Craigslist marketing

kcom

12 years ago

Can you offer a free mockup? This allows them to see what you can do but not take too much of your time.

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cnich23 12 years ago

A free mockup is something I have considered doing but only for budgets higher than $1000.
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ewenmack

12 years ago

If you aren't positioning yourself as the #1 expert,
then you are being treated badly.

Here's an example of an ad I wrote for a web design firm
to position them as the #1 expert in their market.

It was me who did the research to show the
buyer there was a clear choice to make,
get high performance, or low performance.

See how it's structured here http://www.warriorforum.com/offline-...5k-2-days.html and the reason why things were done that way.

Best,
Ewen

Originally Posted by cnich23

I haven't had much great experiences with my web design services on craigslist. Some people want free work, others want to the work done first and to pay later...it's driving me nuts. I don't even charge that much

What methods do you use on craigslist?:confused:

Please also feel free to check out my site and refer any projects:

Maximum Creations | Website Maintenance and Design for Existing and Start-up Businesses

When I get more funds I'll add my service post on warriorforum.

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cnich23

12 years ago

Thanks ewenmack

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iAmNameLess

12 years ago

Originally Posted by cnich23

I don't even charge that much

The answer to your problem, is there.

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cnich23

12 years ago

iAmNameLess true. I did different test runs sometime to see how people would react and it's not the price...high or low doesn't matter. Some people just aren't fair and others are.

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iAmNameLess

12 years ago

Originally Posted by cnich23

iAmNameLess true. I did different test runs sometime to see how people would react and it's not the price...high or low doesn't matter. Some people just aren't fair and others are.

I have to disagree... I make a lot of money on CL, a LOT of money. You charge cheap prices, you get the cheap people. What do you consider high and what do you consider low? In the first 30 seconds you should know if you want to close the deal or not. What people WANT you to do or expect you to do with payment is irrelevant. You are your own boss, you start a company, they are either able to use and afford your services, or they can't. Want to pay after the work is done? Peace out, I'm not an amateur, pay me now or get lost. My prices too high? You can't afford me? Bye bye then, in my opinion you can't afford not to use my services, but no harm done.

When you try to make everyone a customer, that is when you have problems.

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Voasi

12 years ago

Originally Posted by iAmNameLess

I have to disagree... I make a lot of money on CL, a LOT of money. You charge cheap prices, you get the cheap people. What do you consider high and what do you consider low? In the first 30 seconds you should know if you want to close the deal or not. What people WANT you to do or expect you to do with payment is irrelevant. You are your own boss, you start a company, they are either able to use and afford your services, or they can't. Want to pay after the work is done? Peace out, I'm not an amateur, pay me now or get lost. My prices too high? You can't afford me? Bye bye then, in my opinion you can't afford not to use my services, but no harm done.

When you try to make everyone a customer, that is when you have problems.

I have to agree with iAmNameLess here.

I'm a big fan of Craigslist marketing. Over the last 12 months, I've done well over 6 figures JUST from Craigslist marketing (not talking just over $100k).

Craigslist is the 10th largest site in the US... there are a ton of people making good money just by using CL. I've actually toned back my CL marketing cuz I don't want to depend on that traffic source so much, lol.

As for the OP - put together a killer offer and put it out there. Post in different sections, test your Ads. Write 5-10 different Ads, different offers and see which one pulls the most responses. Let's not forget, CL has become THE SPOT for business owners to post JOBS, so you know they're visiting the site.

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socialbacklink

12 years ago

Originally Posted by Voasi

I have to agree with iAmNameLess here.

I'm a big fan of Craigslist marketing. Over the last 12 months, I've done well over 6 figures JUST from Craigslist marketing (not talking just over $100k).

Craigslist is the 10th largest site in the US... there are a ton of people making good money just by using CL. I've actually toned back my CL marketing cuz I don't want to depend on that traffic source so much, lol.

As for the OP - put together a killer offer and put it out there. Post in different sections, test your Ads. Write 5-10 different Ads, different offers and see which one pulls the most responses. Let's not forget, CL has become THE SPOT for business owners to post JOBS, so you know they're visiting the site.

And to further tag onto that with testing...Don't just test a few times and say it doesn't work. Get a spread sheet and make not of ads and copy changes, where did you post them, split test multiple ads, times of day, different sections, different cities, etc. Think of it this way, if I'm doing a media buy where it can get super expensive I might test hundreds of ads over a 2-4 month period. Maybe even up to a thousand ads to get that right one that converts the best. once you've got it you just roll with it. It takes a lot of work to make this happen. But, methodical testing is the only way you'll get it right. Not guesswork either. Use excel and record it all.

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SlfMastery

12 years ago

Originally Posted by socialbacklink

.... Get a spread sheet and make not of ads and copy changes, where did you post them, split test multiple ads, times of day, different sections, different cities, etc. ....

1. Can you really post similar ads in different sections and not get accused of spamming?

2. Can you really post in different cities and not get banned?

I thought those were against Craigslist TOS.:confused:

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theBUSINESS 12 years ago

Originally Posted by iAmNameLess

The answer to your problem, is there.

This guy is a CL guru. Follow him for advices on this very topic.
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Jon Martin

12 years ago

I'd like to know more about your situation so I can help. How long have you been doing this? Do you have a lot of clients? Is this a full time thing, or are you just getting started? Do you have a portfolio?

People have raised some good points. It's always best to come off as a boss to the client than as an employee - your mentality really determines your value and how clientele will treat you. Make yourself valuable and you'll soon be dealing with less and less "nightmare clients".

Best of luck.

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DABK 12 years ago

On your site, the 1st thing I should see is a free report download link that promises to help me avoid 37 problems people like me run into when they hire a web designer, at least 3 of which would kill my online selling efforts.

You'd be better off positioning yourself as a web designer who doesn't build beautiful brochures online but an online 24-hour sales force.

After all, you offer websites with seo and article marketing and social marketing, etc... Why not start with that? Why not tell them how they're going to cry if they go to a regular web designer, get a beautiful site that sits there, and sits there, and sits there when they could get one of yours and get a stream of qualified incoming leads that they convert so that, within a month (or 2 or whatever) the site's paid for itself, within the year it's given them 800% ROI.

Do you have testimonials? Do you have anyone who's willing to say, Within 6 months of getting a site from Jon Martin, my online business was up X%. That's 4 times more than what the site cost me?

Something on those lines.

Then you write your craigslist aid based on that. Hey, Small Business Owner
Did you know that 87% of website designer cost business owners like you 20 times or more what they charge? Because they fail at creating sites that generate leads, since they're only interested in how beautiful a site looks?
And they don't even know they're focusing on the wrong thing for you?
Did you know there's another 10% who know they're focusing on the wrong thing but don't know how to do it right? That there's only 3 percent of us who know how to do websites right? And I'm the best of the 3 percent around here.

Why don't you head over to my site and download my free case study xyz; it will change the way you think about websites forever; which will end up putting a lot of money in your pocket.
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maxrezn

12 years ago

So......I'm a bit creeped out. As I'm reading this thread...I get a call at 11:00PM...from someone who saw my ad on Craigslist.

45 minutes later....he is sold on a $2750 flash video, $4000 website, and $500 a month for SEO. He's in the industrial gear maintenance niche. The money will be in my account Monday afternoon.

What were you saying about Craiglist not working?

PS: The ad-copy I used is from Vaosi's kick-ass WSO which is like $17 or something.

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Mav91890 12 years ago

Max, do you remember the name of the WSO?
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- theBUSINESS 12 years ago
  
  Originally Posted by Mav91890
  
  Max, do you remember the name of the WSO?
  
  http://www.warriorforum.com/warriors...ad-writer.html
  
  Thanks
  
  1 reply
  
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  maxrezn 12 years ago
  
  Originally Posted by theBUSINESS
  
  http://www.warriorforum.com/warriors...ad-writer.html
  
  That's actually not the one I'm referring to...even though Ewen is the man.
  
  http://www.warriorforum.com/warrior-...verything.html
  
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socialbacklink

12 years ago

Originally Posted by maxrezn

So......I'm a bit creeped out. As I'm reading this thread...I get a call at 11:00PM...from someone who saw my ad on Craigslist.

45 minutes later....he is sold on a $2750 flash video, $4000 website, and $500 a month for SEO. He's in the industrial gear maintenance niche. The money will be in my account Monday afternoon.

What were you saying about Craiglist not working?

PS: The ad-copy I used is from Vaosi's kick-ass WSO which is like $17 or something.

I just finished the $1500 phase I of a 2 phase website that will make me around $2500. Then, I'll start on SEO for that client. I picked him up on CL. Great work by the way.

To the OP. I am an expert in landing page optimization and I can tell you that your site isn't very good. I'll be very honest about that. The eye path is bad. And there is no clear value of what you offer. I would listen to the guys above and focus on value to the customer. That's all they care about is how are you going to make me money. Not can you build me a website. The website is a way for them to make money. So, give them that.

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media500

Banned 12 years ago

you need to update you site and add more info about what you do on the site. And do not over charge for service.

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tac88

12 years ago

I would put together site packages to have them selected the one that they want! 4 page site with flash banner for $xxx and so on that way it's more like a shopping experience and they know the prices and if want extra's "they always do" have what they cost also in your pricing.

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Defacto

12 years ago

To succeed on Craigslist, at least where selling web design services are concerned, you got to have a really good portfolio because the big spenders are going to want to see that. You also need ads that pull. You can "swipe" ads that look good in other cities and rework them to promote your offers.

Also, use image ads that link to your portfolio and show images of your best sites you have made in the past. Someone asking to have you do the work first may be negotiating (or they may be a MLMer with no money). Simply respond back that you require a 50% deposit.

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SlfMastery

12 years ago

Originally Posted by cnich23

I haven't had much great experiences with my web design services on craigslist. Some people want free work, others want to get the work done first and to pay later...it's driving me nuts. I don't even charge that much

What methods do you use on craigslist?:confused:

Please also feel free to check out my site and refer any projects:

Maximum Creations | Website Maintenance and Design for Existing and Start-up Businesses

When I get more funds I'll add my service post on warriorforum.

I hope you read "ewenmack"'s comment.

Thanks

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dannych

12 years ago

so what's a good Craigslist course? i do really good promoting tangible stuff on craigslist but when it comes to Info Products is a different story...

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HorseStall

12 years ago

Why not try Freelance sites for web design or contest sites, you might have better luck.

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luke1213

12 years ago

I have managed to get some leads and send out one proposal using CL. CL can be a great source to get leads and new customers. But my experience so far is most of them are tire kickers or they want a website done for free or next to nothing.

For the one prospect that I met with and sent a proposal too, he wanted a 15 page website with customized graphics, logo creation, e-commerce, etc. On top of that, I managed to sell him on SEO services and how they would work. He wanted 5 keywords to rank on the first page of the search engines (approximately 7,000 exact searches per month for his keywords). This wasn't seo for a local business. This was competing nationally with major companies. If this guy made 25 sales per week from his website, he would net $25k per week.

I proposed him a lump sum price of $2450.00 for website and seo. Then a recurring fee of $250 for website maintenance and $400 for seo per month.

I thought the price was a good price and maybe a little low but he didn't accept it.

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alrealestate

12 years ago

I know the problems with using Craigslist for marketing, I have a heck of time posting for my Craigslist posting service, instant ghosting. Aint that the heck of it, post 1000 ads a day and can't keep mine up.....Funny how life works things out

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Sam Douglas

12 years ago

Iv tried advertising on creiglist before and its just a bad market place for high quality skill based stuff. think commodities - much easier to justify any kind of reasonable price to creiglist people for these kinds of items.

people are are creiglist because they want a deal, those are not the kind of clients you build a web dev/design business on.

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ewenmack

12 years ago

Originally Posted by Sam Douglas

Iv tried advertising on creiglist before and its just a bad market place for high quality skill based stuff. think commodities - much easier to justify any kind of reasonable price to creiglist people for these kinds of items.

people are are creiglist because they want a deal, those are not the kind of clients you build a web dev/design business on.

Obviously you didn't read the above post,
so I'll post it here for your benefit and
for others not to buy into this limited thinking!

----------------------------------------------------------------------------------------
So......I'm a bit creeped out. As I'm reading this thread...I get a call at 11:00PM...from someone who saw my ad on Craigslist.

45 minutes later....he is sold on a $2750 flash video, $4000 website, and $500 a month for SEO. He's in the industrial gear maintenance niche. The money will be in my account Monday afternoon.

What were you saying about Craiglist not working?
----------------------------------------------------------------------------------------------

Best,
Ewen

Thanks

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iAmNameLess

12 years ago

Originally Posted by Sam Douglas

Iv tried advertising on creiglist before and its just a bad market place for high quality skill based stuff. think commodities - much easier to justify any kind of reasonable price to creiglist people for these kinds of items.

people are are creiglist because they want a deal, those are not the kind of clients you build a web dev/design business on.

6 figure years JUST with CL kind of shows you don't know what you're talking about.

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Craigslist marketing

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