I can't cold call the guy. that is not good.

      :confused:
      I will go online and target his local area and spend money,...and
      wait for him to find me.

      nah, I think I can pick up the phone. and I can pass the Savings on to him....if he thinks me calling him is bad.
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  • Profile picture of the author luke1213
    I personally don't like cold calling but if it's what I need to do grow my business, so be it. I think cold calling is the quickest way to start making money for a new business. The results are instant, usually don't cost anything, and even though I am a newb at it, many people are very receptive. Yea we all get an asshole on the other end every now and then, but who cares.

    I have been on the receiving end of cold calling many of times when I owned my own business. Many times I had random people just dropping in at my office trying to sell me something. I didn't like taking the calls or meeting with random people but I always understood that for the most part these were small business owners like myself just trying to make a buck. It wasn't like I was being bombarded by 100's of calls or visits per day. I would probably get 10 calls a week. Sometimes I would take the call just to break the monotony of my day and see what they were selling.
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  • Profile picture of the author iInvent
    I've been cold calling for the last 3 months. Here's my view:

    A) most businesses that I call - I've sent an email already to warm up the call.
    B) I do virtual tours for Google therefore I get their attention pretty quickly.

    BUT...even with a new product, I still get the feeling of "Oh no, not another sales pitch"...
    I have good business relationships with all my clients..and they share some info with me.

    They hate being called. They delete most of the sales emails. They are being SWAMPED by calls,direct mail & emails. Unannounced visits seem to also be at the top of their most annoying thing. Let's face the facts - a lot of people out there DON'T care about the business - they are PUSHING FOR A SALE!

    Most of my customers tell me they are SO happy they have met me...and I'm building great relationships with them. Why? Because I'm different. Because I care. I sincerely do.
    All my clients told me - YOU NEED TO FIND A WAY TO BE DIFFERENT FROM THE OTHERS.

    Now the big question is - how do we become different? That is my goal.
    It is hard to deal with the "oh no, not another one" feeling you get from them...but you gotta do what you gotta do.

    Too bad many bad sales rep out there are making this so painful for the rest of us.

    So...in the end, cold calling might not be the best, but it can work.
    Dont call with a script...don't use an automated system...don't make them feel like a number... Treat them like YOU would like to be treated.

    I myself hate telemarketing calls. I always say "poor telemarketers - what a job!"...
    Why do I hate it? Because its automated, they don't have any interest in ME or my family, they want a sale - that's it.

    My perspective! And honestly, anyone can have their own opinion!! What works for one, might not work at all for someone else. We are all different and I find it really sad that people seem to attack each other on here... Sad. Voice your opinion, but no need to call someone else "ignorant" and so on. So not needed.
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    • when I'm out and about .... I go up to people and socialize.
      It starts cold.

      we all need to look in the mirror - what is our own experience bringing to the reflection.
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    • Profile picture of the author DWolfe
      If Cold Calling is dead why the Hell does some one call the office three times a day. Saying "you need to claim your Google listing or be listed on # one search engines.

      We get calls from vendors from other areas at least twice a week trying to sell us poducts. The biggest thing now is at least one daily call, to switch from PSE&G to some third party Electrical company.
      I guess the Energy companies and google have it all wrong
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      • watching golf online. that is tough.

        cold calling I can do!

        no skills, no that bright, too old.

        so when I call (or hear some feedback from fellow warriors) and when I golf.

        I bring plenty of balls.
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      • Profile picture of the author iInvent
        Originally Posted by DWolfe View Post

        If Cold Calling is dead why the Hell does some one call the office three times a day. Saying "you need to claim your Google listing or be listed on # one search engines.

        We get calls from vendors from other areas at least twice a week trying to sell us poducts. The biggest thing now is at least one daily call, to switch from PSE&G to some third party Electrical company.
        I guess the Energy companies and google have it all wrong
        Are you actually jumping of joy with these calls??? I know I'm not. It annoys the hell out of me.

        Walking around wearing a Google shirt - believe me - I KNOW how annoyed the businesses are of getting CALLS from Google! They are ALL ASKING ME to tell them to stop!! They are beyond ANNOYED.
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        • Profile picture of the author DWolfe
          Originally Posted by iInvent View Post

          Are you actually jumping of joy with these calls??? I know I'm not. It annoys the hell out of me.

          Walking around wearing a Google shirt - believe me - I KNOW how annoyed the businesses are of getting CALLS from Google! They are ALL ASKING ME to tell them to stop!! They are beyond ANNOYED.
          Not jumping for Joy, just pointing out major corps and other compaines are still Cold Call looking for business. If it did not work I think it would stop. I'm just tired of seeing threads get the same message. I agree with your second post on this thread.
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          • Profile picture of the author iInvent
            Originally Posted by DWolfe View Post

            Not jumping for Joy, just pointing out major corps and other compaines are still Cold Call looking for business. If it did not work I think it would stop. I'm just tired of seeing threads get the same message. I agree with your second post on this thread.
            I think the big boxes dont have much of a choice to go this route.
            Who knows honestly... I just know that cold calling is here to stay...but my goal is to find a better way. I can honestly imagine how frustrating it is for a biz owner to receive 20 sales calls a day (I'm not joking on numbers here...)...

            I can understand the frustration. It would drive me insane.
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            • Originally Posted by iInvent View Post

              I think the big boxes dont have much of a choice to go this route.
              Who knows honestly... I just know that cold calling is here to stay...but my goal is to find a better way. I can honestly imagine how frustrating it is for a biz owner to receive 20 sales calls a day (I'm not joking on numbers here...)...

              I can understand the frustration. It would drive me insane.

              "the more things change, the more they stay the same"

              those companies are TM rooms selling google places,.etc..,

              they have been around awhile

              same old same old = small business have to spend money to make money.

              if your going to call: get your mind right, promote a socially responsible product or service, and go do it. the opportunity is there for you.

              reach out and touch someone.
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            • Profile picture of the author cash89
              Originally Posted by iInvent View Post

              I think the big boxes dont have much of a choice to go this route.
              Who knows honestly... I just know that cold calling is here to stay...but my goal is to find a better way. I can honestly imagine how frustrating it is for a biz owner to receive 20 sales calls a day (I'm not joking on numbers here...)...

              I can understand the frustration. It would drive me insane.
              Exactly, that's what I try to do. I want every call to be pleasant and I don't want to annoy or interrupt anyone while they are making a living. If I do have something that will benefit them tho I will try my best to make them see that. If they don't see the possible value are not interested..."Thank you for your time, have a great day". Believe it or not people, if you can execute a call perfectly people will be glad to talk whether they buy or not, this is my personal experience.
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            • Profile picture of the author mil0x
              It all depends on the person that is making the call.. are they pushing stuff through your throat, not letting you talk, and just have a plain rude attitude, whatever it takes to get them through their pitch? I hate those too. I'm pretty sure 99% of people here would agree. But apparently even that approach is still working for some as you get those suckers a few times a week.

              But hey - that has nothing to do with the actual 'method' or medium itself.
              If one would consistently harrass you with direct mail pieces saying 'BUY THIS FROM ME NOW you m*therf*cker!!' [which is pretty much the attitude that a few telemarketers display on the phone].. you would be pissed as well!!
              And if you started getting more of these pieces in the mail, you might start spreading hate on 'direct mailing'.. does that make all direct mail unethical? Ofcourse not.

              I don't know if some of you haters have ever read one of many succesful scripts that are going around here - NONE of them involve any of the things mentioning above.
              We're helping business owners realize they have a problem and they're missing out on something. The exact same thing you would do with a direct mail piece, a flyer, PPC ad, whatever. If they don't want it, fine. Next.

              Then there's this whole discussion about interrupting someone's day..
              EXCUSE ME??

              What happens when you send out some direct mail? You're interrupting someone's day [at least that is what you hope to achieve]
              What happens when you send out an e-mail? You're interrupting someone's day [at least that is what you hope to achieve]
              What happens when you run an ad on TV/radio? You're interrupting someone's day [at least that is what you hope to achieve]

              The list goes on and on..
              Just because you hate it doesn't mean it doesn't work. In fact, one might say.. the reason you're hating on it is because it does work. These companies calling you are not letting people call you just for the fun of it.
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  • Profile picture of the author Lopaca
    iInvent you hit it on the head :>)
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  • Profile picture of the author Lopaca
    I always tell people my advice and a dime will buy you a cup of coffee and with the price of coffee today I guess my advice is pretty pricy
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  • Profile picture of the author BrianMcLeod
    Kirby - I LOVED your post... Exciting!

    And then the thread predictably went to shit...

    Seems like cold-calling is to the Offline section like long-copy is to the Copywriting section.

    Or the Mac versus PC argument that no one ever wins.

    Outbound telemarketing is a proven marketing channel.
    Direct mail is a proven marketing channel.
    DRTV is a proven marketing channel.
    Radio is a proven marketing channel.

    Will all of them make sense for YOU?

    Probably not. So what?

    To claim any of them are not viable is buffoonery.

    Smart marketers are raking in obscene profits using each of these channels RIGHT NOW, at this very moment. They work...

    And each has their own disadvantages.

    Despite the strident tone and obvious agenda, Adrian makes substantial and real points about the other side of outbound telemarketing. And I'm saying this as someone who trained hundreds and hundreds of telemarketers for close to a decade.

    Again... so what?

    What does cold-calling mean for YOU?

    Throw out the stuff on either extreme of the conversation and pay attention to the money down the middle.

    You can see that people who are not afraid or opposed to working the phones are finding success and bringing in new business.

    You can also see that if you either hate or royally suck at telemarketing - there are other equally viable paths for you too.

    I hate to come off so preachy, but really folks...

    It's like that stupid long-copy debate... there's just no point getting involved.

    Shake your head, close the window and go back to making money.

    Best to all,

    Brian
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    • Profile picture of the author Lee M
      Originally Posted by BrianMcLeod View Post

      Outbound telemarketing is a proven marketing channel.
      Direct mail is a proven marketing channel.
      DRTV is a proven marketing channel.
      Radio is a proven marketing channel.

      Will all of them make sense for YOU?

      Probably not. So what?

      To claim any of them are not viable is buffoonery.

      Smart marketers are raking in obscene profits using each of these channels RIGHT NOW, at this very moment. They work...

      And each has their own disadvantages.

      Despite the strident tone and obvious agenda, Adrian makes substantial and real points about the other side of outbound telemarketing. And I'm saying this as someone who trained hundreds and hundreds of telemarketers for close to a decade.

      Again... so what?

      What does cold-calling mean for YOU?

      Throw out the stuff on either extreme of the conversation and pay attention to the money down the middle.

      You can see that people who are not afraid or opposed to working the phones are finding success and bringing in new business.

      You can also see that if you either hate or royally suck at telemarketing - there are other equally viable paths for you too.

      I hate to come off so preachy, but really folks...

      It's like that stupid long-copy debate... there's just no point getting involved.

      Shake your head, close the window and go back to making money.

      Best to all,

      Brian
      Very clearly stated! Sums up things perfectly!
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      • Profile picture of the author John Durham
        Originally Posted by Lee M View Post

        Very clearly stated! Sums up things perfectly!
        Brian has a way with words.... Show off!:p
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  • Profile picture of the author cash89
    It's not telemarketing that needs to be stopped, it's disrespectful, pushy telemarketers. I could call anyone on this thread talking down about cold calling and you would not be annoyed in the least, thats just because I do it with respect and I know how it is to be on the receiving end of those calls. I bet i'd even get a "have nice day" from all of you.
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  • Profile picture of the author iInvent
    I just don't get the bringing down of other people around here... I just don't.
    We have our own experience...and to say that the rest of the thread is sh%# - I mean honestly? Is that needed? *sigh*

    I just think we all bring value around here, since we are all successful in different ways!
    I just LISTEN to my clients and what they are telling me...and I think it speaks volume!

    Am I still selling through cold calling? Oh yes I am - because my product is different.
    And even with a different product, people are still reluctant.
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  • Profile picture of the author Lopaca
    If you all got a couple hours I could give you lot's of ideas. Not to promo anything about what I do but I will say I have presented at a number of business seminars all over North America and the majority of the subject matter is on getting new clients and keeping them longer and getting them to spend more money. This includes both business owners and the consumer. To me they are all customers.

    I'm not bashing cold calling!! I have made probably more cold calls than most of you all and they made me a lot of money but I just want to point out that there are more productive ways to start the sales process. iInvent is right and it is obvious he has had some success with it too. But he realizes that there can be a mix that works better and from what I read he at least uses the soft approach to set up the call... Good for you iInvent

    Again if cold calling works for you by all means go for it.
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    • Profile picture of the author iInvent
      Originally Posted by Lopaca View Post

      If you all got a couple hours I could give you lot's of ideas. Not to promo anything about what I do but I will say I have presented at a number of business seminars all over North America and the majority of the subject matter is on getting new clients and keeping them longer and getting them to spend more money. This includes both business owners and the consumer. To me they are all customers.

      I'm not bashing cold calling!! I have made probably more cold calls than most of you all and they made me a lot of money but I just want to point out that there are more productive ways to start the sales process. iInvent is right and it is obvious he has had some success with it too. But he realizes that there can be a mix that works better and from what I read he at least uses the soft approach to set up the call... Good for you iInvent

      Again if cold calling works for you by all means go for it.
      Yes I am very successful and cold calling is part of it.

      I just know what I know. In the end, it's up me to listen to what my clients are telling me. I know I'm listening.

      And it might be a Canada thing! Here, we have the "do not call" list - Canada wide! Which technically bans the telemarketers from calling... That also gives you an idea...
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  • Profile picture of the author Lopaca
    Big business uses cold calling only because they think it's cheaper but they are even coming around. Technology just gives us too many other options.
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  • Profile picture of the author Lopaca
    Ok guys I want to pass along some gold I just posted to MilOx in another thread but it might help some of you on here too. I want to point out that the example is a form of cold calling but because I'm not calling to sell anything it falls under the back door approach. I'm still not a big advocate of the traditional cold call. Ok here ya go.

    Rather than calling and immediately going into your presentation go thru the back door. Appeal to the mans interest by asking questions about his business the minute he picks up the phone.

    "Hello Jerry are you the owner of Cool Carpet cleaners?
    (Yes, how can I help You?
    Could you tell me do you do large commercial accounts?
    (Oh yes we sure do)
    Well, maybe you could tell me how tight your present schedule is?
    (We stay pretty busy but we can always handle more)
    So if I was to bring you say 4 or five new jobs per week you could handle that?
    (Sure No problem)
    Well Jerry your a life sent. My name is XXXXXX would you right that down for me? My number is 555-1212 I'm actually about 50 miles away from you but I would like to discuss how we might be able to do some business have you got a few more minutes?

    OK I think you get the idea.

    Don't call your prospect trying to sell him something only we know he wants and needs. Get the conversation going because there is something in it for HIM not you.

    Just a little help from an old marketer
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    • Profile picture of the author iInvent
      Originally Posted by Lopaca View Post

      Ok guys I want to pass along some gold I just posted to MilOx in another thread but it might help some of you on here too. I want to point out that the example is a form of cold calling but because I'm not calling to sell anything it falls under the back door approach. I'm still not a big advocate of the traditional cold call. Ok here ya go.

      Rather than calling and immediately going into your presentation go thru the back door. Appeal to the mans interest by asking questions about his business the minute he picks up the phone.

      "Hello Jerry are you the owner of Cool Carpet cleaners?
      (Yes, how can I help You?
      Could you tell me do you do large commercial accounts?
      (Oh yes we sure do)
      Well, maybe you could tell me how tight your present schedule is?
      (We stay pretty busy but we can always handle more)
      So if I was to bring you say 4 or five new jobs per week you could handle that?
      (Sure No problem)
      Well Jerry your a life sent. My name is XXXXXX would you right that down for me? My number is 555-1212 I'm actually about 50 miles away from you but I would like to discuss how we might be able to do some business have you got a few more minutes?

      OK I think you get the idea.

      Don't call your prospect trying to sell him something only we know he wants and needs. Get the conversation going because there is something in it for HIM not you.

      Just a little help from an old marketer
      Love it!! We kinda see the world in the same way
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  • Profile picture of the author John Durham
    Originally Posted by Adrian Browning View Post

    This guy again...:rolleyes:

    You're making no sense Johnson.

    It has been established that Cold Calling is the most unintelligent form of marketing.

    People just want to make sales, cold calling converts at 1:100.. i.e it's a waste of time.

    So why spam this forum pushing your erroneous messages?
    Maybe as another poster said, you were such a weak cold caller that it frightened your little heart, and now you think all cold calling is bad.

    If you experienced THAT much rejection and sucked THAT bad...and if it hurt your feelings THAT bad to know that a half dozen 18 year old pregnant girls from the projects were on the phone in your room kicking your ass and making sales left and right while you were crying...

    Then read some of my material. It will help! lol

    @ Kirby, it was a great OP. I enjoyed it very much. Thanks. Honestly Kirb I think this guy is helping your cause because he is making people like himself look non credible.

    In any event , it was a great uplifting post!

    I think AB (which is a good way to say it, not to draw attention to his name) was traumatized by failing at telemarketing at a young age and he hates everyone who got quota now. lol

    Now I apologize Kirb, because I know your intent is to uplift and not quarrel, but I had to give my two cents to him. Specially since I know who he is now- A Major Joke BTW.
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    • Profile picture of the author Adrian Browning
      Banned
      [DELETED]
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  • Profile picture of the author Lopaca
    Ok Children let's Play nice or I'll send ya all to your rooms :>)
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    • Profile picture of the author stopgo
      Ah gettin' the old

      " I couldn't do it, so you can't either posters" haha.

      Do you own this business AB? Sounds like you are an employee.

      Cold calling is the quickest way for a start up to get clients. Period.

      Once you have some clients under your belt, the smart thing to do would be to try to tie in other marketing methods.

      I suggest people look up Jordan Belfort. Besides his very interested past, he has lots of usefull tips for cold calling. Look him up.
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  • Profile picture of the author Lopaca
    I'm rather disappointed that you all are not seeing the big picture here. Your zeroing in on AB because he has an opinion and whether you like it or not he is entitled to it. I agree with him in many respects yet I just provided a simple call script that works big time so I guess I swing both ways. But isn't that what marketing is all about? Doing what works for us as marketers. You don't have to like it. If it doesn't work for you then don't do it or change it and do it better. But give the guy a break here. At least he has stuck to his guns and didn't cave with everyone jumping on him. You gotta respect that.

    Just another old marketers opinion
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    • Profile picture of the author PeacefulCalamity
      Originally Posted by Lopaca View Post

      I'm rather disappointed that you all are not seeing the big picture here. Your zeroing in on AB because he has an opinion and whether you like it or not he is entitled to it. I agree with him in many respects yet I just provided a simple call script that works big time so I guess I swing both ways. But isn't that what marketing is all about? Doing what works for us as marketers. You don't have to like it. If it doesn't work for you then don't do it or change it and do it better. But give the guy a break here. At least he has stuck to his guns and didn't cave with everyone jumping on him. You gotta respect that.

      Just another old marketers opinion
      They aren't annoyed at his opinion. They're annoyed that he pops up only on threads that encourage cold calling and the fact that he never offers anything positive to say.

      There's nothing to respect about someone who speaks down on other people, yet doesn't have the audacity to post something even close to useful themselves.
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      The very existence of flame-throwers proves that some time, somewhere, someone said to themselves, "you know, I want to set those people over there on fire, but I'm just not close enough to get the job done."

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  • Profile picture of the author wally247
    I don't really get the whole debate between cold-calling and any other form of finding business.


    If there is a way to find leads other than picking up the phone I've probably tried them. I've not had much of any success with many of those methods.


    But some people here do.


    I would never say "Craigslist doesn't work!". Sure...it hasn't really worked for ME, but who am I to say that for the other 8 billion people in the world it won't work.


    Maybe *I* suck at Craigslist, email, Facebook ads and whatever else.


    But if that stuff works for YOU, then go use it and be free in your life.


    I have been lucky in that I have not had my back up against the wall just yet...but I am close to it.


    And when I get off of my ass and take charge of my life I will be picking up the phone!


    Not because I am a kiss-ass. Not because I am a sheep who believes what others tell me.


    Because for ME, the other methods do not work........NOT FOR ME.


    So I'll pick up the phone, and I will be free myself.



    But I will never argue on a stupid forum about what is "wrong" "right" "old news" or whatever...


    Sheesh....if you are using some email system or the newest WSO, or the newest WSO you plan on introducing, good for you.


    But many of us here don't have the time anymore, or the patience anymore to learn, implement and WAIT for some "system" to pave our way.



    Enough with the bullshit though. You don't like the phone...don't use it. Let those of us who see no other choice use it in peace.


    Or whatever.



    This is the only forum or any kind of online community I've EVER been to where people don't just say "EFF YOU AND DIE **&**HOLE"...


    And I kind of like it that way.


    So there's that.
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  • Profile picture of the author Rearden
    These CC-bashing threads are utterly stupid.

    Adrian -- just got out of a meeting with a Fortune 500 company; they offer a complex series of products in a competitive market. Sending out a postcard or even a sales letter won't cut it.

    However, cold calling has consistently proven to produce RESULTS. And when they don't teleprospect, they don't get results.

    What do you have to say about that?

    All the top brass are cold calling into large companies with hundreds of employees for an appointment; it may take months, even years to close them, but when they do...

    Tossing mail out is fine, but sometimes you have to be PRESENT... be seen, to close those big accounts. Mail can be too passive.

    PS: What's your address again?
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    David Duford -- Providing On-Going, Personalized Mentorship And Training From A Real Final Expense Producer To Agents New To The Final Expense Life Insurance Business.
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  • Profile picture of the author rbecklund
    Nice initial post!

    I for one am so happy I learned cold calling from John D. Just today, I closed my biggest website job - a large ecommerce site. Got it from cold calling. Never have met with the person. Their business is 3 hours away.

    I love the fact that I feel confident in my ability to talk to people, in a good way, on the phone and that is thanks to John and Jason. Also, I know that from cold calling, I am more confident in face-to-face meetings with prospect.

    Sure there are other ways to market and I use some of them. But there is nothing like knowing that you are making things happen by hitting the phone and calling people and finding people that want what you offer. I would much rather cold call than spam people with emails, or spend lots of money on direct mail.

    We each have our own methods, none are right or none are wrong. What is wrong is slamming how others run their business. If a marketing method works for a business it is valid. To each his own.

    Again, want to say thanks to John, Jason, Ken and IAN for the greatness they offer here.
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    • Originally Posted by rbecklund View Post

      Nice initial post!

      I for one am so happy I learned cold calling from John D. Just today, I closed my biggest website job - a large ecommerce site. Got it from cold calling. Never have met with the person. Their business is 3 hours away.

      I love the fact that I feel confident in my ability to talk to people, in a good way, on the phone and that is thanks to John and Jason. Also, I know that from cold calling, I am more confident in face-to-face meetings with prospect.

      Sure there are other ways to market and I use some of them. But there is nothing like knowing that you are making things happen by hitting the phone and calling people and finding people that want what you offer. I would much rather cold call than spam people with emails, or spend lots of money on direct mail.

      We each have our own methods, none are right or none are wrong. What is wrong is slamming how others run their business. If a marketing method works for a business it is valid. To each his own.

      Again, want to say thanks to John, Jason, Ken and IAN for the greatness they offer here.

      I love this post.

      In my opinion, the biggest Take - A - Way's

      1. more Confidence
      2. making things Happen
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      • so, I don't do windows.

        I can't fix your plumbing problem
        I can't build you a house, I can't and don't want to build you a website
        I can't sit in front of a cash register doing the same thing over and over
        I can't be an employee forever to retire with a gold watch, pension, full medical.. to play bridge, it on the porch, and play golf.

        you want the truth? can you handle the truth?

        I can't do your books, but I can directly change them.


        I have a skill ! I am a Business Asset.

        Let's get past the stereotype of " a Telemarketer, a salesperson out to screw people, a women, being Black, poor, bad childhood, no high school diploma, I don't have experience, I'm afraid, I'm stuck in my ways, etc..,"

        We all can communicate, relate, and motivate.

        to prove it?

        1. I use the most effective, efficient, and inexpensive methods
        a. the phone - the business tool the Internet has not replaced.
        b. email
        c. from the phone to a F2F, If your Qualified & it's Productive.
        d. I leverage Technology - from copper wire to the cloud!!!!

        2. You're an auto repair shop, an attorney, an online business selling whatever, a restaurant, a furniture store, a software company, a beauty salon, a manufacturer, your in the "cat juggling business"
        and this and a that...it really dosn't matter.

        you want me on that wall, You Need Me on that Wall

        Business is Business and I have the skill making me an asset, not even close to a liability.

        3. No pretense - I am calling to make a deal. Yes Or No

        I can handle that Truth

        you want the truth, reality entitles you to only 1 truth.

        you can pick up the phone and talk to another human being.

        No experience needed.

        4. You, Me, all of us are business people, I use the Phone...... it dosen't use me.
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  • Profile picture of the author IMLearningIM
    many newbie got inspired from posts on Warrior forum, so no one should be let them down by their argument. just share tips or experiences to be successful.
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  • Profile picture of the author mitchmelkonian
    Banned
    I agree with Kirby. "Nuff said!!!!
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  • Profile picture of the author Khemosabi
    Is it just me, or is anyone else curious about the 142 posts Paul deleted? :rolleyes:

    @Kirby... great post! Your intent didn't go unnoticed, even though your thread had an attempted hijack.

    You could look at it this way, AB made your post a must read! AND, it obviously had a lot of merit, or the RESPECTED warriors on this subforum wouldn't have gone to bat for you!

    I came to this subforum to learn about a lot of things, cold calling in particular. Because of this forum, I am no longer afraid to call, mail, email, or, most importantly ... WHATEVER IT TAKES. I didn't just learn how to do it, I learned I COULD DO IT! Many people have taken their steps to success from the help that is freely offered here.
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  • Profile picture of the author Jon Martin
    One word - wow. What a mess this good-intentioned thread has become. Can't say I wasn't entertained reading through it though. It's always funny to see CC naysayers trying to debate against absolute fact and legitimate statistics. Cold calling is not going anywhere.

    The thing I love most about cold calling is the diversity in regards to ability levels. It can be so easy that a 12 year old can pull it off, or it can be advanced, intricate, and improvisational. There's such a fantastic range ON THIS FORUM ALONE. You have the masters and guru's, you have the beginners and you have the people in the middle, all striving for one goal: to educate and be educated.

    I don't know about everyone else, but personally, I like to have FUN while I make my money. Sure, alternative marketing methods can be exciting at times, but IMO there's nothing better than calling up a business or walking in and walking out with a new client. I love the thrill of it. Not knowing who will pick up on the other end. Just imagining the potential. It's FUN for me.

    Thank you for this thread.
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    "Be the hero of your own movie."
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    • Originally Posted by Jon Martin View Post

      One word - wow. What a mess this good-intentioned thread has become. Can't say I wasn't entertained reading through it though. It's always funny to see CC naysayers trying to debate against absolute fact and legitimate statistics. Cold calling is not going anywhere.

      The thing I love most about cold calling is the diversity in regards to ability levels. It can be so easy that a 12 year old can pull it off, or it can be advanced, intricate, and improvisational. There's such a fantastic range ON THIS FORUM ALONE. You have the masters and guru's, you have the beginners and you have the people in the middle, all striving for one goal: to educate and be educated.

      I don't know about everyone else, but personally, I like to have FUN while I make my money. Sure, alternative marketing methods can be exciting at times, but IMO there's nothing better than calling up a business or walking in and walking out with a new client. I love the thrill of it. Not knowing who will pick up on the other end. Just imagining the potential. It's FUN for me.

      Thank you for this thread.
      let me get this straight? from a business perspective:

      you called me up for business.
      you are nice to talk to...you're actually fun and not pressuring me

      I can only conclude your confident in yourself, in what you offer, and I can relax.

      hang on a second...I want to talk to you.
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      • Profile picture of the author Jon Martin
        Originally Posted by kirbymarketingconcierge View Post

        let me get this straight? from a business perspective:

        you called me up for business.
        you are nice to talk to...you're actually fun and not pressuring me

        I can only conclude your confident in yourself, in what you offer, and I can relax.

        hang on a second...I want to talk to you.
        Exactly. That's why the "character" of whom was debating cold calling earlier was so wrong. I've done cold calling both independently for a web design service and for a large business in a call center.

        I went into the job @ the call center kind of worried. I didn't want to surround myself with negativity. I was worried that I would get hung up on, screamed at, cursed at, etc.

        At my time there I must have called thousands upon thousands of homes -- I can count the amount of times I've been screamed at or angrily spoken with my fingers.

        I learned early to change my tone to benefit what I was pushing. I don't know who posted it, but somebody mentioned the quote "SMILE WHILE YOU DIAL" and they could not have been more correct. Tone is everything.

        In fact, the majority of the small businesses I am calling are actually quite receptive and courteous, even if completely uninterested. TONE is what creates a virtual image in the prospect's head. If I can solidify this virtual image as an intelligent, professional, and friendly individual it will not only increase conversions, but also decrease the amount of angry connections.

        Telemarketing doesn't always have to be pushy, scary, and unpleasant.
        Signature
        "Be the hero of your own movie."
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        • From Jon Martin:

          "I learned early to change my tone to benefit what I was pushing. I don't know who posted it, but somebody mentioned the quote "SMILE WHILE YOU DIAL" and they could not have been more correct. Tone is everything."


          I hope people are listening

          sayings, quotes, etc... when they have been around generations they hold more truth. they are more real.

          "smile and dial" I heard in the 80's

          you cannot sell a stranger on the phone

          if you walked up to do a stranger to "cold call " an hello :

          isn't there a difference with having a smile rather than a blank face????

          if you smile, it's hard for them to frown. and then go negative to feel empowered

          you smile, upon their reaction and you are in control.

          let me help you....
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          • Profile picture of the author iInvent
            Didn't think this thread would still be going on! :p

            I think you guys are making your point - you love & live by cold calling - awesome stuff! In the end, there are no experts in this life - just people with different experience.

            We know what we know and its why forums like this are great - we can express our thoughts freely (I hope) without being judge (yes?) and we receive support from fellow warriors.

            What's funny is - you can take 100 Google photographers - and none of them have the same experience...and the same level of success...and we are all selling the same product without too many competitors...

            It's all in the way you approach it. Cold calling works...but I know for a fact that my clients HATE being called by salespeople.

            The/my goal is - be different. Stand out. Treat them like as a person first. Then a business. People buy on an emotional level. Often times, they will buy from you because they trust you...even if you're expensive. They have a "good feeling" about you.

            I was on the phone with a probable purchaser, and he clearly demonstrated how he would not benefit from my service. I started talking about his business, we chatted about different things and I ended up telling him that it made total sense. He then asked more questions, and then he said "I think you sold me". He then went on to say how he enjoyed our call and the person I was.

            Yes I am a person - not a robot! I can think. I can discuss. I don't read a script.

            Be (genuinely) interested in them, their business - they'll be listening to what you have to say.
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            Thanks for reading!

            Chantal
            "Before you try to satisfy the client, understand and satisfy the person."

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            • Originally Posted by iInvent View Post

              Didn't think this thread would still be going on! :p

              I think you guys are making your point - you love & live by cold calling - awesome stuff! In the end, there are no experts in this life - just people with different experience.

              We know what we know and its why forums like this are great - we can express our thoughts freely (I hope) without being judge (yes?) and we receive support from fellow warriors.

              What's funny is - you can take 100 Google photographers - and none of them have the same experience...and the same level of success...and we are all selling the same product without too many competitors...

              It's all in the way you approach it. Cold calling works...but I know for a fact that my clients HATE being called by salespeople.

              The/my goal is - be different. Stand out. Treat them like as a person first. Then a business. People buy on an emotional level. Often times, they will buy from you because they trust you...even if you're expensive. They have a "good feeling" about you.

              I was on the phone with a probable purchaser, and he clearly demonstrated how he would not benefit from my service. I started talking about his business, we chatted about different things and I ended up telling him that it made total sense. He then asked more questions, and then he said "I think you sold me". He then went on to say how he enjoyed our call and the person I was.

              Yes I am a person - not a robot! I can think. I can discuss. I don't read a script.

              Be (genuinely) interested in them, their business - they'll be listening to what you have to say.
              please advise:

              How can you end a thread? is it good to end it or keep it going or do new posts ... i don't know.

              looking at Jon Martin's posts is they way to go now.

              he's 16 and can get on the phone! I love that
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                • Profile picture of the author Lopaca
                  Originally Posted by kirbymarketingconcierge View Post

                  somebody help me.

                  I'm a warrior not a wimp.

                  how do I stop this post now and end negativity.

                  I am 54 yrs. old, people following me (younger generations) are watching!

                  went to warrior help section buy nothing on "stopping a thread"
                  Kirby I think you will do just fine. You know what you want and your determined to get it. Kudos for starting this very controversial thread and I personally think it should continue as long as folks have constructive involvement. It got a little out of hand yesterday and we all appreciate that the monitor stepped in and handled it so well.

                  We each find our strengths in different places and the true success we find is in using those strengths to their utmost no matter what anyone else has to say about it because that is just their opinion.

                  Just an old marketer with his opinion
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  • Profile picture of the author deu12000
    Cold calling is not for everyone. Personally I don't really enjoy it, but have done it in the past and it works.

    Cold calling and going door to door are very effective.

    I'll give you a couple of examples how it has worked for me in the past.

    When I was younger I worked for a few telemarketing places and I made decent money for my age getting the companies sales, donations, etc...

    A couple of years later I sold rare collectibles over the phone. I made great money. On some days I made over $100 per hour just calling people.

    When I first got my real estate license several years ago they told me cold calling and door to door are cheap and effective ways to get business started. I went with a more experienced agent one day door to door and we got two listings in a matter of about two or three hours. In real estate a listing equals a sale and/or new potential clients which are attracted to your listing and are actively looking to purchase a home. I really didn't enjoy the door to door thing, but it worked.

    When I worked in mortgages they would give us big lists of people to cold call to get refinances and new purchasers. I never called anyone because I had my own buyers from the real estate side of things, but several mortgage brokers were very successful cold calling.

    Telemarketing is boring, people will hang up on you, people may even call you names. It's a numbers game. It's cheap, fast and effective, but you have to be able to accept rejection.
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  • Profile picture of the author eskimoto
    cold calling is like being an employee...you don't call, you don't make money!! this is a job not a business!!...I have always thought this forum was for people wanting to break out from this type of mentality...

    Originally Posted by kirbymarketingconcierge View Post

    you dare degrade me and what I can do!????

    we are willing to do what is necessary.

    we are willing to take the 1st step.

    we are willing to do what most can't or won't and generally, make excuses for and denounce.

    we make business happen or there is no back end and no client.



    you treat me as a sterotypical "telemarketer", looking to "con people", or be "intrusive"?


    If I can call strangers on the phone, without knowing them and seeing them.
    If I can communicate with them and get them to take action with a yes or no.
    If I can make money with no education, diploma, good looks, personality, experience, intelligence.
    If I can talk on business terms, related to their industry, and what they want.
    If I never say Die and keep calling.

    what is that worth?

    we are willing to put our head on a swivel, take the rejection, face our own fears ..... We LEAD. But yet , we see posted negatives.

    Try not to demean me with no business justification. Do you have any facts?

    We can handle it. because WE Are Warriors.

    not sitting behind our passive computer screens, in our private caves, overlooking Data.

    cold calling is a noble effort since it faces Adversity, Stereotypes, and Naysayers... and if you doubt.

    check what money is being made = not Macdonald's wages
    check what the market is saying = small business buy everyday
    check where you can do it = Almost Anywhere


    If you can get on the phone, it's an Upgrade. I Respect you for it.


    Past sayings, although corny, are still around because they are true.

    "If I can do it, you can do it"


    have a great weekend, and a better workweek.

    Kirby
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    • Profile picture of the author socialentry
      Originally Posted by eskimoto View Post

      cold calling is like being an employee...you don't call, you don't make money!! this is a job not a business!!...I have always thought this forum was for people wanting to break out from this type of mentality...
      You don't work you don't make money guy...:confused:
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    • Profile picture of the author ewenmack
      Originally Posted by eskimoto View Post

      cold calling is like being an employee...you don't call, you don't make money!! this is a job not a business!!...I have always thought this forum was for people wanting to break out from this type of mentality...
      Well when you want to do big deals and talk to the big guy,
      getting on the phone works.

      That's how international shoe maker Puma came on board as well as
      multi store chains...one has over 60 to my company.

      Best,
      Ewen

      P.S. They were cold as ice, meaning there was no referral, no mailer in their hand, no press release they read, no ad they read, no radio ad, no magazine ad, no prior meeting at a networking group, online or offline.
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  • Profile picture of the author shane_k
    Does anyone else find it ironic that you have a bunch of Internet marketers who are trying to sell to Offline Businesses the benefits of Online Marketing, yet the strategies that they are using to contact these businesses are Offline Strategies?

    I certainly do

    Anyway, the OP did have a great initial post. Love the positive attitude.

    But...

    I also think that cold calling is not the most efficient method. Now before you people all start jumping down my throat trying to tell me how cold calling is the best thing ever, and that I'm only saying that because I am scared of rejection or that I am only saying that because I have not tried it. I have.

    I do sales everyday. That is my "day job"

    When I initially started I had to do tones of cold calling. I had a specific quota to fill. and if I didn't fill that quota I didn't have a job.

    It was my first job where cold calling was involved and I found out it was EASY.

    I didn't and still don't get why people find it so hard. People are actually really nice on the phone. And of all the cold calls I have done there are only a couple where people got mad or hung up on me. But I don't focus on that.


    After saying that, and having that experience, I still believe that cold calling is not the most efficient strategy. Notice I am not saying it is dead, that's not what I mean.

    Right now, I get more leads through referrals then I do through cold calling, and I do less work to get those leads.

    In fact I wish that things were this way when I first started. Why? because I could have saved so much time and effort.

    However, maybe that is dependant on my personality and my ability to connect with people in person.

    I do not agree with most of you who are saying cold calling is the best thing. Yes it can be a quick way to initially build up leads. But It's not the most efficient.

    That's my opinion and you are welcome to it.

    Shane_K
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    • Profile picture of the author cash89
      Originally Posted by shane_k View Post

      Does anyone else find it ironic that you have a bunch of Internet marketers who are trying to sell to Offline Businesses the benefits of Online Marketing, yet the strategies that they are using to contact these businesses are Offline Strategies?

      I certainly do

      Anyway, the OP did have a great initial post. Love the positive attitude.

      But...

      I also think that cold calling is not the most efficient method. Now before you people all start jumping down my throat trying to tell me how cold calling is the best thing ever, and that I'm only saying that because I am scared of rejection or that I am only saying that because I have not tried it. I have.

      I do sales everyday. That is my "day job"

      When I initially started I had to do tones of cold calling. I had a specific quota to fill. and if I didn't fill that quota I didn't have a job.

      It was my first job where cold calling was involved and I found out it was EASY.

      I didn't and still don't get why people find it so hard. People are actually really nice on the phone. And of all the cold calls I have done there are only a couple where people got mad or hung up on me. But I don't focus on that.


      After saying that, and having that experience, I still believe that cold calling is not the most efficient strategy. Notice I am not saying it is dead, that's not what I mean.

      Right now, I get more leads through referrals then I do through cold calling, and I do less work to get those leads.

      In fact I wish that things were this way when I first started. Why? because I could have saved so much time and effort.

      However, maybe that is dependant on my personality and my ability to connect with people in person.

      I do not agree with most of you who are saying cold calling is the best thing. Yes it can be a quick way to initially build up leads. But It's not the most efficient.

      That's my opinion and you are welcome to it.

      Shane_K
      There is no "most efficient" method. It is different for every industry, product, and person. 2 people may have drastically different results doing the exact same thing.

      Every form is important, If you only focus on one method you are losing out on potential money from other sources. The key is to diversify your efforts.

      Referrals are the best type of leads. Almost anyone can agree on that, but to get referrals you need to have already had clients, done jobs and have built up at least some sort of reputation. Cold calling is the best way to get these initial clients for little to no money other than actually walking in in person if that is an option.

      To address what some of you are getting at, SELLING BY PHONE CAN BE THE MOST DIFFICULT WAY TO MAKE A SALE! BUT IF YOU CAN DO IT OVER THE PHONE IMAGINE HOW GOOD YOU WILL BE IN PERSON! Also, hearing no's makes you better because you are actually getting feedback from your target market. What you learn from those no's can be parlayed to your other marketing methods.
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      • shane,

        yeah there is irony.

        cash89 replied better than I could.


        How about this. If we debate phone and the internet...

        there both digital


        they are the same = communications and commerce.
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  • Profile picture of the author sloanjim
    YES I posted this a few times.....go on and on about the power of SEO/Social etc...but then only use Cold calling to get clients...HHMMMMM......

    Surley you didn't get into I.M. to spend all day cold calling businesses?


    Originally Posted by shane_k
    Does anyone else find it ironic that you have a bunch of Internet marketers who are trying to sell to Offline Businesses the benefits of Online Marketing, yet the strategies that they are using to contact these businesses are Offline Strategies?

    I certainly do
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    • Profile picture of the author Darren Tan
      Hi Fellow Warriors,

      I must say, its really an interesting thread.

      Coming from a background of 7 years of cold calling, I really couldn't say its dead as it literally created a whole new outsource industry with huge demands in the IT MNC sector. E.g. Callbox Inc

      The reason being most sales people:
      • are too lazy to call
      • thinks calling is a waste of time, their time should be spent closing million dollar deals
      • just couldn't get the hang of it
      First off Keys to cold calling:
      • your objective is selling appointments, not selling products or services
      • stop treating business owners who picks up your phone like cash, they are humans not dollar bills
      • stop thinking that your services can 100% help them when you don't know a thing about them, their businesses and their current situation (be honest to yourself, fall in love with your clients not your business)
      • think about how others cold call you and do the exact opposite
      • mindset - one of the most important thing you need to adjust before you even started calling
      • throw away your bloody script, you are the expert, you have the knowledge, talk to them human to human (scripts are provided when you are using external people like a telemarketer or outsourced telemarketing company because they don't have that kind of knowledge
      • stop thinking cold calling as cold calling! It's just another form of communication
      What will I do if I need exponential results running a small business?
      • list down all businesses that compliments you, serving the same market as you are
      • research their contacts
      • send them an email saying you have an unusual proposal
      • do a follow up call after they review the email
      • think about what kind of value you can bring to their clients through your services
      • meet up with them to see if they will endorse your services (how much to pay them or whether to pay them depends on how strong your back-end selling is. e.g. if I'm an online marketing company, I'll probably use website design as a lead product and I can probably pay my partners 80% to 100% on that website design because I know once they become my client I can convert 30% to pay for full fledged online marketing services)
      Should you build your business just based on cold calling? probably not
      Should you build your business without cold calling? probably not

      We are all marketers, aren't we?

      Marketers do not build their businesses using only 1 marketing pillar, we build it using multiple pillars supporting the business so you don't run the risk of having huge negative impact if any one fails some day.

      Regards,
      DT
      Signature
      "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is you just don't see them."
      Marketing Legend - Jay Abraham
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      • Darren, I hope you don't mind. thinking this helps people reading posts.
        and I like your style of post. it's long (given our Internet speed), but laid out nicely.


        Originally Posted by Darren Tan View Post

        Hi Fellow Warriors,

        I must say, its really an interesting thread.

        Coming from a background of 7 years of cold calling, I really couldn't say its dead as it literally created a whole new outsource industry with huge demands in the IT MNC sector. E.g. Callbox Inc

        The reason being most sales people:
        • are too lazy to call - From years of TM expereince with guys on the phone saying " I Am Lazy, thats WHY I do this rather than digging ditches, calling isn't that bad"
        • thinks calling is a waste of time, their time should be spent closing million dollar deals - if we look at just time - your choice, pick up the phone, or spend time, gas, and chance of no deal with F2F, Or spend the Time, money, effort, and wait for your internet exposure to happen.
        • just couldn't get the hang of it - people quit during the learning curve (2 weeks) whether it's cold calling, f2F selling, any sales work, building a website, getting into shape, quitting smoking, going out and dating, taking up a hobby, Any action to create a new Habit,..etc.., etc.., etc..,
        First off Keys to cold calling:
        • your objective is selling appointments, not selling products or services - I sold investment over the phone, and people are doing it right now. My best experience...I can get strangers on the phone, build Rapport, and have them send me Money.
        • stop treating business owners who picks up your phone like cash, they are humans not dollar bills - if you thinking about money, you are in the wrong.
        • stop thinking that your services can 100% help them when you don't know a thing about them, their businesses and their current situation (be honest to yourself, fall in love with your clients not your business) - believe your 1 of the best, and what you offer is great And before you get rejected, prevent it.
        • think about how others cold call you and do the exact opposite - Human nature. YOU Sell the way you BUY. Thats a FACT.
        • mindset - one of the most important thing you need to adjust before you even started calling
        • throw away your bloody script, you are the expert, you have the knowledge, talk to them human to human (scripts are provided when you are using external people like a telemarketer or outsourced telemarketing company because they don't have that kind of knowledge - life is a script and the busienss person has their habitual responses to protect themselves. you script considers, analyzes, and works up the appropriate response
        • stop thinking cold calling as cold calling! It's just another form of communication - Awesome and to the point.
        What will I do if I need exponential results running a small business? - Tony Robbins = Massive Action
        • list down all businesses that compliments you, serving the same market as you are - call who you want to, have an interest in, etc.. I like to go in as "I like what you do"
        • research their contacts- yes and no. while your smilling and dialing, look up their website. secret sauce? when you leave a message..build Intrigue ..."I am on your site, had a few questions, here's my #"

          why should I waste my time, if owner is not ready to change? But, Know their Industry, know how all Biz operate, Profit & Loss, and how Technology effects their niche. Keep it Simple.
        • send them an email saying you have an unusual proposal - Yes
        • do a follow up call after they review the email - Yes
        • think about what kind of value you can bring to their clients through your services - Yes. not the money for you, consider the value for them. Reverse Engineer ( How does What I do HELP THEM?)
        • meet up with them to see if they will endorse your services (how much to pay them or whether to pay them depends on how strong your back-end selling is. e.g. if I'm an online marketing company, I'll probably use website design as a lead product and I can probably pay my partners 80% to 100% on that website design because I know once they become my client I can convert 30% to pay for full fledged online marketing services) -

          yes, yes, yes. it's social media, reputation mgmt., etc.., driving Referral's
        Should you build your business just based on cold calling? probably not-
        if you don't have the money - call. call. call. then... make more calls.
        mr. biz. owner do you like making money and saving time, money, and effort? thats why I'm calling


        if you don't have the experience? call, learn in 2 weeks what they say, you'll know more than they do, and you will make some money as the expert.
        Carl Icahn said he can go to ANY COMPANY, and Reduce Costs


        Should you build your business without cold calling? probably not - if you have capital and time...and can outsource

        We are all marketers, aren't we? - Yes

        Marketers do not build their businesses using only 1 marketing pillar, we build it using multiple pillars supporting the business so you don't run the risk of having huge negative impact if any one fails some day. - yes. and with cold calling experience... you have a failsafe, failproof way that worked.

        Regards,
        DT
        I f you don't like this Mr. Tan, let me know.

        Kirby
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        • Profile picture of the author Darren Tan
          Originally Posted by kirbymarketingconcierge View Post

          Darren, I hope you don't mind. thinking this helps people reading posts.
          and I like your style of post. it's long (given our Internet speed), but laid out nicely.




          I f you don't like this Mr. Tan, let me know.

          Kirby
          Hey Kirby,

          no worries... so long the objective is to create more value for this forum... nothing else matters...

          Regards,
          DT
          Signature
          "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is you just don't see them."
          Marketing Legend - Jay Abraham
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  • Profile picture of the author bsbear
    Cold-calling works just as much as it has always worked... it just so happens that for some reason regular people these days don't feel the need to try it out, but its a very profitable method.
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  • Profile picture of the author mahiz
    I think Cold Calling is the unintelligent form of marketing
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    Check<ahref="http://www.videosmarketing.com.au">video production canberra</a> hm

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    • Profile picture of the author Jon Martin
      Originally Posted by mahiz View Post

      I think Cold Calling is the unintelligent form of marketing
      That's great, Mahiz! Thank you so much for this wonderful contribution! The way you got your point across and delivered the message was so brilliant. I especially loved the way you added additional detail to back up your opinion, and the way you emphasized your stance was so well thought out!

      .... OH WAIT.
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      "Be the hero of your own movie."
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      • Profile picture of the author JerryFB
        Originally Posted by Jon Martin View Post

        That's great, Mahiz! Thank you so much for this wonderful contribution! The way you got your point across and delivered the message was so brilliant. I especially loved the way you added additional detail to back up your opinion, and the way you emphasized your stance was so well thought out!

        .... OH WAIT.
        I'd say thanks but i havnt enough posts
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      • Quote:
        Originally Posted by mahiz
        I think Cold Calling is the unintelligent form of marketing


        from Jon Martin :

        That's great, Mahiz! Thank you so much for this wonderful contribution! The way you got your point across and delivered the message was so brilliant. I especially loved the way you added additional detail to back up your opinion, and the way you emphasized your stance was so well thought out!

        .... OH WAIT.

        Agree with Jon and esp. the sarcasm.

        what are we supposed to make of it. how do you respond.

        Mahiz,

        what do you mean "cold calling is unintelligent" ?

        sounds degrading. IMO
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        • Profile picture of the author Kersen Kloss
          My business partner and I did a story on this a while back as a 2 part series. Online and offline.

          I thought I should share this with you all since this controversial topic "Stop Cold Calling" is so highly debated.

          There are many tactics that we found to get around the whole cold calling process. We still do call, but only after we have already somehow created a bridge with the lead. The call becomes a follow-up.

          I have to agree that finding qualified sales leads is a must for any salesperson or company to succeed in business. Smiling and dialing on it's own just doesn't work anymore. It needs a lead up and support strategy.

          Hope this helps: Stop Cold Calling Part 2

          Regards,

          Kersten
          Signature

          Kersten Kloss
          Business Consultant - Web Strategist - Show Host
          Calgary, Canada
          http://www.NetCastEvent.com/
          http://www.AskAWebStrategist.com/

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          • Originally Posted by Kersen Kloss View Post

            My business partner and I did a story on this a while back as a 2 part series. Online and offline.

            I thought I should share this with you all since this controversial topic "Stop Cold Calling" is so highly debated.

            There are many tactics that we found to get around the whole cold calling process. We still do call, but only after we have already somehow created a bridge with the lead. The call becomes a follow-up.

            I have to agree that finding qualified sales leads is a must for any salesperson or company to succeed in business. Smiling and dialing on it's own just doesn't work anymore. It needs a lead up and support strategy.

            Hope this helps: Stop Cold Calling Part 2

            Regards,

            Kersten
            Sarcasm here :

            thanks for the great post. about you and your partner.
            how great you guys are. its all about you.

            when I cold call. it's not about me nor the money.

            it's what I have AND whats in it for the biz person AND are they even interested.

            otherwise.
            I would just tell them how good looking I am, how intelligent I am, a charismatic personality...

            of course I could be wrong.
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            • Profile picture of the author David Miller
              I haven't posted anything in the forum for quite some time and although I came upon this thread quite by accident I am not too surprised to see the same old back and forth about cold calling.

              The back and forth in this thread speaks directly to my reason for not posting. Frankly, this is a fight not worth having. There are those who believe that every sales person is "a stuttering fool" and those who understand that there are pros and amateurs in all aspects of business.

              If you are among those who feel too good or too important to take a sales call, I can promise you that a professional couldn't care less about your fragile ego. Successful business people welcome new ideas and information and understand that it can come from anyone at any time. No successful business can operate in a vacuum and you come closer to that every time you dismiss information simply because you don't approve of the method of delivery.

              Finally what I believe you completely over look is that you are leaving the success of your business entirely to chance. Regardless of your marketing method, direct mail, email, print advertising, radio, or tv, you are leaving it up to an uniformed potential prospect to contact you. If you consider any of these methods just mentioned to be an active approach, it tells me that you know and understand as much about the role of sales and marketing as you do about the benefits of cold calling...that is, absolutely nothing!

              I can promise you that all of us in this thread who understand and use the phone have been the beneficiary of your passive marketing efforts. While you feel good about "not bothering" some one as self-important as yourself, I, Ken Michaels, John Durham, and others among us who actively market are reaping the rewards of your thoughtful education of our prospects.

              Cold calling, prospecting, telephone sales, whatever you wish to call it is far from dead. You hate it because you fear it. You hate it because you don't understand it. You hate it because you don't know how to do it properly. You hate it because you are too immature to make a distinction between business and your fragile ego.

              We who understand the value and strength of character that it takes to reach out and actively participate in our financial future will continue to use the phone. We will be able to take time off when we choose while you have to stay by your phone in case someone responds to your letter.
              Signature
              The big lesson in life, baby, is never be scared of anyone or anything.
              -- FRANK SINATRA, quoted in The Way You Wear Your Hat
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              • Profile picture of the author kenmichaels
                Dear David.

                Welcome back... I hope
                Signature

                Selling Ain't for Sissies!
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                • David,

                  was wondering where you were.

                  your post is terrific.
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                • Profile picture of the author mak25
                  Originally Posted by kenmichaels View Post

                  Dear David.

                  Welcome back... I hope
                  Amen to that brother.

                  There are a certain few voices around here that teach and resonate with me, and I'm sure y'all know who you are. And I appreciate every one of you.

                  And this guy is sure as hell one of them. Glad to know you're OK and hopefully we'll hear more from you once again.
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                  • Originally Posted by mak25 View Post

                    Amen to that brother.

                    There are a certain few voices around here that teach and resonate with me, and I'm sure y'all know who you are. And I appreciate every one of you.

                    And this guy is sure as hell one of them. Glad to know you're OK and hopefully we'll hear more from you once again.
                    I'll 2nd that.

                    when I started this post it was to help fellow warriors who are on the phone, And I needed key guys to post.

                    specifically. John D., Ken, David, and AB.

                    To get this out in the open to have constructive threads.
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              • Profile picture of the author Lee M
                Originally Posted by David Miller View Post

                Finally what I believe you completely over look is that you are leaving the success of your business entirely to chance. Regardless of your marketing method, direct mail, email, print advertising, radio, or tv, you are leaving it up to an uniformed potential prospect to contact you. If you consider any of these methods just mentioned to be an active approach, it tells me that you know and understand as much about the role of sales and marketing as you do about the benefits of cold calling...that is, absolutely nothing!
                So, since I use direct mail ... successfully ... for the past 20+ years, I know absolutely nothing? In other words, interested prospects call me who are QUALIFIED? That's stupid?

                P.S. By the way, I like you, have enjoyed your posts, learned a lot, but just don't agree with that. It's my opinion, nothing more.
                Signature
                Working from Home since 1991
                (Well before anyone knew it could be done!)

                “Observe your competitors, for they first find your faults.”
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                • Originally Posted by Lee M View Post

                  So, since I use direct mail ... successfully ... for the past 20+ years, I no absolutely nothing? In other words, interested prospects call me who are QUALIFIED? That's stupid?

                  P.S. By the way, I like you, have enjoyed your posts, learned a lot, but just don't agree with that. It's my opinion, nothing more.

                  If I can respond. I love DM.

                  I don't think david was insulting.

                  it makes me think if you place a phone call before, during, or after a DM piece. Does it increase your response rate & sales?

                  the guy who dm's and calls .... is going after it! IMO

                  If I offended you Lee M, it's not my intent.
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                  • Profile picture of the author David Miller
                    @Lee M Let me say that it was not my intention to insult or offend you or anyone else. My statement relative to people knowing nothing was really meant for those that would smear and berate telephone sales and the people that use this method to make a living. Bringing hostile emotions and presenting anger as fact does little to move any discussion forward.

                    I've never seen a thread about direct mail where someone breaks in to series of thoughtful and informative posts and says:

                    I would never use direct mail. Every one who uses direct mail is a stuttering fool. I get 20 pieces of this garbage every morning on my desk. I call them up and like to have fun with them because they are idiots. If they had any guts they'd pick up the phone. I would never use direct mail, I'm far to impressed with my amazing abilities and 12 figure income.

                    Whatever your method of marketing is, if it's working for you, that's great. But the fact remains that your method is passive. That was one of my points.

                    For the people that have an unhealthy need to berate and belittle those of us who choose to use the phone, let me remind you that we are all in the same profession. When you denigrate one of us, you denigrate all of us.
                    Signature
                    The big lesson in life, baby, is never be scared of anyone or anything.
                    -- FRANK SINATRA, quoted in The Way You Wear Your Hat
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                    • Just an observation :

                      David Miller

                      has posted twice and covered it better, in a more timely fashion, with spot on "content", and with real business perspective.

                      compared to what I started in this thread, taken up hours to re-post and respond, and try to communicate.

                      If it was a vote? I'll go, David stays.
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                      • Profile picture of the author DABK
                        I'm with David Miller, want to add that you can learn how to do proper cold calling by looking up Jason Kanigan's stuff here on this forum or on youtube or on his site. Then I want to ask, shouldn't a business employ all possible means of getting clients that are feasible (do not exceed the pre-determined limit on acquiring clients)? If cold calling gets you one lousy client a year but it costs you what you are willing to pay, why not do it?

                        My assistant, when I was running my appraising company, had to spend 1 hour a week cold calling or call 50 prospects, whichever came 1st. She cost me 10 bucks an hour. Every 100 calls, got me 1 client (I was bad at what followed when they were interested). Worst case scenario, they bought a basic appraisal once (that made me $27 in profit... so, worst case scenario, I made $27 in profit). Usually, they bought 2-10 a month for a couple of years (one client I got through cold calling - but it was not me who did the cold calling - ended up staying 10 years, 11 average purchases a month... 11x27=297 profit a month, $35,640 profit in 10 years.

                        Then, some of what that 1 client paid went to cover my salary as President and Chief Indian... don't remember the exact numbers, but I was paying me anywhere between $30k to $60k a year (from 70 to 120 appraisals) so, roughly profit and salary matched.

                        It was only a few years ago, so, I can tell you that, though I, personally, did not cold call, my appraising business did benefit from cold calling and, therefore, so did I... I've made a few cold calls and dropped in unannounced... I prefer direct mail and other methods... But even I, untrained, had success... due to me being interested in their business and moving on when I came across people for whom the time was bad to talk.

                        And, I must say, I'm highly introverted and still, I did not die, they did not die, I had some nice conversations, got a few leads... So, I say it's not dead and go back to: shouldn't businesses use all available, cost-effective means? And, how do you know cold calling isn't effective if you have not tried it... Because different people, due to different situations, personalities, etc., get different results.
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                    • Profile picture of the author Lee M
                      Originally Posted by David Miller View Post

                      @Lee M Let me say that it was not my intention to insult or offend you or anyone else. But the fact remains that your method is passive. That was one of my points.

                      For the people that have an unhealthy need to berate and belittle those of us who choose to use the phone, let me remind you that we are all in the same profession. When you denigrate one of us, you denigrate all of us.
                      No, you didn't offend or insult me in any way whatsoever. I'm not thin-skinned like that. I like direct mail that's all ... so I just stated that. You like cold calling and tout it's benefits etc.

                      I can sit here and argue that direct mail is not being passive, as you suggest. But there is no point. Nothing to gain. Just waste time and words.

                      Lastly, I would never ... (nor have I) ...berate you (or anyone else) who utilizes cold calling. While I don't always agree with the expert cold callers on the Offline forum ... I have the utmost respect and tip my cap to all. You can play on my team any time. I LOVE the PASSION. It's all good.

                      Lee
                      Signature
                      Working from Home since 1991
                      (Well before anyone knew it could be done!)

                      “Observe your competitors, for they first find your faults.”
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  • Profile picture of the author seobro
    This is a typical interaction of me with a sales rep.

    SR: Today is your lucky day, and do I have a deal for you.
    ME: How did you get this new phone number of mine?
    SR: Oh, that is not important now. What is important is I can promote your company. How would your like to start making ten times as much as you did last year?
    ME: Wish that were so... What is your web address?
    SR: It is ############.com

    I type it in. He waxes poetic on all the money I will be making very soon.

    ME: Do you have five minutes you can spare?
    SR: Oh sure... I have six or seven even...

    His web site finally completes loading a large FLASH page filled with happy execs and other images.

    ME: How are you going to promote my company?
    SR: I have a basic package for $999, but you have to sign up RIGHT now! Other wise I will not give it to you.
    ME: Please give me an answer...

    (I hear him talking to some one else and there are other back ground noises)

    SR: We are ranked number one by ###### as the best company ever.
    ME: OK so I notice of on your web page that you using BLOG PULSE now. Well, they went out of business last year. This information is on your front page even. How often do you update your front page?
    SR: I don't know what you are talking on. It is not my fault and I did not do anything wrong. OK so are you interested in signing up?
    ME: Hey, we are not blaming you. However, you do not even know what is on your own web pages. Yeah, not even the front page. How can you promote me?

    (PAUSE)

    SR: Look, I am very busy right now - excuse me. (CLICK)
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    • Originally Posted by seobro View Post

      This is a typical interaction of me with a sales rep.

      SR: Today is your lucky day, and do I have a deal for you.
      ME: How did you get this new phone number of mine?
      SR: Oh, that is not important now. What is important is I can promote your company. How would your like to start making ten times as much as you did last year?
      ME: Wish that were so... What is your web address?
      SR: It is ############.com

      I type it in. He waxes poetic on all the money I will be making very soon.

      ME: Do you have five minutes you can spare?
      SR: Oh sure... I have six or seven even...

      His web site finally completes loading a large FLASH page filled with happy execs and other images.

      ME: How are you going to promote my company?
      SR: I have a basic package for $999, but you have to sign up RIGHT now! Other wise I will not give it to you.
      ME: Please give me an answer...

      (I hear him talking to some one else and there are other back ground noises)

      SR: We are ranked number one by ###### as the best company ever.
      ME: OK so I notice of on your web page that you using BLOG PULSE now. Well, they went out of business last year. This information is on your front page even. How often do you update your front page?
      SR: I don't know what you are talking on. It is not my fault and I did not do anything wrong. OK so are you interested in signing up?
      ME: Hey, we are not blaming you. However, you do not even know what is on your own web pages. Yeah, not even the front page. How can you promote me?

      (PAUSE)

      SR: Look, I am very busy right now - excuse me. (CLICK)

      I would click to. the fault is your sales rep's conversation, not cold calling.
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