Bumpin to Pandora, and multi tasking working on a few different website design projects at once, I felt "called" to make my next issue of the welcome to reality series. I really didn't want to give in, because the truth is people will click the like button, people will be browsing and think this is awesome, but a very very FEW actually put anything they learn into practice.
Maybe me and someone else on another plane, dimension, crossed paths, or maybe it's divine intervention, but whoever it is out there that truly NEEDS this, put it to use damnit.
For the first in the series, you can go here: http://www.warriorforum.com/offline-...s-nothing.html
Now here we go...
Stop Being a Sissy, Forget About MYTHS, MAKE LOVE WITH MARKETING
There are a lot of you out there, trying to fake it until you make it. Following what all the self proclaimed gurus tell you, trying all these new systems, coming up with all these different delusional attempts at logic with how you're going to succeed. It isn't going to work.
There are a lot of people on here you may follow, you might take what they say as gold. Don't. Follow what I say word for word? Stop it. You don't create an empire by being someone's pet. You don't become successful following what someone else says. You don't truly understand what works and WHY it works by just going with the flow.
Assume nothing, TEST EVERYTHING.
The first part of my title, says stop being a sissy.
The reason I say that, is because a lot of you are so scared.... that you're NEVER going to be successful at your own business. For that reason, the only encouragement I can give you is to quit and pursue something else.
Harsh? Not really... I have come to notice a lot of people that are STOPPING THEMSELVES FROM SUCCESS. They actually have a FEAR of success. That fear manifests in different ways. They fear things they shouldn't even worry about. They think money might change them, they think they have too much risk if they do this, they think that there is too much competition, that they don't have enough knowledge. The truth is, they are just being sissies and they're effecting their own chance at success because they are too fearful!
I have seen people with massive potential, I talk to a lot of them on skype when I have time, I try to give input and guidance along the way. There are some of those that aren't going to get anywhere and it is nobody's fault but their own. They're too scared to pick up the phone, they're too scared to put some money and time into direct mail, they don't want to deal with craigslist, they don't know how to use PPC. Once again, they are scared of success. These people will get NOWHERE! Don't be one of them.
I have also been blessed to see a few people that I have helped, achieve great success. Some turned in a direction I wish they didn't, but they're still achieving success. Others are running profitable businesses and are being a monster in their local market.
Honestly, I get really irritated at times by some of you. Some of you have been on here for years, and you just read and read and read without ever doing anything. Why are you wasting your life? If you didn't do anything yet, you're never going to. What the hell are you waiting for? Do you think in a month from now you're going to have everything you need? No, it doesn't work like that. Business doesn't go smoothly, it doesn't go perfectly, if you want to achieve success you have to get going and learn how to overcome failure, mistakes, objections and hurdles.
The ones that REALLY piss me off are the ones that show massive potential. I REALLY want to call out names, but I think it would get me in trouble, but then it would also take away the accountability from those of you who just read without posting. Some of you have so much knowledge, and have certain traits that you KNOW you can be successful, and you KNOW you can do this... but you don't. Call it laziness, lack of luck, lack of motivation, lack of knowledge... what you call it, isn't exactly the point.. the point is, it's blocking you from achieving success.
If you're afraid of putting yourself out there, and you're letting that fear stop you from moving forward, then give up. Are you a winner or a loser? Have you hit a speed bump then ran into a road block? Winners overcome road blocks.
Winners and losers both have fears. The difference is, the winners conquer their fears and make them their bitch. Which one are you?
Now Lets Address These FRIGGIN Myths
These kill me... The internet marketing, and offline marketing world loves to have myths readily available for almost all circumstances. The best part, is that the myths are thrown around by people that are nowhere near qualified to even speak about certain subjects.
Let's reiterate a fact that has been said many times... there is not a push button solution to running a business. This product, that product, it doesn't matter... it's not a push button solution. No WSO, clickbank product, or new hot item that was emailed to you is the answer to your problems. No WSO is going to do the work for you. No "guru" is going to make calls for you or do direct mailing campaigns for you, or send out millions of emails FOR YOU. The only one you can count on is yourself.
The main myth I want to address is the one that has been started by a very popular author... in the book "The 4 Hour Work Week". Yes, it opens up your brain to ideas, yes it allows you to see things differently, congratulations. The thing about this that really irritates me is that some of you take the idea as reality, which it definitely isn't. Even he doesn't work a 4 hour work week. It's a lifestyle gimmick that no one will ever accomplish if that is your main goal out of running a business!
I work 80-100 hours a week on average. Do I absolutely have to? No, probably not but I don't mind since I intend on building a billion dollar company. The amount of hours I work, you work, or whoever else works, isn't the issue. The point I'm trying to stress is that if you want to be successful, you CAN NOT be caught up with little BS like how you can work a 4 hour work week. You have to be ready to make REAL sacrifices.. you have to be ready to put in a ton of work.. and you have to work REAL DAMN HARD to create luck. You have to create a REAL marketing strategy instead of just sending messages on linkedin for 8 hours a day because some new course told you to.
Don't EVER let someone on here make you think it is easy, because it isn't. Everything is usually harder than it seems but once you do it, you have that much more experience.
Sometimes you have to stay up until 5AM, sometimes you have to miss some event, tv show, and sometimes you have to spend money you didn't want to on a business related thing.
You have to want to succeed more than you want to sleep. Be a go getter.
Make LOVE WITH MARKETING!
I had to have this in here, because it makes a catchy title right?
Consider this section alone, your WSO fix.
Marketing is not ONE thing you do. Not at all. Don't believe anyone trying to tell you that one form of marketing is all you need, because it isn't true. People specialize in one area, but that doesn't mean they don't utilize multiple forms of marketing.
If you don't understand marketing, and you aren't utilizing different streams of marketing, then how can you advise your clients on something you don't really know or understand yourself? Knowing MORE than your client, doesn't make you an expert, it makes you a prime example of the blind leading the blind!
Are you solely using linkedin?
Are you just sending emails?
Are you trying cool new video emails?
Are you just going door to door?
Are you just calling a few numbers?
Sending a couple sales letter by mail?
That's not marketing guys...
Marketing is when you have different things going on at once that are all complimenting each other.
While you're on linkedin, or sending cold emails, or calling a couple people with NO REAL DIRECTION... This is what I do....
I use LinkedIn
I cold call
I mass email
I use direct mail
I use Craigslist
I'm on a ton of directories
I use PPC
I use social media
I have print ads in trade magazines
AND IT ALL COMPLIMENTS EACH OTHER!
IMAGINE THE POWER IF YOU:
1.) Send out postcards
2.) Send out mass emails with tracking
3.) Cold call the ones that click on links, and open the emails.. and they're followed up with those postcards.
When you use a marketing technique, it compliments everything else you're doing. It's EASIER to make sales when you have different streams of leads coming in than if you were to just do one thing all day and night.
Using one technique isn't going to give the results you want. Make LOVE with marketing, caress it, use different techniques, get it going to the point where it never wants to stop! If you're just doing the same, one boring technique day in and day out, that isn't exciting and it isn't going to continue on forever. Spice up the marketing relationship and you will have complete satisfaction with your new success!
And there we have it... now I'm getting back to work, possibly pulling an all nighter until tomorrow night. We'll see how that goes!