I started my current business pursuit in 2000 (manufacturing a health product worn on the body) and it has always been my intention to take this as far across the country as I can. However, I don't want to rush the process. The key to my (our) early success has been its "boots on the ground" familiarity with the local event planning market to replicate that expertise in other cities.
Earlier this year I was given an opportunity to present our product and service to a group of hospital fundraisers throughout Florida (most hospitals' host fundraising events to support their local hospital).
Our product and service was embraced almost as a "god-send" and now I have hospitals across the nation (11 states as of August 1, 2012) that want us to showcase our product and service at their state conventions.
We have perfected a dealership business model over the past 5 years, that is not the challenge. The challenge we are faced with is serving these accounts in other states (showcasing our product at conventions and then showcasing our products at a hospital's fundraising event).
What I'm in search of are success stories using offline mediums to attract dealers in different states. A dealer is an independent business owner that markets solely our product line.
I am entertaining national magazine ads (Business Opportunities) etc., however, to place a ½ page ad requires a 3-6 month wait for publishing. I've tried with little success online advertising and would entertain some creative ideas.
The cost for a dealership averages $4000 with inventory and a protected market area, so it's not something that can be easy sold via a web page.
Thanking everyone in advance for any ideas of meeting this challenge.