I was recently contacted by a chiropractor clinic that needed SEO/Google Places. I talked to the marketing person there over the phone to get an idea of what they were doing currently and what was done in the past.
They have 1 main clinic (and new 2nd clinic in nearby city) that has been around for while and their website url is "primary city+part of business name". They also purchased a new domain last year with just their business name (since they wanted to target 2 other nearby cities as well). So right now both domains are up and running and when you go to the 1st url the content is exactly the same as the 2nd (new url) one. But once you click on any of the links in the sidebar (home, contact us, etc.) the url address will redirect to the 2nd url.
As far rankings goes there are on page 1 and at the top for their "primary city + chiropractor" keyword (1st url) and on page 2 and 3 for the two other cities they want to rank for (the 1st url comes up in the rankings for these 2 "city+chiropractor" searches as well). The 2nd url does not seem to be ranking.
The SEO company they hired previously built all the links to the 2nd url for the 3 city + chiropractor keywords since Majestic SEO shows over 1K+ in external links and when I check the 1st url only 10 external links. I also asked the marketing person and they told me all the SEO work was done on the 2nd url. But up to now that 2nd url is not ranking only the 1st url for the 3 main keywords. It seems that the local SEO firm built a ton of blog comments for them that were no follow.
They told the other Company was charging them $180/mo for SEO to optimize their site for "city chiropractor, chiropractor city, etc." When I heard this I thought to myself...WTF. How can people be charging so low for a business and in particular a chiropractor clinic.
They were with that SEO company for 1 year, but they thought they weren't making any more progress and their rankings were dropping and leads were going down (so they parted ways). I asked her what their budget was for this SEO project and the person told me they would like to be in the same price range because it seem to work for them.
Now I'm think is this a project to take on knowing that if I price this even at $500/mo they probably won't go for it? I mean how the heck can we make any profit and put in the time if we charge only $175/mo in particular for a chiropractor clinic. I asked for what a new client is worth to them on average for a year and it was like $600. They are typically getting about 40-50 new patients a month from the internet, conferences, referrals, etc. No exact data on how really come from the internet, but they do come.
So what do you guys think? Is it even worth it to pursue this client or what? And if so what sort of pricing should come in at? They have been conditioned to such a low price that anything a bit higher might turn them off.