Which is the best offline method of Promotion?

14 replies
I wanted to know which is the best offline method of marketing. I know some offline methods like ads in newspaper, pamphlet distribution, radio advertisement, etc. Kindly share your experience.
#method #offline #promotion
  • Profile picture of the author Chris Beatty
    I think it really depends on your niche and what exactly it is that you're selling. I would go out there and say that Direct Response marketing would be one the best Offline Methods. Whatever you decide to use, the biggest thing is to track each method so you know whether or not it is working. Use call tracking numbers for every advertising piece you use.
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  • Profile picture of the author perfumer
    word of mouth
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    • Profile picture of the author TheBlueWizard
      Originally Posted by perfumer View Post

      word of mouth
      This, reach out to any friends/families/anybody you know with a business or who MAY know someone in a business.

      Otherwise, pull out the phone book and start calling... make sure your charismatic and genuine as business owners smell a crappy/shady salesman a mile away... whereas everybody loves that 'cool honest guy'.
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    • Profile picture of the author Irish Intuition
      Originally Posted by perfumer View Post

      word of mouth
      I don't think so, unless you already have a lot of mouths (customers)
      to spread the word.

      There is no one answer for this question. What is it you want to promote?
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  • Profile picture of the author crazman
    Referrals from past customers has been working well for my business since I implemented a referral program.
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  • Profile picture of the author Khemba
    Originally Posted by lucky31 View Post

    I wanted to know which is the best offline method of marketing. I know some offline methods like ads in newspaper, pamphlet distribution, radio advertisement, etc. Kindly share your experience.
    Hi - Offline for me is really a numbers game, the game being to get your offer in front of as many of your targeted niche group as possible.

    So as an example leaflets targeting a specific group in large volumes (1000 people) would be a feasible strategy.

    Bearing in mind that your conversations should be in at least the 5% to 10% range.

    Hope this helps :-)

    Regards
    Khemba
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  • Profile picture of the author ckdaro
    Word of mouth, leaflets and if you can afford it even billboards/banners.
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  • Profile picture of the author jessiem
    Go for internet marketing.
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  • Profile picture of the author Aaron Doud
    "It depends"

    Think about it this way.

    Would you sell Adult Diapers in a High School Newspaper?
    Would you advertise a Porsche dealership on a billboard in the ghetto?
    Would you hand out flyers at the mall to advertise your $1.2 million home for sale?
    Would you go to a meeting of local executives and give them a presentation on buying spam at your super market?
    Would advertise tampons in a men's magazine?

    Of course not. You have to target the message to the audience.
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  • Profile picture of the author chungacreative
    Your warm market and your friends warm markets.
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  • Profile picture of the author teguhyuliantos
    I think for now, Internet is the best way to promote your product than compare with offline method. Why? Because using this method you can safe your time and money.
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  • Profile picture of the author kazim
    Promotion depends on products quality. I think a good product is the best method of promotion.
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  • Profile picture of the author EnzoBlaque
    Originally Posted by lucky31 View Post

    I wanted to know which is the best offline method of marketing. I know some offline methods like ads in newspaper, pamphlet distribution, radio advertisement, etc. Kindly share your experience.
    Don't fall into the trap of looking for which is "the best" marketing method. Simply put - THEY ALL WORK!

    Every single marketing method generates Leads. It doesn't matter what type of business you own or which "niche" you are targeting. ALL MARKETING METHODS WORK...

    Some may be more expensive than others but that doesn't necessarily mean that they work better.

    You should be focusing on how best to structure your "Marketing Mix". This is a mixture of SEVERAL different methods that you will use simultaneously... Also, I strongly suggest that you find ways to track the performance of each method that you use.. Then you can drop the ones that aren't performing well, and SCALE UP the ones that are producing the highest conversion rates.

    Never use just one method of generating Leads. Not only will you be leaving a whole bunch of money on the table, but you won't be doing yourself or your business any justice.

    Enzo
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