On Being The #1 Market Expert

Why do some people in a profession get paid so much more
while the rest fight over the scraps?

One is told "name your price", while the other gets a sixth of the named price.

The top dog creates his own market and own prices.

Is top dog really that much better than so called competitors?
Nope, because he has a market locked tight.

He has no competitors.

"But how?"

He's the expert who shows more knowledge on the subject than anybody.

He gives freely of information.
He gives what he does a name.

He digs deep on his subject to research and find case studies,
information that he can freely quote to show others how they
benefited.

He becomes the magnet because they want what he talks about.

You can see how I created the biggest authority on web design
for my client in another post I made. $25,000 worth of business it brought in within 2 days.

I've trained a copywriter to do the same thing.

He's making an app developer the biggest authority
by freely giving out information to his clearly defined target market.

The copywriter will take himself out of the mosh pit of the copywriting world
and brand himself on the lines of guru maker.

Because when you elevate your client and yourself as the expert
and name your unique expertise, then you get paid more.

The top dog gets disproportionate more money
than the next down on the food chain.

Think of it as the Pareto principle or the 80/20 rule.

You get to choose more who you work with too.

And here's the weird thing, those others down the food chain
often have access to the same knowledge as the top guy!

What they didn't do is know how to package it.

Guru status is not such a big mystery anymore.

Enjoy,
Ewen