That's $5000 worth of deals closed from Monday to Friday. $5368 to be exact.
I am still kind of amazed at this new milestone in my business, but I am happy to share what I believe brought it on, in as much detail as possible...
One caveat off the bat though...
All these deals were offered last week, this week was 'follow-up-the-email-from-last-week', so it's not like I same-phone-call-closed any of these prospects (TIP # 1 : Followup, usually multiple followups, are required. Persistence is key!). Not that I don't believe it can't be done of course, it's just how I have been doing things so far.
The sales were 4 websites with hosting, totalling $3988 for web design + $1380 annually for hosting.
Just to give you guys a comparison, last month I did just under $5k total for the entire month. This month I am already at $7500 and it's only about halfway through.
I just want to bullet point the important things I learnt this month for those of you taking a similar path to myself (that is, selling web design and SEO services to local business) :
- First things first. EVERY SINGLE CLIENT was from cold calling. I cannot stress how critical this form of marketing has been for my business. You need to find the business owners who have some form of interest in buying a website. The next point covers how I targetted these clients...
- Look for the following :
- Look through the Yellow Pages for ads that have 'firstname.lastname@example.org' but DON'T list their website domain. This usually means they either A) Don't have a website yet, or B) Their website is so crap they don't want people to visit it. They are PRIME for the calling!
- In addition to the above point, go LOCAL! Local is sooooo much easier (at least in my case, I know Iamnameless would say otherwise). For myself, I am closing like 3/4 appointments just because I can meet the client face to face. DO THIS!
So yeah, I have had much, much greater success in my calling from A) Going local and B) looking for hints that the business has a bad/lackluster online presence and might be interested in expanding.
I hope this post inspires others to hit the phones locally and get out there. I have done literally nothing else except call, and although I know I should look at doing more, at this stage in my business growth, it's perfect for controlling the amount of work I get and suits me.
Thanks to all the help from IamNameless especially, great guy to get some awesome info from!