Ideas for a higher end brick and mortar retail shop?
I usually turn down retail store clients, but I have found a lot of opportunities in her situation and I believe I can actually provide some value, despite not having much experience in helping retail clients.
She's ready for a new website, so I'm proposing that, Google Places optimization, directory listings, email marketing, direct mail postcard campaigns and maybe even a video piece.
She has tried coupons and discounts, but her clientele don't really seem to care about that. They come in and shop anyway, frequently, and just spend their husband's money, not caring about discounts.
Her clients are older so I'm not sure that SMS marketing or even social media is going to be too effective, but I will be getting her set up on social media and test it out.
Any other things I could be thinking about?
Since her customers don't seem to care about discounts, I was going to look into creating value for them in areas of exceptional service. Maybe handwritten cards sent out to some of her best customers letting them know about great new products available that they specifically would love.
Any retail experts out there? Especially with ideas for higher end clientele?
Thanks!
"Iâm stronger because I had to be, smart because of my mistakes, happier because of the sadness Iâve known, and now wiser because Iâve learned." - Unknown
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