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Social Media Marketing Sample Sales Letter

by sdentrepreneur
31 replies
I have always been a big fan of Social and Local Business Marketing. Here is a sample Sales Letter that we are going to hand deliver to 200+ Local Businesses on Thursday. I have done this in the past with very good success. After locking in the client, we will sell them websites, SEO, SEM and other services.

Here is the link to see the letter with all the graphics.
Social Media Marketing - Sample Sales Letter

Here is the Sales Copy/Body of the letter. Please give me some feed back, I still haven't printed the 200 letters yet. Thanks in advance Warriors.



Are You Generating New Clients From Your Social Media and Local Business Internet Marketing? Maintaining Your Existing Customers?
Call Today and Get a Free Consultation

Gaslamp Social Media - Internet Marketing Package

Maintain Social Media Accounts with Daily Posting Strategy
Social Networking such as Facebook - Gain up to 250+ Targeted Likes Per Month
Micro blogs such as Twitter - Gain up to 500+ Targeted Followers Per Month
Multiple Video Sites such as YouTube - Get Videos Ranked on Page #1 of Google
Multiple Directory Sites including Google Places/Maps/GooglePlus Local
Content Creation sites such as Pinterest
Geo-Targeted sites such as Foursquare
Reputation Management on sites such as Yelp
Social Media Strategy to engage your Likes/Followers to generate sales.
Custom E-Mail Marketing Campaigns for Customer Retention.
Leverage the Power of the Internet - Dominate Your Competition
Get First Place Position on New Google+ Local (Old Google Places)

Images and My Info is at bottom of letter.
#letter #marketing #media #sales #sample #social
  • Profile picture of the author JerrickYeoh
    As my opinion.

    I believe your title might be too long and font might small to grab people 1st perception.

    Usually you need to highlight this as call to action and put as below. Because you ask people to action but they are no details nearby for them to take action .
    Call Today and Get a Free Consultation

    For the content as below , the best is integrate with the social media image you mention rather than throw it all in and look untargeted and messy information.

    " Maintain Social Media Accounts with Daily Posting StrategySocial Networking such as Facebook
    –
    Gain up to 250+ Targeted Likes Per MonthMicro blogs such as Twitter
    –
    Gain up to 500+ Targeted Followers Per MonthMultiple Video Sites such as YouTube
    –
    Get Videos Ranked on Page #1 of GoogleMultiple Directory Sites including Google Places/Maps/GooglePlus LocalContent Creation sites such as PinterestGeo-Targeted sites such as FoursquareReputation Management on sites such as YelpSocial Media Strategy to engage your Likes/Followers to generate sales.Custom E-Mail Marketing Campaigns for Customer Retention.Leverage the Power of the Internet
    –
    Dominate Your CompetitionGet First Place Position on New Google+ Local (Old Google Places)"
    Signature
    Cheap .COM and .SG domain name
    Business Web Hosting, Email Hosting, E-commerce Hosting.
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    • Profile picture of the author ewenmack
      What type of businesses and their awareness of internet marketing do they have James?

      Knowing this we can create a message that meets their wants and fears.

      Best,
      Ewen
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    • Profile picture of the author sdentrepreneur
      Jerrick - Awesome advice my friend. Thanks so much.

      Ewen - These are going to mostly restaurants, bars and retail stores that are all in a 10 block area in what is called The Gaslamp District here in San Diego. I did this with 20 Letters over a year ago and got 2 clients that paid around $2,500 a month combined.


      Originally Posted by JerrickYeoh View Post

      As my opinion.

      I believe your title might be too long and font might small to grab people 1st perception.

      Usually you need to highlight this as call to action and put as below. Because you ask people to action but they are no details nearby for them to take action .
      Call Today and Get a Free Consultation

      For the content as below , the best is integrate with the social media image you mention rather than throw it all in and look untargeted and messy information.

      " Maintain Social Media Accounts with Daily Posting StrategySocial Networking such as Facebook
      –
      Gain up to 250+ Targeted Likes Per MonthMicro blogs such as Twitter
      –
      Gain up to 500+ Targeted Followers Per MonthMultiple Video Sites such as YouTube
      –
      Get Videos Ranked on Page #1 of GoogleMultiple Directory Sites including Google Places/Maps/GooglePlus LocalContent Creation sites such as PinterestGeo-Targeted sites such as FoursquareReputation Management on sites such as YelpSocial Media Strategy to engage your Likes/Followers to generate sales.Custom E-Mail Marketing Campaigns for Customer Retention.Leverage the Power of the Internet
      –
      Dominate Your CompetitionGet First Place Position on New Google+ Local (Old Google Places)"
      Signature

      Learn Digital, Internet and Social Media Marketing For Your Business
      Click here to learn more - Digital and Social Media Marketing Training Course

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      • Profile picture of the author ewenmack
        Would say they are doing quite well, or struggling?

        Different approach is needed for each category.

        Best,
        Ewen
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        • Profile picture of the author sdentrepreneur
          Funny you asked that Ewen....last time I did this with 20 letters, I cherry picked the places that I thought could best benefit from these services. Then over a cocktail last Thursday night, I thought, who am I to judge which one of these businesses needs my help the most, who understands this type of marketing and who has the budget to afford my services.
          So that led to my thought of blanketing the whole area. I live in Gaslamp...maybe take some of the payment in trade..haha...that's lots of free meals and bar tabs :-P


          Originally Posted by ewenmack View Post

          Would say they are doing quite well, or struggling?

          Different approach is needed for each category.

          Best,
          Ewen
          Signature

          Learn Digital, Internet and Social Media Marketing For Your Business
          Click here to learn more - Digital and Social Media Marketing Training Course

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  • Profile picture of the author iAmNameLess
    Change clients to customers. Restaurants and bar owners understand customers better than clients. In a DM postcard I sent out to 1K restaurants, the first had clients and converted just under 1%.

    The only change in the next post card to a different sample of the 1K was changing clients to customers and it resulted in a 1.5% conversion. Obviously, it could be the small sample size, or it could be more... just wanted to share my experience.

    I also think that maybe your title could use some work, but more importantly is being able to set it apart. Change colors, highlight... that stuff works well for titles. Put some words in ALL CAPS to stress a point and to BRING THEIR FOCUS on certain words that can act as your "power" words.

    I would maybe do something different with the list too... even if you just centered it.

    Your call to action should be bigger.

    If you made those adjustments I think you would see a higher response rate!
    Signature
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  • Profile picture of the author Rearden
    With you handwriting each letter... What advantage do you feel you get by dropping it off versus just mailing it?
    Signature
    David Duford -- Providing On-Going, Personalized Mentorship And Training From A Real Final Expense Producer To Agents New To The Final Expense Life Insurance Business.
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    • Profile picture of the author sdentrepreneur
      I learned that back in the day from Dan Kennedy, he would use postal mail but you want to get your mail opened.

      By walking in and handing it to a bartender, waitress or hostess. You can be pretty sure it will get in the hand of a decision maker. Mush better than it coming in postal mail and going in junk mail pile.

      Originally Posted by Rearden View Post

      With you handwriting each letter... What advantage do you feel you get by dropping it off versus just mailing it?
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      Click here to learn more - Digital and Social Media Marketing Training Course

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  • Profile picture of the author Rearden
    What's response/conversion been like for you on past campaigns like this one?

    Is there a difference between YOU dropping it off versus your protege's doing it for you?

    About what percentage of the decision makers are you personally handing the envelope to? Or is it mostly being handed to his staff?

    Thanks.
    Signature
    David Duford -- Providing On-Going, Personalized Mentorship And Training From A Real Final Expense Producer To Agents New To The Final Expense Life Insurance Business.
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    • Profile picture of the author sdentrepreneur
      I did it once before over a year ago and landed 2 deals out of 20 Letters. This time I am splitting the street with a 29 yr old attractive girl (protege), I have this odd feeling, she may get more people to take the letter....haha....we are doing 100 tomorrow, I will have some solid numbers to report back next week.


      Originally Posted by Rearden View Post

      What's response/conversion been like for you on past campaigns like this one?

      Is there a difference between YOU dropping it off versus your protege's doing it for you?

      About what percentage of the decision makers are you personally handing the envelope to? Or is it mostly being handed to his staff?

      Thanks.
      Signature

      Learn Digital, Internet and Social Media Marketing For Your Business
      Click here to learn more - Digital and Social Media Marketing Training Course

      {{ DiscussionBoard.errors[6845891].message }}
  • Profile picture of the author Rearden
    Cool -- let us know how it goes.
    Signature
    David Duford -- Providing On-Going, Personalized Mentorship And Training From A Real Final Expense Producer To Agents New To The Final Expense Life Insurance Business.
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    • Profile picture of the author sodomojo
      Didn't you do this a few months ago? Never heard reports back on that one. What happened?
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      • Profile picture of the author sdentrepreneur
        Hey Tydowns

        A few months ago, I did a postal mail of 20 letters to Plastic Surgeons with a $2.00 Bill in each letter. I got 3 returned from bad address and one person mailed in back to me..haha.
        Of the 16 that went out, I landed one client at $1,250.00 per month.

        Originally Posted by Tydowns View Post

        Didn't you do this a few months ago? Never heard reports back on that one. What happened?
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    • Profile picture of the author ewenmack
      To cast the net to capture those who are already using social media and aren't getting the results they want...

      and for those that haven't dipped their toes into the water but are open to the idea of it...

      Here's the headline...

      --------------------------------------------------------
      Is Social Media + Internet Marketing A Time And Money Suck
      Or
      A Saviour To The Hospitality And Retail Trade?
      ---------------------------------------------------------

      You can have just Hospitality in one headline and that only goes to them.

      And visa versa for retailers.

      This will be ideal to be the bait piece leading to a information piece,
      or a group meeting with an invitation.

      You'll get a greater acceptance when you approach it from a multi step approach,
      because at any given time, in any market, 3% are actively looking to buy right then.

      Back to the ad and the right approach.

      It's already entering into the likely thoughts about the subject.

      Which leads into teaser bullets which give documented results,
      using names, numbers and time.

      It's not selling social media is the greatest thing since sliced bread
      because that is too self-serving, therefore off-putting

      Then the call to action is to find out the answers which you've
      left questions un-resolved in their mind.

      Now you've got them thinking about the subject in the right frame of mind,
      instead of dismissing it through wrong assumptions and maybe they went about it the wrong way to get their bad results.

      That's how you work with the target buyer perception and experience.

      Best,
      Ewen
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      • Profile picture of the author maverick8
        It is unbelievable the increase in conversion hand written address had for me.

        Another tip was finding the business owners name and addressing it directly to them. You cant always find the name but usually going to the about us page has the name.

        Good luck with the direct mail campaign i hope it goes well. Keep us updated.
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  • Profile picture of the author TBone
    Well that paid for itself then.. $1200 month.. Who got the customer you or the hot 'protege'?
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  • Profile picture of the author onlinevideoguy
    Sounds like a great technique! What ezactly are you putting on the outside of the Letter? are you just putting: Attn: Owner? and are you just using a regular white envelope? Thanx for your response! ~Daryn
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    Website Design,Mobile Marketing and Social Media

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    • Profile picture of the author sdentrepreneur
      Hey Daryn

      I am putting on plain white sealed envelope: Attn Owner or GM
      Then we hand that to hostess, bartender or server.

      Originally Posted by onlinevideoguy View Post

      Sounds like a great technique! What ezactly are you putting on the outside of the Letter? are you just putting: Attn: Owner? and are you just using a regular white envelope? Thanx for your response! ~Daryn
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      • Profile picture of the author onlinevideoguy
        Sounds good! I'm definitley going to get out there and do it! Thanx for the awesome info!
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        Website Design,Mobile Marketing and Social Media

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  • Profile picture of the author abelamorales
    Let us know within the next few days how it went. Did any owners stop to talk to you right there and then?
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    • Profile picture of the author sdentrepreneur
      Went well, we only got 60 handed out and then we went to Happy Hour :-)
      Everyone was very receptive and helpful. Gal that went with me got business cards and chatted more with staff at each place. We are going to do 50 to 60 every Thursday. Will know more on results over the next few days.



      Originally Posted by abelamorales View Post

      Let us know within the next few days how it went. Did any owners stop to talk to you right there and then?
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      Learn Digital, Internet and Social Media Marketing For Your Business
      Click here to learn more - Digital and Social Media Marketing Training Course

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  • Profile picture of the author adityasingh
    Banned
    [DELETED]
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  • Profile picture of the author banananose3
    How did it go?
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    Panda ninja!

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  • Profile picture of the author FormerWageSlave
    Cool sdentrepreneur. Hope this works out for you!

    Your method reminded me of something I thought about a few weeks ago when I was doing door-to-door sales calls.

    What if I hire someone, put them in a polo shirt, maybe even brand the polo shirt, as a"courier service?"

    Then send them out with pre-addressed or pre-labeled envelopes for the owners, CEOs, etc. with urgent and confidential stamped on it and my sales or introduction letter inside.

    Come in, tell them he has an important couriered letter for so-and-so, get their signature on a sheet of paper... and wham, your targeted letter past the gatekeeper, and past the junk mail pile into the decision maker's hands.

    Dumb idea?

    I may try this during my next sales push as a test.
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    grrr...

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    • Profile picture of the author sdentrepreneur
      I like that idea as well. Either using my method or what you mentioned. You will get the letter to a decision maker, that is what counts.


      Originally Posted by FormerWageSlave View Post

      Cool sdentrepreneur. Hope this works out for you!

      Your method reminded me of something I thought about a few weeks ago when I was doing door-to-door sales calls.

      What if I hire someone, put them in a polo shirt, maybe even brand the polo shirt, as a"courier service?"

      Then send them out with pre-addressed or pre-labeled envelopes for the owners, CEOs, etc. with urgent and confidential stamped on it and my sales or introduction letter inside.

      Come in, tell them he has an important couriered letter for so-and-so, get their signature on a sheet of paper... and wham, your targeted letter past the gatekeeper, and past the junk mail pile into the decision maker's hands.

      Dumb idea?

      I may try this during my next sales push as a test.
      Signature

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      Click here to learn more - Digital and Social Media Marketing Training Course

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  • Profile picture of the author sdentrepreneur
    UPDATE: We walked and hand delivered 60+ letters to business owners, got 4 calls, 2 clients at $750.00 per month and in talks with one restaurant company that has 8 locations. That could be worth $3K to $4K per month. I am glad we haven't done the other 140 letters yet. Might get too busy and not in mood to start a full agency :-)
    Thanks for the support my friends !!
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  • Profile picture of the author Rearden
    So was it the pretty woman or the bald guy in the picture that developed these leads into customers?
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    David Duford -- Providing On-Going, Personalized Mentorship And Training From A Real Final Expense Producer To Agents New To The Final Expense Life Insurance Business.
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  • Profile picture of the author qu4rk
    James, How did this campaign turn out?
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  • Profile picture of the author sdentrepreneur
    Ended up netting $4,500.00 so far and have one client left at $750.00 per month. Also still working on the large client with 8 locations.
    I have been doing more public speaking lately and landing some deals from that.
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