Anyone worked with a Gym before? How much did you charge?

by 13 replies
15
I recently moved to a new city and joined a gym in my area.

I also detected a business opportunity.
- My gym has a website so they already know it must have some kind value.
- They include their URL in all their flyers, taking atleast 20-30% of the space.

The opportunity is re-designing their 10-month old website.

How much would you charge?
- They charge around $80-$90/month and have anywhere between 1000-1500 members. The gym is located inside an upscale suburb. (edit: according to my member-card, 2800 members have signed up in the 3 years, I believe around 1000-1500 of them are active users)



This is a real screenshot of their site... I took it 5 minutes ago.

- Take in consideration that this Gym opened in late 2009/2010, so their website couldnt have been previously designed in the 90s as i first tought. After a quick whois, I found out that their website is only 10 months old.....



I plan to offer them a 10 page website which shouldnt take more than 2 weeks to deliver, I also have a high-res camera so I can take the pictures of installations and classes myself.

Im trying to figure out a valid $$$ offer? which doesnt seem like im underselling or overpricing my product/service.

I later plan to upsell them other services like social media management if I build a good relationship.
#offline marketing #charge #gym #worked
  • Charge them at least $1000 most businesses will expect to pay more & then upsell them on managing their website as their webmaster for $100-$300 per month.
  • Minimum 2k$*plus extra charge for functionalities such as multi-lingual, booking system for classes etc.
  • I would be surprised if you got this gig, if they just updated their website 10 months ago. Sure to us it might look terrible and like from the 90s, but my experience is if people recently got them developed they are not willing to spend money on a redesign that early.

    Go for it, definitely. But maybe its a better idea to talk with the management about your skills and their needs before you figure out the price point. No-one on the warrior forum can answer what that gym's unique needs are, so you just gotta talk to them.
    • [1] reply
    • I wouldn't be surprised if you got this gig, considering that they are probably not happy with their website and still in a buying mindset.

      I would add a lot of perceived value to it with extra landing pages and videos in addition to the stuff that already works, just to get the gig.

      Tell them that you can send them some clients, if they let you do a couple of things on their website and get results and that you would like to get some money for each lead that you sent them. Tell them that it's in your interest that the website works and that you will have to do some split testing to make sure they get the results.

      Then tell them that you would charge $2500 and that they can pay 50% up front and the other 50% you will collect by sending them the leads once the website is done. They should understand that this gig is ultimately based on the results and not on the performance.

      You don't have to collect the 2nd half if you don't want to. They will feel like they got the website for half the price.

      I did a lot of work with gyms, but I wasnt going after small money. I even started a local magazine where they paid up to $900 per month to advertise. (fightclub magazine [dot] net).

      Good luck.
      • [1] reply
  • 1k is on the low end. They are charging nearly $100 mo for membership so surely they want something that better reflects the image they want to portray.

    Use some salesmanship and you can easily justify a website redo and seo campaign.
    Think big for yourself and your clients.
  • That website is horrid looking.

    That scares me as they may be too cheap to pay for a real website.

    I'd personally talk to them about what they need and would like in a website before quoting anything. Even something basic where you charged $1000 or less would be better. But if they are open to it this could be the opportunity for a nice say $5k website which would really highlight their business.
  • Wow, I don't think I would join that gym. I would base it on the hourly investment, plus as others mentioned I would also upcharge them a $100-$300 per month to stay on as the webmaster plus offer the hosting. Can you post an "after" picture after you finish the design if you get the job?
    • [1] reply
    • Could you consider a quid pro quo? You do their site for say a years membership. Value to you circa $1k cost to the nothing plus you are going to be around for updates?

      Not in the us but this may be better for tax?
      • [1] reply
  • Well, as someone who currently works in a gym, it's my day job, I would recommend that before you approach the manager put some feelers out.

    Talk to the front desk people. They hear everything that is going on in the gym from the members, and from the staff. They are the most connected in the gym so if other members have opinions about the website, they will know, if the staff have opinions about it, they will know, and if the manager has opinions about it and is not happy with it, they will know.

    Don't tell the front desk people that you are thinking of approaching the owner, just surreptitiously gather information.

    This will let you know how the owner feels about the site, and if they are looking for someone else to redsign it.

    It would be a waste if you approached them only to find out it was the owner's son or daughter who designed the site, lol
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