If you're interested in direct mail marketing, you might be missing out on a goldmine that won't cost you a dime.

It's DELIVER magazine, which is put out by the USPS and it's specifically targeted toward direct mail marketers. The content is always amazing and you'll find some of the most creative and interesting techniques imaginable.
------------------------

For example, here's an article published a few days ago about how luxury retailers use the mail. To quote:

"Question: How do you sell luxury watches and some of the finest clothes in the world?

Answer: Through the mail, of course.

How about a 24-day, $66,950 private jet excursion?

Same answer.

The prestigious, exclusive travel company uses direct mail to get the message out about its luxurious trips by private jet, where consumers can travel around the world and explore ancient civilizations."

------------------------

You'll find the digital publication chock full of awesome strategies and case studies with surprising results about nearly anything you can dream of relating to direct mail. You can even subscribe to the print version for free.

Another recent article talks about a unique strategy one B2B company used to reach executives that were previously impossible to contact.

------------------------

"A few days after the initial packages were shipped, Pringle’s team started putting in calls to his target C-level executives. “Within the next two to three weeks, we secured seven meetings out of 15 — an almost 50-percent success rate,” Pringle says. “In many cases, we had attempted to meet with these companies for years, and this was the mailpiece that opened the door.”

Thus far, the Netezza campaign has achieved a 35-percent response rate, translating to approximately $30 million in new business."