You have 2 situations.
-You have a phone and can cold call a targeted list of 500 businesses.
-You are dropping 500-1000 handwritten, personal letters to a targeted list.
Which of the following courses would you take:
1) Cold call the 500 list only and drop 500 personal letters without following up, letting them call you if interested.
2) Drop 500 personal letters and "cold call" them a day or two after they receive the letter (and forget the other list).
Let's assume you can do one or the other and not both at the same time.
Experienced Marketers -- What would you do?