I'm Jumping Back Into The Game But...It's A Different Game
at the same time ask a question of anybody who has actually gone through
with this business model.
The model is simple. I'll outline it below.
Step 1 - Think of a local business that could possibly want a web presence.
Try to pick something that is generic enough so that you could get quite a
few prospects but specific enough so that it appeals to just one group.
For example, dentists in Scotch Plains, NJ. I live in NJ and my dentist is in
Scotch Plains so that's why I picked him.
Step 2 Go to a domain registrar and get a domain that matches the
search.
For the above, I would look for something like dentistsinscotchplainsnj dot
com.
If it's available, purchase it.
Step 3 - Put up a one page site with a message that the page is for
rent.
Step 4 - Do some basic SEO. Since the keyword is so specific to one
location, you should rank high for it with no problem whenever somebody
goes to their search engine of choice and type in "Dentist in Scotch Plains,
NJ"
That's it. You can choose any figure you want for rental space. I'm going to
go with $300. I think that's fair.
Do that for 10 sites and get 10 people to rent the space (each person gets
their own page. Don't double rent) and that's $3,000 monthly. It's not a fortune
but it's not chicken scratch either.
Okay, here is my question for those who have already done this.
I know from my research that these domains rank high. I have checked a
ton of them. So it will be no problem to show a prospect that their rental
space is already ranking towards the top of the SERPs.
My question is this, for those who have done this. Do you need to actually
contact local businesses OR will they see these domains listed, see that they
are for rent, and contact you?
My gut tells me that this is going to turn into an on the phone telemarketing
job until I find a taker. That's what I don't want to do. I understand that
maybe not every domain will rent, but if this turns into more work than it's
worth (I'm still more or less retired) then it's just not worth my time.
As you can see, the few steps you need to do shouldn't take you more than
a couple of hours. After that, it's wait until the domain ranks and then rent
it out.
There are long term benefits to this that I won't get into here but I'm sure
you can figure out what they are.
But before I get into this (again, I know the domains will rank based on my
research) I need to know if this is going to turn into a telemarketing, or worse,
drive all over creation type of job.
I just don't want to travel down that road at 54 years of age and looking
forward to relaxing.
Any insight on this from those who have actually done this will be
greatly appreciated.
Thanks.
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"Never make someone a priority in your life who makes you an option in theirs." Anon.
"Some see private enterprise as a predatory target to be shot, others as a cow to be milked, but few are those who see it as a sturdy horse pulling the wagon." -- Winston Churchill
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