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Your Favorite OFFLINE Marketing Methods

by solidim
17 replies
I'm inspired by another post which lists all the different type of online marketing methods, both free and paid. Then someone mentioned 'did we forget offline is great too?'

So what are your most recommended offline marketing methods, my friends?
#favorite #marketing #methods #offline
  • Profile picture of the author ambrking
    Telemarketing. However, this would depend on the industry you are in.
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  • Profile picture of the author TedTheodore
    One method that I use constantly is...Classified Ads.
    This works really well.
    It's simple & cheap to implement.

    -Ted-
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  • Profile picture of the author Jimmy Correy
    build your market list and do email marketing
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  • Profile picture of the author glen2020
    I prefer tele calling and post advertisments.
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  • Profile picture of the author kazim
    I don't search new way for marketing. But for marketing email marketing is a good way.
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  • Profile picture of the author WeavingThoughts
    How about SMS marketing? The most common form in India.
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  • Profile picture of the author Marlin Winters
    I prefer personal meet with my clients in local market.

    It builds a relation between clients and company.
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  • Profile picture of the author mannar
    Thanks,
    - a lot
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  • Profile picture of the author bewennick
    Email marketing is not a day best way promote your business.
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  • Profile picture of the author bob ross
    Direct Mail of course
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    • Profile picture of the author Just Curious
      Originally Posted by bob ross View Post

      Direct Mail of course
      When using direct mail post cards for B2B lead generation is better to have them respond by calling me or going to my website?
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      • Profile picture of the author bob ross
        Originally Posted by Just Curious View Post

        When using direct mail post cards for B2B lead generation is better to have them respond by calling me or going to my website?
        Much better to have them call. Local business owners will prefer to call you. Obviously put an email address/website on there but believe me it's much easier for them to respond by primarily calling. It really hammers home that you're local too.
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  • Profile picture of the author ShelleyW
    Social Media is a good platform for marketing online to build trusts and presence of brand. Its not only free but also effective.
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  • Profile picture of the author biggoogle
    Cold calling and e-mail are the worst ways, hands down.

    Try sending a FedEx letter detailing ALL THE THINGS you know about your prospect. Let them know about all the money they are leaving on the table (and give proof.) Let them know about the money they are constantly losing. Don't sell anything. Just show them the money. I send 3-4 pages of personalized content FedEx, and you'd better believe that they read it all. Because it is about THEM, not you.

    Many call back. And the closing ratio will be very high. For big bucks.

    Go after the people with the big budgets who are advertising every month.

    Best of luck!

    Gab
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    • Profile picture of the author reneSmilez
      Originally Posted by biggoogle View Post

      Let them know about all the money they are leaving on the table (and give proof.) Let them know about the money they are constantly losing. Don't sell anything. Just show them the money.
      Wow! This sounds interesting. Can you elaborate on what is "all the money they are leaving on the table" and "the money they are constantly losing"?
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    • Profile picture of the author Irish Intuition
      Originally Posted by biggoogle View Post

      Cold calling and e-mail are the worst ways, hands down.

      Gab
      'Worst ways' is subjective. Some do very well utilizing those methods.

      My favorite way? I'm with Mr Ross with direct mail... that said, I like
      to have a marketing mix. No one way works that well to forsake all
      others.

      When possible I combine direct mail, email and a phone call (not 'cold
      calling' as I warmed them with prior contact).

      KILLER combination for B2B
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      • Profile picture of the author sandalwood
        Cold calling or as some call it telemarketing. We also are not afraid of walking in and asking for the business either. I guess that would be called cold walking

        Tom
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