Social Media Marketing Sample Sales Letter

What type of businesses and their awareness of internet marketing do they have James?

Knowing this we can create a message that meets their wants and fears.

Best,
Ewen

Jerrick - Awesome advice my friend. Thanks so much.

Ewen - These are going to mostly restaurants, bars and retail stores that are all in a 10 block area in what is called The Gaslamp District here in San Diego. I did this with 20 Letters over a year ago and got 2 clients that paid around $2,500 a month combined.

Feel free to use this if you want as a headline.

I learned that back in the day from Dan Kennedy, he would use postal mail but you want to get your mail opened.

By walking in and handing it to a bartender, waitress or hostess. You can be pretty sure it will get in the hand of a decision maker. Mush better than it coming in postal mail and going in junk mail pile.

I did it once before over a year ago and landed 2 deals out of 20 Letters. This time I am splitting the street with a 29 yr old attractive girl (protege), I have this odd feeling, she may get more people to take the letter....haha....we are doing 100 tomorrow, I will have some solid numbers to report back next week.

Didn't you do this a few months ago? Never heard reports back on that one. What happened?

To cast the net to capture those who are already using social media and aren't getting the results they want...

and for those that haven't dipped their toes into the water but are open to the idea of it...

Here's the headline...

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Is Social Media + Internet Marketing A Time And Money Suck
Or
A Saviour To The Hospitality And Retail Trade?
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You can have just Hospitality in one headline and that only goes to them.

And visa versa for retailers.

This will be ideal to be the bait piece leading to a information piece,
or a group meeting with an invitation.

You'll get a greater acceptance when you approach it from a multi step approach,
because at any given time, in any market, 3% are actively looking to buy right then.

Back to the ad and the right approach.

It's already entering into the likely thoughts about the subject.

Which leads into teaser bullets which give documented results,
using names, numbers and time.

It's not selling social media is the greatest thing since sliced bread
because that is too self-serving, therefore off-putting

Then the call to action is to find out the answers which you've
left questions un-resolved in their mind.

Now you've got them thinking about the subject in the right frame of mind,
instead of dismissing it through wrong assumptions and maybe they went about it the wrong way to get their bad results.

That's how you work with the target buyer perception and experience.

Best,
Ewen

Hey Daryn

I am putting on plain white sealed envelope: Attn Owner or GM
Then we hand that to hostess, bartender or server.

Went well, we only got 60 handed out and then we went to Happy Hour :-)
Everyone was very receptive and helpful. Gal that went with me got business cards and chatted more with staff at each place. We are going to do 50 to 60 every Thursday. Will know more on results over the next few days.

I like that idea as well. Either using my method or what you mentioned. You will get the letter to a decision maker, that is what counts.