I need to send over a proposal over to a client that is currently do about $15K a month in marketing thru Adwords, print media, and a few other avenues. They have an open budget as far as SEO goes as long as it brings them result. I asked them roughly what 1 new client is worth to them as far as profit goes, but them told me that right now there is no profit (I don't know if I believe this or not...who knows). Anyways from all their other channels they are seeing a 10% conversion rate. So right now they want more leads and traffic to come in.
This is one of those trade/tech schools that offer technical programs to students and tuition is around $10K-$15K per program for each student to finish in 8-12 months.
If I had a profit number I could roughly figure out what to charge them for SEO on a monthly basis. Since I don't know that figure anyone have any suggestions on a what fee is reasonable so I don't undercharge, but also I don't want them to think it's too much?