OffLine SEO what do you want to know?

12 years ago

im definitely interested in te info about scaling your business and handling more clients, my second area to work on is getting those same clients lol

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somacorellc

12 years ago

Originally Posted by bydomino

It is time for me to share my success, which I will do by creating several products of course.

Not sure how familiar you are with this forum, but in here we share actionable information instead of give teasers for WSOs. (At least, that's how the respected members of the offline forum do it.)

I know I can speak for everyone here when I say we'd much rather see you share your information instead of just collect bullet point answers for whatever product you're shilling.

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David Miller

12 years ago

I've been away from the forum working on some projects for quite some time but I see not a lot has changed. It's like coming home to a familiar place all over again.

Some new voices crabbing and moaning about cold calling, regardless of ever picking up the phone....and....agendas to hustle wso's under the guise of "wanting to help" their fellow warriors.

I should admit that over the past couple of months I've also been working on a wso (among many other things), when it's ready, it's ready. Then again, this isn't my first day at the rodeo.

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Claude Whitacre

12 years ago

I may be able to help here;

The vast majority of Offline marketers (selling online services to offline businesses) are beginners or are not big earners. I think that's why you don't see "how to handle 100 clients at a time" WSOs.

Me? I still want to see "Here are the exact steps I use to land a high paying client. Here are the E-mails I send, the videos I use, the script for the initial phone call (or a recording of you actually calling them), and the real success rates I get". That would be worth a lot more than $10.

"Here is a videos of me going through a real sales presentation, and here is exactly what they said and what I said and how they gave me money" is worth money to people learning.

You still need the "I was in the gutter and this one idea saved me". I tried selling without it, and it isn't as effective. Although personally, I like WSOs that skip all of the back story....I know you need it to sell.

Your preferred subject about managing multiple clients and managing the consulting business is very useful, I think, to a very small number of Forum members. Although they may be willing to pay much more for that information.

By the way, I posted the same type of post you did, except on a plumber's forum...and got slaughtered. Lessons learned.

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bydomino

12 years ago

Originally Posted by Claude Whitacre

I may be able to help here;

The vast majority of Offline marketers (selling online services to offline businesses) are beginners or are not big earners. I think that's why you don't see "how to handle 100 clients at a time" WSOs.

Me? I still want to see "Here are the exact steps I use to land a high paying client. Here are the E-mails I send, the videos I use, the script for the initial phone call (or a recording of you actually calling them), and the real success rates I get". That would be worth a lot more than $10.

"Here is a videos of me going through a real sales presentation, and here is exactly what they said and what I said and how they gave me money" is worth money to people learning.

You still need the "I was in the gutter and this one idea saved me". I tried selling without it, and it isn't as effective. Although personally, I like WSOs that skip all of the back story....I know you need it to sell.

Your preferred subject about managing multiple clients and managing the consulting business is very useful, I think, to a very small number of Forum members. Although they may be willing to pay much more for that information.

By the way, I posted the same type of post you did, except on a plumber's forum...and got slaughtered. Lessons learned.

Claude, Thanks for the info. I am looking for this type of feedback. You are perhaps right that most members here do not have more than 5 clients and would love just to have more. I was hoping this is not the case. But if that is the case then I could certainly help out. Some of the things you mentioned I have seen missing in other folks offers. I tend to think folks are trying to sell ideas and not real world proven techniques. I was thinking of doing real transcripts of sales. Or playing taped phone calls where I close the deal. But I will tell you from experience once you do get multiple clients there is a big problem in managing them while still trying to grow your business.

Yes I see already that I have opened up a can of worms and might get hammered over it. But I think this is true because there have been so many folks that have been burned. Again thanks for your input.

Airborne!
Kevin

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Claude Whitacre

12 years ago

Originally Posted by bydomino

Claude, Thanks for the info. I am looking for this type of feedback. You are perhaps right that most members here do not have more than 5 clients and would love just to have more. I was hoping this is not the case. But if that is the case then I could certainly help out. Some of the things you mentioned I have seen missing in other folks offers. I tend to think folks are trying to sell ideas and not real world proven techniques. I was thinking of doing real transcripts of sales. Or playing taped phone calls where I close the deal. But I will tell you from experience once you do get multiple clients there is a big problem in managing them while still trying to grow your business.

Yes I see already that I have opened up a can of worms and might get hammered over it. But I think this is true because there have been so many folks that have been burned. Again thanks for your input.

Airborne!
Kevin

Glad to help. I should say that I do not know for a fact that most offline marketers here have smaller client bases. I'm going from the posts I read, and my own experience on other forums and in related fields.

I honestly think you should sell the "nuts and bolts how to" information first, and offer the advanced stuff as a coaching program. You would already have a built in customer base to market the coaching to, and you would be a proven trusted adviser.

The "stories" of how they started are what is needed to sell the program (sorry, but I tried it without the personal story and it doesn't work as well). But once the program is bought, I want to see meat. Examples, test results, scripts that are being used now, and the steps I need to follow.

I wish you luck with this.

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bydomino

12 years ago

Originally Posted by Claude Whitacre

Glad to help. I should say that I do not know for a fact that most offline marketers here have smaller client bases. I'm going from the posts I read, and my own experience on other forums and in related fields.

I honestly think you should sell the "nuts and bolts how to" information first, and offer the advanced stuff as a coaching program. You would already have a built in customer base to market the coaching to, and you would be a proven trusted adviser.

The "stories" of how they started are what is needed to sell the program (sorry, but I tried it without the personal story and it doesn't work as well). But once the program is bought, I want to see meat. Examples, test results, scripts that are being used now, and the steps I need to follow.

I wish you luck with this.

Hey Claude, Again thanks for your feedback. Yes I have read many posts and I know you can not possibly know where "all" or even the "majority" of offliners on this site are, but I feel the same as you do and thuink most are not making even $5000 a month . That is why I posted this post I want to get a good feel of the need.

I have a great system, IMO of course. What I do know it is real and learned through experience. I have seen several "systems" that give you a great outline on how to build an offline business. But they do not cover the fine points and more important they do not tell you how to actually sustain this business.

I will take your advise and start from scratch. I was thinking of taking on 2 or 3 folks and training them as I write out the products. This way I can get real feedback. I would do this for these folks for free as they would be helping me build out a product that works for real people.

I do have a story as this did not land straight in my lap. I have made plenty of mistakes and there was a point when my wife and I were living in a warehouse. LOL. But I really want to get to the meat as that is the part I really enjoy.

Thanks again for your response!

Airborne!
Kevin

Thanks

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bydomino

12 years ago

Originally Posted by David Miller

I've been away from the forum working on some projects for quite some time but I see not a lot has changed. It's like coming home to a familiar place all over again.

Some new voices crabbing and moaning about cold calling, regardless of ever picking up the phone....and....agendas to hustle wso's under the guise of "wanting to help" their fellow warriors.

I should admit that over the past couple of months I've also been working on a wso (among many other things), when it's ready, it's ready. Then again, this isn't my first day at the rodeo.

Hey David, thanks for your post. Sure there are folks with hidden agendas but I am being upfront and clear about why I started this thread. You say your thinking about a WSO, Cool. I wish you luck and I hope we get more action in this thread that will help you provide a good quality product that folks want to see.

Airborne!
Kevin

Thanks

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bydomino

12 years ago

Originally Posted by somacorellc

Not sure how familiar you are with this forum, but in here we share actionable information instead of give teasers for WSOs. (At least, that's how the respected members of the offline forum do it.)

I know I can speak for everyone here when I say we'd much rather see you share your information instead of just collect bullet point answers for whatever product you're shilling.

I have been around for a while and I have shared a ton. (please look at my posts and you will see they are most all about helping folks)

I really think this is a good place to ask what folks want. It is a real sincere request and not meant to offend any one. I have much to offer but before I jump in and put together a product I figured I would ask.

I see the same products over and over and I ask my self is this because this is all folks want or is this all anyone has to offer.

This is also not just for me. I would hope other product folks would read this post and give the warriors what they want.

Again I am sorry if I have offended you. But I for one am tired of the same old non complete products that get offered here. Sure there are some really good products out there but I feel there is a lack of follow through.

Again I hope I am not misrepresenting why I am doing this.

Airborne!
Kevin

Thanks
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DABK

12 years ago

How about you put links to free reports on the various topics, with a clear description of what they're about. After a month, you tally the requests. The 3 reports that got downloaded the most win the prize, become courses.

If you put 1 little bit of usefulness in the report, I will definitely not give you any grief; I think others will not either.

Now, to answer your question: I would think that the biggest stumbling blocks for most are:

turning a one time buyer into a repeat customer
setting up funnels that work
going from being able to handle all your clients by yourself to needing to outsource (and, outsourcing, in general; managing sub-contractors).

Originally Posted by bydomino

I have been around for a while and I have shared a ton. (please look at my posts and you will see they are most all about helping folks)

I really think this is a good place to ask what folks want. It is a real sincere request and not meant to offend any one. I have much to offer but before I jump in and put together a product I figured I would ask.

I see the same products over and over and I ask my self is this because this is all folks want or is this all anyone has to offer.

This is also not just for me. I would hope other product folks would read this post and give the warriors what they want.

Again I am sorry if I have offended you. But I for one am tired of the same old non complete products that get offered here. Sure there are some really good products out there but I feel there is a lack of follow through.

Again I hope I am not misrepresenting why I am doing this.

Airborne!
Kevin

Thanks

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bydomino

12 years ago

Originally Posted by somacorellc

I know I can speak for everyone here when I say we'd much rather see you share your information instead of just collect bullet point answers for whatever product you're shilling.

Ok somacorellc You want answers? I know I know, you want the Truth!
(Few Good Men reference)

Ok so I re read my post and think I see what your asking. I also am reading other posts besides mine and I do see a need for a REAL get started product and support system that will not cost $997. But for now I want more input so I will give a little to get a little. Does that work for you?

Here some helpful tips for when you get past 5 or so clients. You really need these things to keep your clients AND grow your business:

1. You need a billing system to make sure you are billing every month. It might sound funny but once your cooking it is easy to "forget" to ask for the money. One of the best ways to get a top notch billing tool for free is to join Host Gator as the bottom line reseller, the aluminium level. Even with that package you get a copy of WHCMS for free. The package cost $24.99 a month but it also will allow double as your hosting account. It is also easy to get "a" client to host with your and then you can cover your costs.

2. To keep the clients you to make sure you contact them on a regular basis.
For me this is twice a month. These contacts coincide with ranking reports that I give to the client. I always send an e-mail with a ranking report and a small agenda for meeting. I clearly layout the points I want to talk about. This way I can have a productive and short meeting.

3. I feel if your working 3-4 hours a day you could support 10-15 clients easy. But you will need to have some of these hours during the work day, for client contact. Most businesses want to be contacts when they are working.
But 10 -15 clients should yield at least $5000 to $7500 a month at a minimum. Personally I would like to see closer to $10,000 month from 10 -15 clients. Around the 5-6 client mark I would suggest a VA to help with the busy work tasks.

4. A good set of spread sheets will also help you save time in managing these clients up to about 20. You need to look at the amount of time it takes to find information. Info on what tasks you have done for a client , what deals you have made and when was the last time you talked to them. Organization is the key. I have talked to folks that have a hand full of clients and they try to manage them form their inbox. The fastest way to lose that client you worked so hard to get is you not communicate to them. IMO once you get past 20 or so client you should invest in a Database type CRM/CMS to get your tasks done.

I also got a few people asking me over skype for some help. Here is a short part of one of these discussions. I have change the users name to xxxxxxx

[09:49] xxxxxxxxx: Hi bydomino, I'm running my own offline marketing business and trying to get clients. Can you help me with how to get and close leads?
[09:49] ByDomino: yes I can I am thinking of putting to gether a GOOD product on it
[09:49] ByDomino: noit just a product that does half the job
[09:51] ByDomino: what city do you live in
[09:51] ByDomino: and how large is it
[09:51] xxxxxxxxx: I know several ways to get leads but I dont know how to close them. I guess it is because of the trust factor. They dont know me so they are not going to buy my services. What do I need to do to get them to trust me
[09:52] ByDomino: Ok here is a great tip
[09:52] ByDomino: I do not give refunds but I do offer a pay-for-performance product
[09:52] ByDomino: what I tell the client is the only risk you have is one half of your off-line SEO monthly payment
[09:52] ByDomino: so if I'm gonna charge somebody 500 bucks a month then the only risk they have with me is the first $250
[09:53] ByDomino: every other payment is based on performance. If I don't rank them that they don't pay. It's that simple
[09:53] ByDomino: this builds immediate trust because you're putting your mouth where the money is
[09:53] xxxxxxxxx: Raleigh, NC
[09:54] ByDomino: okay great. So you live in a big enough city were you should easily be able to make $10-$15,000 a month
[09:55] xxxxxxxxx: But I am making $0 right now lol
[09:55] ByDomino: right, I get it
[09:55] ByDomino: so you need to pick up your first client. Are you doing this full-time or are you working and also try to get this business going
[09:57] xxxxxxxxx: what do you say to them when you first approach them? i dont want to sound too salesy.
[09:57] xxxxxxxxx: no
[09:58] ByDomino: you don't have to be salesy. just talk to them. There are very few clients that cannot take advantage of being on the front page of Google
[09:58] ByDomino: just ask them if it's important to them? If not , then educate them a little bit
[09:59] ByDomino: if they do think it's important than tell them how you can help them
[09:59] ByDomino: but it helps if you have a clear agenda and a well known product list either in your head or on paper
[10:00] ByDomino: okay. You said that you have not had any success in ranking in the off-line clients. Do you know how to get a website onto the front page of Google
[10:00] ByDomino: in my opinion, you have to be 100% clear on how to do that
[10:00] ByDomino: when I go and talk to a client. I am absolutely positive without any doubt that I can get them right on the front page
[10:01] ByDomino: if you don't have that 100% belief in yourself that it will show and you will not close the deal

I hope this information is helpful.

I would like to get more feedback on exactly what YOU want to know. I am sure you have spend money on products and they have fallen short. I hope you see I am very sincere in this effort.

So far I am still seeing requests for:

Start up info like getting and closing clients.
Request on videos of real sales calls, or at least mock up ones where I could re create the close.
How to turn a one time buyer into a repeat client
Setting up a sales funnel that works. By this I assume we are talking about the sales funnel that occurs between Me and the client before I close them. Yes there is a specific funnel I guide clients in to.
A nuts and bolts info sheet and or process I assume this again for getting and closing clients.
How to go from yourself to the need for outsourcers and the ins and outs of the process. When to do this.
How to scale the offline scaling the business.

Please let me know any other things you want to know and or do not want

Again, somacorellc thanks for your post, it did not fall on deaf ears,

Airborne!
Kevin

Thanks

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vndnbrgj

12 years ago

I agree with what has been said before.
You need to start at square one.
This forum is growing everyday and more newbies are joining.
So, what may be rehash to some will be new to others.

Start with how to identify a niche and your target market
How you go about contacting those business owners.
I think you should be cautious with scripts. People are supposed to adapt them and make them their own, as well as change them to suit each prospect. But, that doesn't always happen.
So, you will get those complaining because your script didn't work for them.
What services you are offering
What price point you are selling at and how you determined that price point
What your typical presentation looks like
Commom objections and your rebuttals
How you fulfill the services
Then you can talk about scaling up

This is exactly how I was going to make a WSO, but I can't. Include a bunch of stuff like scripts and presentations due to copyright and licensing issues. But, if you want a complete WSO... this is what you need.

Then, you can start a series. This WSO may be about SEO
Your next maybe about Websites, then Social Media, then Mobile, etc.

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bydomino

12 years ago

Thanks vndnbrgj for your feedback!

Deep down I suspected what you have placed here. I was hoping to see a larger need for the scaling and long term running of the business.

We do use a tool that we built that has a walk through of most what you have talked about. We use it for our outside sales folks to keep them on track. This seems like a very viable product for this forum. Just add in your leads and it will guide you through to the close. I will very up front in saying there is more to it then that but we found it really helped our guys. I am sure you would agree as I see you are offing one on one coaching on this very subject of starting an offline consulting business. I wish you luck!

Thanks again

Airborne!
Kevin

Thanks
1 reply

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vndnbrgj

12 years ago

Originally Posted by bydomino

Thanks vndnbrgj for your feedback!

Deep down I suspected what you have placed here. I was hoping to see a larger need for the scaling and long term running of the business.

We do use a tool that we built that has a walk through of most what you have talked about. We use it for our outside sales folks to keep them on track. This seems like a very viable product for this forum. Just add in your leads and it will guide you through to the close. I will very up front in saying there is more to it then that but we found it really helped our guys. I am sure you would agree as I see you are offing one on one coaching on this very subject of starting an offline consulting business. I wish you luck!

Thanks again

Airborne!
Kevin

Well, if you have a tool, that's perfect.
You can have the tool as the WSO, and the scaling up as the OTO.
Or combine them both, and have some more in depth hand holding as an OTO.

So people don't like OTO's.... but they are hypocrits. (Sp?)
Everyone offers upsells. The majority of people that do offline plan to upsell their clients on additional services. Do you want fries with that?

Just make sure your initial offer is complete.

Thanks
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Claude Whitacre

12 years ago

Originally Posted by vndnbrgj

Well, if you have a tool, that's perfect.
You can have the tool as the WSO, and the scaling up as the OTO.
Or combine them both, and have some more in depth hand holding as an OTO.

So people don't like OTO's.... but they are hypocrits. (Sp?)
Everyone offers upsells. The majority of people that do offline plan to upsell their clients on additional services. Do you want fries with that?

Just make sure your initial offer is complete.

If I was offering an OTO, I would mention it in the original offer and give the price. Someone is going to ask you to explain it anyway, and it's better coming in the description.

Some people have a real hatred for upsells. But if you tell them upfront about it, it makes it far easier to sell in the OTO. At least that's been my experience selling online.

Thanks

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