See How Much Ad Space In NY City Costs *Video*

Wowowow! That is a lot of money!

What a waste of money.

the businesses that advertise on these types of advertising have very large budgets not like a company that only makes 20k in profit a month is going to advertise on the big screen in times square.

One of my million dollar ideas, before I die, is to use a hologram machine and project my ads onto the bottom of clouds.

Money would fall from the sky if I could pull that off. But in the meantime I think I'll stick to CL and FB lol.

-Red

That is exactly what I am talking about in the thread below.

There is some good Money in this Offline niche...

I wrote about a Cheap Set Up Here :
http://www.warriorforum.com/offline-...marketing.html

Sorry for bumping Your thread but this is also in the same niche so I would appreciate Your thoughts on it.

Regards

Thanks for the interesting share. I don't know if it is even worth advertising there as people there see so many ads a day they don't even care.

Yeah the main locations in the states are mainly overcrowded by Outdoor Billboards.

But there are still Cities that pay attention especially to this stuff.


The goal is to bring the AD closer to the consumer...

I call it IN YOUR FACE advertising !!

Much better then a BIG BILLBOARD hanging from a Skyscraper !!

Its all about the Location and Style You chose...

I wrote about this set up here:
http://www.warriorforum.com/offline-...ml#post7023296

How about a full page advertisement in the wall street journal for ONE day. $338,000

WSJ Rate Card

Personally, I don't think any of these companies are wrong about doing major branding like this. At the local level, say a small city of 100k, there's a point where a business just needs to have their name constantly in front of everyone. Car dealers, furniture stores, plastic surgeons, for example are common for big boy branding successfully.

At this level, it's not about tracking where something is bringing in an ROI or not, it's about fighting to grab every possible consumer for when they happen to have the need or urge to buy. If they stop doing it or even slow down, there's going to be someone else who moves in. Also, consumers forget brands VERY quick when there's others to take its place.

Think if Coca Cola stopped advertising and Pepsi didn't, I guarantee that that Pepsi sales would skyrocket. And if Pepsi sales skyrocket, that means Coke sales plummet.

Think of Geico and Allstate stopped doing their branded advertising, would their sales stay the same? Hell no, you'd have State Farm raking in billions.

The problem that we deal with is that small local biz owners try to copy the big boys and think that renting billboards and doing 'professional' looking TV commercials will bring them business. It will, but it takes massive amounts of money and exposure to do it, which they don't have. When a business gets big enough even at the local level, branding becomes a necessity to gain every bit of market share possible.

Geico at least has a direct response effort (Save 15% on your auto insurance).

I think there's some pretty deep psychology that goes on in those ads. Allstate has that girl who's on a "ramen noodle every night budget", which probably connects with a LOT of that demographic.

I don't believe for one second that these giant corporations are oblivious to direct response advertising, they have very good strategies in place and the budgets to put their branded advertising to use.

You have a ton of brands that direct response advertising like discounts would hurt their brand image.