Okay, I see a lot of of warriors who are in the offline consulting business ask questions about client prospecting using emails, and the common questions I see is how to make the emails more effective.
Plus, some folks sell WSOs on how to find prospects using emails and a lot of warriors buy them. I also have bought 2 0r 3 of them but the WSOs don't say what to do AFTER you fire off the first email to a local business prospect.
Some even go as far as saying you shouldn't bother with the ones that do not respond to you, because they're not interested.
I find that that isn't the case.
Here in this post, I'll show you how to increase the response rates from the emails you send out to clients by at least 50%.
Business owners are notorious for ignoring cold-emails. You send 100 eMails, wait for a callback and sometimes you just can’t get it. Your deal is stalled. You are confused because you're not even sure they're interested or not.
As far as landing clients go, you should be actively dis-qualifying prospects as much as you’re qualifying them.
A lot of times it’s worth eliminating prospects who just won't be bothered from your pipeline. This will keep your pipeline clean, save you time and enable focus on those who are interested.
The reason is if they don’t have the BANT (Budget, Authority, Need, Timeframe) then you’re probably better off applying your time somewhere else.
With this template, you will get them to quit stalling and make a decision either way.
When you can’t get a callback, try this somewhat humorous email, courtesy of Mike Brooks. It’s the somewhat provocative subject line that gets them to open the email and pay attention.
Copy it right out of here and try it on one of your prospects right now.
Email Subject Line: Should I stay or should I go?
Mr. Prospect –
I haven't heard back from you and that tells me one of three things:
1) You've already chosen another company for this and if that's the case, please let me know so can I stop bothering you.
2) You're still interested but haven't had the time to get back to me yet.
3) You've fallen and can't get up and in that case please let me know and I'll call 911 for you ...
Please let me know which one it is because I'm starting to worry ...
Thanks in advance and I look forward to hearing back from you.
Your Phone Number
The email's subject line is somewhat provocative, but the ―humor in the body smooths it out a little. Sure, this email is a bit casual and maybe even sound a little stupid, but you’re not trying to win an etiquette award here; you’re trying to get a callback and get some more information to see if it’s worth spending more time and more thought with this prospect.
If you’re comfortable using emoticons, you might throw in a wink. If you’re not comfortable being causal over email, I suggest you push yourself to try something new. A whole generation has grown up with email and texting now, and they keep it short, sweet, and casual. Try it.