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Organic V's Paid Search: Results From Large Study

by ewenmack
12 replies
Some good news if you are doing
organic search engine optimization.

Here's the thing, you need a compelling case
for what you sell verses other options.

This latest research findings strengthen your case,
in a big way.

And the result on a sample of 1.4 billion searches
conducted by 28 million UK citizens in June 2011....

showed Organic Wins 94% of Time

They get 94% of the clicks.

Here's the full break down
of the study.

Organic vs. Paid Search Results: Organic Wins 94% of Time - Search Engine Watch (#SEW)

Best,
Ewen
#large #organic #paid #research #results #search
  • Profile picture of the author Lulu Chil
    Hi Ewen,

    Thanks for posting the study. It's a study one can use to show future clients the proof they need to do SEO. One needs to put it into a nice pdf.
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  • Profile picture of the author rigseo
    by organic ranking you can et free visitors, it is time consuming matter but it is profitable too.
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  • Profile picture of the author Mr. Subtle
    Originally Posted by ewenmack View Post

    ...showed Organic Wins 94% of Time
    And here's an infographic showing PPC beats SEO 2/3 of the time:



    Full sized infographic can be seen/downloaded here:

    Google Ads and the War on Free Clicks | WordStream
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  • Profile picture of the author kcom
    With organic you never have to pay for your competition checking you out.
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  • Profile picture of the author iAmNameLess
    In my own testing PPC gets 2X the clicks. It always depends on the client. SEO is great to help decrease their monthly spending on PPC. Both should be used together, but PPC is so great and the results are immediate that people are shooting themselves in the foot by not offering it.
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  • Profile picture of the author John Williamson
    Thanks for the share, Ewen. Love it when I can back up my claims with solid evidence like this.

    Iamnameless is right too. A nice combination of the 2 is usually a great idea.
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  • Profile picture of the author kcom
    IamNameless, 2x the click for PPC, is that your overall average? Should be lower than that for pos#1 but higher for 8-10.
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  • Profile picture of the author Red Kaiser
    Originally Posted by cdl512 View Post

    If you are selling services to your client you are screwing them as well but that is another story.
    I wouldn't mind if you were to elaborate on this. I'm planning to sell online services to some potential clients soon and I'd love to get your perspective of how I would be screwing them, and how I can change that.
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    • Profile picture of the author ewenmack
      This whole thread shows how research, tests,
      and own experience can make a solid case for either
      or a combination.

      The trick is to build your solid case to your prospects.

      A great debater and trial Attorney can build a case on either side.

      Now go strengthen your case.

      Best,
      Ewen
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  • Profile picture of the author CollegeCEO
    I always like a good case study
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    WANT TO MAKE MONEY ON EBAY BUT DON'T KNOW HOW TO FIND PRODUCTS TO SELL? CLICK HERE!

    READ THIS
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