I actually got a sale from cold e-mailing today
I have been doing internet marketing for about 6 months now, begrudgingly waking up on 3 hours of sleep (work nights for one of the Big 3 automakers) and cold calling and working on my direct mail campaigns. I have never been consistent with doing this due to my stressful night job (still no excuse) but I decided to go full steam with everything this week due to really needing to make some extra cash due to some unforeseen financial circumstances.
I stumbled upon a thread from iAmNameless from earlier this year where he talked about mixing up his marketing methods by doing a combination of cold calling, email marketing, and craigslist posting when he first started in the biz. I figured, I'd start off with cold calling businesses and pay some workers on oDesk to send a good amount of emails. This was my basic plan.
I started with buying some proxies and scraping some quality emails using the Mobile Renegade software targeting blue collar businesses in southern states. Call it a stereotype, but I am a believer in southern hospitality and thought if I had honest, straight to the point copy, I may at least get some responses due to this notion.
I then bought a bunch of gmail accounts off of fiver and hired four data entry employees to send at least 250 emails in a 3 hour span. Two started yesterday for me and out of a little more than 500 e-mails I got 12 positive responses. One particular response was from an electrician company in the Charlotte area that liked my portfolio and was interested in talking to me for more information. We had a pleasant conversation and after closing her (using techniques I picked up for JD, iAmNameless, and others) I was able to agree to a 5 page site for $697.
I still have to test everything because I don't know what I did that got me to this point. I just used some flawed logic and took action. I will keep you all posted on how things go to ensure this wasn't just luck or something. Thanks guys.
-BE
EDIT:
Some have asked me to refer them to the iAmNameless thread that I mentioned here.
Here is the link
Write. Edit. Rinse. Repeat.
http://patrickicasas.com
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