32 {{ upvoteCount | shortNum }}
32 {{ upvoteCount | shortNum }}

Frank Kern's Online Failure For His Gym, And What He Did To Turn It Around Offline

by ewenmack
26 replies
Frank and his wife opened up a gym and went straight to
marketing it on the internet.

Got his website #1 on Google and leads didn't turn to membership and sales.

So he turned to offline methods.

He lays out the whole process.

His ideal clients
where he find them
the ad design and layout
the offer
the call to actions
the number of leads
the ad image
what went on the cover of the envelope

You'll discover it all here...

Best,
Ewen

Frank Kern feat Mike Keonigs's Instant Customer Revolution
#failure #frank kern #gym #offline #online #turn
  • Profile picture of the author sodomojo
    You want us to go sign up for something that "claims" a lady made 100k by working five hours? Ya, sounds legit....

    It appears you are simply helping somebody build their list not add value here which is unfortunate.

    Just appears as spammy if you ask me.

    Now if you would have actually shared the information then that would of been beneficial but when you act as if you are going to then you send People to an outside link to sign up on somebody else's list, well with that right there you lose a lot of credibility.
    {{ DiscussionBoard.errors[6949492].message }}
    • Profile picture of the author ewenmack
      Oh I see where you are coming from,
      sorry I didn't mention that the post details are in the video
      above the sign up button.

      Hope that clears it up for you and others.

      No animals were harmed in making the video
      or gratuitous sex depicted within it!

      Best,
      Ewen

      Originally Posted by Tydowns View Post

      You want us to go sign up for something that "claims" a lady made 100k by working five hours? Ya, sounds legit....

      It appears you are simply helping somebody build their list not add value here which is unfortunate.

      Just appears as spammy if you ask me.

      Now if you would have actually shared the information then that would of been beneficial but when you act as if you are going to then you send People to an outside link to sign up on somebody else's list, well with that right there you lose a lot of credibility.
      {{ DiscussionBoard.errors[6949531].message }}
      • Profile picture of the author sodomojo
        Got it. I'll give it a watch sometime perhaps.

        Am I the only one that hates videos? I feel as I I am being sold to big time and I read much faster than it takes to get the point across in a video and I don't like to waste my time waiting for people to get to the point.
        {{ DiscussionBoard.errors[6949544].message }}
        • Profile picture of the author iRunThis
          Originally Posted by Tydowns View Post

          Am I the only one that hates videos? I feel as if I am being sold to big time...
          Nope. I agree.

          I wish there was an article about it lol I don't have time to watch a 2 hour video with a bunch of irrelevant info but I would be interested in hearing how he did it, even though I have no intention of doing anything similar anytime soon.
          Signature
          "Grammar: The difference between knowing your sh*t, and knowing you're sh*t." -A Wise Man
          {{ DiscussionBoard.errors[6949559].message }}
          • Profile picture of the author ewenmack
            Ok guys, the video comes with a control button you can fast forward
            to cut out any crap that you may think is there.

            Help?

            Best,
            Ewen
            {{ DiscussionBoard.errors[6949598].message }}
        • Profile picture of the author DABK
          Nope, you're not. I've got skimming down to an art. Darn videos don't let me use my art.

          And I really, truly and really again hate video's that remove the bit at the bottom that says how long the video is. I never start them.

          Originally Posted by Tydowns View Post

          Got it. I'll give it a watch sometime perhaps.

          Am I the only one that hates videos? I feel as I I am being sold to big time and I read much faster than it takes to get the point across in a video and I don't like to waste my time waiting for people to get to the point.
          {{ DiscussionBoard.errors[6951343].message }}
          • Profile picture of the author Mark68
            Agree-I used to like when they had the video at least they had a transcript/sales pitch below it. And Real Player used to let me download all sorts of videos, even the ones with no timer at the bottom, until the squeeze page programmers got smart.

            This video was informative (and had the timer on it), since it put together the sms/email marketing concept for me. Thanks Ewen for posting it. But I find myself looking for a $19.97 WSO, instead of $1997.00 for their stuff.

            Originally Posted by DABK View Post

            Nope, you're not. I've got skimming down to an art. Darn videos don't let me use my art.

            And I really, truly and really again hate video's that remove the bit at the bottom that says how long the video is. I never start them.
            {{ DiscussionBoard.errors[6952304].message }}
            • Profile picture of the author vndnbrgj
              Originally Posted by Mark68 View Post

              Agree-I used to like when they had the video at least they had a transcript/sales pitch below it. And Real Player used to let me download all sorts of videos, even the ones with no timer at the bottom, until the squeeze page programmers got smart.

              This video was informative (and had the timer on it), since it put together the sms/email marketing concept for me. Thanks Ewen for posting it. But I find myself looking for a $19.97 WSO, instead of $1997.00 for their stuff.
              You should reconsider your train of thought.
              I provide solutions everyday that a WSO couldn't come close to.
              $2k products can have WAAAY more value than some crap re-hashed $20 from a theory pusher. The things I have learned for proper marketing come from higher priced products. I don't buy WSO's.
              Signature
              Life Begins At The End Of Your Comfort Zone
              - Neale Donald Wilson -
              {{ DiscussionBoard.errors[6954156].message }}
    • Profile picture of the author globalpro
      Originally Posted by Tydowns View Post

      You want us to go sign up for something that "claims" a lady made 100k by working five hours? Ya, sounds legit....

      It appears you are simply helping somebody build their list not add value here which is unfortunate.

      Just appears as spammy if you ask me.

      Now if you would have actually shared the information then that would of been beneficial but when you act as if you are going to then you send People to an outside link to sign up on somebody else's list, well with that right there you lose a lot of credibility.
      Considering that you are fairly new to the forum, I can see why you would have the knee jerk reaction to Ewen's post and will give you the benefit of the doubt.

      Maybe do a search of the forum and find other posts that Ewen has made, then decide if your response was/is appropriate.

      Ewen has offered nothing but solid gold advice and has added nothing but value here. Pay attention and you may learn something.

      John
      {{ DiscussionBoard.errors[6950757].message }}
  • Profile picture of the author tigerbait
    He basically used direct mail. Nothing really to see here. And claiming the internet didn't work is bullshit. I'm a former gym owner, and the internet brings in tons of business. I built a full fledged fitness bootcamp of folks paying 197/mo. using nothing but adwords.

    I like Frank, and have a bunch of his material... but at a certain point it turns into the same old rehashed stuff.
    {{ DiscussionBoard.errors[6949732].message }}
  • Profile picture of the author iamchrisgreen
    Ewen doesn't post crap. There's usually a reason why he adds something to the forums. So take a look and see what you learn.
    Signature
    The No.1 Podcast for Offline Marketers
    {{ DiscussionBoard.errors[6950919].message }}
    • Profile picture of the author Irish Intuition
      There is no 'one way' for a local business such as a gym. The
      savvy marketer uses ALL tools available.

      There are limits with online dependency as well as offline
      advertising. Social media is definitely one thing I would
      incorporate for this type of business.
      Signature




      {{ DiscussionBoard.errors[6951030].message }}
      • Profile picture of the author tigerbait
        Originally Posted by globalpro View Post

        Considering that you are fairly new to the forum, I can see why you would have the knee jerk reaction to Ewen's post and will give you the benefit of the doubt.

        Maybe do a search of the forum and find other posts that Ewen has made, then decide if your response was/is appropriate.

        Ewen has offered nothing but solid gold advice and has added nothing but value here. Pay attention and you may learn something.

        John
        Originally Posted by iamchrisgreen View Post

        Ewen doesn't post crap. There's usually a reason why he adds something to the forums. So take a look and see what you learn.
        Originally Posted by Irish Intuition View Post

        There is no 'one way' for a local business such as a gym. The
        savvy marketer uses ALL tools available.

        There are limits with online dependency as well as offline
        advertising. Social media is definitely one thing I would
        incorporate for this type of business.

        With all due respect, I own all of Kern's biggest products. This is a launch. Warrior Forum is one of his platforms.

        The problem I have being a former gym owner is this:

        Got his website #1 on Google and leads didn't turn to membership and sales.

        It's totally bogus, and insulting. Kern needs to re-watch his Core Influence dvd. It's a pretty damn good dvd, and he'd probably learn a lot.
        {{ DiscussionBoard.errors[6951207].message }}
  • Profile picture of the author bluecoyotemedia
    Ewen

    good move with the frank kern headline. this will surely bring alot of attention which should funnel some love back to you
    Signature

    Skunkworks: noun. informal.

    A clandestine group operating without any external intervention or oversight. Such groups achieve significant breakthroughs rarely discussed in public because they operate "outside the box".
    https://short-stuff.com/-Mjk0fDExOA==

    {{ DiscussionBoard.errors[6951218].message }}
  • Profile picture of the author dunkinbbb
    I don't know Ewen, other than through his posts - but have learned to respect and appreciate his posting as they mostly offer intelligent insights into marketing products and services - rather than the brute force "make 400 calls a day asking if they have a website" approach, which I have determined is not for me.

    I invested 30 or so minutes listening to the video while doing email/having coffee - and - internet marketing for personal trainers effectiveness aside - Frank offers an interesting way of promoting local businesses via direct mail/text marketing.

    His point of people being reluctant to call because they don't want a sales pitch - and how to overcome it - while not rocket science - is an idea I'm going to test in my CL ads.

    Not that Ewen needs me defending him, but I just couldn't let it pass.

    Thanks for the share, Ewen.

    Bill
    {{ DiscussionBoard.errors[6951464].message }}
  • Profile picture of the author FormerWageSlave
    Frank Kern? Meh. No thanks.
    Signature

    grrr...

    {{ DiscussionBoard.errors[6951652].message }}
  • Profile picture of the author MWGrubb58
    Love it or hate it... direct marketing works... IF you do it right. That has to be said.
    {{ DiscussionBoard.errors[6952092].message }}
  • Profile picture of the author Steve Solem
    Interesting to see the "syndicate" seems to be on the move again. Been a long time since I heard about any one of them doing anything, but in the past week Andy, Jeff and now Frank seem to be out their with new or new versions of old products - and I'm sure they'll each be cross promoting for each other soon.

    I'm glad I got off most of those lists a long time ago, but will prob check this one out to see what he's up to.

    Thanks for the share Ewen!
    Signature
    Need Offline Leads? Get them more easily with two great Lead Gen reports and 65 pages of quality PLR PLUS flyers, postcards and other marketing materials. Starting at under $5!
    {{ DiscussionBoard.errors[6954191].message }}
  • Profile picture of the author Steve Solem
    I'm 10 minutes into the video and while Frank does a good job explaining this all and making it look - its nothing more than old (but valuable) Dan Kennedy and Jay Abraham advice.
    Signature
    Need Offline Leads? Get them more easily with two great Lead Gen reports and 65 pages of quality PLR PLUS flyers, postcards and other marketing materials. Starting at under $5!
    {{ DiscussionBoard.errors[6954258].message }}
    • Profile picture of the author iamchrisgreen
      Originally Posted by Steve Solem View Post

      I'm 10 minutes into the video and while Frank does a good job explaining this all and making it look - its nothing more than old (but valuable) Dan Kennedy and Jay Abraham advice.
      I was thinking that. I have a Glazer Kennedy CD in my car with most of what frank just said on it. I assume they hope no one finds out you can get a dan Kennedy book for $10
      Signature
      The No.1 Podcast for Offline Marketers
      {{ DiscussionBoard.errors[6955069].message }}
    • Profile picture of the author Bruce NewMedia
      I agree with Steve, it's DK basic practices, but always worth reviewing. Kern has been a big coaching/mentoring student of Kennedy for a long time, so this isn't surprising.
      Ewen, thanks for this!
      _____
      Bruce


      Originally Posted by Steve Solem View Post

      I'm 10 minutes into the video and while Frank does a good job explaining this all and making it look - its nothing more than old (but valuable) Dan Kennedy and Jay Abraham advice.
      Signature
      Get Offline Clients With NO Resistance!-CLICK HERE
      POWER LETTERS Get Offline Appointments
      These Email Templates Land You Great Clients!
      {{ DiscussionBoard.errors[6963858].message }}
  • Profile picture of the author bluecoyotemedia
    these guys put a helleva amount of time and effort in their sales process

    this alone is the product.

    study and watch how they deploy these launches.

    create a folder on your hardrive and save each sequence or emails with time stamp. download all videos.

    the sales process alone is whats worth anything

    I have a large morgue of launches that I keep and emulate the sales process

    this is the real education

    not the actual courses

    I have about 100 launches over the past few years..

    from the STOMPERNET launch all the way thru to now

    btw- the most interesting thing is the primary engine that fuels all these launches is good ole fashioned emails

    if you get a chance also watch the marathons these guys do
    Signature

    Skunkworks: noun. informal.

    A clandestine group operating without any external intervention or oversight. Such groups achieve significant breakthroughs rarely discussed in public because they operate "outside the box".
    https://short-stuff.com/-Mjk0fDExOA==

    {{ DiscussionBoard.errors[6958496].message }}
    • Profile picture of the author ewenmack
      I'm studying webinars now that send cold paid traffic to.

      The whole sequence.

      They are repeats, but act as if you are live.

      Many are getting more sign ups than VSL's.

      Frank Kern is using them now.

      Best,
      Ewen

      Originally Posted by bluecoyotemedia View Post

      these guys put a helleva amount of time and effort in their sales process

      this alone is the product.

      study and watch how they deploy these launches.

      create a folder on your hardrive and save each sequence or emails with time stamp. download all videos.

      the sales process alone is whats worth anything

      I have a large morgue of launches that I keep and emulate the sales process

      this is the real education

      not the actual courses

      I have about 100 launches over the past few years..

      from the STOMPERNET launch all the way thru to now

      btw- the most interesting thing is the primary engine that fuels all these launches is good ole fashioned emails

      if you get a chance also watch the marathons these guys do
      {{ DiscussionBoard.errors[6959326].message }}
  • Profile picture of the author Huskerdarren
    Frank is usually the smartest guy in the room. I have no doubt he started a gym. He probably did so solely for the purpose of creating his own case study. He uses the video to tell his story which is how he connects with people. He gives just enough to get people to opt in so they can be further sold. Then BOOM, product launch and half a million dollars in the bank a week. Maybe much more, I'm probably underestimating him. Frank and Mike have a system. It's pretty good and it works. People just need to reverse engineer it.
    {{ DiscussionBoard.errors[6964401].message }}
    • Profile picture of the author SethTheUBotGuy
      Originally Posted by Huskerdarren View Post

      Frank is usually the smartest guy in the room. I have no doubt he started a gym. He probably did so solely for the purpose of creating his own case study. He uses the video to tell his story which is how he connects with people. He gives just enough to get people to opt in so they can be further sold. Then BOOM, product launch and half a million dollars in the bank a week. Maybe much more, I'm probably underestimating him. Frank and Mike have a system. It's pretty good and it works. People just need to reverse engineer it.

      People have: http://www.gurureverse.com/free/KernReport.pdf
      Signature
      UBot Studio - Sell Products, Make Money, and Automate your Marketing
      {{ DiscussionBoard.errors[6965078].message }}
      • Profile picture of the author Huskerdarren
        Originally Posted by SethTheUBotGuy View Post

        I had no idea. Thanks. I'm a big fan of reverse engineering and the model after. Anything can be broken down into its component pieces and then recreated with the same or similar pieces. Understanding the system or methodology is key.
        {{ DiscussionBoard.errors[6965421].message }}

Trending Topics