So I just got back in town from a trip to Charlotte and back, a 4-hour drive I make quite frequently, and thought I'd share what I usually do to pass the time on the interstate.
You've all seen them - the trucks with the magnets or decals on the tailgate with the name and phone number of the business - almost always contractors, plumbers, roofers, heating/air, electricians, and the like.
What I do when I see these is touch the voice memo icon on my smartphone and record a memo for myself with the name of the business. Then when I get home I take all the business names I gathered and check out their online presence. Some usually don't have a website, the ones that do usually could use a redesign, and most could also use some SEO help.
I usually shoot them an email saying "Hey so-and-so, I was driving behind you northbound on I-77 yesterday..." which I feel is a good, casual, almost comical opener, the type of thing you know they probably smile or laugh at when they read it; and certainly not the type of introduction they're used to hearing from other solicitors.
See how many potential prospects you can log on your next trip...
To your success,