NEW UPDATE- Post 72: STOP F***ING Around & Start Building A Successful Online Consulting Business

109 replies
The Naked Offline Truth: How To Stop F@$#ING Around And Start Building a Credible, Respectable $1,000,000 Dollar Online Media Consulting Company

As taught by the worlds leading authorities on their subjects.

Dear Warrior,

Forgive me that this thread is formatted to look like a salesletter.

IT IS NOT ONE, WILL NEVER BE.

My goal here is to help you, anyone out there struggling with ideas, startegies, resources to create their own successful offline consulting company.

I admit, I haven't made $1,000,000 yet from my offline business. But I know I'll get there in 1-2 years, as per the headline above, but I am doing very well. I have seen the great times and also made some of the worst in this business.

You may not know how giddy anyone must feel if they got a cheque for 1$10k+ paid into their bank account.

And I admit I have been lucky. To have learnt a lot from the Warrior Forum.

This thread is based on a thread I saw in another forum about building a credible online consulting media agency. I saw that thread (I swiped some of the ideas there and interjected with mine) after I lost a BIG client who was paying me over10K per month since February (I do all his salescopy and create his marketing plans and funnels for a percentage of sales.)

I will not blame him. Sincerely, I wanted to end the relationship because despite the fact that it was making me money, we had other issues coming up that just made me loathe him.

Anyways that's story for another day.

If you look around here on the Warrior forum, you'll have seen WSO courses that set out to provide buyers with all the materials they needed to launch a 'digital agency'. A decent aim for sure. But despite me loving the concept and buying some of those WSOs because of the rarity of that approach from WSOs and the importance of grasping the concept, I have seen that they are ultimately inadequate for the task.

I don't know what your goals are.

Maybe you don't want to build a million-dollar online media agency. Maybe your goal is to make 10k per month. If so, that's fine.

I don't know about you, but I am not content with earning just $1,000 per month online. That's why I quit IM and got on the offline gravy train. And I suspect that's why you also came on here.

So if you're going to be aiming for a measely $1,000 per month income, then seriously offline consulting is not for you.

If you want to make it in this business, especially working with offline business owners, who are notoriously professional and also expect a professional approach from you, you need to have all aspects of credibility nailed down hard.
  • Hiding behind your computer won't cut it.
  • Sending a bunch of emails won't cut it.
  • Making cold calls half-heartedly also will NOT cut it.
  • So also will outsourcing client jobs on fiverr because you don't want to spend more than $5.
Of course, feel free to ignore all of this. FACT is fact as the experienced offline warrior who read this will agree. But maybe you need to do things yourself haphazardly, and experience will teach you lessons that'll make you comeback here and do it as I'll outline in this thread.

To succeed at any level in offline online media consulting, you need to know:
  • How to approach clients via direct mail (It's the best way online. NO HOLDS BARRED)
  • How to create and project a professional image
  • How to close sales (very IMPORTANT!)
  • What tools to use to get your clients done PROFESSIONALLY!
And a ton of other stuff.

This thread will achieve that task far more sufficiently and provide absolutely every essential ingredient necessary, touching on every aspect conceivable, to create one for yourself, stamped with your own identity and set up optimally for success from the outset.

It will be free from the ludicrous, wholly improbably false and misleading claims and promises and free, mercifully, from any gimmicks and well-worn cheesy IM lingo.

It will stick to rational, solid, effective and proven principles and practices and to fulfill it's goals it relies on intelligent contributions and only the best material and resources being recommended.

Hey Warriors, between us all we've all read and own thousands of courses, have expert knowledge in all areas of online marketing, and have a lot of experience and if this thread sees regular contributions and participation, we'll make running and operating a digital agency successfully, and building a knowledge and resource base, much easier and achievable and be six figure earners in short order. If people are willing to do all the things it's takes. Hard work, research, thought and effort is a must or there is no point in starting out.

Building a long term business vs going from one money making course to the next.

Why take the stable, long term professional agency approach?

vs

The short term, try anything no matter how tacky for a temporary cash boost and hopping on the latest fad approach?

The later is the same very hamster wheel approach that gets recycled incessantly as a credible business model solely because someone has luckily managed to squeeze a one off $499 dollar check out of it.

If you choose the 'long term' route, (which by the way can be set up and making great money in the same amount of time anyway that it takes to put the latest hyped up, rehashed WSO through it's paces anyway), here's the result you'll get:

Self-respect, pride, accomplishment will result. And that in itself is great. But also, it's where the BIG, LONG TERM money is. Companies who have set themselves up in that way and who operate that way, yet who are providing the same services we all know about through coming across them daily here - and can do ourselves - but who do them in ways that are far more credible than what most WSOs teach here.

Now for the record. I am NOT knowcking WSOs. Far from it. I have bought some I would have gladly shelled out 5x the money extra for. Guys like Peter Max, iCun, Mike Cooch, and John Durham have been shining lights.

But I believe that they have shown us the way, we have to now look for and reach the tipping point. If you do that by professionally setting u your consulting agency,
gets taught in the main from WSO's sellers, you'll be making money hand over fist in no time.

Here's a few who examples.

The 2012 Inc. 5000 List of America's Fastest Growing Companies | Inc.com is a website that evaluates digital agencies offering all the kinds of services we have access to here.

Here's this company: Sweet Spot Marketing. Their website is: Sweet Spot Marketing - Search Engine Optimization & Pay Per Click Experts

This company has a revenue of $2 million a year, providing "paid search and search engine optimization services for small and midsize advertising agencies and Web development companies."

Did you notice something? They chose a niche and CONCENTRATED on that niche!

Here's another one: WebMarketing123 www.webmarketing123.com.
They are a "digital marketing agency that helps clients convert online visibility into measurable results. Its expertise includes search engine optimization, pay-per-click, and social media marketing services."

They did $8 million dollars in 2011.

And another: Be Found Online Be Found Online - The Art & Science of Digital Marketing
Performs a wide variety of Internet marketing services for clients in all major industries. Its services include national and international SEO campaigns, paid search engine advertising and social media marketing. The company also provides online customer service and web copywriting services for business-to-business and business-to-consumer clients.

Revenue for 2011: $2.3 million.

I could go on an on. But you can go see it for yourself. Go to: The 2012 Inc. 5000 List - Unified Payments through Wall Street Network Solutions | Inc.com. Narrow down your search to the Advertising and Marketing category and enjoy.

Let me quickly point out that while I may be doing well as an offline consultant, I am no expert who will dictate to people what to do. This section of WF is the best forum I've ever been on, with the best group of people I've met online.

I do have real world experience as I started up a digital media agency more than a year ago.

My experience include, copywriting, marketing and cold-calling. Infact, I had to learn how to cold-call by studying Chet Holmes, doing practice calls and going through the motions with my cousin (God bless him) 2 hours daily for 3 weeks and then actually cold-calling businesses with the understanding that I would most likely fail.

Surprisingly I didn't!

So, I know the pitfalls. The dead ends. The amateur approaches that will get people no where. I know what's required to avoid that. Most of us here do. We just need to apply what we learn that works with a clear focus and direction without getting side tracked.

I've studied many of the top agencies for a good while and how they do things and it's nothing we couldn't replicate. I've gone through the websites, marketing materials, their systems and case studies, their white papers, brochures - everything they have. We'll take all the essentials and replicate the approaches of the best around.

I'd advise people to do the and check out the companies in the link above, and simply copy their processes.
  • Their website
  • Their sales funnel
  • Their business approach
You'll learn tons.

Also, I'll be talking about the tools and programs that I have studied to reach where I am today. I also encourage you if you know any tools that will help us present better or create better services, why not share it here, so those who need it can go over and buy them? Pooling resource links here will help us all to strengthen in areas we are weakest and plug gaps in knowledge far faster than going it alone or learning the right way to do thing in a slow drip fashion.

Please if you're doing this, do not just link to your WSO. This is not the place.

My goal is to have my business hit the $1,000,0000 mark in two years and it's mostly down to this forum that I have the knowledge needed to put things into action and plug the gaps that needed to be.

I'd love to see others here meet with major success. I'm tired of the cycle of dependency on products and courses that nearly always only offer one piece of the jigsaw at a time.

Here's a couple that are really worth going through their sites and material and picking up pointers. There are loads. Feed company do video marketing but stand out way beyond the usual crowd and have a very cool approach

y:marketing // Digital Marketing Agency | Search Engine, Social Media Company.

A couple of years ago, the guys who run this $18+ million dollar revenue online media agency did a raining for people like us which cost $20,000 to attend and i heard, THEY GAVE AWAY THE FARM - all their tactics, salesletters, emails, PPC campagins etc. I would kill to have those materials right now. But the sale is closed.

Anyhoo, I am now in the process of modelling my entire business structure to mirror theirs.

I hope I have given a few people something to think about here today. And I hope for others who have experience to do the same with their input.

In the next post I'll give an inventory list of everything needed to follow these business models like the professionals are doing it and that touches on everything from the services to provide to marketing approaches, training, outsourcers and sales teams, and everything in between.

Let's go people!

----------------------------------------

Please see the Updates in the posts below:

Update #2: Post 26

Update #3: Post 44

Update #4: Post 60

Update #5: Post 72
#agency #building #credible #horsing #media #naked #naked truth #offline #offline marketing #online #online consulting #start #stop #truthhow
  • Profile picture of the author MalBryc
    Great stuff! I want to learn more...!
    Signature
    "Before you save the world. Save yourself first." ~ Mike Litman

    twitter.com/MalBryc - My twitter, why not @MalBryc me?
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    • Profile picture of the author Ronald Nzimora
      No problem Mal,

      I'll have it coming.



      Originally Posted by MalBryc View Post

      Great stuff! I want to learn more...!
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      • Profile picture of the author MalBryc
        I can't wait!

        Originally Posted by Ronald Nzimora View Post

        No problem Mal,

        I'll have it coming.

        Signature
        "Before you save the world. Save yourself first." ~ Mike Litman

        twitter.com/MalBryc - My twitter, why not @MalBryc me?
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  • Profile picture of the author nextgeneration
    That was by far one of the best posts I have seen on the forum in a long time
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  • Profile picture of the author Irish Intuition
    Originally Posted by Ronald Nzimora View Post

    If you want to make it in this business, especially working with offline business owners, who are notoriously professional and also expect a professional approach from you, you need to have all aspects of credibility nailed down hard.
    • Hiding behind your computer won't cut it.
    • Sending a bunch of emails won't cut it.
    • Making cold calls half-heartedly also will NOT cut it.
    • So also will outsourcing client jobs on fiverr because you don't want to spend more than $5
    To succeed at any level in offline online media consulting, you need to know:
    • How to approach clients via direct mail (It's the best way online. NO HOLDS BARRED)
    • How to create and project a professional image
    • How to close sales (very IMPORTANT!)
    • What tools to use to get your clients done PROFESSIONALLY!
    That pretty much sums it up... thankfully most offliners are too lazy
    and cheap to do it right. More for the rest of us
    Signature




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  • Profile picture of the author LEIVA
    @Ronald i have been thinking in that for the past months, the question that i have and i appreciate if you can pm about this what are the prices involving each service in a companies like that whats the range from.

    another question the agency that you have right now is together with a reseller or complete individual 100% manageable from you

    Thanks Ronald
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    • Profile picture of the author Ronald Nzimora
      Originally Posted by nextgeneration View Post

      That was by far one of the best posts I have seen on the forum in a long time
      Thanks nextgeneraation. Glad you love it.

      Originally Posted by LEIVA View Post

      @Ronald i have been thinking in that for the past months, the question that i have and i appreciate if you can pm about this what are the prices involving each service in a companies like that whats the range from.

      another question the agency that you have right now is together with a reseller or complete individual 100% manageable from you

      Thanks Ronald
      LEIVA,

      I'll start with your second question.

      My agency is 100% owned and managed by me.

      What I offer is copywriting services, mobile services, outsourcing and PPC management. I am also right now developing a turnkey service system to sell to people in the photographers, videographers, funeral planners and insurance agents as a way to generate an unlimited extra income.

      This system has NOTHING to do with online or internet marketing, even though it can also be done online.

      I think the best way for new offliners is to actually create services or products they create once and they can sell forever.

      If you look at Dan Kennedy, he created 'Magnetic Marketing' 20 years ago, and it has sold over $100,000,000 worth.

      Anyways, check you PM. I also sent you something on the pricing on there.
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  • Profile picture of the author Steve Faber
    You didn't just hit the nail on the head, you pounded it clean through the whole damn log!

    If you're modeling your "offline" business on the IMer/MMO niche, you're missing the mark by a mile. Instead, emulate top quality, professional service aagencies who deal with established firms on a daily basis.

    Want to hit $2, $3, or $23 million in annual revenues? THAT's the way to mke it happen, not launching a WSO or 10.
    Signature
    For Killer Marketing Tips that Will Grow Your Business Follow Me on Twitter Now
    After all, you're probably following a few hundred people already that aren't doing squat for you.....
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  • Profile picture of the author digichik
    This is a really good thought provoking post. What's the old saying about emulating success, to be successful? I'm really looking forward to reading the responses, and perhaps, adding something of value myself.
    Signature



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    • Profile picture of the author Ronald Nzimora
      Originally Posted by nextgeneration View Post

      That was by far one of the best posts I have seen on the forum in a long time
      Originally Posted by digichik View Post

      This is a really good thought provoking post. What's the old saying about emulating success, to be successful? I'm really looking forward to reading the responses, and perhaps, adding something of value myself.
      Thanks to you both. Glad my thoughts are appreciated here.
      {{ DiscussionBoard.errors[6860911].message }}
    • Profile picture of the author Ronald Nzimora
      Originally Posted by digichik View Post

      This is a really good thought provoking post. What's the old saying about emulating success, to be successful? I'm really looking forward to reading the responses, and perhaps, adding something of value myself.
      digichik,

      Yes please, I'll love your contributions here. Can't wait.
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    • Profile picture of the author Rockrz
      Only ONE obvious problem... professionals who know what they are doing don't employee cursing!

      You just proved you are not a professional... are you like a drunk, or on dope er something... maybe your parents were mean to you, or your siblings, were you bullied???

      Something be wrong with people be all cussin while they be dicussin...
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      • Profile picture of the author DABK
        Really, that's what you get from this thread?

        Wow!

        Besides, you've misread the context.

        Originally Posted by Rockrz View Post

        Only ONE obvious problem... professionals who know what they are doing don't employee cursing!

        You just proved you are not a professional... are you like a drunk, or on dope er something... maybe your parents were mean to you, or your siblings, were you bullied???

        Something be wrong with people be all cussin while they be dicussin...
        {{ DiscussionBoard.errors[7298299].message }}
      • Profile picture of the author DABK
        Basic marketing: right message, right media, right audience.

        He's got the right medium in this forum. He's got the right audience. He's got the right message.

        How do I know? Except from you, everybody's responded well to his message.

        In other words, there was no expectation on his targeted audience's part of professionalism as defined by you.

        Originally Posted by Rockrz View Post

        Only ONE obvious problem... professionals who know what they are doing don't employee cursing!

        You just proved you are not a professional... are you like a drunk, or on dope er something... maybe your parents were mean to you, or your siblings, were you bullied???

        Something be wrong with people be all cussin while they be dicussin...
        {{ DiscussionBoard.errors[7298580].message }}
        • Profile picture of the author Rockrz
          Originally Posted by DABK View Post

          In other words, there was no expectation on his targeted audience's part of professionalism as defined by you.
          The point is... whassup with the foul language?

          This sort of thing kills sales with most potential customers as they want to be treated with honor and respect. The bad mouth guy ain't gonna treat 'em right and the potential customer can read that.

          But whatever... I guess if you like to curse,
          that's your own %$@& business, right?
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  • Profile picture of the author jideofor
    Ronald Nzimora, kudos to you on this one.

    Ummm... Are you still with SDE? I may need your help on that please. Should I contact you?
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    • Profile picture of the author Ronald Nzimora
      Originally Posted by jideofor View Post

      Ronald Nzimora, kudos to you on this one.

      Ummm... Are you still with SDE? I may need your help on that please. Should I contact you?
      Glad you loved it.

      I sent you a PM.
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  • Profile picture of the author M Elrofai
    I love this, great piece of motivation that we all needed.
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  • Profile picture of the author Heidi
    Ronald, thanks so much for that well-needed, motivational kick in the butt. Hope you don't mind if I add another little nugget to this great discussion...

    I have started many businesses in my life. EVERY single time I would emphatically say I didn't know everything I needed to know about the business. I just jumped in with both feet and STARTED. As Ronald said, each time I studied what the successful businesses were doing. However, I didn't wait to have complete knowledge. If you do this, your business will never get off the ground... NEVER.

    Building a business is a refining process. Everyone makes mistakes. I would bet that if we looked into the history of each of the successful businesses Ronald mentioned - Sweet Spot Marketing, WebMarketing123, Be Found Online, and y:marketing - we would find that not one of them started with the perfect team, that not one began with all the knowledge they needed, that not one of them had adequate funding at the get-go.

    And, I would bet the farm that they made plenty of mistakes, some fairly big. With that said, they just kept going and learned as they went. They refined their processes and their pitches. They put systems in place to replicate their successes as well as to avoid repeating failures. That's how you build a long-term business... And, that's where the real money is.

    Michael Bloomberg, the billionaire Mayor of New York, credits his success to getting going without spending too much time planning. He claims, "We act from day one; others plan how to plan - for months."

    I wrote an article many years ago entitled, "Doin' it, Doin' it, Doin' it." It was a story about a very average guy we met who wasn't really all that bright. And, yet, what he evangelized was brilliant. He knew that to get a desired outcome, he had to actually DO something to get there. He didn't wait until he had enough money to start his business or until his advertising materials were perfect or until he had a stockpile of products to sell. He started with what he had and did something every day to achieve his goal.

    Best of all, he practiced what he preached. That is exactly what he taught his team. Jack knew that if his team would just do something - anything - every day toward their goals, they, too, would get to their desired goals. In the process, he and those who took his advice found their wealth.

    Trust me when I say there wasn't anything truly special about this guy. He just understand extremely well the concept of "Doin' it, Doin' it, Doin' it."

    So, my question for each of us (myself included) is this:

    "What will you DO today to get your business going?"

    Ask yourself that EVERYDAY. Then, just get out there and do it. Don't wait until you know everything, don't wait until your presentation materials are perfect, don't wait until your product or service is refined, don't even wait until you have enough funding...

    Just start... And then keep doing each and every day. I've done this enough times to know where it can lead. I have every confidence that you'll be pleased where this simple concept leads you.
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    • Profile picture of the author Ronald Nzimora
      Heidi.

      Wow, wow, wow!

      Thanks for this input.

      There is exactly what I wanted for this thread.

      Thanks for contributing Heidi.

      Originally Posted by Heidi View Post

      Ronald, thanks so much for that well-needed, motivational kick in the butt. Hope you don't mind if I add another little nugget to this great discussion...

      I have started many businesses in my life. EVERY single time I would emphatically say I didn't know everything I needed to know about the business. I just jumped in with both feet and STARTED. As Ronald said, each time I studied what the successful businesses were doing. However, I didn't wait to have complete knowledge. If you do this, your business will never get off the ground... NEVER.

      Building a business is a refining process. Everyone makes mistakes. I would bet that if we looked into the history of each of the successful businesses Ronald mentioned - Sweet Spot Marketing, WebMarketing123, Be Found Online, and y:marketing - we would find that not one of them started with the perfect team, that not one began with all the knowledge they needed, that not one of them had adequate funding at the get-go.

      And, I would bet the farm that they made plenty of mistakes, some fairly big. With that said, they just kept going and learned as they went. They refined their processes and their pitches. They put systems in place to replicate their successes as well as to avoid repeating failures. That's how you build a long-term business... And, that's where the real money is.

      Michael Bloomberg, the billionaire Mayor of New York, credits his success to getting going without spending too much time planning. He claims, "We act from day one; others plan how to plan - for months."

      I wrote an article many years ago entitled, "Doin' it, Doin' it, Doin' it." It was a story about a very average guy we met who wasn't really all that bright. And, yet, what he evangelized was brilliant. He knew that to get a desired outcome, he had to actually DO something to get there. He didn't wait until he had enough money to start his business or until his advertising materials were perfect or until he had a stockpile of products to sell. He started with what he had and did something every day to achieve his goal.

      Best of all, he practiced what he preached. That is exactly what he taught his team. Jack knew that if his team would just do something - anything - every day toward their goals, they, too, would get to their desired goals. In the process, he and those who took his advice found their wealth.

      Trust me when I say there wasn't anything truly special about this guy. He just understand extremely well the concept of "Doin' it, Doin' it, Doin' it."

      So, my question for each of us (myself included) is this:

      "What will you DO today to get your business going?"

      Ask yourself that EVERYDAY. Then, just get out there and do it. Don't wait until you know everything, don't wait until your presentation materials are perfect, don't wait until your product or service is refined, don't even wait until you have enough funding...

      Just start... And then keep doing each and every day. I've done this enough times to know where it can lead. I have every confidence that you'll be pleased where this simple concept leads you.
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      • Profile picture of the author mojo1
        Whoa Ronald, your post is just making too much sense.

        Hopefully the hole pokers and negative nellies won't rear up on your thread.

        Looking forward to more of what you have to share
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    • Profile picture of the author rushindo
      Originally Posted by Heidi View Post

      Ronald, thanks so much for that well-needed, motivational kick in the butt. Hope you don't mind if I add another little nugget to this great discussion...

      I have started many businesses in my life. EVERY single time I would emphatically say I didn't know everything I needed to know about the business. I just jumped in with both feet and STARTED. As Ronald said, each time I studied what the successful businesses were doing. However, I didn't wait to have complete knowledge. If you do this, your business will never get off the ground... NEVER.

      Building a business is a refining process. Everyone makes mistakes. I would bet that if we looked into the history of each of the successful businesses Ronald mentioned - Sweet Spot Marketing, WebMarketing123, Be Found Online, and y:marketing - we would find that not one of them started with the perfect team, that not one began with all the knowledge they needed, that not one of them had adequate funding at the get-go.

      And, I would bet the farm that they made plenty of mistakes, some fairly big. With that said, they just kept going and learned as they went. They refined their processes and their pitches. They put systems in place to replicate their successes as well as to avoid repeating failures. That's how you build a long-term business... And, that's where the real money is.

      Michael Bloomberg, the billionaire Mayor of New York, credits his success to getting going without spending too much time planning. He claims, "We act from day one; others plan how to plan - for months."

      I wrote an article many years ago entitled, "Doin' it, Doin' it, Doin' it." It was a story about a very average guy we met who wasn't really all that bright. And, yet, what he evangelized was brilliant. He knew that to get a desired outcome, he had to actually DO something to get there. He didn't wait until he had enough money to start his business or until his advertising materials were perfect or until he had a stockpile of products to sell. He started with what he had and did something every day to achieve his goal.

      Best of all, he practiced what he preached. That is exactly what he taught his team. Jack knew that if his team would just do something - anything - every day toward their goals, they, too, would get to their desired goals. In the process, he and those who took his advice found their wealth.

      Trust me when I say there wasn't anything truly special about this guy. He just understand extremely well the concept of "Doin' it, Doin' it, Doin' it."

      So, my question for each of us (myself included) is this:

      "What will you DO today to get your business going?"

      Ask yourself that EVERYDAY. Then, just get out there and do it. Don't wait until you know everything, don't wait until your presentation materials are perfect, don't wait until your product or service is refined, don't even wait until you have enough funding...

      Just start... And then keep doing each and every day. I've done this enough times to know where it can lead. I have every confidence that you'll be pleased where this simple concept leads you.
      Probably one of my most favorite posts ever. If I could press the Thanks button 20 times, I would.

      Brandon
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  • Profile picture of the author maxrezn
    Post of the month.
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  • Profile picture of the author hmartin90
    Thanks so much for opening up this conversation. I want to start an offline business, a real business not just a quick buck solution, and this is the type of thing I need. I look forward to hearing what others have experienced and get their advise.
    I will be watching this thread for great nuggets of info! I really have to say the offline section of WF has to be one of the best places to find inspirations!
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    • Profile picture of the author Heidi
      Originally Posted by hmartin90 View Post

      Thanks so much for opening up this conversation. I want to start an offline business, a real business not just a quick buck solution, and this is the type of thing I need. I look forward to hearing what others have experienced and get their advise.
      I will be watching this thread for great nuggets of info! I really have to say the offline section of WF has to be one of the best places to find inspirations!
      It's refreshing to see this attitude. Although I do have a profitable offline business that I still work, the majority of my work now is online. With that said, I started offline and continue to see the value and amazing profit potential of offline.

      Dave and I are firm believers that entrepreneurs will learn the skills they need and have greater success if they learn the offline world FIRST. The offline world almost forces you to have to do at least some face-to-face. This kind of experience is invaluable.

      When my husband and I were first married, he wanted to start a brick and mortar printing business downtown. This was an industry in which he had experience. I, on the other hand, had zero experience in printing. I had, however, started a business before this and understood some marketing as well as the pure tenacity it took to go out and drum up business.

      So, with no knowledge of printing, printing terminology, processes, nor even pricing; I simply took some business cards and some flyers out with me one day, walked right into businesses and started asking who I should speak with about their printing needs. I asked if I could take tours and kept my eyes peeled for labels and other items we might print for them.

      When I found the right person to talk to, I used some of my sales skills and simply got them to do most of the talking. In this way, I built rapport with them, I learned the jargon quickly and then told them I believed we could help them cut their printing budget. The reality is I really had no idea what I was talking about, but I took literally boxes of printing samples from several companies.

      When I got back to the shop that first day with my boxes my husband was amazed. I said, "Now, which of these items can we print?" He picked out the best items for our in-shop equipment as well as a few he felt comfortable outsourcing and we came up with some introductory pricing for our new clients. We ended up keeping those clients over the long term.

      It gave us our start. You need to start someplace. It's that "Doin' It" concept I talked about a few posts above.

      And offline is an invaluable place to learn and practice the concept.
      Signature

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  • Profile picture of the author mjbmedia
    Ronald, I will be waiting for you at the top mate, dont be long now.
    Signature

    Mike

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  • Profile picture of the author maxrezn
    After looking into this a bit more...my goal is the Fortune 5000 by 2017. It seems almost too easy...#5000 in 2008 only had a 20% growth over 4 years.
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    • Profile picture of the author LEIVA
      Originally Posted by maxrezn View Post

      After looking into this a bit more...my goal is the Fortune 5000 by 2017. It seems almost too easy...#5000 in 2008 only had a 20% growth over 4 years.
      Yeah that's what i analyzed yesterday and it looks very delicious
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    • Profile picture of the author Ronald Nzimora
      Originally Posted by maxrezn View Post

      After looking into this a bit more...my goal is the Fortune 5000 by 2017. It seems almost too easy...#5000 in 2008 only had a 20% growth over 4 years.
      You can make it happen.

      Go for it!
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      • Profile picture of the author Ronald Nzimora
        UPDATE #2:

        Okay, I'm back

        I'm gonna start with your company website.

        I have seen may people selling Offline Consutant themes here on the WF!

        I haven't seen one that looks like what a really serious offline business website would look like.

        It's absolutely vital to customize your design and not rely on as-is stock graphics or done-for-you-templates, at least to some degree.

        You don't have to be go get a specialized website building team build and design a customized site for scratch, then going to graphic design firm and getting them to create your brand identity from scratch (although I'd like to do that at some stage), but I'd say the minimum is to customize any templates and stock graphics wherever possible and please go get a logo done, pick out your own fonts/typography and colour scheme, your own artwork (not as hard as it sounds as there are a lot of great designs available that's easy to customize) and your own website icons by researching websites you like (remember that Inc 5000 list I gave in the OP?)

        Take elements you want to use as a guide, maybe a few custom infographics you can use creatively. With those basics in place, you can then roll out across your designs across all your marketing materials from custom email templates, slides, landing pages, documents, social media etc.

        If you have a clear view of what you want, you can find some cheap outsourcers who are proficient enough in all the relevant design software to replicate it for you and it can be pretty cheap to do. That's what I did. I gathered all the basics, took the evolution concept on my site by copying the outline of those figures from somewhere else, and got a guy to transfer that on a white background and change the colour for example to match the colour I had in mind.

        I'll point out resources in this thread that will offer a far quicker route to getting up to scratch.

        If you're using WordPress, you'll save so much time going with a stylish pre-built theme. that's far more intuitive and easier to customize and already has all the features in place to support rich media.

        For offline business consultants, I recommend you go for the U-Design Theme

        http://idesignmywebsite.com/u-design/

        When I started out I was naive. I put far too much stock into thinking that once I had the website up, I'd just start trying a few marketing approaches and get going. I soon found out when I launched that the design aspect and having the website up does not mean you have everything in place to run and operate a successful business. It allows you to give the appearance of one but there's far more involved in getting it of the ground as I quickly found out. That's what this thread is about.

        Anyhoo, think about what I just said and see how it helps you see things in a better light.

        It's 12:45 am here and I need to catch some sleep. I'll continue later in the brigt morning, ehehe .

        God bless.

        Ronald
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        • Profile picture of the author hacktheworld
          Great Stuff Ronald.I am glad that i found this Thread!
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        • Profile picture of the author siberman
          Ronald, couldn't agree more. I bought some of the offline consultant wso themes and was very disappointed. In the end I opted for one of the themes on Themeforest which look very professional. I later discovered that some major companies use these themes or variations of. If you're having trouble with the design you can then search for the theme footprint in google and see how these companies use the same theme you've bought. It's great for inspiration as these companies can afford to employ top web and graphic designers. Don't copy just get some ideas.
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          • Profile picture of the author Ronald Nzimora
            UPDATE 3:

            OK. Here I'll outline the model and let people know what's involved so you can make a decision on whether this is right for you and what you want to do. I'll be presenting things in a sequence, and I hope others will, with the idea not to create some straight-out-of-the-box, cookie-cutter PLR approach to be copied mindlessly,

            The idea is to give you all you need to apply this successfully in your own way and build something that fits right with you and how you prefer to do things. In other words, you'll have to think for yourself (most of you won't need telling that, so apologies to have to point out the obvious, but for those who might expect that).

            Though one of the goals here is to build a shared resource of tools, actionable processes, practices, systems and methods as part of one cohesive whole that we can all use in our businesses and covers every aspect, not everything will be handed to you on a plate to take and apply to your business with no input or individualism from you. If you are lazy like that, you won't go far.

            The simple underlying premise to this thread, which is based on proven fact, is that there are principles and ways to do things that if properly applied and followed lead to success. Lead to doing things properly and consistently getting the results you want. This can be done in a very short space of time if you don't have to go through the steep learning curve yourself. If you can find out what they are, how to apply them and make them second nature, then you will achieve comparable success directly related to the time and effort you put in. This applies to any business and it applies to the agency model and structure that will be outlined in this thread.

            You have to commit to going way further than your competitors in terms of the standard and quality of service you offer, the materials and systems you use and how you market that. If you do that, you can turn the fact that a lot of businesses you approach have been contacted about similar services on its head because not only will you stand head and shoulders above most of them, you'll be a cut above what they do from the outset. Fortunately this isn't that difficult if you are armed with the right knowledge.

            To be at that level from the start you will have to be meticulous about every aspect of your business when setting it up and committed to maintaining that standard daily and with every customer.

            If you make the decision to start your own agency, do not do things by half measures but constantly seek out and apply the best information for yourself and your clients. Don't just look solely to cash cheques with sloppy, ill thought out approaches. This thread will make sure you never embarrass yourself from now on.

            Follow the right steps and o the right thing, and you will quickly get testimonials from happy clients for yourself and your own business to display on your website. Hopefully high quality video testimonials if they aren't camera shy? Wouldn't you like that? Good. You'll have to as committed and thorough as that guy.

            The Agency Model

            It's not important that you call yourself 'something digital media'. It's not about simply semantics in order to distinguish yourself. And you don't have to specialize in digital media. It could be social media, SEO, Web design, mobile exclusively. If you do then you do so because you've got a genuine interest and therefore you're an expert in helping businesses grow and expand their business through using digital media, so you have to commit to knowing your stuff (and can convey that to the client along with the benefits so it makes sense from their angle too) and staying on the ball, no matter what field or area you base your agency on. You don't have to be a digital media company. But you have to have a clear understanding of the agency model and seek to implement it from the start.

            The main operating principle of the agency is based on the business of reselling services. Getting them cheap and selling them for a mark up.

            Setting yourself up from the beginning where you have people/ways to do the work, and you going out and finding people who require those services. And managing and overseeing the whole process. So that means you are not in the business of gaining clients and then being bogged down doing every menial repetitive task yourself. That's not the model. Neither is the model being an habitual consumer and frustrated, out of pocket tester of the latest incomplete WSOs (although with the structure that will be laid out here, you'll be able to take the best ideas and effortless integrate that idea in your own framework and see if it's a winner without constantly changing direction).

            Objectives and aims for the business structure.

            The business structure you have in place for this model should be able to meet these aims and objectives in no particular order and enable you to:

            * Go into a business, apply your service and product and make a significant, marked increase in leads and sales for the client..

            * Supply the prospect with a wide variety of material that educates, instructs and informs them, as well as simply create desire for your product through a pitch or well written copy.

            * Have a product or service of such a high standard and high perceived value that make it a relative easy sell and makes dealings with business owners far easier and give you confidence.

            * Offer both simple sale and complex sale services or products.

            * Get every single task involved in running your business organized and recorded either through pdf or video so it can be passed on to someone else to get done and your business can run without you being there.

            * Provide a very high level of service and customer satisfaction that makes getting testimonials and referrals almost a compulsion on behalf of the client as they love what you do and what you do for them.

            * Offer a systemized and proven approach to each area of your business to help it run efficiently in all areas.

            * Effectively utilize a whole marketing system that generates leads from a diverse range of mediums. Paid advertising. Direct response. Social Media. SEO etc.

            * Establish a powerful sales funnel to drive leads into.

            * Convey a powerful, professional image to clients and to other professionals you want to do business with such as sales executives, so they want to work with you and feel they can progress in their career with your company.

            * Generate cash flow and investment capital fast.

            * Command top prices.

            * Have a quick start model and a longer term one so you can start where you are at and still launch your business.

            * Operate with a very large profit margin and a very comfortable residual income that only increases as you scale up your operation.

            * Attain financial freedom. Whatever that is for you.

            * Build a business you can sell down the line should you want to.

            * Generate so much momentum after you getting running at a certain velocity, that no only does it generate all the business you can handle but that making the daunting (for some) transition to expanding to having an office and staff far easier.

            * Make you and those close to you proud.

            That's not an exhaustive list and I invite others to contribute some to this thread. Those aims and objectives cover long term goals and some cover both, but it's useful to set some personal short term goals such as amount of clients you want to get in a certain time etc after you have the means to achieving your goals down and in place.

            That may seem like a daunting list and too much to take on. But comes down to doing relatively few things well and consistently. And that's what we'll cover and the system/model/structure whatever you want to call it we have in place will achieve this naturally. What's needed is step by step approach that demystifies the process and makes it manageable.

            Tools you'll need.

            This is just a brief overview of the raw materials you'll need:
            • Logo
            • A design scheme and graphics set that will appear on your website and every other bit of communication material you use.
            • Website.
            • Videos.
            • Custom email template
            • Landing page template.
            • Customized slide show template.
            • Autoresponder and opt in forms
            • Ebooks
            • Brochures
            • Banner ads
            • Virtual office address
            • Ads for recruitment of Commissioned Sales Agents
            • Outsource list
            • Optimized blog
            • Comprehensive instructional videos/training material for freelancers
            • Legal Documents
            • Documents and info gathering material to use with clients
            • Printed flyers and business cards
            • Social Media Presence
            • Fanpage
            We'll go into how best to use and implement those shortly, as well as look at short and long term strategies and marketing campaigns. Then, we'll go over choosing the services you want to offer, and what's available on that front. And then going over the design and polished branding and how to get that area sorted cheaply and quickly so you avoid nightmare amateur design mistakes that lose you credibility and make you look highly professional and accomplished in no time flat. Some investment will be needed but there are shortcuts to do it at a very good price that I wish I knew about from the start.

            For now, here is a digital marketing agency that is worth studying how they are doing things. I thought I would have to research lots of different sites but this one covers all areas of digital marketing and uses the best ways to show case them. When I first came across this site when I was looking for information on email marketing, I went through every bit of content they had and broke the structure down on how they did and what they are doing. Their website is optimized using proven information on how users use websites, they have white papers, webinars, email campaigns, user engagement tools, everything. They offer the best example of how to use all those things synergistically.

            I'd advise checking them out and seeing what they do as you should be prepared to implement a lot of the success markers they implement. They all come under the dot digital group but have a different website for each of their services. There is a wealth of info here to follow.

            Email marketing software solutions & bulk email campaign services | dotMailer

            http://www.dotagency.co.uk/our_websi...agency_work/#2

            I'll leave it there for now. Hopefully I haven't scared to many people away and have given a few people something useful to think about.
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            • Profile picture of the author IsabelDaGuerra
              Looking at the website you added to the thread plus the info you have added, makes a lot of of sense to me now.

              What a great example there. I have spent quite sometime browsing through the site and have picked up a lot of points

              Very easy to navigate. Uncluttered. Loads of content 'in the proper place' and to download too. Noticed that they have a client voting box for 'adding features' more customer interaction without that social button like most of us have screaming for a 'click me please'.

              Looked at their FB fanpage and both instances picked up the sense that they want their clients to feel safe with them, i.e. the group picture, the cake picture album. They are real, down to earth and local.

              Video, slideshow and testimonials! I can understand now the difference of an authority site compared to the 'wannabe' one. Yes, I can do this. Just need to focus on what my targeted niche will be for me to keep focus on. Let me get to work... thanx a whole bunch for this!!!
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        • Profile picture of the author John Durham
          Originally Posted by Ronald Nzimora View Post

          I have seen may people selling Offline Consutant themes here on the WF!

          I haven't seen one that looks like what a really serious offline business website would look like.

          It's absolutely vital to customize your design and not rely on as-is stock graphics or done-for-you-templates, at least to some degree.
          Good stuff Ronald. Following and it all sounds great.

          One question: In your opinion , why is the above "vital"? I mean does it keep you from making sales, does it keep your sites from ranking if you use a WP template? Does it affect your conversion somehow?

          I feel like the content is more responsible for those things...and your sales pitch. I cant agree that being a designer makes or breaks you...But maybe you have a reason for saying this since so much of the other stuff makes sense.

          "Contracting" is pretty well a proven concept that works... I would suggest writing the content yourself though if you can write decent copy for your clients.

          Thanks.

          Ps. You had me from Hello, but you lost me on why I have to be an automotive engineer in order to break records selling cars.
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          • Profile picture of the author Ronald Nzimora
            Hi John.

            I think it's vital to customize your own graphics because then you look unique. When business owners are having 4-5 different 'offline consultants' pitching them and they look at their different websites and they see the same stock images, the same layout, maybe even the same content, they get confused and feel these are all a bunch of hustlers.

            It may not keep you from making sales, but it does keep you from closing a lot of them. Professionalism is VERY important when the goal is to build an offline agency that is well respected by local businesses.

            Of course as you pointed out, content is very important too.

            And I didn't mean for anyone to be 'an automotive engineer in order to break records selling cars' though.

            The truth is everyone has their goals and aspirations. I was thinking about mine and what the kind of offline consultancy I wanted to build - a million dollar one.

            Of course, if someone simply wants something that'll bring in $5,000 per month, their actions would be different and this article and the ideas in it does not apply to them.

            If however you wanted to build a $1,000,000 (in profit) and above business, you've got to do things different from the way someone aiming for a $60,000 per years business does it.

            Don't you agree?



            Regards and thanks for commenting.

            Ronald

            Originally Posted by John Durham View Post

            Good stuff Ronald. Following and it all sounds great.

            One question: In your opinion , why is the above "vital"? I mean does it keep you from making sales, does it keep your sites from ranking if you use a WP template? Does it affect your conversion somehow?

            I feel like the content is more responsible for those things...and your sales pitch. I cant agree that being a designer makes or breaks you...But maybe you have a reason for saying this since so much of the other stuff makes sense.

            "Contracting" is pretty well a proven concept that works... I would suggest writing the content yourself though if you can write decent copy for your clients.

            Thanks.

            Ps. You had me from Hello, but you lost me on why I have to be an automotive engineer in order to break records selling cars.
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            • Profile picture of the author John Durham
              Originally Posted by Ronald Nzimora View Post


              If however you wanted to build a $1,000,000 (in profit) and above business, you've got to do things different from the way someone aiming for a $60,000 per years business does it.

              Don't you agree?


              Ronald
              I do agree somewhat that a million dollar seller is different than a 60k one, but just not that the web design platform matters. Its more about your sales program. Sales are what make money or break it. A million dollar seller (this will make sense) puts more energy into his SALES program, not his design platform.

              95% literally of all the websites I have ever sold, or have overseen being sold, the businesses owners never even ask to see work samples or references.

              As you may have read in the bower report, or maybe not, we sold 19,000 identical practically, template web pages to business men all over America and did 50 million dollars in business that year....NOBODY saw a web page first, it was a one call close.

              Now granted we werent asking for 5k down...

              But in my OTHER experiences since I have never once had a business owner think twice about a platform or a standard template... you can customize them enough to be original.

              The online world knows the difference between wp and another platform, but offline these business owners literally maybe 5% of them at best give a flip either way what platform you use.

              So I believe originality has its benefits, but its not something that will make or break a million dollars in sales.

              When a seller wants to break a million dollars he doesnt refashion his design dept, he goes and motivates his SALES department. Designers dont make sales.

              However, I do appreciate your post and respect your vision for your own company.

              -JD
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              • Profile picture of the author FrankRumbauskas
                Originally Posted by John Durham View Post

                I do agree somewhat that a million dollar seller is different than a 60k one, but just not that the web design platform matters. Its more about your sales program. Sales are what make money or break it. A million dollar seller (this will make sense) puts more energy into his SALES program, not his design platform.
                Yep, this is spot on. My strategy shifted when:

                1. I saw that marketing these services online is NOWHERE near effective as old-fashioned selling and networking.

                2. I created an exclusive partnership with what is probably the most scalable SEO provider in the world (and routinely does amazing, "impossible" ranking feats).

                My new strategy? Recruiting independent sales reps!!! Specifically, those who have a large contact list of high-value clients (business owners and CEOs), and those who have a long history of experience in advertising sales, and again, a long list of contacts they can re-visit and explain how SEO gives a far better return on investment than traditional advertising.

                Sales is everything! That's why I cringe when I read posts about offliners spending hours on end cold calling. The instant you can outsource that, DO IT, and start scaling your sales operation!
                Signature

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                Certified Google Partner Company
                Fast Company's Top 30 Most Influential People Online

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                • Profile picture of the author siberman
                  Thanks for sharing Frank. Do you accept reseller clients?

                  Originally Posted by FrankRumbauskas View Post

                  Yep, this is spot on. My strategy shifted when:

                  1. I saw that marketing these services online is NOWHERE near effective as old-fashioned selling and networking.

                  2. I created an exclusive partnership with what is probably the most scalable SEO provider in the world (and routinely does amazing, "impossible" ranking feats).

                  My new strategy? Recruiting independent sales reps!!! Specifically, those who have a large contact list of high-value clients (business owners and CEOs), and those who have a long history of experience in advertising sales, and again, a long list of contacts they can re-visit and explain how SEO gives a far better return on investment than traditional advertising.

                  Sales is everything! That's why I cringe when I read posts about offliners spending hours on end cold calling. The instant you can outsource that, DO IT, and start scaling your sales operation!
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                  • Profile picture of the author FrankRumbauskas
                    Originally Posted by siberman View Post

                    Thanks for sharing Frank. Do you accept reseller clients?
                    Would certainly consider it - PM me.
                    Signature

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                    Certified Google Partner Company
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                • Profile picture of the author MalBryc
                  Some proper pearls of wisdom in here, keep it up! And thanks...

                  Originally Posted by Ronald Nzimora View Post

                  If you make the decision to start your own agency, do not do things by half measures but constantly seek out and apply the best information for yourself and your clients. Don't just look solely to cash cheques with sloppy, ill thought out approaches. This thread will make sure you never embarrass yourself from now on.

                  Follow the right steps and o the right thing, and you will quickly get testimonials from happy clients for yourself and your own business to display on your website. Hopefully high quality video testimonials if they aren't camera shy? Wouldn't you like that? Good. You'll have to as committed and thorough as that guy.

                  Setting yourself up from the beginning where you have people/ways to do the work, and you going out and finding people who require those services. And managing and overseeing the whole process. So that means you are not in the business of gaining clients and then being bogged down doing every menial repetitive task yourself. That's not the model. Neither is the model being an habitual consumer and frustrated.

                  * Make you and those close to you proud.

                  They all come under the dot digital group but have a different website for each of their services. There is a wealth of info here to follow.
                  Yes John, I do agree that sales are vital. Without sales = no business!

                  Originally Posted by John Durham View Post

                  Good stuff Ronald. Following and it all sounds great.
                  Ps. You had me from Hello, but you lost me on why I have to be an automotive engineer in order to break records selling cars.
                  Originally Posted by John Durham View Post

                  Its more about your sales program. Sales are what make money or break it. A million dollar seller (this will make sense) puts more energy into his SALES program, not his design platform.
                  So I believe originality has its benefits, but its not something that will make or break a million dollars in sales.
                  When a seller wants to break a million dollars he doesnt refashion his design dept, he goes and motivates his SALES department. Designers dont make sales.
                  However, I do appreciate your post and respect your vision for your own company.
                  -JD
                  Great content everyone, you truly are inspiring me! Thanks!
                  Signature
                  "Before you save the world. Save yourself first." ~ Mike Litman

                  twitter.com/MalBryc - My twitter, why not @MalBryc me?
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              • Profile picture of the author Ronald Nzimora
                John, I agree with you totally.

                I wasn't saying that design was the ultimate thing to do. No.

                I am very well aware that without a sale nothing happens.

                My post is just starting. I will still talk about marketing and creating sales in a later post and how I have decided to go about it.

                By the way, I read your Bower report, TUALE Sir!

                That's a slang in my country and it means SALUTE! It was a masterpiece of a report.

                I hope you also contribute more of your knowledge to this thread.

                Much respect.

                Ronald

                Originally Posted by John Durham View Post


                So I believe originality has its benefits, but its not something that will make or break a million dollars in sales.

                When a seller wants to break a million dollars he doesnt refashion his design dept, he goes and motivates his SALES department. Designers dont make sales.

                However, I do appreciate your post and respect your vision for your own company.

                -JD
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                • Profile picture of the author John Durham
                  Thanks Ron, and I didnt mean to devalue the contribution that you obviously put your heart into here and believe passionately! I, for one, can appreciate true passion and enthusiasm.

                  There is alot of truth in here, many things are relative, but that doesnt make one right or wrong across the board.

                  @ Frank R.

                  See what happens when you share wholeheartedly and sincerely, without plugging or soliciting?

                  I see people soliciting here in this forum, all the time, talking till they are blue in the face to get offers and interest, pointing to their sigs, and begging for PM's...you just got an offer effortlessly, just for sharing in a sincere fashion and asking for nothing. Good for you.
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                  • Profile picture of the author Ronald Nzimora
                    Hi John,

                    Thanks a lot. I appreciate.

                    - Ron

                    Originally Posted by John Durham View Post

                    Thanks Ron, and I didnt mean to devalue the contribution that you obviously put your heart into here and believe passionately! I, for one, can appreciate true passion and enthusiasm.

                    There is alot of truth in here, many things are relative, but that doesnt make one right or wrong across the board.
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                    • Profile picture of the author Sue Bruce
                      Thanks Ron,

                      Most of us can bring our businesses up a level or two in regards to professionalism.

                      Got great ideas from those web sites and am in the process of getting their marketing materials, as well.

                      Terrific share!

                      Sue
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                      • Profile picture of the author Ronald Nzimora
                        Thanks everyone who has commented so far.

                        I have gotten several PMs from readers who are thinking that setting up an offline agency professionally is too daunting a task to take on or too complicated. I guess it's because the barriers to entry may seem too steep or too much involved. Although it seems like a lot, there are only 5-6 stages where you can be up and running after completing them, and two models.

                        One that is focused on a faster, more direct route, maybe specializing in one product and service to begin with and applying a good mix of marketing materials and strategies and approaches to that end in order to generate a good solid income as fast as possible. And then, once you have reached those targets, then to replicate that professional approach to other services and expand organically.

                        The best way to learn is by doing. And the best way of actually succeeding is by taking action. It doesn't matter what I post here if no-one puts it into action, soif you're reading, please also implement.

                        One of the mistakes I made was thinking it would costs thousands to get all the marketing materials I knew I needed from the start. Had I known what was available I would have have been set up right from the start and have products and materials to rival any high-end agency for very little and been offering far higher quality than my competitors to clients from the start and things would have taken off.

                        • Taking amateur approaches trying to generate investment capital needed.
                        • Not having a comprehensive marketing and sales strategy in place.
                        • Not having outsourcers to pass the menial aspects of jobs I did get and spending much to much time on that.
                        • Not being armed with the knowledge available outside of the Warrior Forum.
                        Don't make the same mistakes.

                        What is needed to get there is simple and comes down to a few things. Once you know them and do them, it's only a matter of consistently doing them over and over. It's like watching the world famous chef, Gordon Ramsey's Kitchen nightmares, where he goes in, applies a few proven principles and turns things around in a couple of days, just by doing a few things you create a dramatic effect. He already knows what to do to get his desired result.

                        Most of the courses here on WF that offer you templates offer the cheapest and most basic things going with no guidance or suggestion to customize them and set you up to look like an amateur from the start, sorry but that's the truth.

                        It doesn't take much more expertise or brain power to think of your own concept for your business, decide what to go with, choose a design/graphics/font scheme and get the right tools and look accomplished from the beginning. Newbies and even experienced people just aren't aware of that. I only became aware of it in the last week myself, what was possible on the presentation side. It's why I said people would have to think for themselves and customize things.

                        Let's say you want to build mobile websites, my aim is to steer you away, especially if you are a newbie away from crappy stuff and in the direction of setting up something more stylish like this Mobify | Mobile Web Platform for Mobile Commerce and Mobile Websites. Then you'd be doing your clients a great service.

                        I'll also show you

                        Where to get the little graphics from etc.

                        How to stand out.

                        Teach them to personalize the business and invest some care in it.

                        The way most WSOs are structured, they appeal to people's laziness, or lack of confidence and promise that everything will be done for them and then give them crappy material with no thought. It's ... A Con.

                        Successful offline consulting businesses don't operate like this.

                        I see successful companies giving away far more free info than you get on the

                        Here's what I;m doing currently:

                        I'm concentrating on only three services:

                        Mobile web

                        SEO

                        PPC

                        I'm giving out 3 highly detailed e-books/videos that outline each every aspect of SEO, mobile marketing, and PPC, etc, a complete course in each if you may. Now don't be surprised. Clients are too busy themselves to implement anything and will rather pay you to do it. Plus it really impresses clients. Watch this video and it's exactly what you want to do and I will be doing a variation of it myself.

                        Email Marketing Masterclass | dotMailer

                        You don't have to be a slick, corporate smooth talker to get business offline. Just talk with as many business owners about there biz and what you do.

                        Here;s something you can do:

                        Target 10-20 well researched and connected clients a day. Making up a high quality 20 second teaser video for each one like this one, then hosting that on a personalized URL with their business name in the URL, a special landing page for them one that type that in their browser, putting that on quality post card and sending that directly to business owner of businesses you've pre-qualified and identified has a need you can help fill, either through direct mail, by cold-calling and then mailing, or preferably just going into the business and handing it to him and talking to him/her. You make sure you get through to the business owner every time.

                        I know a guy who's a millionaire. He can't read or write, but even though he doesn't like it, he goes out everyday, knocks on doors and speak to owners and gets thousands in business consistently nearly every-time he goes out.

                        If you have something to offer that a customer wants and needs, and can propose it to them directly, I can't see how that can be beaten. I hope this gives you confident to go an keep doing that and getting more business.

                        Thanks for reading this update.

                        More coming soon.
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                        • Profile picture of the author srveit
                          Ron,

                          This is truly great information. You have helped me to see that it doesn't have to be difficult. I don't mind working, I just want to make sure best I can that what I am working on will produce results. I look forward to your next posts. Thanks!
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                        • Profile picture of the author sebski22
                          Just wanted to stop by and pay thanks to such a fantastic thread. It never ceases to amaze me just how much value the people of the offline forum are willing to give for free.

                          Ronald - The info you have given so far is priceless and could not possibly have come at a better time. I started my 'Agency' 4 months ago and have been lucky enough to have bagged 7 clients thus far. Everything you have said rings true with my experiance so far. I have just launched my re-designed site to help appear more professional, I am compiling a healthy list of recommendations via Linkedin and I am working hard to establishmarket leading resources to outsource all of my services (1 down 2 to go).

                          My next major step hiring a sales team to help move my business up to the next level.

                          I actually discovered this thread whilst trying to locate John Durhams "Pro 90 X" WSO as I recall it goes into great detail about the methods John used to hire his team for the ViCom project, sadly I see that it is un-available any more

                          Its great to see John Durham is contributing to this thread, I follow his posts closely as he played a very huge part in inspiring me to take action and quit my 9-5. After all selling these services is not that hard, I think us newbies just have a real talent for over complicating everything. So if you read this John Thank You very much!!

                          I am really looking forward to seeing where this thread leads us. I have already picked up several valuable bits of information I will implement, so who knows, this could be the catalyst to take me to the next level and begin my climb to outsourced sales as well.

                          Keep up the great work, you guys are trulyy inspiring!
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                          • Profile picture of the author Ronald Nzimora
                            Originally Posted by sebski22 View Post

                            Just wanted to stop by and pay thanks to such a fantastic thread. It never ceases to amaze me just how much value the people of the offline forum are willing to give for free.

                            Ronald - The info you have given so far is priceless and could not possibly have come at a better time. I started my 'Agency' 4 months ago and have been lucky enough to have bagged 7 clients thus far. Everything you have said rings true with my experiance so far. I have just launched my re-designed site to help appear more professional, I am compiling a healthy list of recommendations via Linkedin and I am working hard to establishmarket leading resources to outsource all of my services (1 down 2 to go).

                            My next major step hiring a sales team to help move my business up to the next level.

                            I actually discovered this thread whilst trying to locate John Durhams "Pro 90 X" WSO as I recall it goes into great detail about the methods John used to hire his team for the ViCom project, sadly I see that it is un-available any more

                            Its great to see John Durham is contributing to this thread, I follow his posts closely as he played a very huge part in inspiring me to take action and quit my 9-5. After all selling these services is not that hard, I think us newbies just have a real talent for over complicating everything. So if you read this John Thank You very much!!

                            I am really looking forward to seeing where this thread leads us. I have already picked up several valuable bits of information I will implement, so who knows, this could be the catalyst to take me to the next level and begin my climb to outsourced sales as well.

                            Keep up the great work, you guys are trulyy inspiring!
                            sebski,

                            I wish you all the best. I sure will add more tips and knowledge here.

                            Thanks!

                            Originally Posted by Toby Couchman View Post

                            Hi Ron,

                            Love the thread - great idea!

                            What would you suggest as a marketing plan for a web development company targeting graphic designers?

                            Cheers
                            TC
                            TC, Howdy Bro.

                            I will add info about marketing in a bit, but in the meantime, why don't you start with cold-calling and in-person visit with a portfolio of previous work done?

                            Regards,

                            Ronald
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                • Profile picture of the author savaloi
                  Originally Posted by Ronald Nzimora View Post

                  John, I agree with you totally.

                  I wasn't saying that design was the ultimate thing to do. No.

                  I am very well aware that without a sale nothing happens.

                  My post is just starting. I will still talk about marketing and creating sales in a later post and how I have decided to go about it.

                  By the way, I read your Bower report, TUALE Sir!

                  That's a slang in my country and it means SALUTE! It was a masterpiece of a report.

                  I hope you also contribute more of your knowledge to this thread.

                  Much respect.

                  Ronald
                  Can you please clarify what a "Bower Report" is, I google'd it but nothing?

                  Thanks
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  • Profile picture of the author ykaw97
    Great post Ronald, Thanks
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  • Profile picture of the author RayCassidy
    I've been struggling to get this off the ground in Carlisle in the UK, for over a year and a half - and trying the doin it doin it routine as outlined so neatly by @Heidi. Finally this year I have attracted some work. Scarily though most of it is NOT from local focus businesses. I have so far been unable to convince local business owners here in Carlisle (the UK version ;-) that after building the website - they need an ongoing commitment to push it upwards. That is my catch 22 at the moment. I don't yet have an exciting series of results to show the clients - though my own website shows up pretty strongly for marketing related searches in the town and the county.

    Now that work is beginning to get referred to me - for example, the local chamber of commerce had me do a full day training on facebook pages for 30 business people: I have generated a little bit of local credibility but I haven't yet converted that into much income (which I desperately need having 2 young people to feed and clothe!) I suspect I am simply not getting my balls up front and tackling suitable businesses.

    My problem is really that I have not been able to find that reliable little group of outsource workers to trust. I outsourced linkbuilding for one project and... it just preceded Panda and turned out just to be spammy stuff on a range of websites that were just hopeless for the client. Down went the website. That was a service that had abso;utely rock solid reviews on the forums here!! So that job went.

    I have one or 2 potential web design / wordpress collaborators locally and have tapped into some social media automation services, but it is the link building and authorship building that I am struggling to trust to an outsider and yet I simply cannot manage the amount of stuff that is needed on a daily basis to deliver a good service if one or 2 of my current negotiations deliver. It's classic - too deeply buried IN the business to work effectively on it!

    How do you test a link bulding & content creation service when your finances are so shakey you don't have the money to do it properly before a client feels the "benefit" of a recomendation?

    Sorry to drag on about it but I have worked too damn hard this last 18 months to build a respectable small agency; but having blown one good deal because of a poor choice I just need to test the water with some of you guys who have succeeded and just get a second opinion on how to develop a team of reliable people, when I have spent the last year and a half about 6 weeks away from not being able to pay my rent!!

    There is work coming my way now but I know I am under charging for the time it ends up taking me.

    Phew that's a bit of load off my chest!
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    • Profile picture of the author DABK
      Originally Posted by RayCassidy View Post

      I don't yet have an exciting series of results to show the clients - though my own website shows up pretty strongly for marketing related searches in the town and the county.
      Was in the same situation a while back. I took screen shots of ranktracker showing 8 of my webpages being on page 1, 2 of them in the 1st 2 positions. I took a screen shot of Google analytics that showed total number of visitors to that site. I took a screen shot of Google analytics page showing the traffic that came by those 8 keywords. I took a screen shot of Google Traffic tool, showing how much local, exact match traffic existed. I took a screen shots of Chitka's results... circled the top 3, wrote: More than half of searchers click on the top 3 sites!). I wrote a bit of an explanation.

      "Last month there were X number of searches for keyword 1. As you can see, I, being #1 got #y, that's 33% of the searches... Just like the study says." Then I did the same for every keyword.

      Then I covered website conversions. A study I've come across says that the overall average conversion visitor to buyer is 2.9%, 1.5% for small business owners. "What does your site convert at?" If you're average and I get you to b #4 for a bunch or low competition keywords that have 500 visitors a month, you end up with 7.5 new buyers a month. Can you handle that? (Silly question, all people I asked say Yes. In real life, some of them cannot. Not without changing their set up... For a mortgage company that does 30 deals a month, 7.5 is a huge increase... In my neck of the woods it also mean a big increase in revenue, over #$37k.)

      Then, I found out that it's best to talk to them about increasing their web presence so that they get more leads. Better because I can get them clients other ways that are not as fickle as Google's algos...

      Originally Posted by RayCassidy View Post

      Now that work is beginning to get referred to me - for example, the local chamber of commerce had me do a full day training on facebook pages for 30 business people: I have generated a little bit of local credibility but I haven't yet converted that into much income (which I desperately need having 2 young people to feed and clothe!) I suspect I am simply not getting my balls up front and tackling suitable businesses.
      I optimized, for no money + testimonial one page for a product a chamber member here is selling. She got 5 leads the following week for that particular product - a 500% increase. I got the testimonial + she goes around telling people I'm awesome.
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  • Profile picture of the author maricelu
    Still waiting for the big players to reply
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  • Profile picture of the author MaryEJ
    Really valuable info in here. I am subscribing as well. Thanks for the motivation!
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  • Profile picture of the author ADukes81
    Awesome post, Ron! WOW!!!

    I started a web design/SEO/PPC/Mobile/jack of all trade master of none biz back in 2010. I was getting burned out jumping from WSO to WSO. I started focusing on a vertical and a service and things took off. I then got burned out from some of the clients and wanted to focus on something I was passionate about, something that will be big now and in 3-5 years, not a fad.

    I just finished writing my first book and am in the process of launching a new business. I will be soley focusing on brand management and feel it is a synergy between reputation management, social media and mobile.

    Not sure how big I want to build this business, but seeing some of the numbers in the post, has certainly got me thinking of putting down some laufty goals.

    Thanks for posting this and I am going to share this with my Facebook Mastermind Group
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    • Profile picture of the author Ronald Nzimora
      Hi Bro,

      Thaks for emailing your list about this post and nice job on the book.

      I'll talk abut establishing credibility by writing a book in a later update.

      It's so effective and simple to do it's insane that most people aren't even doing it yet!

      Looking forward to seeing how your business evolves. I know you can do it.

      Originally Posted by ADukes81 View Post

      Awesome post, Ron! WOW!!!

      I started a web design/SEO/PPC/Mobile/jack of all trade master of none biz back in 2010. I was getting burned out jumping from WSO to WSO. I started focusing on a vertical and a service and things took off. I then got burned out from some of the clients and wanted to focus on something I was passionate about, something that will be big now and in 3-5 years, not a fad.

      I just finished writing my first book and am in the process of launching a new business. I will be soley focusing on brand management and feel it is a synergy between reputation management, social media and mobile.

      Not sure how big I want to build this business, but seeing some of the numbers in the post, has certainly got me thinking of putting down some laufty goals.

      Thanks for posting this and I am going to share this with my Facebook Mastermind Group
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  • Profile picture of the author Larry Young
    Great stuff Ronald , a wonderful post m looking for a long time.

    Thanks for sharing!
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    • Profile picture of the author MakePageOne
      Very insightful observations about "focus." I love it, it makes so much sense!
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  • Profile picture of the author IMANEW-B
    WOW! Great post! A lot of times, I feel I am hiding behind the computer and not getting out there enough. This post is what I need to focus on the best parts of my business. I can't wait to hear more!!!
    Thanks!!
    I also wanted to thank Adam Dukes for emailing me about this post!
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  • Profile picture of the author IMANEW-B
    Originally Posted by Ronald Nzimora View Post


    Also, I'll be talking about the tools and programs that I have studied to reach where I am today. I also encourage you if you know any tools that will help us present better or create better services, why not share it here, so those who need it can go over and buy them? Pooling resource links here will help us all to strengthen in areas we are weakest and plug gaps in knowledge far faster than going it alone or learning the right way to do thing in a slow drip fashion.
    I response to this comment, I would like to share a great new tool to get your foot in the door with local retail and service businesses:

    I just started selling this very useful tool for businesses that rely on repeat customers, and have had a few successes in a short time. I would like to share that very useful tool with you all. My license allows me to setup resellers of this service and I don't want to feel like I am spamming, but this tool can add a lot to your bottom line while really helping develop your client's repeat business. Basically, it is a complete loyalty program that combines a mobile platform with a text service and a loyalty card program. I think it's awesome! Anyway, I don't want to spam a link here, but if you are interested, PM me and I can send you more information. Or, if requested and you all give me the OK, I can post a link to the tool and a sample business program to look over.
    Thanks again for this great post!
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    • Profile picture of the author IsabelDaGuerra
      This has truly been an inspiring post for me, thank you Ronald Nzimora. Really looking forward to your follow up...

      BTW, Jay Fairbrother's Local Coach WSO 'Offline Client Closer'was what made it for me... The penny dropped ;-)

      Bottom line, we can make it difficult or we can make it easy for ourselves. Clients don't care what we know or what marketing offer we have for them... They simply want US to send them customers. When we meet a potential client we should be asking them how much are they willing to pay you/me if you/I bring X number of customers?

      Just by reading the response on the post, I believe we all on our way to being hardworking professionals here, and what better way then studying your inventory list to the tee.

      Literally a 'go now and DIY business-in-the-box' when you mention that you will touch on... "from the services to provide to marketing approaches, training, outsourcers and sales teams, and everything in between." Wow! Thank You!!

      Ciao for now, better get to work ;-)
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    • Profile picture of the author IMANEW-B
      OK, so I don't have enough posts to participate in the PM system here. So, anyone wanting to get in touch with me can email me at fixitmarketing1 at gmail dot com. This is especially for Dalepubs who has been trying to get a hold of me. Thanks!!
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  • Profile picture of the author FrankRumbauskas
    Wow, great thread! The links to agencies doing what I do but making millions per year doing it is especially inspiring - and knowing that they got there by DOING and not by sitting around planning and procrastinating - something I've recently addressed head on with myself.

    I like to think of Napoleon Hill's story of starting Success Unlimited magazine back in the 1920s. He said, "I raised $30,000 in capital to start the magazine which quickly became a huge success. Not too long later, a large publisher told me that it takes no less than one million dollars to start a national magazine. How fortunate it is that I did not know this when I started mine."

    As for me, my business started out two years ago as a PPC management firm, due to my expertise and long years of huge successes with PPC. How shocked I was to learn that it wasn't a matter of putting up a nice website and sending PPC traffic to it! These services had to be SOLD - offline, that is, and not necessarily marketed like we're all used to online.

    Fast forward to now and I've struck a partnership with a huge SEO provider (who provides on a wholesale basis to some big SEOs) and have thankfully found SEO a whole lot easier to sell than PPC, and it's zero work due to the outsource agreement. So my goal now is 5-figure monthly SEO clients - and it takes this kind of a professional image and determination to get there - thanks for the great thoughts!
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    • Profile picture of the author savaloi
      Originally Posted by FrankRumbauskas View Post

      Wow, great thread! The links to agencies doing what I do but making millions per year doing it is especially inspiring - and knowing that they got there by DOING and not by sitting around planning and procrastinating - something I've recently addressed head on with myself.

      I like to think of Napoleon Hill's story of starting Success Unlimited magazine back in the 1920s. He said, "I raised $30,000 in capital to start the magazine which quickly became a huge success. Not too long later, a large publisher told me that it takes no less than one million dollars to start a national magazine. How fortunate it is that I did not know this when I started mine."

      As for me, my business started out two years ago as a PPC management firm, due to my expertise and long years of huge successes with PPC. How shocked I was to learn that it wasn't a matter of putting up a nice website and sending PPC traffic to it! These services had to be SOLD - offline, that is, and not necessarily marketed like we're all used to online.

      Fast forward to now and I've struck a partnership with a huge SEO provider (who provides on a wholesale basis to some big SEOs) and have thankfully found SEO a whole lot easier to sell than PPC, and it's zero work due to the outsource agreement. So my goal now is 5-figure monthly SEO clients - and it takes this kind of a professional image and determination to get there - thanks for the great thoughts!
      Any recommendations on who to use for wholesale SEO?
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  • Profile picture of the author meeka87
    Thank you for this post!
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  • Profile picture of the author CurtisSWN
    A professional approach will definitely attract professional clientele, an approach which perhaps a WSO-every-week will not do the job
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  • Profile picture of the author jimreynoldsweb
    So much truth here,
    I have only a few offline clients but, in every case I approached them and talk with them about their business. Finding out what they wanted, and made some suggestions of what they needed in my opinion

    My downfalls have been to stop marketing, while I try to service (mistake) need to outsource and price my services so they can be outsourced.

    Also getting off track with the new shiny object, instead of specializing. While the market is changing to a more mobile society, it is still about websites mobile and standard, and getting those sites found by people searching for the services.

    My direction is to Price Services so I can make my margins while outsourcing and specializing in Websites/Mobile Sites and Video Marketing.

    I welcome feedback and appreciate the disccusion
    Jim.
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  • Profile picture of the author Toby Couchman
    Hi Ron,

    Love the thread - great idea!

    What would you suggest as a marketing plan for a web development company targeting graphic designers?

    Cheers
    TC
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  • Profile picture of the author dropbear
    nice post and great responses..thx..
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    • Profile picture of the author Sue Bruce
      Quick question.

      When you say "Target 10-20 well researched and connected clients a day. Making up a high quality 20 second teaser video for each one like this one...", do you mean personalized for each prospect or for each service you offer?

      Thanks,

      Sue
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      • Profile picture of the author Ronald Nzimora
        Hi Sue,

        It should be personalized for each prospect.

        Hope that helps.

        - Ron

        Originally Posted by Sue Bruce View Post

        Quick question.

        When you say "Target 10-20 well researched and connected clients a day. Making up a high quality 20 second teaser video for each one like this one...", do you mean personalized for each prospect or for each service you offer?

        Thanks,

        Sue
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  • Profile picture of the author markcr
    Banned
    How did you know this for a fact?

    A couple of years ago, the guys who run this $18+ million dollar revenue online media agency did a raining for people like us which cost $20,000 to attend and i heard, THEY GAVE AWAY THE FARM - all their tactics, salesletters, emails, PPC campagins etc. I would kill to have those materials right now. But the sale is closed
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    • Profile picture of the author Ronald Nzimora
      Because, I received a promotion for that training, Bro. LOL!

      Originally Posted by markcr View Post

      How did you know this for a fact?
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      • Profile picture of the author Ronald Nzimora
        Alright friends, continuing

        I have been off the thread for a number of days now because I have been busy working with my remaining clients and on the business itself.

        I can see the future of my marketing agency and I am so excited.

        So to continue this series, keep reading below:

        Do you sell Facebook fan pages?

        Have you seen these types of fan pages?

        LGLab - Sensation | Facebook

        You can check more here.

        Fan page template | ActiveDen

        I'd definitely recommended get one like it done for your client. You only have to get someone to customize them in the style of your client's business. They'll love the quality and you should get more work.

        Onward.

        All you'd need to start out building a credible business is maybe a week of concerted effort, if you know what to do. And then it's about your attitude and commitment to being better than your competition after that. You'd need to get a website together, have your design identity worked out, have your materials and templates in place, have decided on what services you'll offer and get the best systems for each one in place, uncovered your value proposition or usp, and then been prepared to implement a comprehensive marketing strategy that brings leads into your business using a variety of online methods, search, social media, blogs, and a few direct approaches to go out and drum up business fast.

        Most offliners aren't even prepared to put a week in and will just continue buying ridiculous offers and be hypnotized by their headlines and silly promises and buzz words and be without a proper grounding in marketing.

        I found one resource that make it easy to set yourself up so you are doing things properly in your marketing. This company is providing a wealth of free information that offers value far in excess of anything I've seen offered elsewhere here.

        Set your website up and operate it as recommended in this guide and you'll be far ahead of the curve:

        http://www.hubspot.com/Portals/53/do...havesebook.pdf

        And implement a marketing strategy that touches on all these areas of lead generation:

        Inbound Marketing 101: Introduction | HubSpot

        The Ultimate Online Marketing Recipe

        And search out and find the best templates for every aspect of your marketing materials I spoke about in my earlier post, video, emails templates, brochures, infographics, fanpages, everything within this suite of websites shown in the footer of this site: After Effects Projects, Motion Graphics, C4D Templates | VideoHive. And be sure to use the best materials for your clients.

        No more Windows movie maker, or Animoto when you can use the amazing templates on videohive.com for example and the best mobile web templates instead of worthless $7 developer rights crap.

        Make the decision that whatever venture you are going to launch, that you want to do it well and provide a good service. Get a proper education. It's not hard or difficult to follow the principles of success and as soon as you do, you'll start seeing success.

        I agree that you have to get your ducks in a row or you can look like a fool to a business owner when you first start your business. I'll admit that I don't even have some of the ones you mentioned setup yet, I need to but there always seems to be one more thing in that needs to be done.

        From what I've seen, which is limited, starting an offline business isn't always as simple as a lot of people would have you believe.

        If it was, really, I wouldn't be doing it. M.J. DeMarco in his book, 'The Millionaire Fastlane' (I recommend you read the book) set my head straight on that one. Businesses with a low entry barrier have too much competition.

        This is why you need to make yourself and your consultancy stand out! And to do this successfully, you need to learn how to outsource and have other people do most of the work.

        In outsourcing and/or building a sales team, I find that I need to really monitor people and tell them EXACTLY what I'd like to get it done and that does take time. The idea of just handing off a quick directive and getting everything back perfectly while you lay on the beach all day is either very far fetched or I haven't found the right people.

        I do read a lot of WSOs but I've learned to ignore all the hype but every few you find a decent nugget of info.

        One thing that not enough people mention would be to not be bashful about telling family, friends, anyone really, what you are doing.

        Really though, when I started my business my first inclination was to keep a bit quiet about it, I didn't want to mess anything up and be overly public. I then told my large family, one member directed me to a small contact. Another one connected me with a goofy rich friend of his that wants some large interactive website built and thought 12K sounded cheap. An uncle introduced me to a friend that has been in Real Estate like forever and he referred me to someone who booked and that client referred me to someone else who booked as well. Etc.

        Get your books in order, learn what you need to learn, learn where to outsource if you need to, and then tell everyone you can think of what you are doing, pay referral fees if you want to motivate them, it works.

        One last thing since I was looking at those template sites above.. No matter what you read in WSOs, don't believe the idea that doing ANYTHING well for clients takes 5 minutes. You see it there all day, 5 minute fan pages, 5 minute wordpress sites. Maybe I just want my clients to be really happy, but I can't imagine them being blown away by me taking a basic theme, typing their name, address, phone number and maybe 1 picture on it and loading it up. Things take time, even if outsourcing, people want revisions, they change their minds, etc. This is 2012, maybe the clients I've had are a tiny bit savvy, but they aren't WOWed over seeing a boring template 2 page website.

        I'll post some more in a couple of days.

        Thanks and God bless.

        - Ronald
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        • Profile picture of the author DABK
          Lots of good resources, thank you for sharing.

          Businesses with low cost of entry do attract a lot of people, so, yes, there's a lot of competition. But that's not the problem. The problem is that much of the competition is idiots who compete on price, turn everything into a commodity. So, you have to make sure you position yourself right from the beginning.

          In case you need an example: in US, real estate appraisers... Pre-crash, you could become one by attending 3 days of education. The education was a joke, had little to do with reality. Then, you needed to spend $400 on a computer, $400 on some software specific to appraising, spend $100 a month to get access to a database of houses that sold/were up for selling.

          When the crash occurred, thousands of appraisers went out of business... They'd competed on price, focused on appraising for mortgages... Few did anything else, let alone specialize in something else.... One guy, one of the most successful appraisers I know told me, specialized in appraising oil rigs.

          Oil rigs! There were, it seems about 3 of them in the world. Which means, my source told me, that the guy he knew required a $50k before he said, Hi.

          My point, thank you, Ronald, and please emphasize positioning. It makes And then more effort.

          Originally Posted by Ronald Nzimora View Post

          Alright friends, continuing

          I have been off the thread for a number of days now because I have been busy working with my remaining clients and on the business itself.

          I can see the future of my marketing agency and I am so excited.

          So to continue this series, keep reading below:

          Do you sell Facebook fan pages?

          Have you seen these types of fan pages?

          LGLab - Sensation | Facebook

          You can check more here.

          Fan page template | ActiveDen

          I'd definitely recommended get one like it done for your client. You only have to get someone to customize them in the style of your client's business. They'll love the quality and you should get more work.

          Onward.

          All you'd need to start out building a credible business is maybe a week of concerted effort, if you know what to do. And then it's about your attitude and commitment to being better than your competition after that. You'd need to get a website together, have your design identity worked out, have your materials and templates in place, have decided on what services you'll offer and get the best systems for each one in place, uncovered your value proposition or usp, and then been prepared to implement a comprehensive marketing strategy that brings leads into your business using a variety of online methods, search, social media, blogs, and a few direct approaches to go out and drum up business fast.

          Most offliners aren't even prepared to put a week in and will just continue buying ridiculous offers and be hypnotized by their headlines and silly promises and buzz words and be without a proper grounding in marketing.

          I found one resource that make it easy to set yourself up so you are doing things properly in your marketing. This company is providing a wealth of free information that offers value far in excess of anything I've seen offered elsewhere here.

          Set your website up and operate it as recommended in this guide and you'll be far ahead of the curve:

          http://www.hubspot.com/Portals/53/do...havesebook.pdf

          And implement a marketing strategy that touches on all these areas of lead generation:

          Inbound Marketing 101: Introduction | HubSpot

          The Ultimate Online Marketing Recipe

          And search out and find the best templates for every aspect of your marketing materials I spoke about in my earlier post, video, emails templates, brochures, infographics, fanpages, everything within this suite of websites shown in the footer of this site: After Effects Projects, Motion Graphics, C4D Templates | VideoHive. And be sure to use the best materials for your clients.

          No more Windows movie maker, or Animoto when you can use the amazing templates on videohive.com for example and the best mobile web templates instead of worthless $7 developer rights crap.

          Make the decision that whatever venture you are going to launch, that you want to do it well and provide a good service. Get a proper education. It's not hard or difficult to follow the principles of success and as soon as you do, you'll start seeing success.

          I agree that you have to get your ducks in a row or you can look like a fool to a business owner when you first start your business. I'll admit that I don't even have some of the ones you mentioned setup yet, I need to but there always seems to be one more thing in that needs to be done.

          From what I've seen, which is limited, starting an offline business isn't always as simple as a lot of people would have you believe.

          If it was, really, I wouldn't be doing it. M.J. DeMarco in his book, 'The Millionaire Fastlane' (I recommend you read the book) set my head straight on that one. Businesses with a low entry barrier have too much competition.

          This is why you need to make yourself and your consultancy stand out! And to do this successfully, you need to learn how to outsource and have other people do most of the work.

          In outsourcing and/or building a sales team, I find that I need to really monitor people and tell them EXACTLY what I'd like to get it done and that does take time. The idea of just handing off a quick directive and getting everything back perfectly while you lay on the beach all day is either very far fetched or I haven't found the right people.

          I do read a lot of WSOs but I've learned to ignore all the hype but every few you find a decent nugget of info.

          One thing that not enough people mention would be to not be bashful about telling family, friends, anyone really, what you are doing.

          Really though, when I started my business my first inclination was to keep a bit quiet about it, I didn't want to mess anything up and be overly public. I then told my large family, one member directed me to a small contact. Another one connected me with a goofy rich friend of his that wants some large interactive website built and thought 12K sounded cheap. An uncle introduced me to a friend that has been in Real Estate like forever and he referred me to someone who booked and that client referred me to someone else who booked as well. Etc.

          Get your books in order, learn what you need to learn, learn where to outsource if you need to, and then tell everyone you can think of what you are doing, pay referral fees if you want to motivate them, it works.

          One last thing since I was looking at those template sites above.. No matter what you read in WSOs, don't believe the idea that doing ANYTHING well for clients takes 5 minutes. You see it there all day, 5 minute fan pages, 5 minute wordpress sites. Maybe I just want my clients to be really happy, but I can't imagine them being blown away by me taking a basic theme, typing their name, address, phone number and maybe 1 picture on it and loading it up. Things take time, even if outsourcing, people want revisions, they change their minds, etc. This is 2012, maybe the clients I've had are a tiny bit savvy, but they aren't WOWed over seeing a boring template 2 page website.

          I'll post some more in a couple of days.

          Thanks and God bless.

          - Ronald
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  • Profile picture of the author IsabelDaGuerra
    Wow! Ronald your content is *GOLD* !!

    You have no idea how much I love this thread, keep coming back for more! You know?! Building authority website and branding your business costs, but... you get your money back when clients see that the level of service IS exceptional!!

    I genuinely appreciate your thread and comments! I see with both eyes open and have taken a lot in. I can only say thank you from the bottom of my heart. I have been putting some of these ideas into action and you know what, it works!!

    We all start from the bottom but we all want to be different and the best! And you my friend, have given each one of us that opportunity here.
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    • Profile picture of the author Ronald Nzimora
      Wow Isabel,

      I am humbled.

      Thanks for the love and compliments.

      I hope to keep sharing even more valuable stuff.

      God bless

      - Ronald

      Originally Posted by IsabelDaGuerra View Post

      Wow! Ronald your content is *GOLD* !!

      You have no idea how much I love this thread, keep coming back for more! You know?! Building authority website and branding your business costs, but... you get your money back when clients see that the level of service IS exceptional!!

      I genuinely appreciate your thread and comments! I see with both eyes open and have taken a lot in. I can only say thank you from the bottom of my heart. I have been putting some of these ideas into action and you know what, it works!!

      We all start from the bottom but we all want to be different and the best! And you my friend, have given each one of us that opportunity here.
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      • Profile picture of the author Rob28x
        Very good thread. I have started my marketing company with a main focus on direct mail but hope to offer other select services in the near future as well. Looking forward to following this thread and implementing all of the great ideas and information.
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  • Profile picture of the author sundaymorning
    I think that this is THE BEST offline marketing thread on the fourm. I mean there is so much juice out there that this simple advice as at least made me redirect my focus on my business and stop worring so much about having "enought education"
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    • Profile picture of the author lplummer
      Wonderful thread, Ronald ... I wonder how many hours of research you must have spent to provide us all with such invaluable information and links.

      Many thanks!

      Linda
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      • Profile picture of the author Ronald Nzimora
        Originally Posted by sundaymorning View Post

        I think that this is THE BEST offline marketing thread on the fourm. I mean there is so much juice out there that this simple advice as at least made me redirect my focus on my business and stop worring so much about having "enough education"
        Hi SundayMorning.

        I am glad to have been of help .


        Originally Posted by lplummer View Post

        Wonderful thread, Ronald ... I wonder how many hours of research you must have spent to provide us all with such invaluable information and links.

        Many thanks!

        Linda
        Linda,

        I will do anything I can to help people like you. The hours spent do not matter. As long as I have been able to add value to someone else's life, I am repaid enough.

        Cheers
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  • Profile picture of the author SGTech
    Ronald: Thank you so much for your no BS, straight to the point post. Your thoughts can be applied to any area of business. Study what the truly successful companies (and individuals) are doing, copy some of it and come up with your own innovations along the way. Don't just jump in with both feet and fly by the seat of your pants. Study, study, study. Great post!
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  • Profile picture of the author george12345
    Hey i noticed ur a prof wepdesigner help me to be like you my question is how to manage hosting
    And domain
    Note most of my clients dont know what is host or domain
    Note i bought unlimited pakage of hosting with ipage and host websites on oi and charge my clients
    Tell me what is the best tools to manage all of this tell me ur advice about everything to manage it right and should i put a price list
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    • Profile picture of the author DABK
      Really?

      That's what you have to say when you see a boatload of good info?

      Originally Posted by george12345 View Post

      Hey i noticed ur a prof wepdesigner help me to be like you my question is how to manage hosting
      And domain
      Note most of my clients dont know what is host or domain
      Note i bought unlimited pakage of hosting with ipage and host websites on oi and charge my clients
      Tell me what is the best tools to manage all of this tell me ur advice about everything to manage it right and should i put a price list
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      • Profile picture of the author george12345
        Hey u didnt give me any answer so :s
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        • Profile picture of the author IsabelDaGuerra
          Originally Posted by george12345 View Post

          Hey u didnt give me any answer so :s
          READ 'ALL' Posts here... You will find your answer

          Start: Post 1
          Update #2: Post 26
          Update #3: Post 44
          Update #4: Post 60
          Update #5: Post 72

          Go read and do... there is too much gold in here... No time to waist!!
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  • Profile picture of the author BlogDiva
    Ronald....thank you so much for inspiring me. I am now working a new website design with the UDesign theme you recommended. I will share it with you when I'm all done.
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    • Profile picture of the author mikeb1
      Hi Ronald and peeps
      I have been following this thread for sometime, so just wanted to pop in and say thanks, although quite overwhelming I am picking up some nice tit bits along the way. I have a business up and running and find that most people don't even visit my site that I do business with, like Mr Durham says in so many words if they want what you offer like website design, mobile or SEO etc and I say yes I can do that I get the client, but these are mostly small businesses, I could see were what you are hoping to achieve is the higher end of the market , but have been studying a good site also "conversion rate experts" which is really good on developing sites that convert ...Keep up the good posts

      Best Mike
      Signature
      Affiliate links are not allowed.
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  • Profile picture of the author suavewarrior
    Thanks so much, one of the best offline post so far, instead of the usually B.S. Great info and links to check out and to geared toward the right direction.
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  • Profile picture of the author Jeremy Lacer
    Great great great information!

    I really like online marketing because of the freedom. You can travel for 6 months with your laptop under your arm and still earn money. That's a different story with offline marketing.

    Although I think the business-concept you explain here would fit me really well. I've been interested in making websites since I was 12 years old, marketing is a big part of my education and I've just started with outsourcing (for online marketing, but the experience can also be used when outsourcing a website for a client for example.)

    Some questions.

    How do you convince people to do business with you when you don't have a portfolio? I do have 2 websites online right now, but I think they might not be pretty enough to show potential clients.

    How would you position yourself in a market that has very low entry? I see a lot of young people that create websites for $150 or even lower! I'd rather have 2 or 3 clients a month that order a website, facebookpage, video, logo for $1000+ for example.

    Again, really great and inspirational thread!

    I hope this thread can convince me to go offline marketing all the way and earn big $$$ .
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    • Profile picture of the author Roseaff
      Hi Ron,

      Feel so lucky to have bumped into this awesome content you have generously shared with us!! Thank you so much! This is pure gold for any serious marketer! Thank you for raising the bar towards approaching many aspects of offline marketing, which otherwise tend to be diluted in the rush for a quick buck! A very Valuable reference guide

      Whilst I agree having the whole professional marketing outfit sorted out plus a marketing strategy before hand is important, I recently landed a huge corporate client after simply handing out a business card in a networking dinner. My business card was nothing too fancy but simply had my name and said, 'Internet Marketer' which is all I did prior to offline marketing. They did not ask to see a website or brochures etc..We discussed what my company does(Mobile, SEO and PPC ..) and then followed up with a formal presentation including a simulation of their mobile site and bagged a handsome deal:-)
      Clearly those results are not typical, but just to emphasise if I had waited to line up all my ducks so to speak, i would not have learnt what i did as fast as I did and definitely would have lost that business!

      Even though I have done many years of brick and mortar businesses its only recently that I ventured into IM for offline businesses. So was well chuffed with that first deal which has already brought in 3 more enquiries from the first client's referral.
      I have found outsourcing is the way to go as it frees me up to go for new business and work ON as opposed to IN my business which ensures growth.
      What am I saying? the key is just to take action as was mentioned in a previous post here- don't over-plan. It brings about analysis paralysis..I know because I have done it several times.. start talking to prospects and drumming in business. Trust me, we all know more than we think we do most of the time Never underestimate your Intellectual Property.

      Thanks again Ron for starting this thread!
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      • Profile picture of the author Timaay
        Originally Posted by Roseaff View Post

        I recently landed a huge corporate client after simply handing out a business card in a networking dinner. My business card was nothing too fancy but simply had my name and said, 'Internet Marketer' which is all I did prior to offline marketing. They did not ask to see a website or brochures etc..We discussed what my company does(Mobile, SEO and PPC ..) and then followed up with a formal presentation including a simulation of their mobile site and bagged a handsome deal:-)
        Good for you but this makes ZERO sense to me. Maybe your definition of "huge" is different than mine?

        Huge corporate clients are more interested in your invoices and your marketing peripherals than any actual services rendered. I service several clients that do close to $1B in annual revenue and the most they care about is the # of line items on my monthly invoices and how I interface with their internal marketing team(s).

        Not having a website, or more importantly not having a track record and a legitimate verifiable background is a deal breaker. Literally a deal breaker. Not even a consideration.

        Handing out a business card at a networking dinner to land a "huge corporate client" with nothing to back it up just seems like bullshit to me. Just doesn't happen in my world, and again I work with "huge corporate clients".

        I'm not calling you a liar but what you said peaked my curiosity because I live in this world and it definitely doesn't add up so i'm all ears to learn how this happened?

        Care to explain?
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        • Profile picture of the author Rockrz
          Originally Posted by Timaay View Post

          Handing out a business card at a networking dinner to land a "huge corporate client" with nothing to back it up just seems like bullshit to me
          Just couldn't get by without goin all redneck on everybody, eh?
          How does cussing make you a better business man?

          Those big corps you were talkin about... saying things like
          this is also a deal breaker!
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  • Profile picture of the author Krisz Rokk
    Love your post Ronald: to the point, wow! Thanks!
    I'm a huge fan of combining online + offline marketing and I was delighted to see you point out the different advantages / disadvantages of both strategies.
    Signature
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  • Profile picture of the author Glad Warrior
    Ronald... We need you back here

    Where are you?
    Signature
    Money is a symbol of confidence in ourselves!
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  • Profile picture of the author Rockrz
    Ronald... has left the building
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  • Profile picture of the author Ronald Nzimora
    Hi Everyone,

    I am amazed this thread is still going on strong, 8 months after I lasted posted.

    8 months! How time flies!

    I am sorry if I let anyone own by leaving...

    I was busy building my offline business.

    I will be back posting again and updating the thread by next week.

    For now a quick update on what I have achieved using the lessons I shared earlier and what I have learnt since.

    I have landed two BIG real estate clients in my country.

    One was is owned by a friend, so you could say I came pre-qualified. He runs a $2 million real estate company, which specializes in selling land and pre-built houses to middle income civil servants and business owners.

    We did a one-off deal with them, and did a barter exchange. I got a piece of land worth $20,000 in exchange for creating a marketing system for them.

    The second company is worth over $150 million!

    Frankly approaching these guys scared me!

    The owner is a cantankerous politician in the opposition party and since I support his 'rival' party, I was skeptical the deal was going going to be done.

    Luckily his wife was the one in charge of the real estate business and she didn't care what my political affiliations were.

    But hey we won their business!

    *dancing* :-)

    They're paying us $10,000 per month to manage their PPC and offline ads!

    I will tell you guys how we did this. Here's a clue:

    We practically swiped ideas from a billion dollar real estate firm in Dubai, the United Arab Emirates (UAE) which sell hotel rooms and apartments for eye-watering prices.

    I saw their ad online, joined their sales funnel, and stuck it out through to the end, even paying down a $10,000 deposit (which was refunded later) so I could travel to the UAE where they escorted me and sold me to the hilt!

    I did this even though I knew I wasn't going to buy anything from them.

    But guess what?

    I was sold, and as soon as I have the money, which I'm putting together, I'm going back to buy from those guys.

    Their sales funnel is tighter than a straight jacket!

    And I soaked it all up. Recording discreetly into my Android phone. Taking notes,

    Taking pictures!

    The whole works!

    Anyways, I have got a whole lot to share with you guys.

    Keep a date with me!

    Sidenote: After winning the second company's business, I made a mental note to quit discussing politics and quit supporting any party, at least in the open.

    In this country politics is a landmine especially for an up and coming business man like myself.
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    • Profile picture of the author savaloi
      Nice to see you back, you really inspired me with your freedom of information, and I'm in the process of setting evrything up. Would love it if you could share some info on the sales funnel, I'm just stuck on that at the moment, and also what to send sales out with on calls etc (sales packets etc)

      Thanks Ronald, looking forward to your new discoveries!!!!!

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      • Profile picture of the author safe as houses
        Ronald, could you just expand on this point please,

        "Have you seen these types of fan pages?

        LGLab - Sensation | Facebook

        You can check more here.

        Fan page template | ActiveDen

        I'd definitely recommended get one like it done for your client. You only have to get someone to customize them in the style of your client's business. They'll love the quality and you should get more work."


        I havent seen anyone on FB with a timeline like this, can you show an actual site using this template, Regards, Mick.
        Signature

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      • Profile picture of the author Ronald Nzimora
        Originally Posted by savaloi View Post

        Nice to see you back, you really inspired me with your freedom of information, and I'm in the process of setting evrything up. Would love it if you could share some info on the sales funnel, I'm just stuck on that at the moment, and also what to send sales out with on calls etc (sales packets etc)

        Thanks Ronald, looking forward to your new discoveries!!!!!

        Hi Savaloi,

        I'm glad to be back too.

        Happy you're taking action.

        I'll share some info on the sales funnel very soon. Keep coming back here. Cheers

        Originally Posted by safe as houses View Post

        Ronald, could you just expand on this point please,

        "Have you seen these types of fan pages?

        LGLab - Sensation | Facebook

        You can check more here.

        Fan page template | ActiveDen

        I'd definitely recommended get one like it done for your client. You only have to get someone to customize them in the style of your client's business. They'll love the quality and you should get more work."

        I havent seen anyone on FB with a timeline like this, can you show an actual site using this template, Regards, Mick.
        safeashouses,

        It's been 8 WHOLE months since I last posted here.

        A lot has changed on facebook since then.

        I no longer find these kind of pages too, but I'm looking right now.

        Once I find something very professional, I'll be sure to share it with everyone reading.

        Thanks.

        Originally Posted by benbro View Post

        Hi Ronald, here I am reading this almost exactly one year after you penned this thread and still I find myself inspired.

        What's really cool about your advice is that it's evergreen. So I'd imagine that this stuff will be just as relevant two years from now as it was the day you posted it.

        Thanks for the pearls of wisdom!
        Benbro,

        Thanks for the compliments.

        It sure is evergreen.

        I hope to teach even more here.
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  • Profile picture of the author benbro
    Hi Ronald, here I am reading this almost exactly one year after you penned this thread and still I find myself inspired.

    What's really cool about your advice is that it's evergreen. So I'd imagine that this stuff will be just as relevant two years from now as it was the day you posted it.

    Thanks for the pearls of wisdom!
    Signature

    "Everything you can imagine is real." – Pablo Picasso

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  • Profile picture of the author cozens
    Truly an eye opener. Thanks Ron.
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  • Profile picture of the author PrimaDNA1989
    Banned
    Absolutely amazing share. Its not just inspiring but also educational. Maybe its just me and being relatively new to the forum and all, but links to the updates would be super helpful so when we check back we just need to click the update. Now we have to go digging for the numbers in the pages. Anyway I still hit THANKS and am very grateful.
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    • Profile picture of the author Jamaul
      Hey Ronald!!

      Thanks for giving so much without expecting something in return. We need to maintain a level of professionalism in what we do, or we fall victim to chasing the dollar instead of chasing the dream.

      This industry of offline marketing has been watered down with broken promises, failed expectations and minimal results from "fly-by-the-night" so called consultants who really aren't interested in having a real business and make it harder for real professionals. (stepping off the soapbox)

      But in all, thank you for sharing and not hoarding what you know. You have no idea how many seeds you've planted in the minds of aspiring offline marketers and how many "wannabe's" you've scared off with a few short posts.

      Thanks for upholding the professionalism in what we do. Looking forward to reading more posts and posting my own updates from your info.

      Stay Blessed!

      Jonathan "Jamaul" Finley
      Signature
      Can Your Business Handle More Traffic?

      Let's Find Out. I'll send High-Quality Responsive Clicks Straight to your Lead Capture Page. PM Me for details
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  • Profile picture of the author stewane
    I think one thing that is being greatly overlooked is seed capital. Meaning if you have a VC, angel investor, rich family members, you can scale a business quickly. The skinny of it is have a hard nosed business plan with numbers, numbers, numbers. Have a way to present your idea or current business with the plan of asking for money because they will receive equity in your company or debt financing, etc.
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  • Profile picture of the author Noctilus
    Originally Posted by PrimaDNA1989 View Post

    AMaybe its just me and being relatively new to the forum and all, but links to the updates would be super helpful so when we check back we just need to click the update.
    I second that. A link with the updates would be rad. Great information posted here though and two thumbs up for that.
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