As taught by the worlds leading authorities on their subjects.
Forgive me that this thread is formatted to look like a salesletter.
IT IS NOT ONE, WILL NEVER BE.
My goal here is to help you, anyone out there struggling with ideas, startegies, resources to create their own successful offline consulting company.
I admit, I haven't made $1,000,000 yet from my offline business. But I know I'll get there in 1-2 years, as per the headline above, but I am doing very well. I have seen the great times and also made some of the worst in this business.
You may not know how giddy anyone must feel if they got a cheque for 1$10k+ paid into their bank account.
And I admit I have been lucky. To have learnt a lot from the Warrior Forum.
This thread is based on a thread I saw in another forum about building a credible online consulting media agency. I saw that thread (I swiped some of the ideas there and interjected with mine) after I lost a BIG client who was paying me over10K per month since February (I do all his salescopy and create his marketing plans and funnels for a percentage of sales.)
I will not blame him. Sincerely, I wanted to end the relationship because despite the fact that it was making me money, we had other issues coming up that just made me loathe him.
Anyways that's story for another day.
If you look around here on the Warrior forum, you'll have seen WSO courses that set out to provide buyers with all the materials they needed to launch a 'digital agency'. A decent aim for sure. But despite me loving the concept and buying some of those WSOs because of the rarity of that approach from WSOs and the importance of grasping the concept, I have seen that they are ultimately inadequate for the task.
I don't know what your goals are.
Maybe you don't want to build a million-dollar online media agency. Maybe your goal is to make 10k per month. If so, that's fine.
I don't know about you, but I am not content with earning just $1,000 per month online. That's why I quit IM and got on the offline gravy train. And I suspect that's why you also came on here.
So if you're going to be aiming for a measely $1,000 per month income, then seriously offline consulting is not for you.
If you want to make it in this business, especially working with offline business owners, who are notoriously professional and also expect a professional approach from you, you need to have all aspects of credibility nailed down hard.
- Hiding behind your computer won't cut it.
- Sending a bunch of emails won't cut it.
- Making cold calls half-heartedly also will NOT cut it.
- So also will outsourcing client jobs on fiverr because you don't want to spend more than $5.
To succeed at any level in offline online media consulting, you need to know:
- How to approach clients via direct mail (It's the best way online. NO HOLDS BARRED)
- How to create and project a professional image
- How to close sales (very IMPORTANT!)
- What tools to use to get your clients done PROFESSIONALLY!
This thread will achieve that task far more sufficiently and provide absolutely every essential ingredient necessary, touching on every aspect conceivable, to create one for yourself, stamped with your own identity and set up optimally for success from the outset.
It will be free from the ludicrous, wholly improbably false and misleading claims and promises and free, mercifully, from any gimmicks and well-worn cheesy IM lingo.
It will stick to rational, solid, effective and proven principles and practices and to fulfill it's goals it relies on intelligent contributions and only the best material and resources being recommended.
Hey Warriors, between us all we've all read and own thousands of courses, have expert knowledge in all areas of online marketing, and have a lot of experience and if this thread sees regular contributions and participation, we'll make running and operating a digital agency successfully, and building a knowledge and resource base, much easier and achievable and be six figure earners in short order. If people are willing to do all the things it's takes. Hard work, research, thought and effort is a must or there is no point in starting out.
Building a long term business vs going from one money making course to the next.
Why take the stable, long term professional agency approach?
The short term, try anything no matter how tacky for a temporary cash boost and hopping on the latest fad approach?
The later is the same very hamster wheel approach that gets recycled incessantly as a credible business model solely because someone has luckily managed to squeeze a one off $499 dollar check out of it.
If you choose the 'long term' route, (which by the way can be set up and making great money in the same amount of time anyway that it takes to put the latest hyped up, rehashed WSO through it's paces anyway), here's the result you'll get:
Self-respect, pride, accomplishment will result. And that in itself is great. But also, it's where the BIG, LONG TERM money is. Companies who have set themselves up in that way and who operate that way, yet who are providing the same services we all know about through coming across them daily here - and can do ourselves - but who do them in ways that are far more credible than what most WSOs teach here.
Now for the record. I am NOT knowcking WSOs. Far from it. I have bought some I would have gladly shelled out 5x the money extra for. Guys like Peter Max, iCun, Mike Cooch, and John Durham have been shining lights.
But I believe that they have shown us the way, we have to now look for and reach the tipping point. If you do that by professionally setting u your consulting agency,
gets taught in the main from WSO's sellers, you'll be making money hand over fist in no time.
Here's a few who examples.
The 2012 Inc. 5000 List of America's Fastest Growing Companies | Inc.com is a website that evaluates digital agencies offering all the kinds of services we have access to here.
Here's this company: Sweet Spot Marketing. Their website is: Sweet Spot Marketing - Search Engine Optimization & Pay Per Click Experts
This company has a revenue of $2 million a year, providing "paid search and search engine optimization services for small and midsize advertising agencies and Web development companies."
Did you notice something? They chose a niche and CONCENTRATED on that niche!
Here's another one: WebMarketing123 www.webmarketing123.com.
They are a "digital marketing agency that helps clients convert online visibility into measurable results. Its expertise includes search engine optimization, pay-per-click, and social media marketing services."
They did $8 million dollars in 2011.
And another: Be Found Online Be Found Online - The Art & Science of Digital Marketing
Performs a wide variety of Internet marketing services for clients in all major industries. Its services include national and international SEO campaigns, paid search engine advertising and social media marketing. The company also provides online customer service and web copywriting services for business-to-business and business-to-consumer clients.
Revenue for 2011: $2.3 million.
I could go on an on. But you can go see it for yourself. Go to: The 2012 Inc. 5000 List - Unified Payments through Wall Street Network Solutions | Inc.com. Narrow down your search to the Advertising and Marketing category and enjoy.
Let me quickly point out that while I may be doing well as an offline consultant, I am no expert who will dictate to people what to do. This section of WF is the best forum I've ever been on, with the best group of people I've met online.
I do have real world experience as I started up a digital media agency more than a year ago.
My experience include, copywriting, marketing and cold-calling. Infact, I had to learn how to cold-call by studying Chet Holmes, doing practice calls and going through the motions with my cousin (God bless him) 2 hours daily for 3 weeks and then actually cold-calling businesses with the understanding that I would most likely fail.
Surprisingly I didn't!
So, I know the pitfalls. The dead ends. The amateur approaches that will get people no where. I know what's required to avoid that. Most of us here do. We just need to apply what we learn that works with a clear focus and direction without getting side tracked.
I've studied many of the top agencies for a good while and how they do things and it's nothing we couldn't replicate. I've gone through the websites, marketing materials, their systems and case studies, their white papers, brochures - everything they have. We'll take all the essentials and replicate the approaches of the best around.
I'd advise people to do the and check out the companies in the link above, and simply copy their processes.
- Their website
- Their sales funnel
- Their business approach
Also, I'll be talking about the tools and programs that I have studied to reach where I am today. I also encourage you if you know any tools that will help us present better or create better services, why not share it here, so those who need it can go over and buy them? Pooling resource links here will help us all to strengthen in areas we are weakest and plug gaps in knowledge far faster than going it alone or learning the right way to do thing in a slow drip fashion.
Please if you're doing this, do not just link to your WSO. This is not the place.
My goal is to have my business hit the $1,000,0000 mark in two years and it's mostly down to this forum that I have the knowledge needed to put things into action and plug the gaps that needed to be.
I'd love to see others here meet with major success. I'm tired of the cycle of dependency on products and courses that nearly always only offer one piece of the jigsaw at a time.
Here's a couple that are really worth going through their sites and material and picking up pointers. There are loads. Feed company do video marketing but stand out way beyond the usual crowd and have a very cool approach
y:marketing // Digital Marketing Agency | Search Engine, Social Media Company.
A couple of years ago, the guys who run this $18+ million dollar revenue online media agency did a raining for people like us which cost $20,000 to attend and i heard, THEY GAVE AWAY THE FARM - all their tactics, salesletters, emails, PPC campagins etc. I would kill to have those materials right now. But the sale is closed.
Anyhoo, I am now in the process of modelling my entire business structure to mirror theirs.
I hope I have given a few people something to think about here today. And I hope for others who have experience to do the same with their input.
In the next post I'll give an inventory list of everything needed to follow these business models like the professionals are doing it and that touches on everything from the services to provide to marketing approaches, training, outsourcers and sales teams, and everything in between.
Let's go people!
Please see the Updates in the posts below:
Update #2: Post 26
Update #3: Post 44
Update #4: Post 60
Update #5: Post 72