I actually got a sale from cold e-mailing today

37 replies
Hey all,

I have been doing internet marketing for about 6 months now, begrudgingly waking up on 3 hours of sleep (work nights for one of the Big 3 automakers) and cold calling and working on my direct mail campaigns. I have never been consistent with doing this due to my stressful night job (still no excuse) but I decided to go full steam with everything this week due to really needing to make some extra cash due to some unforeseen financial circumstances.

I stumbled upon a thread from iAmNameless from earlier this year where he talked about mixing up his marketing methods by doing a combination of cold calling, email marketing, and craigslist posting when he first started in the biz. I figured, I'd start off with cold calling businesses and pay some workers on oDesk to send a good amount of emails. This was my basic plan.

I started with buying some proxies and scraping some quality emails using the Mobile Renegade software targeting blue collar businesses in southern states. Call it a stereotype, but I am a believer in southern hospitality and thought if I had honest, straight to the point copy, I may at least get some responses due to this notion.

I then bought a bunch of gmail accounts off of fiver and hired four data entry employees to send at least 250 emails in a 3 hour span. Two started yesterday for me and out of a little more than 500 e-mails I got 12 positive responses. One particular response was from an electrician company in the Charlotte area that liked my portfolio and was interested in talking to me for more information. We had a pleasant conversation and after closing her (using techniques I picked up for JD, iAmNameless, and others) I was able to agree to a 5 page site for $697.

I still have to test everything because I don't know what I did that got me to this point. I just used some flawed logic and took action. I will keep you all posted on how things go to ensure this wasn't just luck or something. Thanks guys.

-BE


EDIT:

Some have asked me to refer them to the iAmNameless thread that I mentioned here.

Here is the link
#cold #emailing #sale #today
  • Profile picture of the author PatrickIcasas
    Congratulations, BE! Remember to keep up the sales momentum while you're working on your first project so you minimize your "dead time".
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    http://patrickicasas.com

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  • Profile picture of the author maxrezn
    Originally Posted by TheyCallMeBE View Post

    Hey all,

    I have been doing internet marketing for about 6 months now, begrudgingly waking up on 3 hours of sleep (work nights for one of the Big 3 automakers) and cold calling and working on my direct mail campaigns. I have never been consistent with doing this due to my stressful night job (still no excuse) but I decided to go full steam with everything this week due to really needing to make some extra cash due to some unforeseen financial circumstances.

    I stumbled upon a thread from iAmNameless from earlier this year where he talked about mixing up his marketing methods by doing a combination of cold calling, email marketing, and craigslist posting when he first started in the biz. I figured, I'd start off with cold calling businesses and pay some workers on oDesk to send a good amount of emails. This was my basic plan.

    I started with buying some proxies and scraping some quality emails using the Mobile Renegade software targeting blue collar businesses in southern states. Call it a stereotype, but I am a believer in southern hospitality and thought if I had honest, straight to the point copy, I may at least get some responses due to this notion.

    I then bought a bunch of gmail accounts off of fiver and hired four data entry employees to send at least 250 emails in a 3 hour span. Two started yesterday for me and out of a little more than 500 e-mails I got 12 positive responses. One particular response was from an electrician company in the Charlotte area that liked my portfolio and was interested in talking to me for more information. We had a pleasant conversation and after closing her (using techniques I picked up for JD, iAmNameless, and others) I was able to agree to a 5 page site for $697.

    I still have to test everything because I don't know what I did that got me to this point. I just used some flawed logic and took action. I will keep you all posted on how things go to ensure this wasn't just luck or something. Thanks guys.

    -BE
    Quality post. Can I ask you a question? what parameters are you using to scrape emails with mobile renegade? I have the same tool but it yields very few e-mails.
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    • Profile picture of the author TheyCallMeBE
      Originally Posted by maxrezn View Post

      Quality post. Can I ask you a question? what parameters are you using to scrape emails with mobile renegade? I have the same tool but it yields very few e-mails.
      Before I bought some proxies, I had the same issue.

      I bought 5 proxies and I put 6 different blue collar niches (HVAC, plumbing, etc.)
      in the keyword section and about 30 cities from a particular southern state in the location area. My options tab is 5 pages deep per keyword, 10 main threads, 99 mobile threads, 45 mobile time out. I leave the two leads boxes uncheck.

      I let the software run for a half hour at a time, pause it, remove duplicate names and blank email addresses. After a couple of hours I have anywhere from 300-500 email addresses. Hope this helps.
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    • Profile picture of the author kenmichaels
      Originally Posted by maxrezn View Post

      Quality post. Can I ask you a question? what parameters are you using to scrape emails with mobile renegade? I have the same tool but it yields very few e-mails.
      max, if that's the case, your set up is wrong.
      get with me when you have a min before 7 am, after 3 pm
      Signature

      Selling Ain't for Sissies!
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  • Profile picture of the author kimboslice
    Congrats on your success, but be careful using scraped emails. If you are in the US you need to comply with CAN-SPAM.
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    • Profile picture of the author TheyCallMeBE
      Originally Posted by kimboslice View Post

      Congrats on your success, but be careful using scraped emails. If you are in the US you need to comply with CAN-SPAM.
      Thanks.

      I have come across as being genuine and friendly with a short e-mail. The copy is similar to the script John Durham's free telemarketing report just in e-mail form. I'm not selling anything just asking them if they need any help with projects to keep me in mind and check out my site if they are curious.
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  • Profile picture of the author Lulu Chil
    Thanks for posting this. Do you have a target on the number of clients you want get?
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    • Profile picture of the author TheyCallMeBE
      Originally Posted by Lulu Chil View Post

      Thanks for posting this. Do you have a target on the number of clients you want get?
      No, I just focus on getting a great amount of e-mails out each day. This method is really just a cheap, passive way to get the word out. It isn't my main method of getting business so I just look at it as another way of taking action.
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      • Profile picture of the author TheyCallMeBE
        Quick update.

        I haven't gotten another sale from this method again but I have gotten a consistent 5-8 replies from business owners asking questions or stating that they are really busy now but need to get some stuff done in the future. I am putting their name and e-mail in a excel sheet to follow up with them on a future date.

        -BE
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        • Profile picture of the author Ashwin83
          Originally Posted by TheyCallMeBE View Post

          Quick update.

          I haven't gotten another sale from this method again but I have gotten a consistent 5-8 replies from business owners asking questions or stating that they are really busy now but need to get some stuff done in the future. I am putting their name and e-mail in a excel sheet to follow up with them on a future date.

          -BE
          Maybe you can also send some direct mail to those addresses just as reinforcement of your business, in their minds. Might reduce attrition even if they are warm leads.
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          • Profile picture of the author TheyCallMeBE
            Originally Posted by Ashwin83 View Post

            Maybe you can also send some direct mail to those addresses just as reinforcement of your business, in their minds. Might reduce attrition even if they are warm leads.
            Great idea. I was thinking the same thing.
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            • Profile picture of the author garyfromdurham
              Originally Posted by TheyCallMeBE View Post

              Great idea. I was thinking the same thing.
              Great thread and I like the way you are doing things.

              I agree that direct mail works incredibly well too...especially if it is personalised.

              I send a targeted, personalised letter pack out that is created exclusively for each client. There is nothing generic about in any shape or form and the ratio from receipt of the pack to lead is very high.

              PM me if you want a copy of the report detailing what I send (sorry this is just for the OP only) because I would love to see what you can do with it based on the scale that you are taking your business.

              Regards

              Gary
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  • Profile picture of the author Baadier Sydow
    @TheyCallMeBE What do you lead with in your email? Do you promote or just general information? Did all your outsources send the same email? What time did they send it? Did you use generic usernames for the email or it did you set it to your business name or personal name? What kind of call to action did you use?

    Sorry quite a bit of questions there lol
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    • Profile picture of the author TheyCallMeBE
      Originally Posted by Baadier Sydow View Post

      @TheyCallMeBE What do you lead with in your email? Do you promote or just general information? Did all your outsources send the same email? What time did they send it? Did you use generic usernames for the email or it did you set it to your business name or personal name? What kind of call to action did you use?

      Sorry quite a bit of questions there lol
      No problem with the questions. You asked some good ones lol...

      I start off with a greeting and just provide general information. Just casually let them know about my services and tell them to check out the website and reply to the e-mail or give me a call if they have any questions. I don't do any selling in the e-mail.

      I have the outsourcers work from 10-1pm Tuesday-Friday.

      The usernames have a first and last name followed by a couple of numbers, such as "AmandaSmith26@gmail.com". The e-mails sent would end with a Sincerely, Amanda so the e-mail looks legit. I have the e-mails replies forwarded to my e-mail and I reply to all interested inquiries with "My web designer will be in contact with you. Look out for his e-mail from matt@whateveremail.com"

      I don't use a call to action it's really just a casual e-mail that's just letting them know if they are interested in whatever service that we are here and to check out the site when you can. Hope this helps...
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      • Profile picture of the author JamesCx
        Originally Posted by TheyCallMeBE View Post

        I start off with a greeting and just provide general information. Just casually let them know about my services and tell them to check out the website and reply to the e-mail or give me a call if they have any questions. I don't do any selling in the e-mail.
        Nice to see a reassuring thread on cold emailing!

        The actual content of the email is what intrigues me most... Have you split test anything yet or has the body of the emails all been identical?

        I'll probably throw up a cold emailing thread later and see if there's as much information out there as there is for cold calling (and it always pays to diversify the amount of marketing methods you have). I'm really interested in things like personalisation in email and whether people are attempting to sell themselves, their services or a solution to a problem and what the CTA is - assuming there is one!
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        • Profile picture of the author iAmNameLess
          Originally Posted by Nathan Robinson View Post

          How do you get by the unsubscribe issue with mailchimp? Arent they automatically inserted in the email? I recently blasted out 600 emails and got maybe 15 unsubscribes and mailchimp said my account is at risk from being banned
          I never heard of unsubscribes causing the compliance team to warn you... I think you should go back and check the blast. I would bet that it isn't the unsubscribes that caused a problem, but the complaints you received. Which would have been a 2.5% complaint rate which is awful. You want 1 complaint out of every 1,000, sometimes it isn't possible, but they do shut down your account when you get 1% or close to it. They usually issue a warning if you received a .5% complaint rate on an email.

          Originally Posted by JamesCx View Post

          Nice to see a reassuring thread on cold emailing!

          The actual content of the email is what intrigues me most... Have you split test anything yet or has the body of the emails all been identical?

          I'll probably throw up a cold emailing thread later and see if there's as much information out there as there is for cold calling (and it always pays to diversify the amount of marketing methods you have). I'm really interested in things like personalisation in email and whether people are attempting to sell themselves, their services or a solution to a problem and what the CTA is - assuming there is one!
          Most people that try using email as a prospecting or lead generation tool, fail miserably. Some experience small victories here and there, but long term most people can not handle the technical problems, and stay on top of things.
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          • Profile picture of the author iAmNameLess
            Originally Posted by Nathan Robinson View Post

            this was part of the email I got "MailChimp account generated an unsubscribe rate of 3.14%. A high unsubscribe rate could indicate that there are folks on the list who don't want to receive the email and were not expecting to receive it."

            Didn't say anything about complaints, hmm
            Hmmm.. Never saw that before, I guess that's because I never had an unsubscribe rate that high lol. I think I approached 1% before.

            The good thing is, once you continue to market to a list, the unsubscribes get out of the way in the first couple emails.

            I can tell you from my experience, 600 is not enough. You should try and triple it.
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          • Profile picture of the author JamesCx
            Originally Posted by iAmNameLess View Post

            Most people that try using email as a prospecting or lead generation tool, fail miserably. Some experience small victories here and there, but long term most people can not handle the technical problems, and stay on top of things.
            Yep, I figured it wouldn't be that efficient. But, as I'm still doing 8-6 at work and my lunch-time is pretty much consumed by other things - my options are pretty limited (Although I'll probably follow up as many emails as I can with cold calls on the Saturday and use it as a point of reference to get talking).

            I'm not going for a mass emailing (so hopefully most tech related problems will be avoided), probably more along the lines of 100-150 emails per night. Personalised with the CTA as a 'free 5-minute report' which will quickly determine if they're missing out on extra income by not utilising the service I provide. The service is a low-cost monthly subscription as opposed to a $3,000 website/SEO deal, so I'm hoping I might see a bit of success with it as people will be less on guard parting with a very small sum of money!
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        • Profile picture of the author TheyCallMeBE
          Originally Posted by JamesCx View Post

          Nice to see a reassuring thread on cold emailing!

          The actual content of the email is what intrigues me most... Have you split test anything yet or has the body of the emails all been identical?

          I'll probably throw up a cold emailing thread later and see if there's as much information out there as there is for cold calling (and it always pays to diversify the amount of marketing methods you have). I'm really interested in things like personalisation in email and whether people are attempting to sell themselves, their services or a solution to a problem and what the CTA is - assuming there is one!
          When I started the campaign, I just sent one identical e-mail. I stepped back a bit to focus on fufilling the work that I got from this (and my plant job) but have since started back up this week with split testing. I also have used an improved method for sending the e-mails that gives split testing and personalization options but I need to get permission from Ken Michaels on letting the cat out of the bag for that.
          .
          Originally Posted by Yogini View Post

          I was wondering if there is a reason you have the e-mails forwarded rather than to reply from the same account. Also, is there a reason you say that they'll hear from someone with a different e-mail? I was thinking people will be seeing 3 different e-mail addresses rather than just one.

          Is the approach still getting replies?

          Debbie
          Hey Debbie, I just had the e-mails forwarded to a master account so that I can be alerted to replies without having to manually login to each account. I would send replies directly from the respective accounts. As I told you in the PM, I still get replies since I have revved up the number of e-mails I send.
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      • Profile picture of the author Yogini
        I was wondering if there is a reason you have the e-mails forwarded rather than to reply from the same account. Also, is there a reason you say that they'll hear from someone with a different e-mail? I was thinking people will be seeing 3 different e-mail addresses rather than just one.

        Is the approach still getting replies?

        Debbie

        Originally Posted by TheyCallMeBE View Post

        No problem with the questions. You asked some good ones lol...

        I start off with a greeting and just provide general information. Just casually let them know about my services and tell them to check out the website and reply to the e-mail or give me a call if they have any questions. I don't do any selling in the e-mail.

        I have the outsourcers work from 10-1pm Tuesday-Friday.

        The usernames have a first and last name followed by a couple of numbers, such as "AmandaSmith26@gmail.com". The e-mails sent would end with a Sincerely, Amanda so the e-mail looks legit. I have the e-mails replies forwarded to my e-mail and I reply to all interested inquiries with "My web designer will be in contact with you. Look out for his e-mail from matt@whateveremail.com"

        I don't use a call to action it's really just a casual e-mail that's just letting them know if they are interested in whatever service that we are here and to check out the site when you can. Hope this helps...
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  • Profile picture of the author Carl Fridsjö
    I assume the reason you're using gmail accounts and not name@yourdomain.com is because of the risk of getting flagged as spamming?

    What cautions do you take not to get flagged? For example how many emails a day on 1 account and so on...
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    • Profile picture of the author TheyCallMeBE
      Originally Posted by Carl Fridsjö View Post

      I assume the reason you're using gmail accounts and not name@yourdomain.com is because of the risk of getting flagged as spamming?

      What cautions do you take not to get flagged? For example how many emails a day on 1 account and so on...
      That's exactly why I use the gmail accounts.

      I was sending out 250 e-mail a day per account but I started getting a bunch of bounce backs so now I have the workers send out 100 e-mails per account. I just started this yesterday and so far I haven't had any issues. I will keep you posted on how it goes.
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  • Profile picture of the author iAmNameLess
    Good job.

    Imagine if you automated the process more. Export into an email management script or system like mailchimp, and hit all those emails at once. Schedule lists of 2K weeks in advance. Avoid spam complaints by forwarded domains. It's a tough game to play but well worth it. The biggest thing you need to avoid is being flagged as content spam with Gmail. Mailchimp is more dangerous but the reward is much higher. Your main domain would be at risk to be blacklisted but if you're smart and remove the emails that have an FBL system you avoid the risk, just reaping in the reward.

    At first I was hesitant to tell people, but realistically, people aren't going through the trouble of that. And, if they did, chances are they wouldn't do it right or see results immediately and give up.

    You're on the right track. Nice job!
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    • Profile picture of the author Lulu Chil
      @ iAmNameLess. Do get the email addresses from their sites and put them into excel then import into the email management system? Do you get the business emails from the web without them opting in?

      Thanks

      Lulu

      Originally Posted by iAmNameLess View Post

      Good job.

      Imagine if you automated the process more. Export into an email management script or system like mailchimp, and hit all those emails at once. Schedule lists of 2K weeks in advance. Avoid spam complaints by forwarded domains. It's a tough game to play but well worth it. The biggest thing you need to avoid is being flagged as content spam with Gmail. Mailchimp is more dangerous but the reward is much higher. Your main domain would be at risk to be blacklisted but if you're smart and remove the emails that have an FBL system you avoid the risk, just reaping in the reward.

      At first I was hesitant to tell people, but realistically, people aren't going through the trouble of that. And, if they did, chances are they wouldn't do it right or see results immediately and give up.

      You're on the right track. Nice job!
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  • Profile picture of the author Lulu Chil
    Guys. Are you using the forever free option with MailChimp to send the emails.? Do you import your email addresses and then send a newsletter? Do you get the emails one by one or do you scrape them? if yes, what software are you using for scraping the emails?

    How do you avoid your domain from being blacklisted?

    Thanks

    Lulu
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  • Profile picture of the author jharri
    Great job, keep it up!
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  • Profile picture of the author Jeremy Bratcher
    I've gotten 2 sales in the last week from cold emailing online service providers.

    All I did was provide a product targeted to their needs and wrote a short, compelling email that linked to a demo of the product.

    I manually harvested emails from Google search results for the most competitive keyword in their niche. Service providers are likely to have their email addresses publically available for contact on their websites so people can reach them.

    50 emails sent
    9 emails opened
    2 responses
    2 sales
    Signature
    “The question isn’t who is going to let me; it’s who is going to stop me.” – Ayn Rand
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    • Profile picture of the author connorbringas
      Very impressive, keep up the good work. Remember, half a percent of email campaigns become conversions so if you send out 1000 emails then you may get 5 customers. Its a possibility at least.
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  • Profile picture of the author Greg guitar
    I must admit, like many Warriors (I suspect from all the threads I've read), I foolishly thought I knew what spam was and what it wasn't, having never taken the time to really sit down and read every word of CAN-SPAM, trying to understand exactly what it meant until today, because of Hostgator's restrictions on how I can use email accounts I set up on their servers. I thought they were being ridiculous, but now I am less inclined to think that.

    I have seen it repeated many times in this forum, and never seen it contradicted, that cold emailing businesses to get new clients is absolutely distinct from cold emailing individuals to get business, and it made sense to me, since businesses make their email public. Many WSOs advocate cold emailing, and I believed them when they said there isn't a problem soliciting businesses that way. Now I'm having serious doubts, based on this quote from CAN-SPAM:

    "The law makes no exception for business-to-business email."

    The idea of using proxies and hard to trace email accounts is troubling to me, since it seems to imply that what you are doing could get you in trouble if someone discovers your real info. Which to me, spells high risk, due to questionable legality. The risk of having various accounts shut down or banned is bad enough, but what really scares me is the $16,000 fine (FOR EACH EMAIL-imagine if you sent out 500 they consider spam!!!!), and worse yet, the possibility of imprisonment. Here is a quote from the section that really gives me pause:

    "The law provides for criminal penalties – including imprisonment – for:
    • accessing someone else’s computer to send spam without permission,
    • using false information to register for multiple email accounts or domain names,
    • relaying or retransmitting multiple spam messages through a computer to mislead others about the origin of the message,
    • harvesting email addresses or generating them through a dictionary attack (the practice of sending email to addresses made up of random letters and numbers in the hope of reaching valid ones), and
    • taking advantage of open relays or open proxies without permission."
    I was going to use Hostgator emails connected with some of my domains to email businesses, offering a service for free, when this line of thinking got me nervous.

    Why do Warriors never talk seriously about this when discussing cold emailing? Am I just being overly nervous? Is there some reason people aren't too concerned?

    I do think the op, myself, and others using a similar approach might be okay because there is a strong argument (I think-but I'm no lawyer), to be made that since we are only offering something for free in the original contact email, with no obligation to buy later, we are not actually sending a "commercial message", which means CAN-SPAM would not apply, or so I believe from this quote: "Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages..."

    So I know this is a legal issue, and we are only discussing making money here, so any replies have to be considered as the opinions of other marketers, but I would appreciate any opinions, even if just to satisfy my curiosity that most Warriors seem totally unconcerned with this. Hopefully they have better reasons for not being concerned than I have for worrying.
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  • Profile picture of the author Underground
    You shouldn't even be directly promoting yourself on first email? Just firing so many blanks to get a few who don't curse you as a spammer. I used to send out 40-50 emails a day and get 5-10 replies back on average when I started out with one approach. But I was clueless then, just following some wso method and all those leads went to waste. and had hired people who let me down and messed up the sales process.

    I had 30 businesses on a trial with less than 2 hours overall prospecting and sending mail. If I knew what I doing at the time, or hired the right people at the time making sure to train them properly.

    Sending out thousands a day and only getting one back, while I'm pleased you got off the mark, I'd like to see you get better returns than that and to know it is possible by refining your method. And you can, by not trying to sell them on yourself or your presence on the first go.

    Jeremy's approach and success is worth reflecting on. If you'd have sent out 250 with that kind of response rate, you'd be swamped. The demo thing to targeted prospects is far superior. Because it's more immediate to them in wiifm sense, presses a current need they have right their and then and the offer of a quick demo gives them a good reason to check it out, and be more inclined to do that instead of thinking they were get linked directly to a pitch.

    Well done on finally getting go and getting off to a great start. You are good with people, obviously, and refining your approach can only move you on to greater and greater success. You'd soon be able to quit your job if you want to.

    I'll post the email if requested too, that I used to send. It's a winner. Very simple. One of two sentences. Get's attention and responses, and initiates a sales process far more effective than a self-promoting email.
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    • Profile picture of the author Greg guitar
      Originally Posted by Underground View Post

      You shouldn't even be directly promoting yourself on first email? Just firing so many blanks to get a few who don't curse you as a spammer. I used to send out 40-50 emails a day and get 5-10 replies back on average when I started out with one approach. But I was clueless then, just following some wso method and all those leads went to waste. and had hired people who let me down and messed up the sales process.

      I had 30 businesses on a trial with less than 2 hours overall prospecting and sending mail. If I knew what I doing at the time, or hired the right people at the time making sure to train them properly.

      Sending out thousands a day and only getting one back, while I'm pleased you got off the mark, I'd like to see you get better returns than that and to know it is possible by refining your method. And you can, by not trying to sell them on yourself or your presence on the first go.

      Jeremy's approach and success is worth reflecting on. If you'd have sent out 250 with that kind of response rate, you'd be swamped. The demo thing to targeted prospects is far superior. Because it's more immediate to them in wiifm sense, presses a current need they have right their and then and the offer of a quick demo gives them a good reason to check it out, and be more inclined to do that instead of thinking they were get linked directly to a pitch.

      Well done on finally getting go and getting off to a great start. You are good with people, obviously, and refining your approach can only move you on to greater and greater success. You'd soon be able to quit your job if you want to.

      I'll post the email if requested too, that I used to send. It's a winner. Very simple. One of two sentences. Get's attention and responses, and initiates a sales process far more effective than a self-promoting email.
      After reading CAN-SPAM, I will never offer a service or product via unsolicited email that comes with any financial obligations, (the only thing I'm asking for is a review for my portfolio) so I agree with you; not just from a good marketing point of view, but for legal reasons as well. It still makes me nervous, but I suppose if you're only giving things away, Johnny Law probably won't come knocking.

      I would love to see your winning email. Thanks for the inspiring post.
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  • Profile picture of the author Bayo
    As much as I detest cold-calling from both being the caller and on the reeving end, I must take a moment to congratulate you on your result because results are what it's all about.

    Well done!

    BAYO
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  • Profile picture of the author Tyler S
    Wow. That's pretty rare. Keep up the good work though.
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