This morning I fired up the computer and had the standard mix of emails including the fake eBay emails(get about 10 per week) and of course an email selling me on SEO. And what a sales job they did (can you feel the sarcasm).
The email I got was a classic example of how people treat lead generation like crap. People have heard me and many others here talk about how cold email basically converts at a very low rate. But it is easy so people continue to do it. You don't have to pick up the phone. You don't have to drive over and see me. Hell you don't even have to buy postage. And in this case you don't even have to put effort into the copy used.
So let me share this gem with you....
"Hi, sorry for the direct message. I am reaching local business because there is a new service and tough your business could benefit from it. The service is REMOVED (website). I can provide you more information if you need, and a 50% discount for your first order."
Let's take a look at this. What do we notice.
1. This email was sent in bulk so hundreds, thousands, or maybe more got it.
2. I could have typed this message in under a min.
3. The grammar and misspellings are real.
So this offliner decided to go out and do, if you can call this doing. He bought(or pirated) an email scraper and set about to wow us all into contacting him. It looks like the whole campaign took him 30 mins or less and maybe a minute was put into writing this great email.
Honestly when people do this do they expect to get replies? When we hear people telling us that email doesn't work is this what they are sending?
Why would any company trust their SEO to this guy? It's not professional. It doesn't get my attention minus how bad it is. This email was a waste of my time and his.
Email is easy. It takes no real effort. So people can do stuff like this. They can complain that they are not getting any leads and talk about how they emailed thousands of prospects.
You need to be different. We (the ones you are marketing too) see this kind of crap multiple times a week.
Email may be easy and it may take little time but even though not much time was put into this email campaign it was wasted time. The guy might as well have watched TV. He would have gotten just as many leads from that. His effort, if we can call it effort, was wasted and worthless.
Running a business isn't easy. This isn't a get rich quick plan. It takes real effort. So ask yourself are you putting effort into your business? Are you creating value for your clients, prospects, and yourself? Or are you just "phoning it in"?
I called this post "Email is easy when you put no effort into it." There is an old saying about sales that is true about running your own business as well. "Sales is the easiest low paying job and the hardest high paying job in the world."
So instead of wasting an hour on something like this why not commit to putting in 8 hours cold calling, or creating a direct mail piece, or even putting together an email campaign that will get our attention. You can put little to no effort in and get little to no results or you can put real effort in and get real results. The choice is yours.
Today is a new day who will you decide to be?