Is Selling Web Design/SEO One Of The Best Business Models Ever?

18 replies
I pondered this over the weekend. Of course, I don't really have experience in any other field of business, but from what I have seen of other businesses, this one really seems to 'take the cake' as far as the following :

- Very low overheads. Buy a domain for $10, a hosting package for $20 a month, $70-$150 per site design and the rest is pretty much profit.

- Extremely profitable. Outsource $1000 websites for $80. Huge profit margins.

- Recurring potential.
Monthly hosting. SEO. Google Places. Reputation Management. Social media management. Again, all outsourced for pennies on the dollar.

- Fast turnover. You can get a $1000 website done in a few hours, if that. I can't think of a whole lot of things that can be designed, manufactured and delivered for so cheap, in a matter of hours that cost the consumer $600-$1000+.

- Work from anywhere. Office, home, beach. All I need is a mobile phone, computer and Internet connection.

- Growing industry. The industry is booming and will continue to grow, as technology moves forward and more and more businesses start tapping into the power of online.

Of course, much of this is purely my speculation so I could be wrong, but it would be great to hear what business veterans around the place have to say...

Do you guys think selling web design/online marketing to local businesses is the overall best/one of the best businesses you could start today?
#business #design or seo #models #selling #web
  • Profile picture of the author elis
    how to you get the clients...this is the problem
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  • Profile picture of the author payoman
    That's the problem of any business, and it's fixed the same way every other business fixes it...building a client base over time via marketing.

    Cold calling, direct mail, networking etc...
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  • I'm glad you've had so much success with web design. You're obviously good at choosing clients. I found web design to be such a huge pain. Revisions, poor communication, etc... the worst business ever for me lol
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  • Profile picture of the author maxrezn
    God I love it...Profit margins in the x,xxx%....the more you charge...the happier your clients are.

    Web design is a beautiful model if you are the EXPERT. If you're a WEB DESIGNER, run for the hills. I am the expert when I'm hired. That means nobody is telling me what they want to see on their site. They hired me because I know what the hell I'm doing and I will create them an amazing site. I weed out the bargain shoppers, amateur designers, "guarantee seekers", and anyone else who can be a problem. If they make it through the first cut, then we can talk price.

    I encourage you guys to raise your client standards...your prices...raise your quality of work..and your life will get less stressful.
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    • Profile picture of the author socialbacklink
      Originally Posted by maxrezn View Post

      God I love it...Profit margins in the x,xxx%....the more you charge...the happier your clients are.

      Web design is a beautiful model if you are the EXPERT. If you're a WEB DESIGNER, run for the hills. I am the expert when I'm hired. That means nobody is telling me what they want to see on their site. They hired me because I know what the hell I'm doing and I will create them an amazing site. I weed out the bargain shoppers, amateur designers, "guarantee seekers", and anyone else who can be a problem. If they make it through the first cut, then we can talk price.

      I encourage you guys to raise your client standards...your prices...raise your quality of work..and your life will get less stressful.
      This is so true. I'd much rather do fewer projects for more money. If you qualify clients correctly you don't end up with problematic clients that just end up getting fired down the road. If you are the expert than nobody questions. They just value you.
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      • Profile picture of the author ewenmack
        Plus it helps having someone who knows how to
        position you as the #1 expert in your market or be eaten!

        Ewen smiles.

        Best,
        Ewen
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    • Profile picture of the author Underground
      Originally Posted by maxrezn View Post

      God I love it...Profit margins in the x,xxx%....the more you charge...the happier your clients are.

      Web design is a beautiful model if you are the EXPERT. If you're a WEB DESIGNER, run for the hills. I am the expert when I'm hired. That means nobody is telling me what they want to see on their site. They hired me because I know what the hell I'm doing and I will create them an amazing site. I weed out the bargain shoppers, amateur designers, "guarantee seekers", and anyone else who can be a problem. If they make it through the first cut, then we can talk price.

      I encourage you guys to raise your client standards...your prices...raise your quality of work..and your life will get less stressful.
      What do you charge, if you don't mind? I intend to start out at £1500, saying they are getting it for half price, and then shifting up to around 3 grand. I suspect there are people that is still chump change to going on some of the prices others charge.

      Some people I've seen, and the prices they've said they've charged for stuff has made me think they approach price like a psychopath does when it comes to murder (that's not said pejoratively), in that the anxiety or emotion felt by a lot of people and their conception of what a fair price is in wholly absent, and when it comes to quoting a price they have no compulsion to say ''that will be £60,000 a year please'' for some lame social media marketing with no guaranteed r.o.i. Usually they offer no real value. Yet, because they say it so nonchalantly and with complete authority, it gets accepted.

      I understand yours is based on the value pricing model and your level of skill and is not equivalent to the above, which is what I seek to implement, and it would be good to get a figure of what someone who offers real value and expertise can command and thrive doing so.
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  • Profile picture of the author PeacefulCalamity
    Web design is awesome, unless you're the one actually designing.

    The ONLY thing that puts us in jeopardy are acts like the PIPA/SOPA acts (they practically shut down the Internet)

    But other than that, this industry IS booming, unless some sort of company monopolizes for Web designing, which I don't see happening either.

    Either of the two above which can destroy us I don't see happening TBH.
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    • Profile picture of the author speez
      It is highly profitable but clients nowadays think by getting a website that they must appear on the first page of google ranks or else you are ripping them off, this is especially true for the plus 50 years old market that don't understand computers much. So you will lose a lot of customers if they are not getting leads from the website they spend big bucks for.
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      • Profile picture of the author Underground
        Originally Posted by speez View Post

        It is highly profitable but clients nowadays think by getting a website that they must appear on the first page of google ranks or else you are ripping them off, this is especially true for the plus 50 years old market that don't understand computers much. So you will lose a lot of customers if they are not getting leads from the website they spend big bucks for.
        How would you lose money in web design? Do you offer a guarantee of increased conversions/traffic in addition to the design?
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  • Profile picture of the author MarkBrook
    You would have done very hard work for reaching at this point I must appreciate you on this efforts.
    In every business we need best marketing tactics as now a days there are so many contractors and less costumers so in this case every one should try to use the ability in which he is core competent in that he can grow. but still every business take time to get up.
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  • Profile picture of the author paul nicholls
    Personally i think creating websites for local businesses is one of the easiest things to sell because almost every business would benefit from having an online presence

    What most people fail to realize with this is that you may only secure a small job at first with a local business ie a cool little website but then you can always approach these people again to sell more services at a later stage

    You will find it far easier to then upsell them to a $300, $700, $1500 etc package after they a client of yours

    It`s a kind of an upsell process the same as your sales funnels

    You have to start somewhere but in my opinion creating a cool little website for a local business is a great way in the door

    Paul
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    • Profile picture of the author mosthost
      Originally Posted by paul nicholls View Post

      Personally i think creating websites for local businesses is one of the easiest things to sell because almost every business would benefit from having an online presence

      What most people fail to realize with this is that you may only secure a small job at first with a local business ie a cool little website but then you can always approach these people again to sell more services at a later stage

      You will find it far easier to then upsell them to a $300, $700, $1500 etc package after they a client of yours

      It`s a kind of an upsell process the same as your sales funnels

      You have to start somewhere but in my opinion creating a cool little website for a local business is a great way in the door

      Paul
      You're definitely right. Start small and the market the upsells to them constantly. They get to know you and are much more likely to plunk down more money.
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  • Profile picture of the author Underground
    Also, a content creation/traffic generation service that you create for a monthly residual, with the content being able to be leveraged on the website and across the net, is a really good, logical upsell. With Google's focus on content, you can create packages of say 10 keyword researched blog posts, 10 articles, press releases, social media profile creation and maintenance, a montly instructional camtasia video on key topics in their market, 1 podcast, building there social media connections by a set amount each month, and distributing that content to key places on the net like blog/articles directories, social media accounts as one big marketing machine that encompasses traffic generation, SEO, social media, content marketing and inbound marketing all in one comprehensive marketing system. As opposed to trying to sell them one off services and superfluous bells and whistles.

    It may seem a lot, but I've researched it, and all of the above done for very lost cost and massive, residual profit margins. Content creation about $150=200 a month, outsourcers to handle multiple accounts and do the day to day routine things like social media connection building and distributing content to keysites and hotspots.

    The goal should be on results for the client after having researched their market, not just piling up a list of itemized services to make you enough money as possible, with no regard for how it drives business for the client.

    Close to websites being the easiest sell, it's most complimentary upsell - what I just said above, is very close to it provided you come up with a system that you proven with clients get's real, demonstrative, measurable results in terms of seo, increased website traffic, leads and increased sales. That is what businesses want even more than websites, which are just a means to that end.

    I remember a Chriropractor who had a marketing system using social media and he had a daily marketing routine which was extremely effective and got great results for other businesses. Then came across Alan Weiss's Million Dollar Websites where he was selling websites with Chad Barr for around $60.000 dollars. These websites are very easy to make, and I've studies a lot they have made, which all follow the same format.

    Also, Chad Barr sells content packages for around $2500 upfront, and 1500 a month, and another for 3500 up front and 2500 a month.

    It would cost about 300 dollars a month for the content creation, plus another 130 a month for an outsourcer assuming you have the taking care of 3 clients accounts, so around 430 a month, for the more expensive package. Still leaving a profit of around $2000 a month.

    Obviously you wouldn't be able to charge clients that when you are first launching, but could still make good profit with a knockdown entry price until the first 10 or so get real, measurable results and then have a clear ROI argument for your services.

    Many people sell methods on this forum in wso's, one-off methods, and alot sell commoditized items, but a workable systems that incorporates the best of these methods across a broad range of online outlets and get's what businesses want on a reliable basis is far better, and can move a business up the scale to be able to contact bigger, higher paying companies a lot easier than most. A business that has something like that will have to of the most profitable and in-demand, evergreen offline services if done properly and professionally with the emphasis on building the most effective marketing system for your clients.
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    • Profile picture of the author Noah Fleming
      Originally Posted by Underground View Post

      I remember a Chriropractor who had a marketing system using social media and he had a daily marketing routine which was extremely effective and got great results for other businesses. Then came across Alan Weiss's Million Dollar Websites where he was selling websites with Chad Barr for around $60.000 dollars. These websites are very easy to make, and I've studies a lot they have made, which all follow the same format.

      Also, Chad Barr sells content packages for around $2500 upfront, and 1500 a month, and another for 3500 up front and 2500 a month.

      It would cost about 300 dollars a month for the content creation, plus another 130 a month for an outsourcer assuming you have the taking care of 3 clients accounts, so around 430 a month, for the more expensive package. Still leaving a profit of around $2000 a month.
      Underground..I'm one of Alan's Master Mentors - only 36 trained and personally certified by Alan...I have not bought a $60,000 website and I don't work with Chad.

      Just wanted to make a comment. You've got the value-equation mindset right...

      Alan & Chad are dealing with world-class consultants often signing six-figure projects on a per client basis. Alan's Million Dollar Club is for Consultants routinely doing over a million a year.

      I was lucky to be at a workshop with Chad where he walked through the content creation process with a client. It was incredible.

      Needless to say, there are those who build incredible businesses, and there are those who are looking for ways to make $12 in the next hour, or $1000 bucks a month doing silly things on Fiverr.

      If the website and content consultation you provide can take a client from 250k per year to 500k per year then is $60,000 really a lot of money?

      I sense big things from you.

      Originally Posted by bporeo View Post

      Anybody using a free website as a "get your foot in the door" technique? Or is it better to charge up front even if it's a small fee?
      Websites are used to start relationships. They are bringing their feet to your door, not the other way around. It better be open.
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  • Profile picture of the author chandan94
    Of course SEO and Webdesign is a very good business now a days.
    I also offer the same service but some time clients don't pay the amount
    we expect. Then The amount of work is more in comparison to the payment.

    Otherwise the business is a good way of making money.
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  • Profile picture of the author bporeo
    Anybody using a free website as a "get your foot in the door" technique? Or is it better to charge up front even if it's a small fee?
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