The year is Sept of 1998. I had just lost a whole bunch of dinero in an investment deal and needed to find a way to Recoup.
My wife had a retail Antique Shoppe and one day she received a flyer in the mail from the local Community College stating that next month they were having a seminar about, "HOW TO DETERMINE WHAT YOUR BUSINESS IS WORTH!"
I thought this would be of interest so I phoned to register. The clerk told me the seminar would be held in a classroom off the main lunchroom however she told me to phone a day or 2 before to check if the location had moved.
So...a day before, I phoned and the clerk told me the seminar had moved to the Main Lunchroom because over 300 people had signed up.
Holy Camoly! I thought there MUST be some "Major Interest" in this.
I arrived early the next day and saw a number of local business owners. I recognized a few and went up to one and asked him WHY was he there, was he planning on selling his biz?
He replied, "Nope! Just would like to get an "idea" of what my biz is worth." I got the same response from every biz owner I spoke with; They were just interested in "getting an idea of what their biz is worth!"...for their own "curiosity" or "Ego" (to show their wives or kids)
So...the class was good. It went all afternoon and we received lots of info.
So....from seeing all these biz owners just wanting to "get an idea" of what their biz was worth (rather than paying a Biz Appraiser $600 and more for an Appraisal)....I got one of my "Hot Flashes".
I thought, "Hey! What if I were to offer a Disk they could plop into their pc...that would "Give Biz Owners an Idea of what their Biz was worth... WITHIN 30 MINUTES...IN THE PRIVACY OF THEIR OFFICE...FOR A LOT LESS THAN $600?"
WOWEE! YOWEE! I knew I had "Hit The MotherLode!"
So...I checked around and found a Programmer who agreed to make the Software program for a "Share of the Profits"....with NO money upfront (HE liked the idea also)
So....after a few days the "Floppy" was ready (This was b4 CDs) and...I thought, "I'm going to use my Pre-Conditioned Controlled Mailing program where....I send out PostCards to get potential prospects (biz owners) to "PHONE MY RECORDED MESSAGE" and leave their name and Mailing Address to receive my "Info Pack"!
So....this is what I did and "when the dust settled"....I had sold 2,500 of the Floppies for $149 each....a whopping 2,500 x $149 = $372, 500.
And....it was then that "Greed" raised it's ugly head. My programmer had decided to go off on his own and "threatened" to sure me if I continued So, I stopped selling the program and went on to something else.
It was just recently when a couple buddies asked me if I'd sell them the program....so I agreed.
Now....here's the 2 PostCards I used.
Thanks for reading,
Hope it gave you some inspiration of insight into how "Money-Making Ideas" come about.
Don Alm....idea guy