Just wondering - why isn't there more people doing email marketing?

It's not glamorous. It's boring and has one of the lowest response rates statistically of all other forms of marketing.

BUT, if you can send out 50,000 e-mails over one month with a great message...you should get a decent amount of sales from it. Getting those e-mails and having a reliable way of sending them out isn't a walk in the park.

Email marketing is dying..try looking into a SMS marketing service. Better response rate than email.

Every time I speak with a business owners about the emails they always tell me that everyday his inbox is full and they just look for the contacts that they know (suppliers, family, friends, etc) and the rest goes directly to the bin.

Also a fellow warrior here said that as a business owner he perceives an email sender as a "cheap entrepreneur" and he has a lot more respect for those who got the balls and spend the time cold calling him.

Regards.

People are tired of email marketing to be honest, and the ones that receive the emails are even more fed up of being fed offer after offer 100X per day. I used to do email marketing back in 2004 before the CAN-SPAM and it was a goldmine (literally). You could just blast 1,000,000 random emails that you could collect or even generate and it didn't matter what you sent them.

You didn't need a return address, or opt out link to be compliant and all that stuff. And back then, the competition wasn't very fierce either. On an average slow day I could easily make 500$-1000$ in sales by creating a email message, landing page with an offer and clicking a button.

Now there's the CAN-SPAM, and your lists must be so squeaky clean that for some companies that offer this type of service, they will shut you down for having next to nothing in spam complains. Not to mention also, that they need to be opt-in in the first place to be able to mail them legitimately. The people that do email marketing are usually those that have their own lists and use auto responders to send out broadcasts to their opt-in lists.

I would say because it takes more effort and a longer learning curve to properly learn how to use emails to build relationships, and to drive traffic into a business and get them to buy from that business.

I also think that deep down a lot of internet marketers who have turned to offline consulting realize that they will not be able to use email marketing in the same ways they have used it online.

If you think about some of the emails you get when you subscribe to some IM lists, the things that piss you off and cause you to not want to buy from that person or want to unsubscribe from their list, the reason they continue to do those things is because the internet gives them a form of anonymity, a type of protection. Sure you might know their name but most often you can't just go to their place of business and ask for your money back or make a complaint. The internet acts as a kind of buffer between you and them.

But with local businesses, that anonymity and buffer are gone, and I think some marketers deep down in the recesses of their minds know this. So they can't use email marketing in the same way.

Not only that but I think the standards are higher. I can't see a local business people saying yes to a "let's blast your client list every single day with a new offer and see what sticks marketing strategy"

Also, most IMers are a part of the quick results now with as little effort as possible school of marketing. Whereas if you go into a business and they don't have a list, then you have to setup a list building strategy for them and then it will take time to build up that customer list, and might take time to see good revenue levels from that list.

Setting up email marketing is still one of the most valuable things you can do for any business.

It is a follow up system that will increase the value of the leads you bring into a business.

If you increase the value of the leads you generate by making more sales after they enter the sales funnel that means a business can invest more money in generating each lead.


Over time some marketers get excited about new shiny ideas which is what they're likely to talk about most on a forum like this.

Then there's that quite natural tendency to start thinking things like "SMS and mobile marketing is getting a great response these days I'll do that instead."

But this should never be an either/or proposition.

You do every form of marketing that makes a profit over cost.

Also with businesses that rely on preeducating prospects or
long term follow up where you share a LOT of information with
prospects or clients email marketing is way superior to other
marketing methods.

Ultimately if you're making a business more profits than they're
paying you in fees then you're giving them a highly valuable
service and it doesn't matter so much what service it is
you're providing.

But if I was going to choose one service that would be highly
valuable to the types of businesses that have high transaction
values and need help with their marketing email marketing
would usually come out number one.

Kindest regards,
Andrew Cavanagh

"what you talkin about Willis?"
I always include a email, lead gen strategy for clients. It's a must....most aren't ready for a email sales funnel and drip campaigns though.

Because email marketing seem to be basic need for every business and everyone doing it , so they looking for more new methods and opportunities to get lead rather than only email marketing.

Email Marketing currently face lot of barriers from government and spam . Lot of countries do not allow them to sell or buy email list which is illegal, and high tech mail box now come with advanced spam filter which spam keywords, high storage file usually get filter to spam mail or junk mail . It might not effective in this century .