What is included in your SEO package

27 replies
For existing websites, do any of you offer on-page seo as part of you seo packages or do you mainly just rely on building backlinks, PR, videos, etc?
#included #package #seo
  • Profile picture of the author Firedup
    Hey Luke, it depends on what I charge for my services and the current rankings of the client. Long established local businesses often have many citations for example, so just by claiming their Google Places/Plus page you can achieve page 1 rankings in some instances.

    If you were doing 'fully blown' SEO and charging good money for it then I would include a number of pages to be optimised and do the other on page SEO, the amount would depend on the competition and what I needed to do.

    Hope that helps
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  • Profile picture of the author vndnbrgj
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    • Profile picture of the author Claude Whitacre
      I have one package that I offer.
      Videos, a wordpress website with mobile, linking, articles, and listing to hundreds of directories. Creating citations for their Google Plus Local listing, including completion of their profile. I won't work on their website (that was there before I started), but will link everything I do to it.

      Sometimes I'll offer a discount if they already are #1 on Google Plus Local or if they already have plenty of reviews. If they already have plenty of videos I'll offer to also optimize them and create links to their Youtube videos.

      I only work with business owners in about 12 niches. and not in huge local areas like Atlanta. I stick with the low hanging fruit.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by vndnbrgj View Post

      If I was to create a video, I would distribute it all over online to build backlinks to the video. Then I would put the video on the site, there by creating a tiers of links going to the site. If that makes sense.
      I do about the same thing. But I link videos on Youtube to each other to create some Pagerank on the videos themselves. Some of what I do I learned from WSOs here on the Forum. Rocket Video Ranker 2 was helpful in this, and several other courses.
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  • Profile picture of the author cdl512
    this is a silly question. Why would you only do half the job? For that matter if you are any good at your job why do you charge a flat fee and limit your income? The goal of any business is to get more customers. SEO alone does not do that. Why not negotiate an up front fee to get started like $1,500 and then charge a lead/sale fee from there? I have 5 clients. Have had the same 5 clients for the last 2 years. I have equity in each business now as well as getting paid per result. When I started with the first client I did everything for them because it was needed. There is no way he could have afforded everything I did if I charged a fee and I would not have made close to what I have from him. Keep charging for services and you will never make real money!
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    • Profile picture of the author luke1213
      Originally Posted by cdl512 View Post

      this is a silly question. Why would you only do half the job? For that matter if you are any good at your job why do you charge a flat fee and limit your income? The goal of any business is to get more customers. SEO alone does not do that. Why not negotiate an up front fee to get started like $1,500 and then charge a lead/sale fee from there? I have 5 clients. Have had the same 5 clients for the last 2 years. I have equity in each business now as well as getting paid per result. When I started with the first client I did everything for them because it was needed. There is no way he could have afforded everything I did if I charged a fee and I would not have made close to what I have from him. Keep charging for services and you will never make real money!
      how is this a silly question? I asked if people offering seo on existing websites were doing the on page seo as part of their ranking strategy.
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    • Profile picture of the author Lopaca
      Originally Posted by cdl512 View Post

      this is a silly question. Why would you only do half the job? For that matter if you are any good at your job why do you charge a flat fee and limit your income? The goal of any business is to get more customers. SEO alone does not do that. Why not negotiate an up front fee to get started like $1,500 and then charge a lead/sale fee from there? I have 5 clients. Have had the same 5 clients for the last 2 years. I have equity in each business now as well as getting paid per result. When I started with the first client I did everything for them because it was needed. There is no way he could have afforded everything I did if I charged a fee and I would not have made close to what I have from him. Keep charging for services and you will never make real money!
      Lighten up.... The guy is asking a ligit question... Offer help not criticism.
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  • Profile picture of the author cdl512
    no you did not, you asked if it was part of the SEO package. What you put in your last post is a strategy question. What you put to start this thread is a business question. You might have seen it as the same thing but I didn't. The real question you are asking is does on page SEO factor into your SEO service? The answer to that is the same from me. A silly question. If you are doing SEO on a daily basis you know if it is needed or not. Looking at the quality of the sites in your footer my guess is you are still figuring out what is and is not needed. The answer is it is all needed if you want to do the job right.
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  • Profile picture of the author luke1213
    Thanks for visiting those sites. Yea I know they are nothing special. I think it took me maybe 30 minutes to create them. They are test sites that I created to test to see if how and if I could rank for certain keywords that were somewhat difficult so I would know how and what works when it comes to seo. Better to test out my sites then a customers.

    Well it was meant to be a strategy question. Thanks for clarifying....SMH
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  • Profile picture of the author cdl512
    luke - if those are test sites then you need to learn how to test. How do you test SEO with something half assed? I assure you any information you think you got from those sites is not valid. Unless you were testing to see if the TSAWASWS method still works in 2012.
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    • Profile picture of the author luke1213
      Originally Posted by cdl512 View Post

      luke - if those are test sites then you need to learn how to test. How do you test SEO with something half assed? I assure you any information you think you got from those sites is not valid. Unless you were testing to see if the TSAWASWS method still works in 2012.
      Not familiar with TSAWASWS? Something is working. One site does rank in the top 10 of google for 9 keywords and 2 keywords rank #1. Granted, the search queries aren't all that great (about 1000 exact local searches per month)

      Would care to elaborate a little? I'm here to learn
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  • Profile picture of the author deskstuffed
    I do not offer my clients On-Page SEO together with my SEO packages. I charge them $20 to optimise 5 pages of their websites. Most of my clients are SEO companies in the US, UK, Canada and Australia. The cheapest SEO package I offer them is $100 monthly and $250 being the most expensive. I offer them deals and discounts if they hire me to do multiple projects for them.
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  • Profile picture of the author DNChamp
    Luke, when I do seo for my clients I belive you HAVE to offer on page SEO. Your work will go in vain if their website is not optimized correct. So yes every package I offer I do on page SEO. If they dont give me the username/password (which they all have no problems) then I tell them what needs to be done. I tell them this any way so they know what I am doing.
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    • Profile picture of the author luke1213
      Originally Posted by DNChamp View Post

      Luke, when I do seo for my clients I belive you HAVE to offer on page SEO. Your work will go in vain if their website is not optimized correct. So yes every package I offer I do on page SEO. If they dont give me the username/password (which they all have no problems) then I tell them what needs to be done. I tell them this any way so they know what I am doing.
      Thanks DNC. That's what I needed to know.
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  • Profile picture of the author rising_sun
    Banned
    Hey why you wanna go such kind of comp,complexity ,
    you can do your own SEO,or
    you can hire any expert from any freelancing site I think it will be helpful for you to get better result.
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  • Profile picture of the author socialbacklink
    Originally Posted by luke1213 View Post

    For existing websites, do any of you offer on-page seo as part of you seo packages or do you mainly just rely on building backlinks, PR, videos, etc?
    I usually sell it as Online Marketing to clients. Then, I assess their business needs. Each site/business has different needs. I don't really go into seriously detailed stuff with the client. I really just listen to them and their needs. Then, I focus on benefits and value. But, it's always based on what type of results they want to see.

    As far as the linkbuilding, videos, on page/off page I'll get into it only if they know what I'm talking about and want to know the details. If you go into it otherwise you might lose the sale with a bunch of stuff they could care less about. It's all about the benefits/value to them and their business. That is all.
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  • Profile picture of the author bydomino
    Luke,

    I agree with DNChamp about the need for onPage SEO. In the proposal I explain both on and off page SEO. I then break it up so that I can make sure I get paid correctly as all on page SEO optimization is not the same for each client.

    To do this I've created a product which is called "On page SEO report". I will charge $150 - $300 for this report. I then give them the option for me to hand over the report to their web designer, or have us do the work. In the report I always give an estimate of the time to do the work. If they take the option of "us doing the work" that's a simple $120 per hour calculation. By taking this approach often times it's much easier to just let them do the work and you charge for the monthly off page SEO.

    The cost section of my proposal will look similar to this:
    Off Page SEO - $1000 per month
    OnPage Report - $200
    Cost to do OnPage work - $1500

    The initial on page work is a one-time cost while off page SEO can go for months and months. I also try to initiate some ongoing on page efforts for a fee.
    NOTE: I never take a SEO job with out a OnPage SEO Report cost.

    I hope this helps,

    Airborne!
    Kevin
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    • Profile picture of the author luke1213
      Originally Posted by bydomino View Post

      Luke,

      I agree with DNChamp about the need for onPage SEO. In the proposal I explain both on and off page SEO. I then break it up so that I can make sure I get paid correctly as all on page SEO optimization is not the same for each client.

      To do this I've created a product which is called "On page SEO report". I will charge $150 - $300 for this report. I then give them the option for me to hand over the report to their web designer, or have us do the work. In the report I always give an estimate of the time to do the work. If they take the option of "us doing the work" that's a simple $120 per hour calculation. By taking this approach often times it's much easier to just let them do the work and you charge for the monthly off page SEO.

      The cost section of my proposal will look similar to this:
      Off Page SEO - $1000 per month
      OnPage Report - $200
      Cost to do OnPage work - $1500

      The initial on page work is a one-time cost while off page SEO can go for months and months. I also try to initiate some ongoing on page efforts for a fee.
      NOTE: I never take a SEO job with out a OnPage SEO Report cost.

      I hope this helps,

      Airborne!
      Kevin
      This is a good breakdown. What service do you use for the on page seo? I have a program called traffic travis that gives me an idea if websites have all the appropriate on page information like alt tags, meta tags, h1, keyword density, etc.
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      • Profile picture of the author bydomino
        Originally Posted by luke1213 View Post

        This is a good breakdown. What service do you use for the on page seo? I have a program called traffic travis that gives me an idea if websites have all the appropriate on page information like alt tags, meta tags, h1, keyword density, etc.
        I use that tool as well as a few others. I like the way Internet Business Promoter breaks it down. Once I have that I or an SEO Manager, actually take the time to look at the site and identify the main landing pages. From there we have a boiler plate type of write up that spells out exactly what we, or their web developer, should do. Remember I get paid fer these reports and the better the onsite SEO is the better I will look when I show them positive rankings.

        The template we use takes the home page and the key landing pages and talks about the same items your traffic travis report shows. It is just better received not in a bought application format. Plus it gets me, or an SEO manager better in touch with the site to make sure the ranking will go well. Having such good information about the clients site also does not look that bad in the clients eyes.


        I hope this helps,

        Airborne!
        Kevin
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        • Profile picture of the author luke1213
          Originally Posted by Lopaca View Post

          I can understand the points your making and I agree as far as the industry goes but why would you get on the guys case because he wants to know how to do a better job. Just provide some constructive assistance and keep your industry comments for another forum or thread. It's obvious that you have more experience so share it forward.
          Exactly Lopaca. If he/she knows so much, help don't hinder.

          Originally Posted by cdl512 View Post

          If you want me to expand on this I will but it will take some time.
          "I'm a roast, baste me". Unless you are going to put in an WSO.
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        • Profile picture of the author luke1213
          Originally Posted by bydomino View Post

          I use that tool as well as a few others. I like the way Internet Business Promoter breaks it down. Once I have that I or an SEO Manager, actually take the time to look at the site and identify the main landing pages. From there we have a boiler plate type of write up that spells out exactly what we, or their web developer, should do. Remember I get paid fer these reports and the better the onsite SEO is the better I will look when I show them positive rankings.

          The template we use takes the home page and the key landing pages and talks about the same items your traffic travis report shows. It is just better received not in a bought application format. Plus it gets me, or an SEO manager better in touch with the site to make sure the ranking will go well. Having such good information about the clients site also does not look that bad in the clients eyes.


          I hope this helps,

          Airborne!
          Kevin
          I heard of Internet Business Promoter but have never tried them. They sound like a good program to have for identifying on page seo, or the lack of.
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  • Profile picture of the author tycoonms
    on page, backlink building, set up analytics, then some more fancy words for basic seo tasks
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  • Profile picture of the author giant90
    Many companies offer best seo services. You can check their previous work feedback and projects at which they worked.
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  • Profile picture of the author luke1213
    I feel a WSO plug coming....
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  • Profile picture of the author marketingstatic
    Hey Gents,
    Good Debate I liked everyone except the obvious spammers comments and I think CDL has some valid statements. I can see where both sides viewed things from and both actually made some very helpful input so I know I appreciated it because its often a big struggle with me also knowing what to charge and knowing I usually make myself into a slave by not being a true consultant vs Order Taker and pitting myself against the 20.00 HR guys is not where want to be so thanks CDL and bydomino for sharing your business concepts.
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    • Profile picture of the author luke1213
      Originally Posted by marketingstatic View Post

      Hey Gents,
      Good Debate I liked everyone except the obvious spammers comments and I think CDL has some valid statements. I can see where both sides viewed things from and both actually made some very helpful input so I know I appreciated it because its often a big struggle with me also knowing what to charge and knowing I usually make myself into a slave by not being a true consultant vs Order Taker and pitting myself against the 20.00 HR guys is not where want to be so thanks CDL and bydomino for sharing your business concepts.
      Yea I agree with the concept of getting paid for your services and to not let the business owner dictate what they believe they should pay. If you can get them xxxx amount of traffic to their site, then you should be paid for that traffic, not the new customers they get. Your job is to get them traffic, their job is to convert the traffic into customers. Don't sell yourself short and be a slave to them. If they don't see the value in your services, then it's not meant to be.
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  • Profile picture of the author Lopaca
    Originally Posted by cdl512 View Post

    Lopaca - I disagree, it is not a legit question and the more I see from his posts the more I wonder if he and many of the people on this forum are charging businesses for on the job training. That is a scary thought for several reasons.

    You want me to contribute? sure, know what you are doing before you go after clients. The affiliate industry, cj.com, linkshare, google affiliate network and any of the good CPA companies left is a great place for a noob to learn what works. Pick something you like that has products and traffic and build a site around it. Learn about marketing to the modern consumer who ignores all the "Super secret double opt in ninja tricks" that you see on every WSO headline. Learn about how people think and make decisions. Then learn about traffic. If you want me to expand on this I will but it will take some time.
    I can understand the points your making and I agree as far as the industry goes but why would you get on the guys case because he wants to know how to do a better job. Just provide some constructive assistance and keep your industry comments for another forum or thread. It's obvious that you have more experience so share it forward.
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  • Profile picture of the author luke1213
    Originally Posted by cdl512 View Post

    maybe the guys that sell SEO services can explain this to me: Do you deliberately limit your income for $1,500 in guaranteed money? Why do you nickel and dime your clients to death? How do you see your job? Is it to get more traffic or to get more customers? Do you think that getting more visitors = more business?
    The reason I ask these questions is I just don't understand why someone who claims to be good at what they do would limit their income and short change the client. You might not think you are but trust me, YOU ARE!
    If you are wanting to start in the local client business build 100 affiliate sites. Learn the ins and outs through repetition and scientific experimentation and then if you really want the headache of working with clients one on one go for it. You will make a lot more money with an affiliate business model in the local game than a services based model.
    This IS a valid point. Using affiliate sites, like the ones in my sig that are half assed, and I agree that they aren't the best sites out there, to learn how to drive traffic is perfect for a noob to learn the ropes of driving organic traffic. The competition for affiliate marketing is more competitive in lieu of the competition for local businesses or services when it comes to seo and driving traffic so cutting your teeth on affiliate sites is probably one of the best hands on training methods a person can implement prior to landing seo clients.

    The method you described is how I started to learn seo and continue to learn seo. I don't have 100 sites but I do have about 25 sites that I use to test seo, analytics, landing pages, etc. Some of my sites are only targeting keywords that might have 500 exact searches per month while other sites are targeting keywords that have 80,000 exact searches per month. Some are ranking great while others are slowly making their way up the rankings.

    Sharpening your skills prior to taking on seo clients is important and affiliate marketing is one way to do this.
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