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Postcard font size?

by crazman
12 replies
Hi guys, forgive me if sound like a stupid question but i am not a professional copy writer. I am currently creating A5 postcard and was wondering if 8pt times new roman font would be to small for the body copy?
#font #postcard #size
  • Profile picture of the author TheRealKG
    Yea I would definitely recommend using pixels as well. 8 is too small though. People shouldn't have to make an "effort" to read the text.
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  • Profile picture of the author crazman
    thanks guys, yes that was my thought exactly. Theres just alot of info I want to put on the card just have to find the room for it wall.
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  • Profile picture of the author jharri
    I agree 8 is too small. Keep in mind who your target audience is. If you are mailing to senior citizens go for a larger font, etc...
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  • Profile picture of the author Tribe
    I've been creating a few A5 postcard designs lately for my own distribution. 8 is definitely too small, I don't go under 14, especially considering my target market. I use the front of my postcard for the actual offer/product/website with large text and graphics and the rear with a simple design for testimonials. Also play around with your font type, as their text spacing can be different and you might find that you can fit more in. Just make sure it's still clearly readable though.
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  • Profile picture of the author crazman
    Some good adive here, thanks. I have increased the font to 10pt and after some editing was able to fit all the content I wanted ot include. I may play around with font type as suggested and see how it looks.
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  • Profile picture of the author bob ross
    Don't ever use 12pt in print, it looks good on a screen but it looks terrible in print, even with the correct leading.

    10pt is absolutely fine for print even though it will look really small on screen. Also, the typeface used is important because many fonts look different in size at different pt's. Something like times new roman will look much better at 10pt than something like hobo script.
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    • Profile picture of the author Jason Kanigan
      Originally Posted by bob ross View Post

      Don't ever use 12pt in print, it looks good on a screen but it looks terrible in print, even with the correct leading.

      10pt is absolutely fine for print even though it will look really small on screen. Also, the typeface used is important because many fonts look different in size at different pt's. Something like times new roman will look much better at 10pt than something like hobo script.
      Newbs: Bob does postcards all freakin' year long, so this is the advice to take to heart.
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    • Profile picture of the author Irish Intuition
      Originally Posted by bob ross View Post

      Don't ever use 12pt in print, it looks good on a screen but it looks terrible in print, even with the correct leading.
      Agreed, 12 pt is horrid (trust me I have learned the hard way).

      Times Roman 10 pt is what I use. Resist being fancy as you may risk
      readability problems.

      That said, feel free to add some handwritten type of touches to
      attract attention.
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  • Profile picture of the author ImDanHoward
    Postcards still rockin' it? That's one marketing channel that I haven't tried. I might incorporate that in a few things to test it out.
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  • Profile picture of the author crazman
    Thanks for all the suggestions. I have stayed with the times new roman 10pt.
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    • Profile picture of the author bob ross
      Originally Posted by crazman View Post

      Thanks for all the suggestions. I have stayed with the times new roman 10pt.
      If you have it installed (comes with adobe products) you might try adobe caslon pro which looks similar to times new roman but nicer.
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  • Profile picture of the author crazman
    Thanks bob, will give it a try
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