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If you had $1000 marketing budget, what offline marketing techniques would you spend it on?

by NicoleElmore
28 replies
What are some marketing techniques or services you would purchase or subscribe to if you had a $1000 marketing budget?
#budget #marketing #offline #spend #techniques
  • Profile picture of the author Ronald Nzimora
    DIRECT MAIL! Gary Halbert style!

    This email thing being brandished is a fad.
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  • Profile picture of the author Anthony Carrera
    I second the Direct Mail Gary halbert style....

    choose a market
    make an info product
    write a letter
    rent a list
    send it to be printed
    put postage and mail the letters

    best bang for your buck.... and you will be the only message your prospect is reading at that moment... unlike the internet or space ads
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  • Profile picture of the author kebertt
    Direct Mail and Telemarketing
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  • Profile picture of the author iAmNameLess
    The days of a 1K marketing budget...

    Assuming you have a website...
    1.) A phone line
    2.) 2K Postcards about 700 with postage
    3.) The remainder on PPC
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    • Profile picture of the author bluecoyotemedia
      Originally Posted by iAmNameLess View Post

      The days of a 1K marketing budget...

      Assuming you have a website...
      1.) A phone line
      2.) 2K Postcards about 700 with postage
      3.) The remainder on PPC
      have you had good success with postcards??? as how as a lead gen for them to call you or direct them to some sort of capture page??

      how about webinars??
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      • Profile picture of the author iAmNameLess
        Originally Posted by bluecoyotemedia View Post

        have you had good success with postcards??? as how as a lead gen for them to call you or direct them to some sort of capture page??

        how about webinars??
        Yeah, direct mailing works for sure. I get a pretty good return on postcards for the most part. You can't do 100 at a time and expect some kind of consistent results... I send out 1K/week every week, but late next month I'm moving it up to 5K/week for 6 weeks to see my results. I almost always use it for them to call.. I'd rather get them on the phone than go to a squeeze page.

        Webinars... to be honest with you, I haven't been drinking the webinar kool aid yet. I've been thinking about it but haven't tried yet. I do very very small training webinars for companies and their employees but never did anything big. It's something that really interests me on multiple levels, that I feel I should really dive into, but haven't yet.
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        • Profile picture of the author bwman
          Originally Posted by iAmNameLess View Post

          Yeah, direct mailing works for sure. I get a pretty good return on postcards for the most part. You can't do 100 at a time and expect some kind of consistent results... I send out 1K/week every week, but late next month I'm moving it up to 5K/week for 6 weeks to see my results. I almost always use it for them to call.. I'd rather get them on the phone than go to a squeeze page.

          Webinars... to be honest with you, I haven't been drinking the webinar kool aid yet. I've been thinking about it but haven't tried yet. I do very very small training webinars for companies and their employees but never did anything big. It's something that really interests me on multiple levels, that I feel I should really dive into, but haven't yet.
          what kind of response / leads do you get with that kind of mailing. And what are the approximate costs if you dont mind sharing
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          • Profile picture of the author iAmNameLess
            Originally Posted by bwman View Post

            what kind of response / leads do you get with that kind of mailing. And what are the approximate costs if you dont mind sharing
            I'm averaging around 1.5% now, starting to get closer to 2%. I'm not perfect though, there are guys on here that do much better with direct mailing than me, but those are my stats. When I first started I was at like .3-4%. Nothing sexy about those statistics, and sometimes when you start, it isn't good. It's all about improving yourself though. My first goal with DM was .5%... then 1%... then 1.5%. The beautiful thing about it.... my .3% response still had me profiting, lol.

            Costs per 1K postcards = $50 for printing.. $320 for first class stamps, around $260 if you have a permit which costs 300ish, I forget.
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            • Profile picture of the author socialbacklink
              Originally Posted by iAmNameLess View Post

              I'm averaging around 1.5% now, starting to get closer to 2%. I'm not perfect though, there are guys on here that do much better with direct mailing than me, but those are my stats. When I first started I was at like .3-4%. Nothing sexy about those statistics, and sometimes when you start, it isn't good. It's all about improving yourself though. My first goal with DM was .5%... then 1%... then 1.5%. The beautiful thing about it.... my .3% response still had me profiting, lol.

              Costs per 1K postcards = $50 for printing.. $320 for first class stamps, around $260 if you have a permit which costs 300ish, I forget.
              I agree that Direct mail is a great way to go. It's all a numbers game though. And it's heavily about testing. I literally test everything. The key to any campaign from telemarketing to PPC is test test test. I can't emphasize that enough. If you don't test methodically you are leaving a ton of money on the table.
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              • Profile picture of the author sallygriffin
                I have had my head bashed.... test, test, test! Totally agree
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  • Profile picture of the author candres79
    Direct mail is the way to go
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    • Profile picture of the author Donedealngr
      Originally Posted by candres79 View Post

      Direct mail is the way to go
      Isn't this considered spamming if those you sent to are not seeking to receive your mail?
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      • Profile picture of the author maxrezn
        Originally Posted by Donedealngr View Post

        Isn't this considered spamming if those you sent to are not seeking to receive your mail?
        No....direct mail is not spamming.
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        • Profile picture of the author Irish Intuition
          I love when the OP abandons a thread....
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  • Profile picture of the author Rearden
    What kind of list would you mail to?
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    • Profile picture of the author Ronald Nzimora
      It depends FIRST on the kind of clients you want to have, and second on the kind of services you plan to sell.

      Are they a match? That would be the thing to figure out.

      And not forgetting, can they pay for my services? Because if they can't there's no need mailing them.

      Originally Posted by Rearden View Post

      What kind of list would you mail to?
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  • Profile picture of the author AustinSEOFreelancer
    I'd recommend direct mail as well. I sent out 64 letters the other day and received 1 lead....which I'm expecting to close in the next couple of days. It cost about $1.50 a letter or $96. I'd also recommend spending some money on business cards and finding networking events nearby to attend and pass them out. Remember to pass them out to everyone you talk to! I got a lead from my mechanic the other day. PPC can be expensive. I've managed large campaigns and can tell you its powerful however when working within the Internet Marketing space you have a lot of tire pokers and competitors (who know how IM works) clicking on your ads. My only suggestion is if you do go the PPC route make sure you price your services high enough to make your money back. I'd say $1,500/mo+.
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  • Profile picture of the author mjbmedia
    where are your/ your clients customers hanging out on and offline, what will they respond to, then it spend on that.
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  • Profile picture of the author maxrezn
    $250- Craigslist posting for SEO & Web Design with great copy
    $500- Adwords
    $250- Voicemail blast to 250,000 businesses (If you can find that many)

    Good god I can't even fathom the ROI this would get you.
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    • Profile picture of the author kmalikis
      Originally Posted by maxrezn View Post

      $250- Craigslist posting for SEO & Web Design with great copy
      $500- Adwords
      $250- Voicemail blast to 250,000 businesses (If you can find that many)

      Good god I can't even fathom the ROI this would get you.


      Please tell me where you can blast 250,000 business for $250?

      Kam
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  • Profile picture of the author Irish Intuition
    Originally Posted by NicoleElmore View Post

    What are some marketing techniques or services you would purchase or subscribe to if you had a $1000 marketing budget?
    What are you selling? Who is your target market?
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  • Profile picture of the author kenmichaels
    head phones and some decent clothes.

    a note book.

    an assistant.

    5 lbs of coffee.

    and that is all you need to start.

    save the left over $.

    Your going to need it for INK, GAS, and emergencies
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    • Profile picture of the author Irish Intuition
      Originally Posted by kenmichaels View Post

      head phones and some decent clothes.

      a note book.

      an assistant.

      5 lbs of coffee.

      and that is all you need to start.

      save the left over $.

      Your going to need it for INK, GAS, and emergencies
      I would say those are the essentials.. careful with the coffee though. It
      makes me scatter brained if I drink too much

      If you are selling the typical type of offline services- websites, mobile,
      SEO or consulting, you do not need to spend a lot.

      Utilizing social networks (especially Linkedin) costs nothing. I got 14
      clients from Linkedin just in the past few months.

      I have read MANY threads on 'how to get customers' on this forum
      and there are many that truly work. FREE education!

      I would not do a postcard campaign, so don't be tempted because
      it is 'cheap'.

      The internet marketing 'way' is to do a lot with a little. Just because
      we are after brick and mortar businesses changes nothing.

      I have seen $25 in letters mailed lead to almost $100k. A thousand
      bucks is like ten thousand for what you can do with it, if you do
      some hard work and use some savvy.
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  • Profile picture of the author Voasi
    With $1k - I know for a fact I'll get AT LEAST 5X's just using Craigslist. Voice Broadcasting with a Press 1 campaign can also bring in fantastic results. With $1k investment, I'd say about 3X's, depending on the offer. But these numbers are strictly the first month, not LTV (life time value) as these clients will typically stay a client for 3-6 month's paying $500-$3k/mo., it's actually a lot more then that.

    With $1k, you could do a lot, but it's really about refining a message. There are SO MANY types of marketing that works (and we talk about freely here) but what isn't talked about defining (and refining) your message to get an action (call, email, webform, etc...). Spending $1k is fine and dandy, but if you're message is "Yea...umm.... we do SEO n' stuff, want sum?" ...and basically sound like everyone else, then your $1k will just go to waste, regardless of how effective others are saying the marketing is.
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    • Profile picture of the author kmalikis
      Hey Voasi,

      Would you be so kind as to share more info and specifics on the Voice broadcasting idea? how do you implement? what tips/tactics, vendors do you use?

      I'm interested in implementing that approach on behalf of a client..who essentially sells a commodity.

      Originally Posted by Voasi View Post

      With $1k - I know for a fact I'll get AT LEAST 5X's just using Craigslist. Voice Broadcasting with a Press 1 campaign can also bring in fantastic results. With $1k investment, I'd say about 3X's, depending on the offer. But these numbers are strictly the first month, not LTV (life time value) as these clients will typically stay a client for 3-6 month's paying $500-$3k/mo., it's actually a lot more then that.

      With $1k, you could do a lot, but it's really about refining a message. There are SO MANY types of marketing that works (and we talk about freely here) but what isn't talked about defining (and refining) your message to get an action (call, email, webform, etc...). Spending $1k is fine and dandy, but if you're message is "Yea...umm.... we do SEO n' stuff, want sum?" ...and basically sound like everyone else, then your $1k will just go to waste, regardless of how effective others are saying the marketing is.
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  • Profile picture of the author MakeMoneyKid
    Buy both CPM and CPC ad space. Pay for advertising on their Email lists. Ask for PR and outsource tweets and facebook shares over Fiverr. That will be enough to bring in the sales. But also hire a team to track the conversion rate and other statistics
    I'll definitely not spend all of the $1000 since I would like to experiment first and figure what is working best for my product and then invest more on the right track.
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  • Profile picture of the author John Durham
    With a thousand dollars, I would test 4 telemarketers at 20 hours per week. If even one of them make a sale or sets a good appointment, you are in profit, and you found a good telemarketer to do your prospecting work for you.

    Or...

    I would try a REPUTABLE Warrior appointment setter.... There are a couple (Rolltide/Mwind)

    If a thousand dollars even generates enough appointments (either phone or face to face) to get you a couple of sales, you are in profit and you found a good appointment setting service.

    Thats just me.
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    • Profile picture of the author DaniMc
      Originally Posted by maxrezn View Post

      $250- Craigslist posting for SEO & Web Design with great copy
      $500- Adwords
      $250- Voicemail blast to 250,000 businesses (If you can find that many)

      Good god I can't even fathom the ROI this would get you.
      Why not try it and find out? It's only 1k. Let us know!
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