Reviews with Google + Local

19 replies
Hqs anybody worked with a client on optimizing Google + Local and helpin them get legit reviews? If so how did you go about t? I am thinking of a follow up postcard and asking for a review and directing them to my clients site then to click on te Google icon in the upper right corner. Right now this client is not ranking and doesn't have any reviews. Pretty non competitive market. His losing has been claimed but it's not optimized.
#google #local #reviews
  • Profile picture of the author kcom
    Best time to approach customers to ask for a review is before they leave. Especially if the owner/manager know the customer is happy, have a card/flyer, possibly with a QR code, but for sure a link, offer the customer 10% off their next visit for a review. They will get zero reviews if they don't ask.
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    • Profile picture of the author sodomojo
      Originally Posted by kcom View Post

      Best time to approach customers to ask for a review is before they leave. Especially if the owner/manager know the customer is happy, have a card/flyer, possibly with a QR code, but for sure a link, offer the customer 10% off their next visit for a review. They will get zero reviews if they don't ask.
      Ya, I was thinking about that. Give them a card when they leave asking for the review and ya possibly a QR code to scan and do it then.

      Anybody have experience with the effectiveness of this? What about with some samples of cards they've used that have been effective in getting people to leave reviews?
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  • Profile picture of the author Rus Sells
    Can't use mobile to leave reviews on plus pages atm. That's the news. ugg
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  • Profile picture of the author buckeye04
    Get a simple graphic made or try searching for one online specifically for Google + Local and put it on your site. Have it say, "check out our reviews on Google+" and when clicked it takes them to the G+ page.

    For the QR code example, you could put a QR code on all receipts, invoices, etc. and put a similar one liner as mentioned above inviting them to check out the reviews or leave a review. Good thing about the QR code idea is you can track the results via analytics to see if people are scanning the code AND leaving a review or just scanning the code and leaving.

    Try split testing with a special coupon code/offer for a return visit as well in exchange for their time. You see these often from many fast food chains including Subway and Chick Fil A to name a few.
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    • Profile picture of the author sodomojo
      Originally Posted by buckeye04 View Post

      Get a simple graphic made or try searching for one online specifically for Google + Local and put it on your site. Have it say, "check out our reviews on Google+" and when clicked it takes them to the G+ page.

      For the QR code example, you could put a QR code on all receipts, invoices, etc. and put a similar one liner as mentioned above inviting them to check out the reviews or leave a review. Good thing about the QR code idea is you can track the results via analytics to see if people are scanning the code AND leaving a review or just scanning the code and leaving.

      Try split testing with a special coupon code/offer for a return visit as well in exchange for their time. You see these often from many fast food chains including Subway and Chick Fil A to name a few.
      that's good but if it is as Rus says people can't leave a review in their phone. Are you experiencing something different?
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      • Profile picture of the author qibbly
        Yelp. That is what I use for my clients who have restaurants. A few things I urge them to do:

        -ask customers if they like Facebook or yelp.
        If YES- "great, leave us a review and hey we will give you 25% off your next meal!
        If NO- Have your client give them a crash course quickly on yelp and still push for 25% off.

        Also beware with this new IOS 6 that Apple just released: yelp is heavily used for turn by turn landmarks. Apple maps uses several services (aside from TOM TOM, tele-atlas etc). Op, this reinforces your concern about reviews, they are critical.

        Ps: One company apple has contracted with is Localeze. They basically help companies achieve greater search visibility through local platforms. Apple maps is heavily influenced by companies listed by those guys.

        Reviews again - yelp. Sorry for hi jacking the thread OP but this apple maps rage has been infectious. We must not rely on just google places for optimization, even if our citations are spot on.

        Ps: OP if your client does not want to give their customers the 25% off, a counter offer of a free desert could work.
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  • Profile picture of the author harindersingh
    Yes, Google plus is one of the best social media optimization website, and You can get better ranking while using Google +
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    • Profile picture of the author sodomojo
      Thanks, I probably should have said this is for a dentist.
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  • Profile picture of the author sadneck
    Originally Posted by Tydowns View Post

    Hqs anybody worked with a client on optimizing Google + Local and helpin them get legit reviews? If so how did you go about t? I am thinking of a follow up postcard and asking for a review and directing them to my clients site then to click on te Google icon in the upper right corner. Right now this client is not ranking and doesn't have any reviews. Pretty non competitive market. His losing has been claimed but it's not optimized.
    This is a great idea. I am actually working on a Reputation Management software that will do just as you are saying, but make it much more efficient for the SEO provider / business owner.

    When I am ready for betas, I will let everyone know, but I think legit Google reviews is very important to getting future clientele.

    Cheers!
    Andrew
    Signature
    THE BITCOIN BOSS WSO PACKAGE
    Special Launch Price!
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    • Profile picture of the author Rus Sells
      Many firms in the upper echelons of our industry, (providing services to local small businesses) are beginning to move away from trying to get customers to leave reviews on Google Local Plus.

      The process to actually set up a Google plus account is something like 7 steps and many have found that potential reviewers are abandoning the sign up process and end up not leaving a review.

      I've completely stopped telling my clients to ask people to leave reviews on Google plus and have customers leave reviews on sites that allow users to create and log in using Facebook credentials and or leave a review on the businesses own web site itself.

      Also my own perspective is that its EVIL for Google to build a social network on the backs of small business owners in exchange for local plus reviews which is alleged to have seo ranking benefits.

      Originally Posted by Tydowns View Post

      Hqs anybody worked with a client on optimizing Google + Local and helpin them get legit reviews? If so how did you go about t? I am thinking of a follow up postcard and asking for a review and directing them to my clients site then to click on te Google icon in the upper right corner. Right now this client is not ranking and doesn't have any reviews. Pretty non competitive market. His losing has been claimed but it's not optimized.
      Originally Posted by sadneck View Post

      This is a great idea. I am actually working on a Reputation Management software that will do just as you are saying, but make it much more efficient for the SEO provider / business owner.

      When I am ready for betas, I will let everyone know, but I think legit Google reviews is very important to getting future clientele.

      Cheers!
      Andrew
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  • You can be on top even without the reviews. Google Review Algo is too aggressive and even the legitimate reviews has been flagged and deleted.
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    • Profile picture of the author sodomojo
      Originally Posted by creaturelocaljohn View Post

      You can be on top even without the reviews. Google Review Algo is too aggressive and even the legitimate reviews has been flagged and deleted.
      Sure but if you are in the top 7 with lots of good reviews you'll get more business than being in the top 7 without those reviews.
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      • Originally Posted by Tydowns View Post

        Sure but if you are in the top 7 with lots of good reviews you'll get more business than being in the top 7 without those reviews.
        Very true! Even I will choose those business with a good reviews.
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  • At the moment Rus Sells is correct.
    The process is a little long for signing up to leave a review on G+ Local pages.
    We use the FB/QR code to Yelp method, track the clicks. (Offer a discount to the customer)
    Link from their business page to the review.
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    • Profile picture of the author sodomojo
      Originally Posted by Intentional Marketing View Post

      At the moment Rus Sells is correct.
      The process is a little long for signing up to leave a review on G+ Local pages.
      We use the FB/QR code to Yelp method, track the clicks. (Offer a discount to the customer)
      Link from their business page to the review.
      Lots of people have gmail these days especially with all the android devices isn't it much easier with android? Yelp is a thought. Perhaps a link from the homepage as well?
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  • Profile picture of the author Aaron Doud
    We contacted a bunch of people who had filled out out internally surveys with all 5s and had a promotion where if they left us a review on two review sites (gave 4 to choose form) that we would give them a jacket.

    I believe on Google we now have the most positive reviews of any major RV dealer.
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  • Profile picture of the author evenromefell
    Reviews from other sites can be seen on Google pages so you can utilize that to your advantage by linking those sites in... get reviews other places, Facebook, Yelp, etc will help but I still believe Google is a place that you need reviews. One way that we have found has worked for a more service oriented industry like Dentistry is to ask for the review at the time of service and tell them you want an "HONEST" review so that you can assess what you are doing that people like and if there is anything you need to change. Warn them that it will take a minute of their time and tell them in good faith of their action (they don't have to do it in front of you) you are going to go ahead and give them a packet of things to take home.... in your case maybe tooth brush, tooth paste, dental floss.... all the stuff you'd normally send with them anyway.

    This gives the customer a sense that you are asking for a favor, and that you have given them something in order to give you honest feedback so they will feel a little more obligated to do this. Try to capture their e-mail addy and using a CRM send them a follow up e-mail (automated) that thanks them for their visit and reminds them to please leave a review so you can assess your services. Give them a link to several review sites and tell them that they can choose the "most convenient places for them to leave a review"... this says they can leave one or multiple reviews. The follow up times are different for each industry, but the best time I think I've found to send an e-mail has been about 7pm the night of the service.

    Hopefully this makes sense, I was typing pretty fast as I have a meeting to go to... let me know if you have any questions.
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  • Profile picture of the author kylemarvin
    It's important for a long term plan to get reviews on a variety of sites, Google Plus Local, Yelp, Yahoo Local, CitySearch (tips), etc.

    I wrote this blog post about how to get more legit reviews, but in a nutshell:

    10 Ideas:
    1. Place somewhere on your site a link to your profiles. Something that says "See us on Google Plus Local" is acceptable.
    2. Facebook: Ask your fans to check you out and if they're happy leave a review.
    3. Place a subtle link in your email signature
    4. QR code linking to your profile (to place on print materials)
    5. Back of your business card
    6. Take away flyers or post cards at checkout that explain how to leave a review. If you're retail, put one in every bag at checkout. If you're a restaurant, staple it to the receipt, get creative
    7. Email: send a personal email to a super excited high profile customer telling them it would mean alot to your business to leave you a review.
    8. Friends & Family (within reason): If they have legitimately patronized your business, they're highly likely to do you proud and review you.
    9. Hand written thank you cards: depending on your business, for example, if you sell to few customers but higher ticket sales, write a personal hand written thank you card, snail mail it, thank them for their loyalty and sincerely ask them for a review.
    10. Signage (at your business location)
    These won't ALL work ALL the time, but attacking it at many angles will increase your likelyhood of getting more real reviews. Reviews matter not only for getting ranked in the maps, but also converting an online searcher into a customer.

    PS: NEVER eff with fake reviews, and dont' blatantly ask for yelp reviews as that is against their rules, but for yelp, you can say something like "See us on Yelp"


    Good luck!
    Signature

    kylemarvin.com

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    • Originally Posted by kylemarvin View Post

      It's important for a long term plan to get reviews on a variety of sites, Google Plus Local, Yelp, Yahoo Local, CitySearch (tips), etc.

      I wrote this blog post about how to get more legit reviews, but in a nutshell:

      10 Ideas:
      1. Place somewhere on your site a link to your profiles. Something that says "See us on Google Plus Local" is acceptable.
      2. Facebook: Ask your fans to check you out and if they're happy leave a review.
      3. Place a subtle link in your email signature
      4. QR code linking to your profile (to place on print materials)
      5. Back of your business card
      6. Take away flyers or post cards at checkout that explain how to leave a review. If you're retail, put one in every bag at checkout. If you're a restaurant, staple it to the receipt, get creative
      7. Email: send a personal email to a super excited high profile customer telling them it would mean alot to your business to leave you a review.
      8. Friends & Family (within reason): If they have legitimately patronized your business, they're highly likely to do you proud and review you.
      9. Hand written thank you cards: depending on your business, for example, if you sell to few customers but higher ticket sales, write a personal hand written thank you card, snail mail it, thank them for their loyalty and sincerely ask them for a review.
      10. Signage (at your business location)
      These won't ALL work ALL the time, but attacking it at many angles will increase your likelyhood of getting more real reviews. Reviews matter not only for getting ranked in the maps, but also converting an online searcher into a customer.

      PS: NEVER eff with fake reviews, and dont' blatantly ask for yelp reviews as that is against their rules, but for yelp, you can say something like "See us on Yelp"


      Good luck!
      Thanks for the tips man!
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