How to market my friend's yoga/wellbeing business?
I was speaking to a friend who comes in to perform yoga classes at the place where i work, and she said she wants to turn her yoga classes into a fully fledged business.
She wants to provide a total wellbeing solution for companies...so not just improving the health and fitness of their employees, but also their mental wellbeing, productivity aswell.
She has a website MindFit BodyFit: Business wellbeing ~ Employee wellbeing
She told me her goals were
1) The number of new website clicks to rise on a monthly basis. Thinking 20% increase month on month ie month 1 =100, month 2 = 120, month 3 = 144, month 4 = 173 etc.
2) the number of client enquiries received directly as a result of the website 10 and convert to actual business 1 a month where I go into the business and contract out my training services. The size of the contract could vary from a couple of hundred pounds to a few thousand and also the length of time wrapped up in it depending on the clients needs.
Longer term objectives? This is where stage 2 takes over and where the business will have a heavier reliance on website traffic; clients can purchase downloadable training products; clients to commission service providers directly and have access to an array of other wellbeing web sites and wellbeing apps.
She only uses twitter right now to spread the word of mindfitbodyfit and through her existing network of contacts.
How can i help market her new venture for her, and get her clients?
Thanks
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